Rebirth of the Wild Age

Chen Tao drove a car in person and brought a lot of things. Song Weiyang could only ask Peng Shengli to go downstairs to help.

"What are you doing with canned lunch?" Song Weiyang asked, carrying the cardboard box.

"It's for you," Chen Tao said with a smile, "Fudan is still a prestigious school, almost remote from Pudong. I'm afraid your food at school is not good, so I brought some cans of beef, sardines and the like. Replenish protein."

"The school has fresh meat and vegetables, who wants to eat this stuff," Song Weiyang said, "Come on, you can sell it slowly in the bedroom."

Chen Tao said in a huff: "I'll bring you canned food all the way, so you can bear to sell it?"

"Well, let's eat slowly." Song Weiyang can only say.

Peng Shengli followed behind, and also carried a cardboard box. He didn't dare to look at Chen Tao. It was really such a beautiful fairy.

Just a few days ago, the buddies in the dormitory went to eat together and saw a man and a woman kissing halfway through. Peng Shengli was shocked on the spot, dumbfounded, and finally spoke when he walked to the cafeteria: "Can you still kiss the mouth in the school?"

This guy probably hasn't even pulled the girl's hand. He has a natural awe of beautiful women, and he blushes when he says a few more words in front of him.

Carrying the can into the bedroom, Song Weiyang said, "This is my roommate, Peng Shengli. Shengli, this is my cousin, Chen Tao."

Chen Tao smiled and said, "Hello!"

"Hello, cousin!" Peng Shengli hurriedly poured water, and found his cup dirty, so he took a bottle of Xifeng iced tea instead.

Chen Tao originally planned to shake hands with Peng Shengli. After waiting for a long time, she saw that the other party had been busy working without even meeting her eyes. She could only smile and said, "Student Peng is so simple."

Peng Shengli asked: "Does my cousin want to eat fruit?"

"No," Chen Tao opened the carton that Peng Shengli had carried, "I didn't know what to bring you, so I bought some entertainment."

Peng Shengli saw many tapes of songs and said with a smile: "Nie Jun definitely likes it. He loves listening to songs the most."

Chen Tao took out a cassette, inserted it into the tape recorder on the desk and said, "This album was released some time ago, so it sounds very nice."

Song Weiyang glanced at the packaging box, which was Wu Bai's "The Love Song of the Ronin".

It is estimated that Moyan Records is pushing Wu Bai. There are a lot of cool photos on the cover. Maybe you want to package Wu Bai as an idol singer...

After chatting for a while, Chen Tao suggested to go out for a walk.

Song Weiyang walked with her on the campus and introduced her along the way. From time to time, passing students glanced at Chen Tao.

"Don't you ask about the situation in the factory?" Chen Tao said.

"It's just a branch factory. If you can't figure it out, it would be too boring." Song Weiyang laughed.

Chen Taojiao groaned, "I want to ask you for credit, so I can give you a few more words of praise."

This girl was too proactive, but Song Weiyang didn't want to eat grass from the nest, and said casually: "Then you can ask for credit and talk about the situation."

Chen Tao said: "The former cadres in the factory bullied me as a woman, thinking I was a fool. On the surface, they were respectful and obedient, and they were all small actions behind their backs. I remained silent for the first month, but praised and rewarded a few workers. By the way, observe which ones are really dedicated to doing things. In the second month, I directly called the police and arrested the head of the procurement department. I was so scared that the deputy factory director invited me to dinner, and the director of the local police station accompanied me. The head of the procurement department had to be sentenced to at least three years, and the evidence was conclusive. , This **** is too stupid. Finance is ours. He dared to eat rebates, and his appetite is not so big. The deputy director also has a share, but he is very well-connected in the local area. I can't do too much."

"So, how did you arrange that deputy director?" Song Weiyang said.

"He will specialize in reception and outreach in the future," Chen Tao said. "Public security, fire protection, industry and commerce, water and electricity, women's federation, disabled people's association...Anyway, these government departments let him deal with food, drink, and gift. He affirmed Good at it, and I’m not tired of it. I have evidence of his making money in my hand, and he doesn’t dare to mess around."

"Can you easily get the evidence?" Song Weiyang laughed.

Chen Tao said: "I bought his subordinates, gave thousands of dollars, got promoted, and then frightened and frightened, and said everything. Now the cadres of important departments in the factory have been replaced by me all over again. It is capable and reliable. I also fired more than a dozen workers. Those workers did not dare to make trouble because the director of the police station had a good relationship with me."

"It's not bad, it's worthy of praise," Song Weiyang said, "Shenghai branch, you can take care of the New Year, during this period of time find a good candidate for the new factory director."

"Then what do I do after the New Year?" Chen Tao asked.

"I'll talk about it then." Song Weiyang hasn't thought about it yet.

With the unremitting efforts of Xifeng and Xurisheng, the overall market for iced tea as a new beverage category is growing rapidly.

The financial report for the third quarter of this year has been released. The total quarterly sales of the three canned products are 21 million yuan, and the average monthly sales have fallen to 7 million. The canned business is getting worse and worse. On the other hand, iced tea sales reached 26 million in September alone. Although it is approaching the limit as the weather turns cooler, as the market spreads, this data still has room to rise.

Whether it’s last year’s canned food or this year’s iced tea, the sales are so explosive that people have already called Song Weiyang a "marketing genius."

But he knows his own affairs, and Song Weiyang understands the situation very well.

The maximum monthly sales of Xifeng canned food is 40 million yuan, which was achieved through a large number of advertisements and novel positioning during the Spring Festival, and advertising expenses accounted for a large part of the cost. After the Spring Festival, it immediately returned to its original shape, and with the serious follow-up phenomenon, the unique business was not successful, Xifeng canned food is almost impossible to sell hot again. It is a miracle that it can still maintain a monthly sales of 7 million, which is enough to laugh in the Chinese canned food industry. Proud of the crowd.

What about iced tea?

The market blank period!

Seven of the eight major domestic beverage brands have died, and Coca-Cola and Pepsi are still busy digesting the dead bodies of the seven major brands, and their production and sales are in a state of chaos.

Robust’s focus is on health care products, and it has been dazzled by the high profits ~ www.readwn.com ~ has no time to take care of the beverage business for the time being.

Jianlibao has developed into a bottleneck period, and the high-level collectives are at a loss, not wanting to develop new beverages, but feel that they have been hit by the market by health products.

Wahaha is keen to open up markets in small counties and villages and towns, and has not thought of attacking big cities for the time being.

This is the situation in China's beverage industry this year. In a market as big as iced tea, apart from Xifeng and Xurisheng, no other companies have come to compete.

The development went well beyond Song Weiyang's imagination. In the 21st century, this situation is almost impossible. It can only be said that the business in the 1990s was too good. No wonder that in history, Rising Sun can achieve an output value of 3 billion yuan in a few years only by selling iced tea.

"Focus Interview" said that the total assets of Jiafeng Wine Industry is 600 million yuan, but it is actually watery. It has survived 500 million yuan, but it has been growing rapidly-it can be seen from the sales. After being messed with by Zhong Dahua, he lost even less than 500 million.

Kexifeng Food and Beverage Company, in the hands of Song Weiyang for only one year, has been valued at 300 million yuan, and I don’t know how they calculated it.

There is a joke circulating in Rongping City: One year as the director of Xiao Song is equivalent to ten years as the director of the old Song.

In fact, the company's funds that Song Weiyang can mobilize are less than 15 million yuan, and the other money has been used to expand the scale of production. Although there is no large-scale construction of branch factories, more than 10 production lines have been leased one after another due to the shortage of products.

And advertising investment is also expanding. Almost every provincial and important market, as well as influential newspapers and magazines, can see the advertisements of Xifeng Iced Tea.

The slogan Yang Xin shouted at the company headquarters was that the sales of Xifeng Iced Tea this year will reach 200 million yuan (from May)!

Mayor Huang went crazy with joy. He hit the Grand Canal and picked up the bargain. Xifeng's development is due to him.