Rebirth of the Official Business Route

In the summer of 1995, the price of DVD players was maintained at a high level of more than 3,500 yuan, and the agency price of secondary distributors was maintained at a high level of more than three yuan. Although Aida has no bargaining power in purchasing components. It is impossible to effectively control the purchase cost, and even so, each DVD player still has a gross profit of nearly a thousand dollars.

There is still a week to go until the end of August, but the sales data returned from sales from various places will surely exceed 6,000 monthly sales of Aida DVD players in August, ranking second only to Samsung in East China. w Novel chapter updated fastest

Although there is such a high gross profit, it is still far from satisfying Aida's thirst for funds.

Zhang Ke's design of the ground exhibition model for Aida was too radical, resulting in extremely high management costs, especially the market promotion. The advertising investment in East China Sea and Shanghai alone exceeded 10 million yuan. Before calculating the monthly advertising fee of 600,000 yuan to CCTV, Zhang Yange invested another 10 million yuan in promotion expenses in East China a year ago.

Successful market promotion means that Aida’s adhered to the cash ordering agent sales model from the beginning can extract more funds from the dealer system. Only after the opening of the market in Shanghai, Shanghai’s dealer Yongcheng Jiao Home Appliance Co., Ltd. monopolizes The agency rights in the Shanghai area, except for the normal advance payment to Aida to support 10 million. w "Fiction" novel chapters are updated fastest

Zhang Ke used this fragile capital chain to maintain Aida's extreme expansion.

The technical advantages of Aida's products based on the second-generation decoder chips were fully reflected by the end of August. Professional magazines such as "Electronic Weekly" highly evaluated the highly integrated technical advantages of the second-generation decoder chips for DVD players. Data from Aida, Wanyan, and Samsung are used in the thesis.

This professional magazine. Ordinary citizens rarely come into contact with it, but it has a wide range of electronics and electrical appliances distributors, plus Aida's sales in the East China market. As a result, distributors in East China came to the door one after another and asked to represent Aida's products.

In August, the marketing team led by Liu Minghui traveled to all large and medium-sized cities in southern China. The dealer network in South China is basically settled. After this time, at least another 20 million production funds have been raised for Aida from the market in South China.

At the end of August, Zhang Qie and Liu Minghui transferred back to Haizhou to divide the ten marketing staff into five groups and went to various provinces in Central China to build a dealer network; and the team led by Zhou You had entered Xijiang Province to carry out the first wave of market promotion.

Before the future giants such as Shinco, Backgammon, Malata, and Aido, etc., have not yet started, Aida has embarked on a path of full expansion.

After meeting with Zhouyou to discuss the specific rules and regulations of the Electronic Industrial Park. Zhang Ke informed Su Jindong and Ding Zhu that Xu Si went to Hong Kong to prepare for the agency.

The most important resource of a Hong Kong company is the agreement with the company. This cooperation agreement also has the credit of Ding Piao and Su Jindong. The shareholding structure of the Hong Kong company is similar to that of Aida, and both Ding Cao and Su Jindong occupy 5% of the equity.

Although Su Jindong and the team have outstanding talents in production management and technical research, they couldn't imagine that they could develop a company in such a radical manner. Su Jindong had to admit that he had to replace himself with every step of success. You can't help but stop temporarily and take a good look at the market. Think about it. But Zhang Ke clearly knew that every success would be followed by greater success. He urged everyone non-stop to meet the next glories like this. When more and more people know that he is only a high school student in school, apart from admiration, there is no slightest contempt for him.

Du and Su Jindong certainly had no objection to Zhang Kedi's arrangement.

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Xie Jiannan made an offer to Kumho to acquire the shares of Haitai, requesting Chint Group as the controlling shareholder and even proposed a proposal for capital increase and share expansion at the same time. Once Kumho refused Xie Jiannan's request, they would not hesitate to use their capital advantage to use capital increase and share expansion to dilute Kumho's shares. Until finally, Kumho was excluded from the decision-making level of Haitai.

Zhang Ke has more reason to believe that Xie Jiannan's plan is similar to the path chosen by Sheng Xin. Shengxin Universal Electric's Xicheng sales venue is very successful. Prompted Xie Jiannan and Chint Group to decide to speed up the step of netbsp; this is in line with the Xie family's usual style of doing things, once the prey is spotted, they will attack decisively. Do not give the opponent time to react.

Zhang Ke didn't need to react at all. If they wanted to come, they would do it. Ye Jianbin was the first to feel the pressure.

On August 28, Zhang Ke informed Ye Jianbin that Kumho had decided to accept Xie Jiannan’s offer.

