Rebirth of the investment era

Chapter 421 Fund Sales Myth!

"Mr. Su, congratulations!"

Seeing Su Yu's arrival, the president of the Chinese Commercial Bank branch who was having a lively conversation with Yu Xiaobing approached Su Yu with a smile, extended his hand to greet him: "This is the first time in my life that I have seen such a hot fund share subscription site. Mr. Su’s influence in the domestic asset management industry is truly amazing.”

"President Li is so polite." Su Yu chuckled, "I would like to thank President Li for coming to supervise the work today."

President Li responded with a smile: "That's right. After all, Mr. Su, your company is the main customer of our branch. If we can't serve you well, wouldn't it be a dereliction of duty on our part? To put it bluntly... our bank is only in the service industry, and you are the only ones in the service industry." They are our food and clothing parents.”

"Haha..." Su Yu laughed loudly and said, "What President Li said is really funny."

"To tell you the truth." President Li's attitude was quite low, "Our entire branch is indeed counting on you, Mr. Su, for food, so I hope we can... deepen our cooperation in the future."

Su Yu glanced at him, nodded slightly and said: "President Li is indeed an excellent partner, don't worry... I am very fond of old friendships. As long as we can cooperate happily, I have no reason not to continue to cooperate with you, but During the cooperation period, President Li also has to strive for some favorable conditions for us."

"This is natural." President Li said, "It would be better if your company is willing to accept new loans. Recently, the country has policies in this regard. If Mr. Su needs it, I can get 10 for your company." Low-interest loans within 100 million.”

Su Yu responded with a smile: "That's not necessary."

Currently, there are still hundreds of millions of cash lying in the company's capital account.

Moreover, the company's essential main business is asset management business, not an asset-heavy business. It does not require much working capital at all, and loan operations are really unnecessary.

"Mr. Su flatly refused every time, leaving no room for my good intentions." Manager Li chuckled, but he also knew that Su Yu would definitely not accept the loan business he proposed. After all, Yu Hang The investment company's cash flow is extremely abundant, and the company's current operations have not encountered any problems that require rapid expansion.

Su Yu smiled and said: "I definitely appreciate Mr. Li's kindness. Don't worry, if one day our Yuhang Investment Company needs a loan, we will never forget Mr. Li immediately, but... I just don't know when it comes to that. At that time, would Mr. Li be willing to help?"

As a top banking institution in the country like 'Hua Merchant Bank', Su Yu knows their temperament best.

That is, when you don't need the money, they will often find ways to force it on you; when you exactly need the money, there is a high probability that the loan amount you need will not be approved.

As the saying goes, ‘Hold an umbrella when it’s sunny and close it when it rains’.

Under the strict internal risk control system of financial institutions, this is often the truest portrayal.

"What did Mr. Su say?" Manager Li laughed and said, "The credit rating of your 'Yuhang Investment' has always been very good within our bank. As long as Mr. Su says a word, the loan limit will not be exceeded, let alone 10 100 million, I will also help apply for 2 billion for your company, Mr. Su."

Nowadays, the asset management scale of Yuhang Investment Company has reached about 30 billion.

According to the asset management scale of 30 billion, even if the excess performance share obtained by Yuhang Investment in the asset management business is not calculated, and only the fund management fees are calculated, the fund management fees for that year will exceed the scale of 1 billion, and then Calculating the various projects Yuhang Investment has invested in in the past year, the equity and stock investments it has participated in, and the company's total apparent income and assets, they all far exceed the scale of 2 billion.

In this way, after preliminary evaluation, it is not too difficult to borrow 2 billion from a banking institution.

It was also because there was nothing too difficult that Mr. Li dared to say these words confidently in front of Su Yu at this moment.

Of course, if Yuhang Investment is really willing to lend so much money, President Li is also happy from the bottom of his heart, because he knows that for Yuhang Investment Company at this moment, the figure of 2 billion is really not a big deal if the other party pays it back. burden.

"2 billion?" Su Yu was slightly surprised when he heard President Li mention this number and said, "President Li really thinks highly of our Yuhang Investment Company."

