Rebirth of the Great Era 1993

However, starting from the fourth day, it was still the same layout, but there were some changes in the advertisement, with the addition of 6 words "China's No. 1 Mall".

The entire page contains 12 words:

China's No. 1 shopping mall

Yintai super mall

Neatly juxtaposed, clean and concise, sonorous and powerful, this is the weight of these 12 words.

In an office of Guangdong Province, Tao Xian habitually read newspapers. He stared at the 12 characters on the front page for a while, then raised his head and asked his secretary: "Have you ever seen an advertisement like this before?"

The secretary glanced at the empty 12 words and replied truthfully: "I haven't seen it before. This is the first time I have seen it in the country. It is a precedent."

After saying this, seeing that the boss was still listening carefully, the secretary continued to add: "As far as I know, this kind of advertisement has a novel name, called suspense advertisement, and it was created by March."

Tao Xian looked at the 12 words again and felt that this summary was appropriate, "How is the effect?"

The secretary replied: "Everyone is talking about this outside, but most of them are scolding. It's quite a waste."

Tao Xian smiled, put down the newspaper, and said to his secretary, "Pay appropriate attention."

Hearing this, the secretary was not surprised. He knew that his boss had always paid close attention to the great writer. He also knew that the great writer and Tao Ge were brother and sister, and they had a very good relationship.

Of course, the secretary knew that the reason why the boss asked her to pay attention was because the Yingtai Mall planning project attracted his attention.

After all, it is a plan worth more than one billion yuan, which is a rare large-scale project in the country. If there is really a sign that it can be completed, then the follow-up will undoubtedly be the focus of attention.

Coincidentally, not only Tao Xian is paying attention to the effect of this advertisement, but many prominent people in Yangcheng are also paying close attention to the actions of Yingtai Mall.

The reason is simple. Well-informed people have already known who the real owner behind Yingtai Mall is through the last West Tower incident.

What is the age of the master, what family he belongs to, what status he has, and who is his backer?

Through word of mouth, passed from one to ten, and from ten to a hundred, everything that needs to be known is known.

Of course, those who should know are all important people, and they are only a handful compared to the entire Yangcheng.

On the fifth day, it was still the same layout. In addition to the 12 words, today there was an additional color picture.

An internal panoramic view of Yingtai Mall.

But this picture alone makes the entire Yangcheng, the entire Guangdong Province, the entire South China, and even the entire supermarkets and department stores in China eclipse.

It is simply a celebration of the moon.

Yingtai Mall is the moon. The others are not even stars, and the gap is as big as clouds and mud.

On this day, the entire Yangcheng lost its voice.

Those in the know lamented that the entire retail industry in South China was about to tremble and change.

Unlike the professionals, those housewives no longer scolded idiots or wastrels. Instead, they gathered together in twos and threes, pointing at the pictures in the newspaper and chattering, full of curiosity, and discussing when to take a look.

Let’s go and see what China’s number one shopping mall is like?

Even if you can't afford to buy anything, it's still a good idea to open a restaurant and open your eyes.

And in the next week, people in Yangcheng, no, people in the entire Guangdong Province knew what madness meant! ! !

What does it mean to be crazy! ! !

Newspapers, TV stations, and radios are bombarding advertisements every day: the world-class shopping mall, China's No. 1 shopping mall, Yintai Super Mall officially opened on May 1st.

"Wocao! Wocao! This rubbish advertisement again! I'm going crazy!"

In the classroom, Wei Zisen, who was watching TV by the TV, had his scalp exploded. After watching a feature film, he had to watch the commercial three times. Who could bear it?

Liu Siming, on the other hand, stared at the TV and said expectantly: "Ziyu, Meijuan, 51 let's go and take a look."

Dong Ziyu said: "Okay, it looks very high-end."

Fang Meijuan also nodded, full of emotion.

When Wei Zisen saw this, he quickly changed his words: "I'll go too, I'll go too, I'll also go and broaden my horizons."

At this time, Ou Ming suddenly asked Wan Jun: "Lao Wan, isn't that the construction site where you are at No. 228 Tianhe Road mentioned on TV? How about it? Is this mall really as luxurious as the photos show?"

Seeing that Zhang Xuan was not there, Wan Jun said sincerely: "You will know when you go there. It is even more luxurious than the photos."

The night of the 30th.

