Rebirth of the Wild Age

Sophie Marceau’s advertising endorsement contract was negotiated in early April, and the other party asked for a price of 120,000 US dollars, which is about 100 million yuan. The price is not outrageous, but still within the acceptable range-in the past few years, Michael Jackson endorsed PepsiCo at a cost of 30,000 US dollars.

Now Xifeng’s new cans have started to post photos of Sophie Marceau. When "Brave Heart" was released at the end of May, Sophie Marceau's value rose so much that he couldn't get it without $180,000.

Definitely earned.

At that time, you can even contact distributors in the United States and Canada and take this opportunity to enter the North American market.

In May, summer came, and the ice tea battle between Xifeng and Rising Sun began again.

In the past 12 months, the total sales of Xifeng Iced Tea were 190 million yuan, while the sales of Xurisheng Iced Tea were as high as 250 million yuan.

The Rising Sun can develop so quickly, thanks to Song Weiyang's anti-Japanese war text, the concept of iced tea was launched and the iced tea market was opened up. You know, the history of Rising Sun Iced Tea has been trembling in the past two years. It was not until 1996 that it expanded with loans. Sales directly increased tenfold from 1995, from 50,000 to 500 million.

The slogan Xurisheng shouted this time is "China's No. 1 Iced Tea Brand", which is true only in terms of sales.

In order to increase production capacity, Rising Sun has engaged in joint operations and opened branch factories, without paying attention to product quality, or even no such concept at all. In order to increase profits, some foundries cut corners and cut corners, resulting in huge differences in the taste of Xurisheng Iced Tea.

Rising Sun's capital chain is even more of a big problem. It defaults on the payment of raw material suppliers, advances the payment of agents and distributors in various places, and finds bank loans from time to time, just for the pursuit of crazy expansion. At the same time, in order to seize the market, Rising Sun will give sales partners high rebates. In order to sell more products and get rebates, agents, distributors and retailers cooperated to reduce prices. While suppressing Xifeng iced tea, they also lost much by selling themselves.

In this way, when the market is saturated and competitors increase, Rising Sun should go bankrupt.

In fact, Xifeng is similar in terms of funding.

The only difference is that Xifeng's product quality control is becoming more and more stringent. Those foundries that do not abide by the rules are directly blacklisted and permanently disqualified from cooperation. And strict pricing, except for the price difference caused by transportation, the partner is not allowed to change the price at will.

Seeing the arrival of summer, agents and distributors are clamoring again, saying that retailers have chosen Rising Sun, and Xifeng Iced Tea will not be sold unless the price is reduced.

This is a fact, but it is not accurate. It is nothing more than trying to take the opportunity to blackmail. The iced tea market is far from saturated.

Zheng Xuehong believes that prices should be cut and sales rebates should be increased to fight a price war with Rising Sun. This year, all industries are fighting price wars, especially in the field of home appliances. Zheng Xuehong’s idea is understandable.

Yang Xin is on Song Weiyang's side this time. He believes that since he has formulated a development strategy, he cannot easily change it.

Zheng Xuehong couldn't call the shots, and was anxious, so he called Song Weiyang for help.

"Old Zheng, if you are serious about personnel work, don't worry about sales." Song Weiyang said.

"But I am a shareholder," Zheng Xuehong said, "Moreover, Zhang Guodong, who is in charge of sales, has the same idea as me this time. Xuri Sheng iced tea has already been sold at the cost price. Our sales department is very difficult. It is all ice. Many consumers point to cheaper tea."

Song Weiyang smiled and said, "Sunrise is not a banknote printing company. Where does he get so much money to compete with us at low prices? Are you optimistic, they can still jump for a year or two at most."

In the absence of a strong competitor, the rising sun can naturally develop frantically until it is destroyed. The problem is that now the two heroes are standing side by side, and the rising sun cannot tolerate unlimited expansion!

"The market will be gone after a year," Zheng Xuehong said. "Zhang Guodong was unable to convince Mr. Yang, so he had to come to me to complain. He said that now the dealers are not in a high mood and the enthusiasm is seriously insufficient, and many of us have already switched to the embrace of Rising Sun. Sales in April have dropped significantly from the previous two months."

"In this way, you find Wang Hai, a professional counterfeit, and pick Xurisheng with different origins for testing. If you fail to pass, contact the media for exposure," Song Weiyang said. Okay, find a foundry with the worst sanitary conditions for a private visit by Southern Weekend. I'll give you 10,000 yuan for the activity!"