In the Xicheng appliance store. Ye Jianbin reviewed his own kingdom. It has been ten days since it opened. Although he couldn't maintain the popularity of big promotions, the daily flow of people and turnover remained at a fairly high level. Whether it will succeed or not has yet to be verified, but Ye Jianbin has unprecedented confidence in this model. Compared with the traditional direct supply model of the distribution system, it has an incomparably superior cost advantage once it has formed a scale. Even upstream manufacturers can be restricted.

No need to guess their intentions. Xie Wanshan has taken care of my shop twice in his busy schedule. Ye Jianbin smiled contemptuously and said that Xie Jiannan had no face to come to Haizhou, but he was also very generous and even gave 1,500. Ten thousand chips. How does Kumho use this money to continue to set up camp in Haizhou? ,

Zhang Ke licked his lips embarrassedly: My Uncle Bu’s company is waiting for the rice to be cooked.

You seem to be begging for rice with a pot all day long. Ye Jianbin laughed and said, "Your uncle's company is short of money, can you do it? Are you interested in investing in Shengxin?

Zhang Ke curled his lips and smiled, and Sheng Xin wanted to really pinch Chint. Can I still stand by and watch? You also know that I have always been waiting for the rice to be cooked, and now the thin-armed and thin-legged people can't help much

Are you looking forward to the pinch between Shengxin and Chint? Ye Jianbin smiled. The polite refusal to Zhang Ke didn't care about not doing anything with Sheng Xin. Kumho is determined to set up camp in Haizhou. It has a lot to do with Kumho's current strength.

Zhang Ke wants to lay a solid foundation in Haizhou! However, it has also risen quickly with Aida's popular model.

Shengxin's confidence comes from the Ye's behind the taxi, but compared with the Chint Group, there is still a big shortage of commercial resources. After more than ten years of exhibitions in biopharmaceuticals, health care products, semiconductors and other fields, Chint Group has formed an industrial scale of two to three billion yuan and has begun to expand into other fields such as commercial circulation.

Shengxin worked hard to pool the scattered commercial resources of the Ye family into a scale of only two or three years. Compared with the huge body of Chint. Sheng Xin is like a weak and thin man.

Zhang Ke embraced his arms and said: If Sheng Xin goes to Shanghai first,

Yongle Electrical Appliances, which will dominate the Shanghai home appliance chain market in the future, was only a collective enterprise focusing on batching home appliances before 1996. In mid-96, it was contracted by several employees of Shui Le Jiao Home Appliances Co. to change its business model and started Shanghai. The gateway to the giants of the home appliance chain industry

Shengxin moved to Shanghai at this time to avoid direct confrontation with Suning Appliance in the province's interior. At this time, Yongle was completely vulnerable and even allowed Shengxin to directly acquire Yongle Jiao Jiao, the predecessor of Yongle Electric. Entering Shanghai can also cooperate with Shi Yi's Yongchengjiao Home Appliances.

Ye Jianbin will not ignore any of Zhang Ke’s suggestions now. Just as Zhang Ke wants to set up a camp in Haizhou, Ye Jianbin will inevitably have such an idea. If it were not for the last resort, he would also like to take the most critical and glorious step in life out of his base camp. .

Ye Jianbin said: I will seriously consider it. I think Xie Jiannan and all the men of the Xie family are not as courageous as you, but Ada ran to the present without stopping, I think you didn't mean to stop for a while. The strength of the Chint Group is very strong, but they will not take up all the market in the province without breathing for a breath~www.readwn.com~ Zhang Ke smiled and said: Anyway, you have to help the Haizhou drama. I acted,

this. Zhao Jinrong has already expressed their willingness to cooperate through Vice Mayor Wan. Shengxin can even sign a framework agreement with them, regardless of goodwill

What is disregard for goodwill. If this framework agreement is not fulfilled by Jincheng, what is the problem with Yu Shengxin's goodwill?

Ye Jianbin smiled treacherously! It is said that Zhao Jinrong offended you so much that it made you so bother to dig pits and bury him. Don't you worry about Xie Jiannan's cooperation with them? Anyway, Haitai will do the retail of home appliances, maybe Xie Jiannan will think about entering the Haizhou market. ,

It's not that the paper house will take a year to erect the tall building Daxia. Xie Jiannan must have the courage to come in. Doesn't it happen to let you alleviate the burden?

Seeing what Zhang Ke meant, as long as Haitai dared to enter Haizhou, he even smiled at Haitai's striker Ye Jianbin and said: Then I really want to send someone to provoke the surname Xie. Let him remember the shame of Mercedes-Benz from time to time. . If they couldn't calm down and march into Haizhou, Sheng Xin's pressure would be easier.