Rebirth of the Tech Madman

...

Tang Huan is only responsible for the briefing. For the specific content, Zheru Software will hold a separate press conference to introduce it.

The outside world quickly understood that this is a set of marketing combination boxing—the mainstream product of Zheru Software Company. Almost all have become part of the “i strategy”.

For example, in addition to Zheru's office suite zeroe_office_i, even Zheru's programming development tool also launched zeroe_development_ centered on the Internet application model.

In addition, regarding the meaning of "i", Zheru Software Company gave a further explanation, that is, in addition to the meaning of ""-"Internet" in the architecture, there are also functional "intelligent"-"smart". ", use the "interesting"-"interesting".

How much does Zheru Software Corporation attach to this "i strategy"?

Just look at its promotion budget and you can understand one or two-the amount is as high as 350 million U.S. dollars!

In the first half of the year alone, significant advertising spaces for important events including the Comdex Atlanta Spring Show, the NBA Championship, and the 15th World Cup football match were all bought.

Obviously, after breaking away from the huge group, Zheru Software, whose business is all around software, has entered a more efficient, more aggressive, and more flexible state of operation.

If you consider AOL's move to Rockefeller Center, an operation that has attracted countless eyeballs, and is also promoted by the richest man, then it is completely foreseeable that the brands of Zheru Software and AOL will definitely be bombarded by a well-known expansion.

At this time, the influence of industry leaders became more and more vivid.

What Symantec's computer anti-virus software, Adobe's photoshop and desktop publishing software, Autodesk's AutoCAD and 3dmax, etc., have followed up with the "i strategy."

These companies all belong to the satellite companies deployed by Tang Huan, and they are surrounded by reason.

However, other companies similar to others who have also brought in can inevitably follow the trend and take advantage of the mentality of taking advantage of the trend-with the general trend set up by Zheru Software, labeling "i", in a disguised way, it is equivalent to saving a large amount of advertising expenses. , And at the same time can take a ride to promote sales.

The most exaggerated is that some companies that produce hardware such as boards and printers actually print "i" on the packaging boxes of their products.

Of course, this cheap is not so easy to account for. Gein, which represents passively following in the footsteps of Zheru Software Company, he did not hesitate to sacrifice his knees.

In the case of companies such as Microsoft, Oralce, and Lotus, this is not allowed in business strategy.

However, this kind of backbone, no matter how reluctant in their hearts, is without exception classified as a niche, non-mainstream, and alternative group by media and industry observers.

...

Among the several promotion opportunities this year, Tang Huan attaches great importance to the 15th World Cup.

Because in addition to the original time and space information for reference, the current ticket booking, market research, etc., the aggregated data, all show that the Americans are very interested in this World Cup football game.

In addition, the global influence of the World Cup is almost second only to the Olympic Games.

Therefore, the richest man who has participated in the preparations of this World Cup football match will certainly not miss such an excellent publicity platform.

In terms of stadium allocation, California gets two, which are also the only two on the West Coast of the United States, namely the Stanford Stadium in San Francisco and the Rose Bowl Stadium in Los Angeles; the other seven stadiums are located in Dallas, Texas. Orlando, Florida, Chicago, Illinois, Detroit, Michigan, Boston, Massachusetts, and New York and Washington—all belong to densely populated metropolitan areas.

It can be said that it is such a sharing of interests that guarantees a gratifying situation in business operations.

Of course, the teams in the game will definitely feel uncomfortable. After all, the territory of the United States is too large, and there are obvious differences in factors such as climate, time difference, and so on.

The richest man once again inspected the preparations for the Stanford Stadium and the Rose Bowl Stadium-especially the latter, which will host several of the most important games including the finals; at the same time, Los Angeles is also responsible for the international broadcast of the event, which is not sloppy.

In fact, if the population of San Francisco exceeds that of Los Angeles, the task will be transferred from Rose Bowl Stadium to Stanford Stadium, there is no problem.

The development and advancement of the United States is true, but this does not mean that the Americans will "go on their minds" in ensuring a foolproof preparation plan. After all, this is a sports event driven entirely by commercial interests.

During this inspection, Tang Huan found that although the stadium uses turf and reserves more than before, it still does not reach the "abundant" level.

The relevant person in charge explained plausibly: "These turf is enough to guarantee the Stanford Stadium and the Rose Bowl Stadium."

"What if the other seven courses need support?" The richest man interrupted unceremoniously: "You know, California has the best turf in the United States."

Seeing that the other party was still arguing, Tang Huan waved his hand, "Don't tell me anything about the budget now, what did you do earlier?"

The richest man carried a machine gun and fired a shot like this, which made these guys tighten their nerves in the final stage.

Compared with the traffic conditions between other stadiums, because of the existence of the California high-speed rail, the team will be more comfortable to move to Stanford Stadium and Rose Bowl Stadium.

At the same time, California high-speed rail will also face the pressure brought by the surge in passengers.

"In a while, more people around the world will appreciate the California high-speed rail I invested." Tang Huan thought smugly as he looked around on the platform.

...

At this time, the marketing promotion of the "i strategy" of Zheru Software Company has begun to be implemented.

For example, in a densely populated place such as a high-speed railway station, the letter "i" in the poster on the advertising space has been transformed into a figure of a character running forward.

The richest man went out this time, and along the way, he experienced a visual bombardment-he was very satisfied with the effect.

Similar to the Olympics, the sponsors of this World Cup are divided into two levels-FIFA World Cup sponsors and U.S. World Cup sponsors.

The former includes Fangyuan and Zheru, which have just undergone structural adjustments, as well as companies such as Adidas, Canon, Coca-Cola, McDonald's, and Philips; the latter includes companies such as American Airlines, General Motors, Sheraton, and Sun Microsystems.