"This is a good idea!" Zheng Xuehong smiled.

Hanging up the phone, Song Weiyang returned to the shop that hadn't been completely renovated, and said to the hired staff: "Let's go ahead and introduce ourselves first."

"Hello boss, my name is Jiang Chunhua. I graduated from..." a young girl in her 20s said with a smile, "I am here to apply for the manager of Time Cafe. I have the ability to manage the store. I hope the boss will give me this Chance."

The name of the cafe was eventually changed from "Sand of Time" to "Time", and Song Weiyang directly published recruitment tips in major newspapers in Shenghai.

This Jiang Chunhua graduated from technical secondary school and is currently a grassroots cadre in a state-owned factory.

Lin Zhuoyun was also an interviewer, and asked: "You have done a good job in a state-owned enterprise, why do you want to apply for a job with us?"

Jiang Chunhua said: "The factory's efficiency is not good. Your store manager's salary here is 12oo."

"You are frank," Song Weiyang laughed. "What do you think is the job content of the store manager?"

"Just take care of the coffee shop." Jiang Chunhua said.

"Well, you are right, but unfortunately it's too general," Song Weiyang said, "As a store manager, you must not only internally, but also externally. For example, cafes regularly purchase goods, you have to establish a good relationship with the supplier. You also have to establish a good relationship with the local basic-level departments, and don’t be called to check the sanitation and fire protection in two days or twos. These are the most basic. You have to resolve disputes in the store, train and guide ordinary store staff. You can all be competent. ?"

"I... I'll try it." Jiang Chunhua was a little guilty.

Song Weiyang looked at the other party's information and smiled: "You work in the propaganda department of the factory, and you haven't held a management position..."

"I can learn it!" Jiang Chunhua said quickly.

"Then you try to be a foreman first. The probation period is 6oo yuan, and it is 8oo yuan after the regularization." Song Weiyang said helplessly.

Wujiaochang is really too biased, and Time Cafe has no reputation. Not to mention the unwillingness of college students to come, secondary school students are rare, and it is not uncommon to have real management skills, so they can only cultivate themselves slowly.

I have been recruiting for several days, and many people have come, but this Jiang Chunhua is still pretty decent.

The salary in Shenghai is too high. This year's minimum monthly salary has reached 27o yuan, and the average monthly salary is 773 yuan. This is government statistics. Although there is some water, it is not much different from the actual situation.

Song Weiyang sets the manager's salary at 12oo yuan. What kind of senior talent can he attract?

"Yes~www.readwn.com~When can I come to work?" Jiang Chunhua's factory is estimated to be really out of wages. She can't wait for a probation period of RMB 6oo.

Song Weiyang said: "Come tomorrow, do pre-job training first."

"Well, thank you boss." Jiang Chunhua bowed and left.

Lin Zhuoyun smiled and said, "Why don't I be the store manager? You teach me."

"Do you have so much time?" Song Weiyang said.

"Try it." Lin Zhuoyun said.

"It's okay," Song Weiyang took her little hand, "Let's go, go to the city for coffee, and take a look at her colleagues by the way."

There are not a few special coffee shops in Shenghai, just one on Hengshan Road.

Soon, Song Weiyang was very disappointed because the taste was not good, the store environment was ordinary, and the service quality was average, and the competitors were too rubbish!

After eight o'clock in the evening, they came out of the cafe.

Lin Zhuoyun smiled and said, "This cafe is not as beautiful as ours."

"Of course," Song Weiyang said with his arms around her slender waist, "I have guided the decoration design, post-modern style, and I can't find a second one in the country."

"Smelly beautiful!" Lin Zhuoyun scolded with a smile.

Anyway, the taxi hadn't come and was idle. The dog and the man and woman got up on the street to make each other. They hugged and gnawed together, put their foreheads together, and whispered with their foreheads from time to time.

"The taxi is here!" Lin Zhuoyun reminded.

A taxi stopped at the entrance of the bar next door, and Song Weiyang waved and walked over. The car door opened by itself, and a man came down inside, it was Li Yalun, and this guy also brought a beautiful woman with him.

Li Yalun sneered at Song Weiyang and Lin Zhuoyun. It is estimated that the scene of their intimacy just now was also seen by him, and turned around and took his female companion into the bar.

https://

Genius remembers this site address in one second:. Mobile version reading URL: