Rebirth of the Glory Days

"Ah? Why? Make a fake lie?" Huang Huang Hao asked in amazement.

"It's not a lie. You can put chocolate. It's not to reduce costs. It's mainly about the company's image. You can decide what to choose and don't label Marriott as obscene."

Huang Huang thought for a moment and said with a smile:

"You think too much. I think you can't cheat. You should use the real suit and have good quality. Especially when the man who took the suit opened the room, he took off his clothes and took a bath. Finally, he opened it and saw that it was a chocolate. He didn't scold us?"

Yunsong laughed and agreed:

"I don't think condom marketing is out of grade. Even if someone maliciously belittles us, it also helps us hype. Moreover, this surprise can't always be used. Under normal circumstances, it still depends on the formal media."

"Well, that's it. Next, which building of Zhengye real estate has the worst quality? Can you tell me?" Xiao Shan asked.

Huang Huang Hao thought for a moment, pulled out a photo from his mobile phone, handed it to Xiao Shan and said:

"This should be the worst building. When we sent people to investigate Zhengye square, we talked to their quality inspectors. It is said that this building was contracted by Zheng Wei's brother-in-law and used inferior steel from a small steel factory. I guess even if there is a magnitude 2 earthquake, the building will have to fall down. If there is any illegal decoration or breaking through the load-bearing wall, it is not estimated Earthquakes are choking. "

Xiao Shan took out his mobile phone directly, took this picture, and then asked, "when does Zhengye square open?"

"Three days later. He came according to our time, the same day as us." Huang Huang Hao said.

Yunsong said with a smile, "this is going to hit us in the face."

Xiaoshan nodded and said, "OK. Brother Huang just needs to finish the publicity before the opening and open the market normally. Let's see who hit whose face."

……

Huang tuhao's execution is absolutely first-class.

That night, all the designed patterns passed the inspection, and then began printing and packaging.

The next day, they were all transported to Hangzhou and hired good agents from all walks of life. All of them, in accordance with Xiaoshan's requirements, started distributing condom advertisements in places where rich people haunt, with their suits, shoes and shiny leather shoes.

The effect of this advertisement is surprisingly good, because no one has ever done this before. The hearts of countless people who receive condoms are 'Wanhao is really sweet'. A little even took photos and posted them online.

The wings of the butterfly stirred up and fermented into news that day.

Shanggang, Zhengye group headquarters.

Zheng Wei is sitting in the office, watching the news leisurely and making sure that Marriott real estate has not made any action. He is very proud.

"Xiaoshan, I think your myth is going to be destroyed. Ya's 20-year-old dares to be a God? No matter how beautiful you are in other fields, I don't have your position in real estate! Dare to fight with my boss? I really don't know whether to live or die. Hey, this is only the first step. Wait."

Suddenly the phone rang. It looked like Cao Wei, the person in charge of justice real estate in Hangzhou.

Zheng Wei answered the phone and gave a routine lecture:

"Cao Wei, how are the preparations for the opening? Be careful. Although Marriott was beaten by us, we still have to be vigilant. It's not advisable to be complacent."

Cao Wei said with a bitter smile, "boss, Marriott didn't have the power to fight back. They fought back."

"Ah?" Zheng Wei was startled: "Xiaoshan is coming?"

"That's not true. But they made a condom advertisement and distributed 30000 condoms in total. The effect is surprisingly good. Now it has become news. It's not hype. It has really become the hottest news in Hangzhou, and all the media follow it. Now no one doesn't know that Wanhao Guangchang will open tomorrow."

"What? Condom advertising?" Zheng Wei was incredible: "send it to me and have a look!"

"Boss, do you mean giving out a condom?"

"Grass! I said send photos. Can't you understand the photos?" Zheng Wei was angry. He didn't notice it himself. When he mentioned Xiaoshan, he was unconsciously nervous.

"OK, I'll send it to your mailbox." Cao Wei hung up the phone and then scolded in a low voice: "grandma, when did you say photos?"

The photo was sent quickly. Zheng Wei felt a heavy heart when he saw it.

The advertisement is too flattering.

The ad is perfect.

30000 condoms, calculated according to the street automatic condom selling machine, is 30000 yuan, and the per capita marketing cost is only 1 yuan. Even if the Durex ultra-thin package is 5 yuan each, it will be 150000. The key is 100% for the receiver to remember!

Generally, 150000 people can only hold a product description meeting for 100 people.

This kind of creative marketing, but let the "market coverage" suddenly open.

Zheng Wei suddenly felt that it must have been Xiaoshan's shot.

Huang Huang Hao and Yun song would not have come up with such an idea.

