Rebirth of the Wild Age

Shenghai, People's Square.

This place has just been rebuilt last year. It is the Municipal Building to the north, the Urban Planning Museum to the east, the subway station entrance to the northeast, underground shopping malls to the southeast, Shenghai’s largest underground parking lot in the southwest, Shenghai Museum to the south, and Shenghai next to it. Grand Theater and Urban Planning Pavilion.

Lively, very lively!

In this year, People's Square was even named Shenghai's "Top Ten New Landscapes" and "Top Ten Tourist Attractions".

Xifeng company decided to engage in promotional activities here, not only was not blocked, but the management unit was very enthusiastic, provided that a large amount of activity funds were required.

From nine o'clock in the morning, the melody of "Chasing Dreams and Hearts" has been continuously heard from the speakers, and huge hydrogen balloons are erected on both sides of the stage. On one side it reads "Very Coke, Chinese Dream, Chinese Heart", and on the other side it says "Drink Chinese People's Own Coke".

No celebrities were invited to appear, and the pile of prizes was enough to attract passersby. &1t;i>&1t;/i>

Promotional price, 2 yuan a bottle.

One-time purchase of 12 bottles (1 dozen) or more can participate in the on-site lottery. The special prize is a Songhuajiang van worth 36,000 yuan.

There will be a mini game every 45 minutes, and you can sign up without buying a Coke. For example, doing push-ups, spinning in circles, skipping ropes, the winners of each group of games also have small gifts.

This promotional event has been planned for a long time, and it was held in the top ten cities across the country today. Local media were invited to report. The total cost was close to 20,000 yuan. In order to start the very cola brand, Xifeng decided to do it in the second half of this year. 250 million go out, including endorsement fees, advertising fees, sponsorship fees and so on.

If you don’t have enough money, you just need to find a bank loan.

"Master, this game is a game to earn circles. You are too old to participate!" The host was dumbfounded, and stopped a thin old man. &1t;i>&1t;/i>

The old man was unhappy: "Why can't I participate?"

"I'm afraid you can't stand it physically," the host explained patiently, "Well, you can wait for the next show. You can sing in competitions or revolutionary model dramas."

More than 30 passers-by who signed up almost filled the stage.

The host gave an order, and everyone immediately began to turn. After a few minutes, they fell one by one, and the stumbling and funny appearance made the audience laugh.

All participants each received a towel as a souvenir, with signs such as "Xifeng·Very Cola" printed on the towel. And the winner who hadn't fallen for 20 minutes got a free chance to draw. He grabbed it and laughed suddenly: "5 dozens (6o bottles) of Coke! I won 5 dozens of Coke!"

Calculated at the promotional price of 2 yuan, this is also 12o yuan. If you make a game, you can get 12o for free, which is like a pie in the sky. &1t;i>&1t;/i>

The host continued to shout: "In our lucky draw, the reward is 1oo%, and at least a bottle of Coke can be drawn! Today is a promotional price. Only today, you can buy a bottle of Coke for 2 yuan. It costs 3 yuan. Do you see that the van next to me will be taken away when it gets the special prize. What are you waiting for... Ah, there is another friend who draws the prize. Let’s see what he can win? Draw , The lottery... Well, bad luck, I only got a bottle of Coke."

This event is cost-effective. Buy 12 bottles of Coke for a draw. When you buy it, the promotional price can take advantage of it. The lucky draw will also take advantage of a bottle of Coke. If you can draw a big prize, you will be rich!

Many passers-by who love to take advantage and did not bring enough money even took the car back to get the money, and even called for a bunch of friends.

At about 10 o'clock, the host shouted in surprise: "Yes, this friend won the second prize, a domestic Changhong color TV set! Let us congratulate him!"&1t;i>&1t;/i>

The audience was a sensation.

Those passers-by who were believing, saw someone hit a big color TV, and suddenly went crazy to buy Coke.

In a few years, the central government will issue regulations that private individuals are not allowed to engage in gambling activities, and even the prize money for prize-winning sales must not exceed 50 yuan. However, in the 1990s, lottery activities for live lottery draws in the private sector were all the rage, often attracting passers-by to rob them. I don't know how many people used it to make money. The prizes were all fake and they couldn't be won.

This kind of activity is very Coke, and if you get a bottle of Coke guaranteed, even if you don’t get it, you won’t lose money. How could it not cause a sensation?

I was planning to get the evening promotion, but because there were too many participants, it ended at four o'clock in the afternoon. The Coke was sold out and all the medals were exhausted. The lucky one who won the van was so excited that he shivered for a long time and said: "I...I am very happy, I...I will only buy very Coke in the future! ”&1t;i>&1t;/i>

Today's prizes and souvenirs are all labeled as "Very Coke". When they return home, they must be self-promotional and show off. A participant can at least spread the name of Very Coke to more than ten relatives and friends.

This type of promotion is not clever, but it is the most effective. Coca-Cola and Pepsi do so from time to time.

Take Pepsi, for example, this year in the United States launched a points event, buy Coke points to earn points, 8o points for t-shirts, 4oo points for denim jackets, 70 million points for Harrier fighters.

