Rebirth of the Tech Madman

In the craze for Hollywood blockbusters to adapt video games, ea took the lead. It got "007" from its affiliate company Lianmei, and the old toy manufacturer parker got "Star Wars". Another video game giant Atari was naturally unwilling. Behind, got "Indiana Jones". (First published on Novel Network)

It has to be said that compared with ea and Lianmei, Atari and Warner still have a lot of gaps in resource integration.

But that belongs to the category of advanced management. Anyway, the market is very good now. As long as the game can be made, it will not worry about the market. Atari has made a lot of money in the game "Indiana Jones".

But Warner President Steve Ross, who looked at the report, did not smile. Some of the actions of Gein Atari CEO Ray Casar made him unhappy.

"Indiana Jones" this game was only made by Atari in two versions. The version supporting the Atari 2600 platform was released by itself, and the version supporting the Atari console platform was commissioned by a subsidiary to distribute it as an agent. , As a result, the version of the Xiaobawang game console platform earns more than the Atari 2600 platform version.

After all, Atari is different from those third-party game developers. It has its own game hardware platform, Atari 2600, but Ray Casa is so rebellious, and the effect is very good. I want to blame. Can't speak.

Of course, Lei Casa, a senior worker, can hold the idea of ​​"just make money", but Steve Rose, the boss, has other ideas. Now Tang Huan treats him not just as sickly.

Especially recently, the founder team of Orion Studios has reinvested in the arms of Lianmei. The latter has made a strong comeback and competed with Warner for the copyright of several of his new favorite films.

Originally, Orion Studios was just a little talented in film production, because the distribution process was left to its own discretion. Warner really took a lot of advantage, which is also in line with the practice of big fish eating small fish in the operation of Hollywood capital.

But I didn't expect that Orion Studios changed their doors so soon, and they still went to Warner's old rival. This makes my former collaborator feel so embarrassed.

Originally, Steve Rose planned to take a sneer attitude and sit on the sidelines, but for the copyright of those films, United States dragged Warner to court, which really made him intolerable.

In Steve Ross's opinion. Tang Huan was clearly demonstrating to himself. He can no longer remember when he and this young rich man had a relationship.

But this is no longer worth studying. The reality is that the two sides are getting more and more uncomfortable.

Ray Casa, who was sitting across from reporting to work, also felt complacent about his role in the "Indiana Jones" video game project, but Steve Rose looked at the number representing sales on the report and felt very much in his heart. feel bad.

"Don't you think that Atari secretly developing games for ea's Xiaobawang console platform is an act of adversary?" Steve Rose asked lightly.

"Of course you can't think so. Such an idea completely ignores the current market structure." Ray Casa shrugged disapprovingly. "The Little Overlord game console is already a dominant player and cannot be shaken. This is the consensus in the industry. But God You may not be able to see this phenomenon of eating alone, so it ended up with the same end as the Atari 2600. The original private hardware platform became a public platform, and anyone can go to this environment to make money. In fact, ea is equivalent to being cut every day, but it has no effective way to deal with it."

Hearing these words, Steve Rose did not feel comfortable in his heart. Instead, he asked, "According to you, ea is also developing games for the Atari 2600 platform?"

"This..." Ray Casa showed an awkward look on his face, "It doesn't seem to be. The direction of ea's expansion game platform is personal computers."

"Then why should we choose the opponent's platform. Atari has launched its own personal computer. Isn't it a long time?" In Steve Rose's tone, there was an obvious dissatisfaction.

In the face of reproach, Ray Casa has been slanderous, a big boss like you who only wants to sit in a luxurious New York office and give orders. Where do you know the eccentricities of Silicon Valley?

Although Ray Casa felt that Warner’s senior management in New York in the east and the remote command of Atari in the Western Silicon Valley were becoming more and more cheating, he was unable to resist and could only ask for a comprehensive explanation.

"The share of Atari 400/800 series personal computers in the personal computer market is far from comparable to the share of Atari 2600 in the home video game console market. Moreover, the pattern of this market is now also clear. Tang Huan’s Fangyuan Computer is at the top of the list, ibm’s ibm- is second, and the next camp is Apple, Compost, etc. Ea has a natural advantage in developing game platforms in this field."

