Rebirth of the Evil Life

Chapter 685 Highest Selling Price

The cartoons of Pleasant Goat and Big Big Wolf are reviewed in accordance with formal procedures, at least a few months are required, and after the completion, they must be reviewed by the Ministry of Culture and the Copyright Administration together.

Lin Feng was extremely dissatisfied with this rigid audit condition. If you have to review a series after filming, it will be too risky for investors. A serial drama requires an investment of at least millions of renminbi. If the final ratings are dismal, then the investment is wasted. This is also the reason why tens of thousands of TV series are filmed every year in China, but only less than one-tenth of them are screened. Most of them are rotten in the warehouse, which also causes huge losses to investors. Invisibly, a lot of social resources are wasted.

On the contrary, the systems in the United States and Japan are extremely enlightened. Shoot one episode and broadcast one episode. If it is not good, stop the broadcast immediately, so as not to cause additional losses to investors and effectively save resources from all sectors of society.

Therefore, through the relationship, Lin Feng also set a precedent for the Ministry of Culture and the Copyright Administration for the first time to review only 10 episodes and then every 20 episodes, instead of reviewing after the final filming is completed as before. Of course, this "special case" is also "not an example", and it is not allowed to be spread out, otherwise it will not be taken lightly.

In this regard, Lin Feng just smiled. As for the "threat" of these leaders, Lin Feng didn't care either. Anyway, as long as it can be approved.

On February 10, 2003, Pleasant Goat and Big Big Wolf were officially broadcasted on major TV stations across the country at 6:00 p.m. prime time. As for the broadcast TV station, Lin Feng was the first to sell it to Shanghai Oriental TV. After all, whether it was from the relationship between the two parties, the price given by Shanghai Oriental TV, and the impact on the Shanghai Disney project department, Lin Feng couldn't refuse.

As for the price of broadcasting rights. According to the current domestic market price, it is usually calculated by the minute, and the price of the broadcasting right of a cartoon is usually 100 yuan to 1,000 yuan per minute. Director Zhao of Shanghai Oriental Television directly offered a "maximum salary" of 1,000 yuan per minute. This price also makes other domestic TV stations look at it.

Originally, many TV stations were very optimistic about the Pleasant Goat and Big Big Wolf, which were based on the Yangcun School launched by the "Second World". But the price of 1,000 yuan per minute is really difficult to compete with. The episode of Pleasant Goat and Big Big Wolf, including the opening and ending songs, is 14 minutes in total. That is 14,000 yuan. 10 episodes is 140,000.

Although this total price, all major TV stations have taken it out. But the price of 14,000 per episode for a cartoon is a bit high. Therefore, after adding Lin Feng's favor to Director Zhao of Shanghai Oriental TV Station, other TV stations did not compete. Although there is not much money, if you lose money, you will lose too much. This book does not look good.

Director Zhao didn't care about the "worries" of other TV stations. First, he believes that “Lin Feng’s products must be high-quality products”, and he believes that Pleasant Goat and Big Big Wolf will be successful; second, even if this Pleasant Goat and Big Big Wolf cannot succeed, his favor of selling Lin Feng is also good.

Moreover, under caution, Director Zhao only signed the copyright for the first 10 episodes. Originally, Lin Feng planned to sign the copyright for the first 60 episodes. As a result, this decision made Director Zhao regretted repeatedly in the following years.

I used to sign a contract for 1,000 yuan per episode, but I only signed 10 episodes. When it really became popular, I regretted it. At that time, it was far from what you could buy for 1,000 yuan. ——In the days when Pleasant Goat and Big Big Wolf continue to be popular in the future, every time I hear the theme song of "Don't look at me as a sheep, the green grass becomes more fragrant because of me...", I always burst into tears.

Regret~~~

For Lin Feng, the right to broadcast an episode is only 14,000, which is definitely too low. But for cartoons, the main profit point comes from its derivatives. This is the point. It is a delusion to make money by selling the broadcasting rights. Therefore, when Pleasant Goat and Big Big Wolf began to make, Lin Feng ordered Wu Zhaopu to purchase several toy factories in advance to produce various animal dolls in Pleasant Goat and Big Big Wolf.

Of course, the derivative product of a cartoon is not just a plush toy, but also related electronic products, such as DVDs, and can also develop pillowcases, pillows, mobile phone chains, etc. These are all "second worlds". "Target market. In short, before the launch of the copycat products, Pleasant Goat and Big Big Wolf spread the goods in advance to seize the market.

Finally, it is necessary to develop stand-alone games of Pleasant Goat and Big Big Wolf. In short, Lin Feng will develop the commercial value of Pleasant Goat and Big Big Wolf to the limit.

Under the expectation and expectation of all walks of life, at 18:00 on February 10, 2003, Pleasant Goat and Big Big Wolf officially aired. Before the broadcast, in order to build momentum, Lin Feng also used his major online media to build momentum and promoted it as the most successful cartoon in the country in ten years. Shanghai Oriental TV Station also uses its influence to conduct publicity in the prime time of each channel of its TV station.