After dinner, while chatting on the sofa, drinking tea, and watching TV, Zou Qingzhu said to Zhang Xuan: "Great writer, the three of us have agreed that we will go to Tianhe Road to visit China's No. 1 Mall tomorrow. Will you go? "

Zhang Xuan didn't even raise his head and said, "Go, I'll go with you to learn more."

Du Shuangling glanced at him calmly and said with a smile: "That mall is opened by Li Mei in partnership with others, and he is inviting guests tomorrow."

Zou Qingzhu asked Zhang Xuan: "Are you a special guest?"

Zhang Xuan said with a half-serious smile: "No, I am the boss."

Zou Qingzhu had a look of disbelief. He held his arm with Wen Hui next to him and said smoothly:

"Tch! If you are the boss, why don't we Huihui be the boss's wife?"

But as soon as he finished speaking, Zou Qingzhu realized that he had made a slip of the tongue, and quickly explained to Zhang Xuan and Shuangling:

"Don't take it seriously. What I mean is that this mall has cost over 100 million yuan. Only this wealth is worthy of our Wenhui. Um, no, I mean."

It seemed that something was not right. Zou Qingzhu rolled his eyes, lowered his head and faced Du Shuangling aggrievedly:

"Shuang Ling, why don't you give me a beating? I can't explain it."

Du Shuanglingyan smiled and said: "If you can't explain it clearly, don't explain it. Isn't there a good saying? It's rare to be confused."

After saying that, Du Shuangling looked at Wen Hui: "Hui Hui, am I right to express myself this way?"

Wen Hui paused, slowly turned the tea cup in her hand, and said with a gentle smile: "You two, don't hit on me, I don't want to be the boss's wife."

Zhang Xuan looked forward and still thought the TV looked good.

May 1, 1995.

No. 228 Tianhe Road is very busy today.

There are promotional banners and colorful balloons everywhere.

Extending 600 meters forward are inflatable doors.

The doorway was filled with flower baskets.

The colorful ribbons on the flower baskets shocked everyone, including those from the Silver Horn King, the big and small bosses of Yangcheng, Qiu Boren and his wife, You Huiyun, Yuan Lan, Lao Deng, Xu Zhihai, Qian Shili, and even Sun Jian and his son from the mall next door. of.

There were so many flower baskets and so many gift-givers that Zhang Xuan never expected that he and Li Mei would become so popular.

But the problem is, many people don’t know them and have never heard their names.

Of course, the most important, most critical, most caring, and most lively thing is that there are people everywhere.

Thanks to the all-round advertising bombing for more than ten days. Although it is still morning, there are many people coming here from Yangcheng, Shencheng, Foshan and Shunde.

The entire venue was comparable to a world-class concert, with huge crowds and noisy atmosphere.

Fortunately, Zhang Xuan and Li Mei were fully prepared, sufficient security forces were recruited, pre-job training of staff was done, and the comrades at the police station were dedicated to maintaining the situation.

Although there are many people, they are still well behaved.

At 9:28 a.m., amid the sound of salutes and firecrackers.

Yingtai Super Mall opened on time!

The unveiling ceremony was very solemn. With the joint efforts of Zhang Xuan and the boss of Yangcheng, a piece of red silk was lifted, revealing four golden characters of "Yintai Mall".

In an instant, a group of Yingtai Mall employees wearing purple shirts and black trousers applauded enthusiastically.

Many enthusiastic spectators also happily joined in the fun.

How can these crowds not be excited? There are big discounts for the three days since the mall opened. Not only are some designated products discounted, but when the consumption reaches a certain level, you can also participate in on-site lottery draws.

The grand prize is a Santana.

The first prize is a Motorola phone.

There are also BB machines, color TVs, refrigerators, air conditioners, rice cookers, pressure cookers, etc. in the back.

I heard that as long as you win the lottery, the worst prize is a bag of tissues.

Numerous prizes were piled up like a hill beside the gate of Yingtai Mall, attracting attention.

Many aunts and sisters who originally came just to see the peep show, after seeing the mountains of prizes, their eyes lit up and they had never been so enthusiastic on their wedding night.

Seeing Zhang Xuan come down from the stage, Zou Qingzhu asked in shock: "Great writer, aren't you really the boss?"

Zhang Xuan still half-truthed: "No, I am inviting guests."

Wen Hui glanced at Du Shuangling in front of her, remembered what she said last night, and fell into deep thought.

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