Steve Rose heard impatiently, waved his hand and asked: "Don't always tell me how others are doing, I want to know, in terms of market share, what do you plan to do."

"The new video game console platform Atari 5200 will soon be introduced to the market, and it will become the successor to the Atari 2600." Ray Casa, who was a little emboldened, glanced at his boss and continued: "In addition Still discussing a cooperation. Nintendo of Japan has developed a new video game console. They want to find an agency partner in the US market. I think the prospects are good."

Steve Rose is a man who has been in shopping malls for decades. His eyes are like a torch. He immediately grasped the abnormality of the subordinate in front of him. He frowned and looked at him. "What do I want to do with the Japanese? As our own video game console, don't you think the profit margin advantage of Atari 2600 is not worth inheriting?"

Ray Casa was pressed to sweat on his forehead by Steve Rose’s aggressive momentum, but he didn’t dare to say clearly that he wanted to represent Nintendo’s game console because he was not very sure about the prospects of the Atari 5200. Planning to find a spare tire.

Just as there is a gap between Warner’s senior management and Atari, within Atari, there has always been a gap between the management and marketing team led by Ray Casa and the technical department. These business school graduates seem to have a serious understanding of the Silicon Valley environment. Some people are not satisfied with the situation, and Atari's follow-up product development has been in an awkward state of listening to the wind but not the rain, but the resource consumption is not rare.

Take the relationship between Atari 400/800 series personal computers and Atari 5200, it is a mess.

Although Atari 2600 is very successful in the market, it is the first generation product after all. Its R&D team cannot be like Tang Huan, directly condescending and looking at the overall situation to come up with a package of near-perfect solutions.

Therefore, Atari 2600 has many technical deficiencies, such as only 128 bytes of memory. This is an increasingly serious criticism.

In this case, the technical team began to develop the next generation of models to solve all the defects found.

But the Atari 2600 project cost Warner US$100 million. After Bushnell was driven away, Ray Casa was appointed. The first task is to turn Atari 2600 into US dollars as soon as possible. Atari’s business focus immediately shifted from focusing on technology to focusing on marketing. This caused a stalemate with the technical department and led to the continuous departure of R&D personnel.

Obviously, the project of the Atari 2600 next-generation model can no longer be maintained under the original title, so it became the Atari 400/800 series personal computer.

However, since the initial project was aimed at home game consoles, some anti-radiation designs were added to the circuit boards, which resulted in unnecessary increases in costs and poor performance in the highly competitive personal computer market.

Now Atari wants to change the Atari 400/800 series personal computer back to the Atari 5200 game console, toss and toss back to the original point. There are more problems here.

Ray Casa, who is technically a layman, has nothing to do with this. Pressure from more aspects makes him only choose this solution to catch the ducks on the shelves.

But Ray Casa is also a well-versed and experienced corporate executive, so he naturally has to prepare himself for a fall. It just so happened that Nintendo took the initiative to get together at this time, and began to negotiate.

Unexpectedly, Steve Rose did not rub the sand in his eyes, and noticed Ray Casa’s opportunism in his business, and there was a tendency to completely lose control of the game console.

"Of course it needs to be inherited. The game console platform is better than our own. This is proven by experience." Ray Casa quickly thought of the prevarication excuses, "But the technological changes in Silicon Valley are changing with each passing day, and the market is not waiting for people. We need to Find a proper compromise between technology and market, fight for a respite, and then complete the effort to give the opponent a fatal blow."

Not to mention, Ray Casafei hurriedly turned out these retreats. Really listened to Steve Rose's ears, so that his expression calmed down.

At this time, the assistant sent a folder and reported that all the media reports on Tang Huan's recent developments had been collected in it.

Steve Ross opened the file and the first report he saw was that Tang Huan returned to New York, the United States, and ea’s stock price officially entered the $70 era, and the entire market value exceeded $10 billion. Wall Street told him that he only owned shares of ea. Pay tribute to the international humanitarianism of the young billionaire with a net worth of US$3.5 billion.

Seeing such nasty flattery, Steve Rose was as disgusting as eating a fly. Warner, which he managed so painstakingly, had a stock price of more than $60, but ea, a raw melon egg, went dangling on it. $70 steps.

