Rebirth of the Wild Age
: One hundred and thirty-six
The dark horse of this bidding meeting is simply black to the end.
Whether it is the highest-priced fairy wine or the second-ranked Confucian banquet wine, many bidders are not in the eyes of many bidders.
The real hot spots for winning are the sun **** and the Confucian house wine!
In 1994, Confucius House Wine was much better than Confucian Banquet Wine, and the latter was even suspected of copycats in terms of name.
The boss of the Sun God shook his head and smiled bitterly. He sells health care products. He has always been rich in advertising, and he consciously has a high price tag, but he didn't expect these liquor sellers to be more ruthless, one more ruthless than one!
The boss of Confucius House Wine is even more speechless. He didn't even get the top two alcohol advertisements, which is equivalent to directly insulated from CCTV prime time advertisements.
"It's okay, it's okay!" The boss of Kongfu Banquet comforted himself, at least he could get a 5-second advertisement.
Some entrepreneurs who couldn't hold their breath directly shouted: "Who is the fairy wine?"
Song Qizhi smiled and raised his hand: "It's me!"
The reporter's guns and guns were immediately turned around and shot at Song Qizhi, and nearby bosses also came over to shake hands and congratulate him.
"Papa Papa!"
Tan Xisong, director of CCTV's advertising department, took the lead in applauding and smiling: "Let's congratulate Xianjiu and win the title of CCTV Standard King!"
In just over ten minutes, Song Qizhi had dozens of business cards stuffed in his pocket, and Song Weiyang sat and watched the show from start to finish.
Next, in addition to the more than a dozen companies that won the bid, the remaining bidders withdrew one after another.
Tan Xisong asked the staff to bring the contract and sign it on the spot, for fear that the winning bidder would regret it.
"Congratulations Boss Song!" Tan Xisong waited for Song Qizhi to finish signing, and shook hands again with a big smile.
Song Weiyang suddenly said: "Director Tan, we will remit the full amount of advertising fees to CCTV's account within a month."
Tan Xisong was obviously taken aback, because she had never thought of receiving the full amount directly, and it was very rare to get the money slowly within half a year.
Song Weiyang added: "In order to thank CCTV for its support, we decided to increase the advertising fee to 36 million yuan."
Do you think it spends too little money?
Tan Xisong looked at Song Weiyang in surprise, and asked Song Qizhi: "This gentleman is..."
Song Qizhi introduced: "My brother, the shareholder of Xianjiu, Song Weiyang, the chairman of Xifeng."
"It turned out to be the boss of Song, the first righteous in the War of Resistance Against Japan, who was disrespectful and disrespectful!" Tan Xisong suddenly realized that his affection for Song Weiyang was directly overgrown.
Yes, the CCTV bidding king can bargain, and the advertising fee can be delayed again and again, or even if the time comes. Yang saw that it had improved the credibility of the "Biaowang", and would definitely get rid of the half-blood. He didn't even dare to sue Xianjiu for breach of contract. Instead, he wanted to help Xianjiu publicize for free.
But is that interesting?
After waiting for two years, the second CCTV standard king has risen, and Tan Xisong must settle the ledger with Xianjiu.
In history, there was a person named Qin Chi. Why did he become so popular for a year or two when there was a sudden flood of negative news? Just because Qin Chi bid several hundred million, in the end he only gave tens of millions, and was collectively blocked by CCTV and the national media!
Don't even think about bargaining with CCTV, and don't think about taking advantage of CCTV. The manufacturer will always suffer.
Tan Xisong was very happy, and the more he looked at Song Weiyang, the more pleasing he became, and he felt that this young man was too good at life. She has been in the position of director of CCTV's advertising department for only two years. The auction bidder is an act of ambition, and it is also a helpless act, because there are too many manufacturers who want to run advertising space. If you agree to this, you will offend that. In distress, Tan Xisong simply didn't give anyone any face, and directly took the prime time advertising space for bidding, and whoever gave the most money would choose whoever paid the most.
Similarly, Tan Xisong is under great pressure, internal leaders and colleagues are dissatisfied with her, and the related manufacturers are also dissatisfied with her. She must succeed in Biaowang, use tangible benefits to quell rumors, and win more leadership support.