In addition to the accumulated popularity of Yangcun School, it has attracted the attention of many elementary and middle school students in just a few days, and now it is just during the winter vacation, many 12-year-old children have sat in front of the TV and waited for the happy goat and big big wolf begin. As for parents, because of the successful precedent of Yangcun School and its education for children, many parents are also extremely looking forward to it.

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If you can learn something while watching cartoons, that would be great (this is why the Blue Cat Sanqian asked, and the parents are so supportive). However, it is precisely because of the attitude of the parents that domestic animation cannot open the market for a long time. Obviously watching an animation is just for entertainment. It's just relaxation, it must be like learning, how can there be a market.

Pleasant sheep, beautiful sheep, lazy sheep, boiling sheep, slow sheep, soft, red wolf, big gray wolf. Don’t think I’m just a sheep, the green grass has become more fragrant because of me, the sky has become bluer because of me, and the white clouds have become softer because of me...

In the extremely brisk, soft, soft and beautiful melody, the first episode of Pleasant Goat and Big Big Wolf was officially aired on "The Wolf is Coming". In a short period of 14 minutes, including the commercials, in 20 minutes, after all the children who watched Pleasant Goat and Big Big Wolf, they asked their parents "Are there any more?"

In this regard, the parents had no choice but to answer, tomorrow there will be, tomorrow there will be the second episode.

Seeing the child's expression of helplessness and expectation, many parents are also emotional. This Pleasant Goat and Big Big Wolf really surprised them. Originally, they just watched it with their children, but they were also attracted in the end. Although the plot is extremely naive in the eyes of adults like them, it is undeniable that the whole plot is extremely relaxed and happy, slightly exaggerated and funny, the viewers are relaxed, and there is no element harmful to children in the picture, and it promotes It is brave and invincible, which is good.

This also allows many parents to rest assured about Pleasant Goat and Big Big Wolf, and no longer have to worry about the adverse effects on their children. According to the survey, the ratings of the first episode of Pleasant Goat and Big Big Wolf reached 14.8%, which has surpassed the ratings of previous domestic cartoons and is close to the ratings of Japanese animation broadcasts in China (Seven Dragon Ball (15.6%), Sheng Fighter 17%).

In the following two days, the second and third episodes of Pleasant Goat and Big Big Wolf also set new highs repeatedly, reaching a peak of 19% at the peak. And I believe that with the popularity of Pleasant Goat and Big Big Wolf, this craze will continue to go crazy.

With the craze of Pleasant Goat and Big Big Wolf sweeping across the country, major newspapers across the country have made key comments on this.

Shanghai Daily Commentary-This is an extremely simple and relaxing cartoon, but it allows us to see the progress of domestic cartoons. It is also the first time that domestic cartoons have more than Japanese cartoon ratings. This is really gratifying. I also hope that the "Second World" will continue to introduce more Pleasant Goats and Big Big Wolf to win glory for the domestic cartoon and animation industry.

The Guangzhou Daily claimed that watching Pleasant Goat and Big Big Wolf reminds us of the "wolf is coming" story we often heard when we were young. However, in "Wolf Coming", the wolf finally ate the sheep, while in the Pleasant Goat and Big Big Wolf, the sheep defeated the wolf by wisdom. Moreover, this animation has changed from the stereotype of the domestic animation before, and is very humorous and fashionable. Although the theme plot is still slightly naive, it is an improvement.

......

The voices of praise from various media have also made Pleasant Goat and Big Big Wolf even more popular. However, there is only one TV station of Shanghai Oriental TV Station for live broadcasting, which is naturally far from satisfying the needs of the audience. Therefore, the second and third screenings are also on the agenda.

However, what makes many TV stations complain is that the first ten episodes of Shanghai TV had been priced at 1,000 yuan per minute, and now Pleasant Goat and Big Big Wolf are so popular, the highest domestic cartoon broadcast price obviously cannot satisfy Lin Feng's appetite.

Lin Feng unceremoniously offered a price of 5,000 yuan per minute. For this price, many TV stations are speechless. But Lin Feng was also rightly confident. A domestic junk TV series sells the right price for each episode in the hundreds of thousands. His own Pleasant Goat and Big Big Wolf are now popular all over the country. There is no reason to hold the price of 1,000 yuan per minute.

Everyone was speechless, but now the domestic Pleasant Goat and Big Big Wolf are turning red, and Lin Feng called out that the price of 5,000 yuan per minute is indeed high compared to cartoons. But for TV series, the popularity of Pleasant Goat and Big Big Wolf is very low. And as Pleasant Goat and Big Big Wolf continue to be popular in the future, the price of 5,000 yuan per minute may not be available.

Buy it, buy it! Many TV stations looked at the sky with two eyes, and they wanted to cry without tears. Knowing this long ago, I tried desperately to grab the right to broadcast with Shanghai Oriental TV.

But it is Director Zhao of Shanghai Oriental TV Station who really regrets it. Before Lin Feng proposed to buy out 60 episodes at a time, he hesitated to refuse. Now he wants to buy out, Lin Feng hasn't done it yet. But this is no wonder, but he himself was too stingy at the beginning.

Does Shanghai Oriental TV Station have no money? It's just over 100,000, so why can't I get it. Now, it's too late to regret.

Just when many TV stations regretted it, Valentine's Day arrived.