President Li responded: "It's not that I think highly of your Yuhang Investment Company, but that I know Mr. Su's unique ability to make money in the domestic financial market. As far as the domestic financial transaction market is concerned, the figure of 2 billion is really a big deal for Mr. Su." It’s a piece of cake.”

"I'm really flattered by Mr. Li's tall hat!" Su Yu replied.

As the two people chatted briefly, the time passed by, and the number of shares that could be subscribed for the entire 'Yuhang No. 3' fund was decreasing sharply, while the funds in the special custody fund account of Hua Commercial Bank were increasing rapidly. Expanding, step by step towards the 10 billion mark.

At 10:15 a.m., the remaining fund shares dropped sharply to 3.525 billion.

At 10:45, the fund's remaining available subscription shares dropped sharply to 2.232 billion, and the flow of investors gathering inside the company at this moment still showed no decreasing trend.

At 11:02, the remaining share of the fund that could be subscribed began to drop sharply to less than 2 billion. At this time, the flow of investors gathered inside the company and the commotion among each other became more obvious and intense. There were even some people because They jumped in line and almost got into a fight.

At 11:30, when the two markets were frozen and the market closed at noon, the flow of investors within Yuhang Investment Company still did not decrease at all. At this time, the investor group who had not yet subscribed for fund shares felt in their hearts The anxiety and urgency are becoming more and more serious. Of course... amidst everyone's anxiety and urgency, there are also some speculators who have begun to resell the newly acquired fund share contracts at a premium.

At 11:55, close to 12 noon, the available subscription share of the entire 'Yuhang No. 3' fund began to drop sharply to less than 500 million, which means that the entire offline subscription was active and had now entered the final stage.

At this time, in addition to the hundreds of people gathered in the reception conference room, the crowds lining up outside the company finally began to slowly disperse after knowing clearly that the chances of successful subscription were slim. Of course... at this stage, the premium price was paid. The number of investors buying fund share contracts from others also increased instantly.

At 12:16, after everyone’s last frantic scramble, the offline subscription activity for the ‘Yuhang No. 3’ fund came to an abrupt end after all fund shares available for subscription were sold out.

In the end, a total of 3,678 offline investors were received throughout the morning.

The entire offline subscription activity of the ‘Yuhang No. 3’ Fund was a complete success.

"It's finally done. I'm exhausted." At around 12:40, in the company's already empty reception conference room, Yu Xiaobing, manager of the company's fund business department, wiped the sweat from his forehead countless times and said to Su Yu reported, “Online and offline subscription activities have been successfully completed. According to background data, a total of 7,592 investors participated in the subscription of our newly issued funds, of which... 139 investors Top subscription for 10 million shares.”

"Okay!" Su Yu gently patted Yu Xiaobing's shoulder, then looked around at the employees in the conference room and several working groups stationed by China Commercial Bank, and said with a smile, "Thank you for your hard work, Secretary Li. Lunch has been arranged, let’s all eat together at noon today.”

After saying that, Su Yu and President Li from Huashang Bank walked out chatting and laughing together.

Yu Xiaobing and other employees of the company followed the two of them.

When we arrived at the dining place, secretary Li Xiaoling and several employees from the company's administrative office had already arranged everything.

Seeing the table full of delicious food, everyone's stomachs rumbled.

After all, it was already past 1 p.m. in the high-intensity working environment, and everyone was so hungry that their chests were touching their backs.

"Everyone can sit down and eat wherever they want. You're welcome." Su Yu looked at the company employees who had worked hard in the morning, as well as the working group of China Commercial Bank, as well as some personnel from the media and the China Securities Regulatory Bureau, and said, "Today's company fund issuance Our work has achieved such great success only because of everyone’s hard support.”

After speaking, Su Yu gently picked up a glass of wine from the table and toasted everyone cheerfully.

After he finished his statement, everyone became more casual. Some people talked loudly, some wolfed down food, some were building relationships, drinking with each other, some celebrating each other, and talking about the future... In short, after the highly stressful work in the morning, this day Everyone relaxed at the same time.

Su Yu drank two glasses of wine, finished his meal briefly, then let Yu Xiaobing take control, and returned to the company with his secretary.

After all, although the sale of the 'Yuhang No. 3' fund has been successfully completed, the next... work of closed operation has just begun.

