Rebirth of the Wild Age
: Ninety-eight【I have my own plan】
Mr. Wu of Three Oral Liquids is very busy. It is almost impossible to read magazines like "Eight Hours Away". He reads "News Network" and "People's X Daily" at most.
early in the morning.
Mr. Wu received a call from Jinling: "Dad, "Eight Hours Beyond" interviewed Xifeng Song Weiyang, and the surnamed Song attacked and smeared the three oral liquids. I think you should read it, at least in the newspaper. Just clarify."
"Well, I see." Mr. Wu hung up the phone.
Both father and son sell health care products. Mr. Wu’s "Only One" achieved sales of 100 million yuan last year.
Mr. Wu asked the secretary to buy a magazine, and he quickly put it on his desk.
In the latest issue of "Eight Hours Beyond", the background color of the entire cover is gray-blue.
A slash cuts the cover in half. On the left is a photo of the boss Duan, and bottled and canned Sunrising Iced Tea; on the right is a black human silhouette (Song Weiyang), and bottled Xifeng Iced Green Tea and Ice. black tea.
There is a red flame rising in the middle, and there are four big characters in the flame: the battle of iced tea!
The title of the cover guide is: Who Can Dominate the Chinese Tea Beverage Market——A business wrestling between a middle-aged entrepreneur and a young chairman.
The article begins with a reporter's narrative: After the two colas flooded the Seven Armies, the domestic beverage market was in crisis. An 18-year-old boy climbed high and issued his declaration on the war of resistance in industry and commerce, and Xifeng iced tea came into the sight of ordinary people. At the same time, a 43-year-old director of a supply and marketing agency quickly grabbed the iced tea market in a violent way, and Xurisheng iced tea became the biggest competitor of Xifeng iced tea...
The excerpts about Boss Duan are as follows:
"Our slogan is'Sunrise, Wanjiaxing', and our philosophy is'Long-term development, benefiting society.' Sunshine started by relying on supply and marketing cooperatives. When we were a supply and marketing cooperative, we served the majority of farmers. In March After the beverage market, we have driven the development of brother companies. Relying on the way of leasing production lines, Rising Sun has helped nearly 20 loss-making state-owned enterprises to resume production, allowing thousands of workers to regain their jobs and revitalizing tens of millions of state-owned assets. It has driven dozens of related industries such as can making, printing, packaging, raw and auxiliary materials, and transportation..."
"Xifeng’s general manager Yang said in an interview with Southern Weekend that most of Sunshine’s employees are farmers. Let’s not talk about his despising peasant brothers. Our Sunshine employees are mainly composed of workers from major local state-owned enterprises. The average education level has reached junior high school or above, and we are a team with knowledge and ideals."
"We have a strong cohesion. More than 100 key sales staff have taken thousands of salesmen to major cities across the country. They ate the cheapest food, lived in the cheapest hotels, and opened them with one punch and kick. The national market. Rather than saying that Rising Sun is riding Xifeng’s ride, this kind of statement is nonsense!'Ice tea' is a unique trademark belonging to Rising Sun. Xifeng is one month early, and Xifeng is copying and imitating the rising sun!"
"Sunrise does not regard Xifeng as an opponent. Our real combat goal is foreign brands represented by Coca-Cola and Pepsi."
"Xurisheng Iced Tea is a carbonated tea beverage that combines foreign and traditional flavors. We have basically occupied the northern market with our unique flavors. Today's sales goal is to exceed 100 million! If Xifeng wants to survive, we need to continue. Working hard, they can't beat us."
"The central government has long established a development route centered on economic construction. We are now in the exploratory stage of market economy. Rising Sun will be a pathfinder for China's market economy. We have already figured out some business models that can be generalized. Respond to the call of the central government to develop a market economy, serve the country with commerce and rejuvenate the country with industry..."
Mr. Wu has finished reading the content about Boss Duan, and he feels nutritious, full of empty words and clichés.
Followed by Song Weiyang's content:
"Xifeng did not regard Xurisheng as an opponent... The concept of the battle of iced tea is wrong. Xifeng's products are real iced tea. And Xifeng's so-called iced tea is just a carbonated drink with a changed flavor. That's it, adding tea flavor to carbonated beverages is a tea beverage? A joke! There are only two tea beverages in China at this stage, namely Xifeng's ice green tea and ice black tea!"
"If there is really any ice tea battle, then Xifeng's Rising Sun will win who will lose, in fact, it was decided from the beginning. This can be seen from the "Mao Xuan"..."
"……"
Mr. Wu quickly browsed the article and finally found the part about him: the sales model of the three plants will inevitably lead to a bloated structure... Once an accident happens one day, the basic operating costs alone can bring down the three plants. And health care products happen to be the most trouble-prone industry. Boss Wu should pray for three oral liquids to drink the undead every day... The propaganda idea of the three plants is “to cure the disease, prevent the disease if there is no disease”, do you think there is something in the world Can cure all diseases still prevent sick things? If there is, then Boss Wu should compete for the Nobel Prize in Medicine.
Mr. Wu is actually not angry~www.readwn.com~ but is thinking about whether the words Song Weiyang said may become reality.
What should I do if I drink three dead people?
Of course impossible, because the three plants are not toxic and do have some nutrients.
But Song Weiyang reminded Mr. Wu that someone would be caught attacking the three plants with "a cure for all diseases". It seems that the ad copy in the future should be more obscure, and a professional lawyer must be hired to check whether there are loopholes.
I'm not afraid of a lawsuit.
I am not afraid of being attacked.
Song Weiyang is not the first to attack the three oral liquids, and it will not be the last. People Mr. Wu has long been used to it.
Xu Risheng's Duan boss is the same as Mr. Wu. Even if Song Weiyang clearly pointed out their loopholes, it is impossible to rein in the brink. They have their own plans.
Even the boss of Duan had long left behind. All the contracts signed by Xurisheng with agents and distributors are specially marked as "Jizhou". Even if a dispute arises, they can only go to Jizhou to file a lawsuit, and the courts of Jizhou It must be biased towards the rising sun. The funding chain collapsed? Hehe, your dealer can't get back the payment and sue me, if you win, you will be awesome!
Later, a supplier came to ask for the arrears. Rising Sun’s financial staff said triumphantly: “If you don’t have a relationship with us, you won’t be able to get your money back.”
Mr. Wu threw the magazine aside and asked his subordinates to contact the newspaper for clarification, and by the way, he declared that he would sue Song Weiyang to spread the rumors. As for him, it is impossible for him to come out in person.
The boss of Duan, who is far away in Jizhou, doesn't even bother to read magazines. He has decided a long time to go to the dark, and it is impossible to let go of the opportunity for rapid development.
In the interview, Song Weiyang commented on well-known Chinese entrepreneurs one by one. His sharp words impressed countless readers and became a hot topic in the media.
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