Rebirth of the Hero of Hong Kong
Page 76
First, Zhou Shuli was brought in and asked him to find entertainment reporters from the newspaper office, in the entertainment section of the newspapers of Nanguo Daily and Nanguo Evening News, focusing on "Fighting Dragon"!
Whether it's a scandal, or what happened to the crew.
Of course, things like Jiang Feng's quarrel with Lan Jieying don't need to be reported.
In short, to heat up the heat.
At present, the circulation of Nanguo Daily is catching up with the first-ranked Sing Tao Daily, with a daily circulation of 21 copies.
Behind him are Ming Pao and Oriental Daily
Among them, the daily circulation of "Oriental Daily" has dropped rapidly, and now there are only 10 copies per day.
In three months, it has dropped by nearly 6 copies.
At the same time, the Nanguo Evening News has also sprung up, and its sales are increasing day by day, although the current daily circulation is only 4 copies.
But this is already very good. As an evening newspaper, it is not easy to achieve this result.
After all, people who read newspapers in the afternoon are still far worse than those who read in the morning.
In addition to the propaganda in the newspapers, Jiang Feng even recruited many photographers to print a large number of posters for Zhou Xingxing, Lan Jieying, Zeng Huaqian and others.
Buy "Nanguo Daily" gift poster.
In this way, entrainment propaganda.
In addition, Jiang Feng cooperated with the parent company of Kowloon Bus and invested 150 million Hong Kong dollars to post advertisements on more than [-] vehicles of Kowloon Bus.
for two weeks.
Originally, he planned to put advertisements on all 200 buses of Kowloon Bus, but the cost was too expensive, it would cost [-] million a week.
No way, he only bought popular routes in Xiangjiang Island and Kowloon to cover the popular areas as much as possible.
In this way, it can spread more widely.
As far as the region is concerned, forget it!
Shaw's cinemas didn't go anywhere.
Because of Kowloon Bus's advertisement, Jiang Feng also got to know Lei Juekun, the boss behind Kowloon Bus.
At this time, the Golden Princess Cinema has cancelled the guarantee policy, plus the recent schedule problem of Xinyi City.
So that he took advantage of the loophole and reached a screening agreement with the Golden Princess Cinemas under Lei Juekun.
Different from the Golden Harvest Cinemas, Lei Juekun's Golden Princess Cinemas, although it mainly broadcasts movies produced by Xinyicheng, but also accepts some independent movies.
Just saying less, not saying no.
The screening share reached by the two promised that the Golden Princess Cinema would not be less than 700 million Hong Kong dollars in terms of box office revenue before they got a good resource schedule.
For Lei Jue Kun, why not make millions of Hong Kong dollars in the gap?
With the change of time, people gradually found that the frequency of the words "Fighting Dragon" appeared more and more.
"It is suspected that Zhou Xingxing and the heroine Lan Jieying turned the fake into the real!"
"Shocking gambler Wu Mengda pays off his foreign debt, and the mysterious boss helps!"
"Shocked! Dozens of people fought on Nanjie Street. Later, I learned that it was filmed by the film crew of "Playing Out of School"."
"..."
Wait, all kinds of shocking, suspicious and other eye-catching words.
Attracted readers.
At first it was in the newspapers and magazines, and later it can be seen on the bus, and even the Xianxia bus station has posters.
In just two weeks, most people in the entire Xiangjiang City knew a movie called "Fighting from School", which was about to be released.
This large-scale publicity has naturally attracted the attention of companies such as Xinyicheng and Jiahe.
Chapter 60
Golden Harvest's boss Zou Wenhuai was holding today's "Nanguo Daily" and frowned when he saw the advertisement of "Fighting Dragon". It was not the first time he saw the advertisement of this film these days.
Even many employees of the company are discussing this movie, although the password is blocked, it is not allowed to discuss in the company.
But he knows that no matter how much you seal it, it won't help. Can you manage others after get off work?
I heard that there are even advertisements on many buses of Kowloon Bus. Zou Wenhuai felt that the visitors were not good for this company that suddenly appeared.
Although I don't know what the movie is about, this overwhelming advertisement alone will attract many people to watch it.
It's just, where did this little-known company come from, so that Shaw Brothers and even Princess Jin can join forces to show it.
Could this be that family entering the film and television industry again?
It is nothing more than what makes Zou Wenhuai so sensitive. In recent years, many consortiums operating businesses have entered the entertainment and media industry in large numbers.
First, Far East Group Qiu Dean acquired ATV.
After the Kowloon Bus owner Lei Jue Kun bought a dozen theaters with a lot of money, reorganized into the Golden Princess, and controlled Xinyi City.
Now, there is another rumor of Disheng Group, Pan Disheng intends to acquire Shaw Cinemas...
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