When Su Yu returned to the company, he had not yet had time to come to the trading room.

On his mobile phone, a series of congratulatory text messages were already pouring in. At the same time... the news about the 10 billion quota of the 'Yuhang No. 3' fund, which was sold out in half a day, also quickly appeared on major domestic financial news websites. The headlines aroused the attention and discussion of the entire domestic asset management and investment community.

"What kind of speed is this? A 10 billion fund was sold out in half a day?"

When various news about the 'Yuhang No. 3' fund product was flying all over the sky, at this moment within Yuhang Jingda Investment Company, General Manager Gu Chijiang was simply shocked: "Even if we build momentum in advance, the number of public funds in the industry Sales are not that fast. When did... the domestic high-net-worth customer base become so crazy?"

If they want to launch a new fund, they have to beg their grandpa and grandma, but no one is willing to subscribe.

However, once this happened to Yuhang Investment Company, the result completely subverted the three views of the industry.

"Maybe this is the charm of 'wealth'!" Next to Gu Chijiang, fund manager Lin Tingzong couldn't help but sigh, "In fact, the most fundamental reason for the cold market is not that the market is short of money, but that people don't see enough money. The money-making effect is so great that I am unwilling to invest in it.”

In Lin Tingzong’s view, the issuance of the ‘Yuhang No. 3’ fund can achieve such a huge success.

The truth is nothing better than this.

That is, as the manager of the fund, Su Yu has condensed this ultimate money-making effect. Therefore, no matter how cold the stock market investment environment is, these investors are still willing to spend big and invest regardless of the extreme money-making effect, even It’s a rush to invest.

"You're right." Gu Chijiang nodded, "The money-making effect created by the myth of performance has made the high-net-worth investors in the market lose their minds in an instant. Private equity products have a sales miracle of 10 billion in half a day. It’s really unheard of in the industry.”

Such a sales myth.

It can be foreseen that not only will Su Yu be elevated to the top position of a star fund manager in the industry, but also 'Yuhang Investment Company' will be elevated to the top position of a domestic private equity fund company.

This was something Gu Chijiang couldn't ask for, but he envied it extremely.

Similarly, at the moment when the core fund managers within Jingda Investment were extremely shocked, their views were subverted.

Among non-private equity institutions, such as the Huashang Securities Proprietary Investment Department, a domestic first-class large-scale asset management institution, the internal core asset management personnel were stunned when faced with the fund sales myth just created by the 'Yuhang No. 3' fund product. Inexplicable horror.

"Haha, the sales scale of 10 billion in half a day, even if it is our public fund, we haven't seen it for several years, right?" Liao Guanghua, general manager of the self-operated investment department of Huashang Securities in Yanjing, couldn't help but sigh, "Yuhang Investment This Mr. Su is really getting better and better!"

"The sales scale of 10 billion in half a day has not only been seen in recent years, but also the sales speed of mixed investment stock fund products has never been seen before." The assistant next to Liao Guanghua took over and said, "This time' Yu Hang The launch of Fund No. 3 has simply shattered the industry’s outlook.”

Liao Guanghua nodded slightly and said: "That's amazing! I heard that when this fund was publicly sold, its issuer also stipulated a maximum subscription share for each investor?"

"Yes!" the assistant responded, "The maximum number of individuals that can subscribe is 10 million shares."

When Liao Guanghua heard that the rumors were indeed true, he had to admire: "It's awesome. After limiting the upper limit of individual subscription shares, we can still achieve this sales result. It's really amazing."

"Indeed." The assistant responded, "Now that the news has broken out, the entire domestic asset management industry is boiling."

Liao Guanghua nodded and said: "It's good to get excited. Before, everyone said that the market was short of money, funds could not be issued, and domestic investors had no awareness of investing in fund products. Now... I'm afraid no one dares to say that, right? Really? It’s amazing, the status quo of the domestic industry has been completely broken by him alone.”

And just as Assistant Liao Guanghua guessed.

At this moment, the entire domestic asset management industry, whether it is private equity, public equity components, or state-owned asset management background components, all asset management professionals in the industry are faced with the sales myth created by the 'Yuhang No. 3' fund. It was shattered and felt completely incredible.

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