Rebirth of the Strongest Tycoon

　　 The next day, after "Jiuding Daily"'s millions of advertising revenues exploded, the sales of "Jiuding Daily" fell into the hotly debated Xiangjiang newspaper industry. It was like a barrel of oil poured into a fire, and it became even more enthusiastic.

　　The income of one million advertising fees in one month! A number that is enviable and hateful!

　　 One million can buy four third-rate tabloids with daily sales of 3,000 like the "Hong Kong Island Daily", and this is only one month's advertising revenue, 12 million in a year!

　　 The average monthly advertising revenue of "Oriental Daily", which had an average daily sales of 170,000 copies, was only about 500,000.

　　 ranked second. Although the sales volume of "Sing Tao Daily" with daily sales of 160,000 copies is lower, the average monthly advertising revenue has reached 550,000.

　　 The average monthly advertising revenue of Ming Pao, which sells 130,000 copies per day, is around 430,000.

It may be wondering why the sales of "Oriental Daily" are the highest, but the advertising revenue is lower than that of "Sing Tao Daily", which sells lower, while the sales of Ming Pao are 40,000 copies and the income of "Oriental Daily" is only less. 70 thousand.

　　 This is because the user value of "Oriental Daily" is not as high as that of "Sing Tao Daily" and "Ming Pao".

　　 The company that advertises is not a fool, of course, I know which kind of people are more wealthy.

The consumption power of ordinary grassroots is limited, and the consumption power of three or four grassroots citizens is not as strong as that of white-collar workers and intellectuals. However, most of the users of "Oriental Daily" are grassroots citizens. Advertising can bring the lowest value.

The "Sing Tao Daily" has been in business for more than 30 years. The old users are basically the heads of the family and dominate the financial power; or other white-collar workers and intellectuals, who are relatively cheap people, and advertise The company's target is the pocketbook of this category of people.

At this time, you may be wondering that the daily sales of "Jiuding Daily" is 250,000 copies, and because it is a new newspaper, the value of users should not be as good as that of "Sing Tao Daily" and "Ming Pao". How could it be possible that the advertising revenue reached 1.02 million? What? And it’s almost double that of Sing Tao Daily!

　　 This is determined by many reasons. As mentioned before, the advertising business cannot be a fool. The person who can make the company bigger and stronger always has a longer-term vision!

　　 Although the daily sales volume of "Jiuding Daily" is 250,000 copies, it is much higher than the second place. The first aura is too strong, which naturally brings a bonus! The subconsciousness of a company whose advertisements can appear in the "Jiuding Daily" will make people feel more powerful. This is the invisible value brought by the authority of the media.

　　 Just like the previous life, CCTV overlooks the crowd, a small brand that has never heard of it. As long as it advertises on CCTV, its popularity will increase, and people's recognition of CCTV will be transferred to that brand.

　　 Although "Jiuding Daily" cannot be compared with CCTV, and because it is a newly established newspaper, its authority needs to be improved, it is undeniable that "Jiuding Daily" is now the most influential newspaper in Xiangjiang.

Moreover, the daily sales of "Jiuding Daily" is 250,000 copies, which proves that it has reached at least 250,000 users. If the "Hong Kong Island Daily" and "Ming Pao" are added together, the total users are around 280,000, literally There are 30,000 more users than "Jiuding Daily", but the combined advertising revenue of the two newspapers is 980,000, which is 4 points lower than "Jiuding Daily".

However, this has to take into account the problem of the overlap rate of users of a newspaper. Many users will subscribe to "Sing Tao Daily" and "Ming Pao" at the same time. Therefore, the total users of the two newspapers are not 280,000, and because many users are High-level intellectuals, so the overlap rate may still be relatively high. In this calculation, in fact, the total number of users of the two newspapers can be 200,000.

　　 If a company spends 980,000 Hong Kong dollars to package "Thinking of RB" and "Ming Pao" for a month, only about 200,000 users will be radiated.

　　 While another company spent 1.02 million to package "Jiuding Daily" for a month, the number of users radiated reached around 250,000.

