Rebirth of the Wild Age

噺⑧一中文网ωωω.χ⒏1zщ.còм哽噺繓赽捌㈠Fiction 蛧

The Fudan cafeteria has nothing to entertain guests, and there are no high-end restaurants nearby. The Fudan School of Management simply invited the professors from the Chinese University to the cafe for Western food.

As soon as Song Weiyang walked in, customers greeted him one after another.

"Boss Song is back."

"President, what are the activities next week?"

"Good school grass, goodbye school grass!"

"Great writer, please sign me, I asked for it for my friend."

""

Professor Chen Yuan smiled and said, "It seems that Xiao Song is really famous, everyone knows him."

Professor Shen Yongyi smiled and explained: "This is the coffee shop opened by Xiao Song. The business is very good, and we have to wait in line if we are late. Today Monday, if we are lucky, we will definitely have no seats on the weekend."

"What do the teachers want to eat?" Lin Zhuoyun personally appeared as a waiter. She had to wait another month to participate in the postgraduate interview. Now she belongs to the full-time shop manager of the coffee shop.

Shen Yongyi flipped through the menu and said: "I want a black pepper steak, seven mature, and then cut a pizza."

Zhang Hongbo joked: "Professor Shen seems to be a frequent visitor."

Chen Yuan looked at the situation in the store and asked: "Why do you still sell Western food in this cafe?"

Song Weiyang pointed to the café next to it and said, "If I only sell coffee, I will lose my money. Someone orders a cup of juice and can sit for a long time. There is also a karaoke room upstairs. After dinner, you can go upstairs to sing. A few songs."

Professor Hu Yang of CUHK said: “China’s western restaurants and coffee shops are not formal, they are all mixed and sold. This is also a business strategy.”

Song Weiyang said: "Strictly speaking, Western restaurants all over the world are not formal."

"Oh?" Chen Yuan asked curiously, "Why do you say that Western restaurants all over the world are not formal?"

Song Weiyang said: "In European and American countries, there is no such thing as a western restaurant. There are only French restaurants, Italian restaurants, British restaurants, etc. In Asia, China, Japan, South Korea and other countries mix these dishes together, collectively referred to as Western food. Strategic management. What is interesting is that Asian Chinese cuisine, Japanese cuisine, Korean cuisine, Vietnamese cuisine, etc., are collectively referred to as Asian cuisine by European and American countries. There are also many Asian restaurants in the West. We can’t distinguish between French cuisine and British cuisine. Europeans and Americans can't tell the difference between Chinese food and Japanese food."

"This is a beautiful misunderstanding caused by distance." Professor Lin Xiaohan smiled.

Shen Yongyi praised: "Xiao Song has a lot of research on the differences between Chinese and Western cultures."

In addition to these professors, the president of Fudan Management Association and an mba student also came. They were all lovers of certain two professors, and they had gained insights during the whole process. They sat there watching Song Weiyang pretend to be forceful with the professors.

Lin Zhuoyun quickly put the food on the table, and the professors started to chat with their knife and fork.

"Xiao Song, you are a successful entrepreneur, what do you think of the mba project?" Zhang Hongbo asked suddenly, he still wanted to explore the connection between Song Weiyang and Dr. Ma.

Song Weiyang didn't want to accept the move, and said with a smile: "mba is good, it's high-end and high-end when you listen to it."

Chen Yuan said, "Do you know what mba is?"

"If I remember correctly, it seems to be a Master of Business Administration." Song Weiyang is still hiding himself.

Shen Yongyi said: "Xiao Song, don't hide it, talk about your views on domestic mba."

"Yes, talk about it." Zhang Hongbo put down his knife and fork.

"Or don't," Song Weiyang said, "I don't want to tell lies. You don't like to hear the truth."

"This is mocking our little belly chicken intestines!" Professor Hu Yang laughed.

"Say it quickly, it doesn't matter how bad it sounds." Shen Yongyi said.

"Then I'll just say it."

"Why are young people so grumble."

Song Weiyang said very implicitly: "I think China's mba education still has a long way to go. All of you here are leaders in the field of management. Do you really understand the mba thing?"

This sentence can be understood like this: I am not hitting anyone, everyone here is rubbish!

In 1986, 38 Chinese students obtained mba degrees from New York University, which was hailed as "China Economic Management Whampoa Phase I". This group of people has no news now, either choosing to go abroad for development, or becoming a state-owned enterprise veteran. At that time, China did not have the soil for the survival of mba.

Before 2000, China's mba education was in the experimental and exploratory stage. A group of confused professors taught a group of confused students. Of course, it’s not all useless, but those courses are only suitable for middle-level managers in the company. Those who don’t have much use for company executives can understand it, and let the middle-level managers do what they don’t.

Ma Jianping, the first mba graduate of Fudan University, was working as the general manager of Shenghai Commercial Investment Company at this time. However, in an interview a few years later, he said that he makes money by market opportunities and political acumen, which has nothing to do with the mba courses he has studied. His speculative business has made a profit, but the companies that he really participates in management have suffered losses year after year. He even said: "If China's mba education does not make a substantial leap in the next few years, then mba may become an existence such as TV universities, industry universities, and correspondence universities."

This was said in 1999. According to Ma Jianping, there was no difference between Chinese Mba and correspondence classes at that time. It was gold-plated with academic qualifications, and no useful knowledge was learned at all.

Song Weiyang had already spoken very implicitly, but still made the professors uncomfortable because he was stabbed in the painful foot.

Lu Yuping, the president of the Management Association, seems to want to behave in front of professors. Students are like this. He said angrily: "You said that the teachers didn't understand the mba, you understand?"

