Rebirth of the Evil Life

On April 11, 2007, there are still 17 days before this grand battle in the mobile phone industry. On this day, it was not Lam Feng’s "Fuxi" or Apple’s "iphone" that was madly advertising, but the wealthy Nokia, who carried out overwhelming publicity for his upcoming flagship n95.

n95, 2.8-inch large screen, 240x320tft screen, 5 million pixel camera (Carl Zeiss certification), sliding cover and other features jumped above the advertisement. Of course, when it comes to screens, it cannot be compared with ‘Fuxi’ and ‘iphone’. Therefore, Nokia uses the same 5-megapixel camera used in ‘n95’ and certified by Carl Zeiss as a gimmick for publicity. Of course, this alone is no better than "Fuxi". After all, "Fuxi" is produced by Carl Zeiss at all. Although it is the same as the certification, there are still some differences. At least, the certified quality is not as good as that of the original factory, which is recognized.

However, Nokia also has his strong point, that is the Symbian system. Your "Fuxi" has "Pangu", "iphone" has "ios", and my Nokia has "Saipan", which is the Symbian system with the largest number of users at present. Although the Symbian system is not a true intelligent system, it can make the'n95' the most powerful machine.

Although smart systems are good, users do not need so many functions. A mobile phone is not a computer. It is enough to be able to make calls, take pictures, and watch videos! This is propaganda from Nokia.

Faced with Nokia's crazy propaganda, Lin Feng and Jobs were a little stunned. Originally this was a battle between the two sides, but Nokia jumped out first. But this ‘n95’ looks good. But that is compared with other current feature machines. In fact, it is the same as ‘Fuxi’. Compared with ‘iphone’. That's scum! This kind of scum, Nokia used it for crazy propaganda. It can only be said that he really doesn't know how to write dead words.

April 28th, well, it depends on how you die!

"President Tang, how is the advertisement?" Lin Feng asked.

"Boss, it has already been produced. You have a look!" Tang Jun showed Lin Feng the advertisement.

Lin Feng looked at it, and the advertisement was made very fresh. Through a cute mascot, Fengying (a q version cartoon character made based on the wind), the mascot of "Phantom Technology", in the "Fengying" Under the introduction, I showed you several major characteristics of'Fuxi': thin and light, large screen, 5 million cameras, and'Pangu system'. The entire advertising interface is very fresh and pleasing to the eye.

"Yes. Just send this out!" Lin Feng said with a smile.

"Send it? Where?" Tang Jun was stunned.

"Internet! Official website, and Weibo. Now Weibo can post video clips. Including ‘youtube’!" Lin Feng said with a smile.

"Ah" Tang Jun was shocked. This, this, not on TV. The major media of Nokia all over the world distribute advertisements. It is conservatively estimated that at least several hundred million dollars will be spent in this round. It is said that tomorrow, Beijing subway stations will see ‘n95’ advertisements. Nokia is ambitious, to sell 200,000 n95 units on April 28, and at least 10 million units a year. Although this number is not high, this is a high-end model, the most profitable model, with 10 million units sold, which is conservatively estimated to bring at least hundreds of millions of dollars in net profit to Nokia.

Even if you don’t invest in celebrities in advertising, at least you have to go to major TV stations to advertise. Otherwise, people all over the world are watching n95 ads, so what should I do?

"Hehe, don't worry,'Fuxi' is by no means comparable to n95. I have confidence in my'Fuxi'. So, just put ads on the official website,'Weibo' and'youtube'. In this way, one point. If you don’t pay, you can eventually kill Nokia, much more!” Lin Feng said with a smile, “Remember, we are innovative mobile phones. To use internet hot words, our'Fuxi' is a high-end, high-end atmosphere. A local tyrant like Nokia. We don’t fight for money, but for quality!"

auzw.com Fight for quality! Tang Jun shivered. In other words, this Nokia is the spokesperson of quality. But when you think about it carefully, it really compares, the quality of this'Fuxi' is indeed much better than that of'n95'. However, Tang Jun still believes that no matter how good product quality is, good marketing methods are needed. This is completely dependent on online media, is it reliable?

Tang Jun gritted his teeth, chose to believe in Lin Feng, and directly advertised on the official website,'Weibo' and'youtube'. I thought that there weren't many people who watched it. Who would have expected that in just a few hours, the number of people reposted more than tens of millions of times. And people who have seen it boast that this ad is small and fresh enough to make people like it. Compared with Nokia's luxury, the world's major TV stations bombarded, this small fresh style is more popular. Although the price is a bit more expensive, it will sell for $499. But it is indeed worth looking forward to.