If at such a time, the immortal wine of the bidding king wanted to play tricks, or even dragged and refused to pay, Tan Xisong would definitely be uncomfortable in the stage. For the sake of her own future, she would definitely raise the spirit of the wine, stir up the concept of Biaowang, and then completely kill the wine after it stabilizes!
Support each other, understand each other, and help each other.
Upon hearing that Song Weiyang not only paid the full amount directly, but also took the initiative to increase the advertising fee, Tan Xisong immediately said: "Xianjiu, a reputable enterprise, must be strongly supported by CCTV. Then, I will call the shots now and give Xianjiu a night. Free five-second ads at 8 o’clock. The two bosses can rest assured that they won the CCTV standard king. Not only can they get the first five-second advertisement after "News Network", we also directly give away the five-second timekeeping advertisement at the beginning of "News Network". ! Moreover, "News Network" will report on today's bidding auction, and other news programs will also report."
"Director Tan is really great, on behalf of all the staff of Xianjiu, thank you for your care!" Song Weiyang said quickly.
"Where and where, I also want to thank Boss Song for supporting CCTV." Tan Xisong smiled all the way, Song Weiyang's approach can relieve her great pressure inside CCTV.
Let's put it this way, Song Weiyang only needs to find a bank loan of more than 30 million yuan, and actively increase the advertising fee by more than 2 million yuan, and he can get Tan Xisong's friendship. As long as Tan Xisong is in office, there will be no shortage of CCTV advertising spaces for Xianjiu and Xifeng, and he is not afraid of being squeezed out by competitors.
That night, Tan Xisong took the initiative to invite Song Weiyang and Song Qizhi to dinner. This kind of treatment can envy countless manufacturers who want to advertise on CCTV.
On the contrary, Song Weiyang lowered his figure, took the initiative to pour Tan Xisong wine, held it in front of her with both hands, and smiled: "Director Tan, you are planning this concept of the standard king. I really admire it, and most people can't think of it. !"
Tan Xisong said: "Boss Song..."
"Call me Xiao Song," Song Weiyang interrupted.
"Then I'll ask you to call you Boss Song." Tan Xisong also didn't dare to neglect, because Song Weiyang was so beautiful and he was still so young, the ghost knew what he could develop into in the future.
Since Song Weiyang spoke, Song Qizhi's limelight has been completely concealed. He didn't care about it, just silently watched the little brother use the methods~www.readwn.com~ by the way, trying to learn.
After Tan Xisong and Song Weiyang had a drink, they didn't forget Song Qizhi, and they toasted: "Boss Song, I also toast you, I wish you a prosperous business."
"With the words of Director Tan," Song Qizhi clinked his glasses, "I also wish Director Tan a prosperous and prosperous future."
After chatting for a while, Tan Xisong asked, “Biaowang’s commercial will start to be broadcast on New Year’s Day. Xianjiu must seize the time to shoot the commercial.”
Song Qizhi came up with an advertising plan: "Director Tan has asked you to check it out. You are an advertising expert. Please help check it out."
Tan Xisong read it roughly, shook his head and said: "The ad is too weak to spread."
"I think it's pretty good." Song Qizhi said.
Song Weiyang said: "It's definitely going to be changed. This is something made by an advertising company. It's very literal, indecent, and embarrassing."
Tan Xisong smiled and asked, "How is Boss Xiao Song going to change?"
"As soon as the fairy wine is opened, good things will come," Song Weiyang laughed, "what do you think?"
Tan Xisong nodded and said: "This ad is good, catchy, and it bodes well."
Song Qizhi asked: "Is it a bit vulgar?"
Tan Xisong said: "Advertising is not afraid of vulgarity, but people will not remember it."
"As soon as Remy's horse starts, good things will come naturally." This is an advertisement written by Huang Zhan more than 20 years ago, but it has not been spread to the mainland. Song Weiyang used it easily.
Consumers like this. They say that Goldlion was unknown before the name was changed, and sales immediately increased after the name was changed. Many business owners specified that they should wear this tie.
Good things will come as soon as the fairy wine is opened!
What a good omen, officials, businessmen, friends gatherings, family banquets...everyone wants to ask for auspiciousness, and everyone wants to meet good things. Maybe I wanted to drink Moutai, but when I heard this ad, I suddenly asked the waiter to serve Xianjiu.
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