"You go, you go?" Song Weiyang asked with a smile.

"Huh?" Lu Yuping didn't understand.

Song Weiyang pointed at the steak on the plate with a knife and fork and said, "I eat this steak, and I feel that there is a problem with the cooking method and the heat is wrong. Then he called the chef and said that you are too old. The chef was very upset and told me , You think I’m too old, can you cook the steak? By the same token, I’m not a professor, why do I need to understand mba?"

"You are changing the subject," Lu Yuping said. "If you don't understand mba, you are not qualified to evaluate mba education in China!"

"It's fine if you are happy." Song Weiyang didn't want to be entangled.

Zhang Hongbo sighed suddenly: "Dr. Ma is right."

"My name is Song." Song Weiyang interrupted quickly.

"Uh, Student Song is right," Zhang Hongbo said, "We people, either for a year or a half of exchanges abroad, or studying a few professional books in China, we really didn't understand the bma, and the theory and Practice is completely out of touch. Teaching students in this way is really misleading."

"That's not enough," Song Weiyang said. "The first batch of domestic MBAs are now basically in leadership positions, with an average annual salary of tens of thousands, which is much higher than that of contemporary practitioners."

Lu Yuping quickly said: "That's right, it proves that China's mba education is very effective."

Song Weiyang said: "But there are also many problems. First, most of them have entered foreign companies, and a few have entered private companies. State-owned companies don't want it at all."

"That's because the leaders of state-owned enterprises are short-sighted and don't know the talents." Lu Yuping said.

"I agree, but it also proves that China's mba education has not been tested in state-owned enterprises," Song Weiyang laughed. "Secondly, although these people have an annual salary of tens of thousands, they can only perform what they have learned in middle management positions. , And can climb to a high position, the mba course is not needed at all. Xifeng company recruited an mba graduate last year, I specially investigated, that person can only be competent for department managers. What’s more ridiculous is that, He has no experience as an executive, but he has a high self-esteem, and he needs an annual salary of 50,000 yuan. He has been the deputy general manager of the department for half a year, and his job is very good. The company originally wanted to strengthen him and train him step by step. But people felt wronged. , I quit my job and said that the salary is low and the position is also low. It is better to go to work in a foreign company."

Lu Yuping said: "This is a personal problem, and I think too much."

Song Weiyang said: "What I want to say is that the mba education in China at this stage can only train qualified middle-level managers, and it will not help higher-level managers. To be precise, the training objectives are not clear. There is no big difference between the general management master's programs. In this case, as the owner of the company, why not recruit general management masters instead of mba graduates? Cheaper wages are better."

The professors were silent for a while, this is the key!

There is no difference between ba and general management masters, which is tantamount to announcing the failure of mba education. Mba graduates can now generally get tens of thousands of annual salaries, which is the result of foreign companies' bidding. State-owned enterprises and private companies are simply unwilling to hire them back as uncles?

Shen Yongyi said: "Boss Song, you are a successful entrepreneur. The Ministry of Education intends to implement the MBA National Entrance Examination next year, and the school will also recruit in-service managers of state-owned enterprises. From the perspective of an entrepreneur, do you have any good suggestions?"

Song Weiyang didn't bother to pretend to be confused: "First, strengthen the teaching staff, implement the strategy of bringing in and going out. This has to be implemented jointly by the Ministry of Education and major universities, bringing in outstanding foreign talents as professors, and then sending young teachers to study abroad. Higher-level degrees and strengthen international academic exchanges. Only first-class mba teachers can provide first-class mba education. Second, clarify the purpose of education and not confuse mba with general management masters. Emba and ordinary mba courses can be set up .Third, we need to be realistic. I have seen domestic mba textbooks. They are not for training management talents. They are for training management research talents. They are too academic or academic. Fourth, the textbooks are very problematic. UU reading www.uukanshu.com is mostly in English, and all kinds of business cases are also foreign. Foreign ones may not be correct, because the environment is different, and the taste will change when they are placed in China. The students taught in this way are very good on paper. He does things directly and catches the blind. Fifth"

Song Weiyang talked for more than 10 minutes by himself, referring directly to the shortcomings of domestic Mba education, and stunned the professors, because they did not expect many things.

This is not a question of the level of professors, but a question of perspective. They are from an academic point of view, while Song Weiyang is from an entrepreneur's point of view. What Song Weiyang said is more practical. These issues are often ignored by academic professors.

"This exchange is right." Professor Chen Yuan said with emotion.

Shen Yongyi said: "Boss Song, can you write a paper to analyze all these things? I will help you pass it to the Ministry of Education."

"Professor Shen, you just call me Xiao Song." Song Weiyang smiled.

Zhang Hongbo has determined at this time that Song Weiyang is Dr. Ma, and Dr. Ma is Song Weiyang!

Of course, Professor Zhang wouldn't be able to dismantle it, and it would be no good for him to dismantle it.

In the next month, Song Weiyang soaked in the library all day and wrote a "Chinese mba education reform proposal". This paper was published in the "Fudan Journal Social Science Edition", and then adopted by major domestic education and business publications, and was directly taken to the Ministry of Education for research and discussion.

Modifications, amendments, additions and supplements were made. In November, the Ministry of Education directly issued a "Outline of China's Mba Education Reform and Construction", 60 of which are similar to Song Weiyang's articles. Moreover, the Ministry of Education is very generous, leaving a signed researcher in the attached table: Song Weiyang.

What's more nonsense is that the Fudan mba project also invited Song Weiyang to give lectures as a "specially hired lecturer."

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