Zheng Wei even felt that the idea of sending orders by Marriott real estate can basically be recorded in the history of real estate marketing. From the visual impact and the dissemination of topics, it is very in place. The key is to skillfully make use of the characteristics of condoms and integrate into the concept of real estate!

As soon as it rises to culture, it becomes tall.

Even condoms are difficult to suppress the image of Marriott real estate.

Zheng Wei lit a cigarette and took a deep breath.

Deep down in his heart, he was actually deeply afraid of Xiaoshan.

This legend is so powerful that he can't understand it. It's not on a level at all.

However, since the confrontation with Marriott real estate, Marriott has never seen any counterattack, and his courage has become stronger and stronger.

Until the end, I even thought that Xiaoshan probably didn't take the interest of real estate seriously.

But now I found that Xiaoshan was not a mistake, but he didn't take him seriously.

The counterattack came just right.

At the most critical node, just the day before the opening, he couldn't change his moves and had to connect hard.

This is tantamount to spending a lot of money to encircle and suppress media advertising and declare failure.

Xiaoshan only used a creative advertisement of 150000 yuan to make Marriott Plaza known to all.

Zheng Wei felt a deep shudder. He keenly felt that this was definitely a combination fist, and there was a heavy fist behind it.

When Xiaoshan never let the enemy go, he was killed with a stick!

Zheng Wei thought more and more afraid, but now there is no way back.

Shopping malls are like battlefields. You can't change which camp you stand in.

Since the boss hinted, we must take practical action, otherwise everything will come to naught.

Zheng Wei spent the night in nervousness.

The next morning.

It was the opening day.

Marriott Plaza and Zhengye Plaza opened at the same time.

But in front of the sales office in Marriott Plaza, the person in charge, Steve, stood in front of the door and looked at it. It was cold and deserted. There was little talk among the people who came to choose a house.

After a while, a middle-aged man named Xie Jianliang came and directly found the reception desk.

"I ask to return the shops I have bought." Xie Jianliang said angrily, "who will sell the shops to this popular complex?"

Shops are pre-sale. Unlike residential buildings, they are sold out without building.

Of course, the little girl at the front desk wouldn't agree. She tried every means to persuade Xie Jianliang. Xie Jianliang roared more and more.

The little girl was helpless and asked for instructions from Siddy.

Steve remembered Huang tuhao's advice yesterday. Xiaoshan had arrived in Hangzhou and everything was at Xiaoshan's command.

He immediately called Xiaoshan and told him the situation.

Xiaoshan is in front of the sales office in justice square. After listening to it, he simply said: "no matter how many people want to refund, they will be refunded in full, but they must be reminded that after the refund, they will never be accepted to enter the shops of Marriott real estate in the future."

"I see." Stevie picked up the mystery and perked up.

Xie Jianliang was dismissive after hearing the reminder.

As a result, the refund procedure was completed immediately, and the financial department transferred funds directly from the bank.

Xie Jianliang left happily.

At the same time, there was a stir in front of the sales office in justice square.

The middle class in Hangzhou flocked to the sales office in Zhengye square and waited for the door to open.

Although the advertisement of Marriott Plaza is good, it just makes people remember Marriott, which is next to Zhengye Plaza.

However, these people did not take Marriott Plaza as the first choice, because judging from the cost performance, Zhengye Plaza is much better than Marriott Plaza.

It is precisely because the distance is so close that a strong price contrast is formed, which sets off the benefits of Zhengye.

It officially opens at 8:00. There are 15 minutes left.

This opening is limited sale and will take the way of lottery.

This is the usual practice of real estate developers. The more things they can't buy, the more people rob them.

The price rises by 100 yuan every day, and everyone is crazy.

Wearing a beige windbreaker and a pair of sunglasses, Xiao Shan mingled with the crowd and listened to the discussion of the crowd silently.

One minute before 8 o'clock, the crowd was restless. The doors of the sales office were about to burst in order to grab a good house type, floor and orientation. Some are for marriage, some are for appreciation, and some are purely speculation.

The door of the sales office finally opened a gap when people were ready to rush in——

There was an earth shaking roar!

People were instantly stunned, followed by a violent vibration at their feet.

The rolling lasted for ten seconds, and the feet were numb!

These people were shocked out of the sky.

Is this an earthquake?

Are there any earthquakes in Hangzhou?

I've lived half my life and haven't experienced an earthquake.

After an instant of shock, the crowd fled the sales office.

Then, in the panic stricken crowd, someone exclaimed:

"The building in the square collapsed!"

"What?"

"The building in Zhengye square fell down?"

With the man's finger, the crowd hurled past, and then they were stunned.

I saw that the buildings were dusty and the sky was like a sandstorm. It was faintly visible that a building had collapsed and even hit the next building, making the building a little inclined, just like building blocks.

Everyone is stupid.