　　 It is clear at a glance which company made the money.

　　 is because the "Jiuding Daily" has just risen, and the users have not been well trained. Moreover, it is true that the rich, or the middle and upper-class people in Hong Kong account for a lower proportion of the total users than the "Hong Kong Island Daily" and "Ming Pao". Otherwise, the more important thing is the same. The sales of 250,000 copies alone can make the least income. 1.2 million advertising fees.

　　 As mentioned before, the number one newspaper is a scarce resource. There is only one newspaper, and the sales volume is so high. The effect of advertising is much higher than other newspapers. It is foolish for major advertisers not to grab it!

　　It is foreseeable that as long as the "Jiuding Daily" continues to be maintained, or sales rise again, the value of the newspaper's advertising space will become higher and higher, and the advertising revenue will only increase!

　　……

Because of the news yesterday morning, many evening papers followed the trend and reported that Xia Yu made millions in stocks. The names of various stock gods and masters don’t need money to wear Xia Yu’s head. The headline party is unknown, which made the stockholders crazy and even more convinced. The stock recommended by Xia Yu, only because in their opinion, even Xia Yu personally entered the market, it can prove that he has confidence in his distraction articles.

As a result, more people bought "Jiuding Daily" in order to catch up with the trend. This also caused the sales of "Jiuding Daily" to rise a lot yesterday, reaching a new high, reaching 270,000 copies in statistics last night. The 250,000 copies on the first day were 20,000 copies higher.

　　 And today, more small newspapers reported on Xia Yu’s stock market’s million-dollar feat. It is foreseeable that the sales of Jiuding Daily will rise again.

　　 really is a crazy stock market, crazy investors!

　　 This is the place where everyone likes Xiangjiang shares the stock market. This is the only way to increase the sales of Jiuding Daily.

　　 Xia Yu is happy when he knows about the sales, but some people are particularly unhappy, such as the owner of Ma Chengkun from the Oriental Daily.

　　 At this time in the building of the Oriental Press, Ma Chengkun looked at the statistical reports and analysis reports submitted by his subordinates. His expression was very gloomy, his eyebrows were erect, and the muscles in the corners of his eyes were still beating. You can imagine how much anger he endured in his heart.

Ma Chengkun’s appearance made the subordinates who submitted the report trembling. They did not dare to make any noises, and did not dare to gasp. For fear that Ma Chengkun would fire on him, it seemed that he thought of the miserable behavior of his colleague Wu Neng a few days ago. He is full of agitation. UU reading www.uukanshu. com

　　 "You go out first! Let all employees above the middle level go to the conference room for a meeting!" Ma Chengkun raised his head and glanced at him, and said lightly, holding back his anger.

　　 "Good boss, I'll inform right away." The employee bowed his head and said respectfully, and then walked out quickly, closing the door gently when he went out.

　　 After the employees went out, Ma Chengkun no longer had the patience anymore, his expression became savage, his veins violent, and he looked like he was about to pick someone and eat it, which made people feel scared.

""Jiuding Daily", "Jiuding Daily"...Is it really my nemesis to the "Oriental Daily", and it also impacted my newspaper sales. Yesterday, the sales of "Oriental Daily" fell to 120,000 copies, which is lower than that of Ming Pao. In just a few days, it dropped from No. 1 in sales to No. 4 in sales, Xia Yu, I lost my mother!"

"Snapped!"

　　Ma Chengkun was angry and slapped on the table with a loud noise. Despite the tingling of his palm, Ma Chengkun didn't seem to care.

　　 After a temper, Ma Chengkun panted and calmed down, tidying up his clothes a little, after all, he was going to a meeting later.

However, before leaving, Ma Chengkun once again looked at the statistical data in his hand, thinking of the news of the family's dark line adventure, a haze flashed in his eyes, and he said to himself: "Never sit and wait for death, otherwise The sales of "The Daily" will only get lower and lower, which is extremely detrimental to the family. There will be no way to make the Hong Kong government jealous! Now is a critical period, and I must not make mistakes here!"

　　 "I hope they can come up with some solutions later, otherwise..."

　　 At the end, Ma Chengkun narrowed his eyes, clenched his teeth, and a fierce light flashed in his eyes.

　　Ps: Ask for a recommendation ticket, thank you!