It is necessary to point out that perhaps because of cognitive inertia, the American business community, including the IT industry, had a conservative attitude towards the advertising value of the football World Cup held in the United States at the beginning; as a result, many of them are now. People regret it.

Take the Silicon Valley side, except for Tang’s it Kingdom, Sun Microsystems has also caught up with the trend.

In fact, Tang Huan has experienced another type of bombing recently. That is, in his e-mail box, there are four small groups of mails from Jinying, Jinjie, Jinjia, and Jinyan every day.

On the surface, they are diligently reporting their thoughts, but in fact they are suggesting that the Internet between China and the United States is already connected. The punishment of "no internet" is of little significance. It is better to revoke it so that they can catch American football this summer. The excitement of the World Cup.

Furthermore, the development of that online chat software is also a matter of concern.

Not to mention, the four minors were perverted and ingenious, but they touched his father and finally passed.

...

On June 17, the opening ceremony of the 15th FIFA World Cup was held at the Chicago Military Stadium on the shore of Lake Michigan. It attracted more than 60,000 people into the stadium.

The guests attending the opening ceremony included many dignitaries, especially US President Bill Clinton, German Chancellor Helmut Cole, and Bolivian President Gonzalo Sanchez de Losada.

Sanchez, who obtained a master's degree in philosophy and literature from the University of Chicago, adopted the advice of the American economist Jeffrey David Sachs during his tenure as the Minister of Planning of Bolivia in 1985 to solve the hyperinflation faced by Bolivia at the time. The problem, "shock therapy" has spread far and wide.

Russia, which was copied in its entirety, is currently being tossed to the death and in shock.

In addition to the audience's "suppression", the host and performers are also "suppression"-one of the most influential African-American celebrities in the United States and TV talk show hostess Oprah Winfrey served as the host, a famous American female Singer Diana Ross led the performance.

After a lively tossing round, the German team, the last champion, and the Bolivia team of the same group kicked off the opening match. The fire of the 15th World Cup football match was ignited and will last for about a month. time.

An obvious benefit of this type of activity is that it also provides good social opportunities.

For example, so far this year, Tang Huan has not had time to go to Germany. This time it happened to be the meeting with German Chancellor Helmut Kohl.

In addition, the it market in Latin America is growing rapidly. One piece of evidence is that Comdex's overseas exhibitions used to go to Europe and rb, but in recent years they have been continuously placed in Latin American metropolises such as Sao Paulo and Rio de Janeiro in Brazil.

...

The rules of the current Football World Cup are the same as the previous one, that is, the 24 teams participating in the final stage are divided into 6 groups for round-robin matches. The first place of the 6 groups, the second place of the 6 groups, and the third place of the 4 groups with the best results will enter the knockout stage until the championship is decided. The only change is that for each victory in the group stage, 3 points will be awarded, compared to 2 points in the past.

Because France and England, the traditional strong teams, tragically failed to enter the finals, some entertainment topics are unavoidable. For example, the match between England and Argentina is completely hopeless.

In the first round, there were not many upsets.

The performance of the German tank was stable, and in the opening match, it overtook Bolivia with a score of 1:0.

The only seeded team that passed the risk was the Italian team. In the first game against Ireland, it lost 0:1; in the second game against Norway, the first half goalkeeper Gianluca Pa Liuka was sent off with a red card for catching the ball with his hand outside the penalty area. The coach had to replace Robert Baggio and challenge him with 10 people. Then the second half went unfavorable. The Italian team captain Franco Baresi was carried out of the field because of a knee injury.

Seeing that the Italian team fell into a poor situation, the small Tang family in the stands were beating their chests.

Fortunately, the Italian midfielder Dino Baggio scored a crucial goal with only 15 minutes left in the game, which saved the Italian team's hopes of entering the second round.

The richest man was indifferent to this-in his impression, the Italian team is struggling in the front line so desperately, it can be described as full of football charm.

It was the performance of the host American team that made people's eyes bright. In the first group match, they drew with the European strong team Swiss team, which greatly encouraged the American audience and led to the continuous increase in the ratings of the live broadcast~www.readwn .com~ For this reason, the mouths of the organizers and advertisers all smiled crookedly.

On June 22nd, the American team ushered in the second opponent of the group stage at the Rose Bowl Stadium in Los Angeles. In the last game, they lost 1:3 to the Colombian team of Romania. The market became more and more popular. Of course, gambling in private is also more popular.

The performance of the US team was still brave and eventually defeated the opponent 2:1. Including Colombian defender Andrés Escobar, who accidentally caused an own goal when trying to intercept the pass of US midfielder John Harks.

At that time, Christina, the female ship king who saw this scene, couldn't help but sighed, "ac Milan is quite optimistic about this Andrés Escobar, and they all sent out invitations. I didn't expect him to behave like this."

The richest man was entangled. Gein remembered that in the original time and space, Andrés Escobar was shot and killed after returning to Colombia because of this own goal. At the time, the Football World Cup was still going on. Among them, the whole world was shocked immediately.

If this tragedy hadn't been remembered, it would be fine, but now it was unmistakably confirmed, Tang Huan couldn't help grinning straight.

Christina smiled and said: "If the US team enters the second round, you will make even more money. You look at Philosopher’s ‘i’ ad, it’s full of eyes, and it makes me dizzy."

"That's true." The richest man nodded slightly, and then casually asked the Tang family who was playing with the game data analysis program on the laptop next to him, "If the U.S. team enters the knockout stage, who might be the opponent?"

"Brazil." Jin Yan replied without hesitation.

Tang Huan touched the beard on his chin, wondering to himself, "Would you like to give the money-greedy guys something to affect the trend of the game?"