He took the newspaper out and slapped it on the table, and said sourly: "These guys on Wall Street are really getting more and more hypocritical. They always find all kinds of cover-up rhetoric to conceal their greed."

Ray Casa, who had read these reports on the plane, replied casually: "It is true. Wall Street is only interested in ea because of its strength, and what the **** has it to do with humanitarianism. Now ea is not a pure video game. In the past two years, it has acquired a large number of related industry companies, and even invested in real estate, all under the management of Yanle Entertainment Group, forming a strong backing, and its ability to resist industry risks is not generally high. "

Speaking of this, Ray Casa recalled, "I remember that in the first quarterly report released by ea, the share of Latin America was clearly mentioned for the first time. Recently, Tang Huan suddenly and inexplicably ran to the Falkland Islands. I don’t know. How did it happen, it was touted by the media there as a friend of Latin America. Obviously this is good news for ea to expand its global market share, and Wall Street must have expected this."

"Tang Huan, a speculator, really took the risk. I have to say that he committed a dangerous crime this time and received a corresponding return." Steve Rose, whose tone was full of fear, kept reading the newspapers he had read. Throw it on the table.

Ray Casa took a few glances and saw some large pictures showing Tang Huan, who was hanging his injured arm around his neck with a bandage, and greeting the UN Secretary-General Perez de Cuellar and the President, respectively. The special envoy US Secretary of State Prattshultz-George Pratt Schultz and others took a group photo.

"However, young people are young people. I went to the island where birds don’t shit, and when I came back, I got up in a hurry." Steve Rose snorted and threw out the last one he had seen. The newspaper, then leaned back on the sofa and began to think.

Ray Casa took a few more glances and saw some reports on the entertainment page. He said that in order to welcome Tang Huan’s return safely, his friends in the entertainment circle spontaneously held a sympathy dinner and watched Spielberg’s latest updates. A preview of the movie "et aliens".

The well-known girl model Brooke Shields, the emerging singer Madonna, who won the top eight of the Billboard 200 albums chart in the United States, and other popular female artists, have kissed Tang Huan intimately, letting everyone see this scene The audience can't help but think about it.

"It's good to be rich, good to be young, rich to be young, good to be good." Ray Casa muttered secretly with envy.

"It seems that the movie "et aliens" will have an extraordinary performance this year." After talking to himself naturally, Steve Ross turned his eyes to Ray Casa, "Ea did not let out the wind, it was revealed by When will the video game adapted from this movie be introduced to the market?"

"How can ea miss out on the film invested by Tang Huan, it has already been circled with 30 million US dollars, but ea now seems to be too focused on the development of the personal computer game platform, which has caused this project to be delayed." Ray Casa Enduring the urge to roll his eyes at this idiot question, he answered patiently.

"It was circled with 30 million dollars? What does that mean?" Steve Rose asked with a frown.

"When Tang Huan invested in "et Alien", he set up a video game license at a lower price. It seems that in order to appease Spielberg, Tang Huan pretended to make an agreement. If a third party is willing With a price of $30 million, Spielberg has the power to decide on his own."

Speaking of this, Ray Casa snorted mockingly, "The price of 30 million US dollars is almost three times the investment in the "et aliens" movie. How could anyone be willing to pay such a high price? Tang Huan's calculation , The fight is too fine."

"It turns out that 30 million dollars is such a thing." Steve Rose nodded playfully, "Does Tang Huan really think that such restrictions will make you feel at ease?"

"This is a loophole~www.readwn.com~ and no one wants to take advantage of it." Ray Casa shook his head with a smile.

"That's not necessarily. How about letting Atari develop a video game of "e.t. Aliens"?" Steve Rose asked slowly with brilliant eyes.

"Iitsadumbidea.weveneverreallymadeangameoutofa" surprised Ray Casa, subconsciously speaking out his most true thoughts, "This is a bad idea, how could we adapt such a childlike movie into Action game."

Seeing Steve Rose's face turned into the bottom of the pot, Ray Casa immediately realized that he had made a mistake, and quickly remedied, "I just think that the naive plot of "et aliens" may not have box office. The performance is too good, and it makes little sense to adapt the video game."

"This guy is too ignorant. Let him work until the end of the year at most, and then let him get fucked." Steve Rose sentenced Ray Casa to death in his heart. (To be continued.) xh211

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