"Let me just say, now is the Internet age, we are doing e-commerce, we must seize the network marketing methods. TV advertising, suitable for those household appliances, cosmetics, etc., and mobile phones, network marketing is enough. Especially our' "Fuxi', a mobile phone that changes the world, is enough for online marketing!" Lin Feng explained.

Tang Jun looked weird.

"Boss, look,'Apple' has just launched their advertisements, which are also based on ours. They are put on the Internet, and they have not put them on the TV media!" Tang Jun pointed to the'iphone' that appeared on'youtube'. The ad says.

Lin Feng opened the video and watched it, his brows wrinkled. This Jobs is copying himself. He puts it on the Internet, and he also puts it on the Internet. And this style is similar to my own small fresh style, although the content is quite different, but this is inevitably suspected of plagiarism. Of course, the main introduction of'iphone' lies in its'ios' system function. After all, in terms of appearance, this'Fuxi' is the second killer of'iphone'. Although radish and vegetables have their own loves, some people may like to be thicker and more circular. There may be a little'iphone'. But for hardware, ‘iphone’ is obviously not enough.

So Steve Jobs wisely chose to introduce in the advertisement what ‘iphone’ can do and how it can change everyone’s lives. This is really smart. Compared with Lin Feng's introduction of the biggest feature of "Fuxi", from the connotation point of view, Jobs will temporarily win. After all, an appearance and a connotation are clear at a glance. Of course, most people don't really do anything to buy a mobile phone, and there are many appearance associations. So, in comparison, Lin Feng is a bit half-beat.

The good news media did a market survey after all the three major companies put advertisements on that day. At present, on the day of 4.28, 13% of people are willing to buy Nokia n95. 47% are willing to buy "Fuxi" and 40% are willing to buy "iphone". Obviously, after the first day of advertising, most people are still willing to buy "Fuxi", mostly because of the beautiful appearance of "Fuxi".

After all, in the era of Lin Feng's rebirth, the 4s was the most classic model of the ‘iphone’. Being welcomed is expected!

"Hmph, Lin Feng, this is the beginning of the first day of the advertising campaign. Let's wait and see!" Jobs felt uncomfortable when he learned that the'iphone' was in the purchase intention and lost to Lin Feng. Although he also admitted that in terms of appearance, ‘iphone’ would have to lose out to Lin Feng, but he did not think this was the Achilles’ heel. After all, the color matching of ‘iphone’ still made him very satisfied. Lin Feng's side is just lighter and thinner in appearance, this is by no means a key issue. Moreover, Jobs has always believed that the internal software is the key to the mobile phone competition.

"Continue to make ads! I want to have a different advertisement every day for the remaining 16 days. I want everyone to fully understand the characteristics of the ‘iphone’ and like it before it goes on sale!" Jobs ordered.

"But Steve, why don't you put ads on TV! You know that n95 is so much worse than'iphone', and there are consumers' choices. That's all the credit for TV ads!" Tim Cook did not explain.

"Tim, we have only one opponent, and that is Lin Feng. Nokia is not our opponent at all. Don't look at him now as the boss of the mobile phone industry, but he is old and can't keep up with the rhythm of the times. Now that it has launched a ridiculous model like the'n95', Nokia is dead. Moreover, their Symbian system is too backward, so we don't need to care about him at all. I believe Lin Feng has also seen this point. So , He did not choose to advertise on the TV station, he chose the Internet. Because he thinks that online media is enough to overwhelm Nokia. Since he can do it, we can do it naturally." Jobs said with confidence.

Cook was surprised. He didn't know what to say about Jobs and Lin Feng. This Nokia is the mobile phone boss in the world today, and was so despised by the two of them. This has to be known by Nokia, and I don't know how to think about it.

What does Nokia think? Angry! This puts hundreds of millions of dollars in advertisements and broadcasts advertisements all over the world, which ushered in a 13% purchase intention, which is not too angry! Immediately, Nokia President Kang Peikai ordered to continue advertising. Although n95 is inherently inferior, as long as the marketing strategy is appropriate, the publicity is in place, and the brand advantage that Nokia has built over the past ten years, it can also defeat the "Fuxi" and the "iphone".

for sure!