A college student majoring in economics, after careful calculation, now 70 million points for the Harrier fighter is very cost-effective. But it is necessary to drink more than 40,000 bottles of Coke every day, and after a full year of drinking to collect points, it is impossible for anyone to meet the standard, so Pepsi is just for fun. It's a pity that this activity has a bug. Consumers with 15 points can buy 1 missing point for prizes for every 10 cents spent. &1t;i>&1t;/i>

So, the college student found a lawyer, invited five contributors to collect enough funds, took the money and ran to find Pepsi-Cola to exchange for Harrier fighters-equivalent to more than 70 million U.S. dollars in exchange for a 3.38 million U.S. dollars fighter.

The Pepsi-Cola Company was so dazed that it refunded $70,000 to the college student and gave a shopping voucher (you can buy 3 boxes of Coke) so that the college student hurriedly got out.

Then, in a lawsuit, Pepsi actually won...Smelly rascal!

...

CCTV’s advertising time is limited. Very Coke only got an eight o’clock commercial, which was sold by Xifeng Iced Tea. But the provincial channels are much easier to do. They only select TV series to be broadcast before and after, and the advertising expenses are smashed into it.

In the advertisement, a young man wearing a white T-shirt of "Me? China" ran wildly on the Great Wall facing the sunrise, switching from time to time the scenes of the three masters of the magic rock singing, the background music is: Run forward! With the pride of a child, how can you see the brilliance of life without persisting? It is better to indulge in burning instead of lingering, for the sake of the beauty in your heart, do not compromise until you grow old! &1t;i>&1t;/i>

Ascending to the highest point of the Great Wall, the young man was already sweating. He took a sip of Coke and said to the camera: "Very Coke, Chinese dream, Chinese heart!"

At the same time, Song Weiyang's song-demanding tactics used by Song Weiyang were once again popularized. Major radio and TV stations have song-demanding. The content is nothing more than: Xifeng Company brings very coke, I wish the college entrance examination of Guangzhou University a smooth, gold list title! Drink very coke and be the top pick in the college entrance examination!

Well, this slogan is festive, and there are really many parents who buy very coke for their children in the examination room.

Soft articles about Very Cola also spewed out in newspapers and magazines, and even appeared in "Readers" and "Stories." Chicken soup text: Two cola flooded the seven forces, and the Chinese cola market fell. Xifeng therefore launched the Chinese own cola. The main color of the trademark of Very Coke is "white plus red". White represents the occupied Coke market, cruel and cold, and red represents the hope that belongs to China. &1t;i>&1t;/i>

The details are casually compiled, anyway, all kinds of chicken soup stories. Song Weiyang was determined to serve the country at the age of eight, so he asked if you believe it or not!

Song Weiyang also personally wrote the headline for some soft articles: Shocked, the red and blue camps broke into the White Legion, and the Chinese Coke market will usher in the era of the Three Kingdoms!

Because of the very cola activities, the medals and souvenirs are all domestic brands. Moreover, Very Cola and Xifeng Iced Tea also learned from Pepsi’s points activities in the United States, and the prizes redeemed in the future are all domestic brands. These brands have reached initial cooperation with Xifeng Company.

Changhong’s boss was also in the “anti-Japanese war” at this time. In an interview with reporters, he said: “The enemy is very strong, but the Chinese must persist to the end. Changhong will stand on the same front with Xifeng. Changhong is the pride of domestic color TVs. The pride of domestic Coke."

The owner of Songhuajiang Automobile said: "Domestic products cannot be given up, and domestic products are not worse than foreign ones. It is very cola to engage in activities, so I specially selected Songhuajiang vans as prizes. What does it mean? It shows that Songhuajiang Automobile represents the Chinese car brand!" (Song Weiyang said: Your van is the cheapest.)&1t;i>&1t;/i>

Lenovo CEO said: "The Chinese will never admit defeat~www.readwn.com~ Victory belongs to us."

This year is a crucial year for the domestic brands to counterattack. These bosses will jump out and shout slogans every three times. Now Very Coke is spending money to build momentum, and they quickly jumped out to catch the heat. While boasting Very Coke, they also praised their products by the way-anyway, they are not peers, and they sell different products.

This kind of patriotic atmosphere was not created by Song Weiyang, and he is not yet capable of it.

It is true that the invasion of foreign capital is too horrible and has aroused the rebellious psychology of the whole society. The mainstream voice in the media this year is: patriotism, patriotism, and patriotism! Resistance, resistance, resistance!

Very Coke is just a strong member of the patriotic army.

After spending money on full-page advertisements and adverts, Xifeng no longer paid for the newspaper. However, the major newspapers reported themselves, just as they reported on brands such as Changhong, tc1, Haier, Lenovo, Rongsheng, and Wahaha, as long as the domestic products that can be named are the target of the media.

Even the sellers of health care products are chanting patriotism, one can imagine the atmosphere of public opinion.

In particular, the very enemies of Coke are Coca-Cola and Pepsi, these two giants that are rampant around the world! The main color of the very Coke trademark has become an eye-catching gimmick, white, mourning, and a tragic atmosphere that blows over the face, and a touch of red in it is pinned to the infinite hope of the people of the country.

Patriotic brand, never outdated.

In history, Wahaha's very cola had an opportunity to exhibit. That was the US bombing of our embassy. On the same day, only two bottles of Coca-Cola were sold in colleges and universities in the capital. Coca-Cola urgently appointed a new PR for the PRC, while sales of Very Coke soared in big cities.

It's a pity that Wahaha still made Very Coke to death.

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