Rebirth of the Wild Age

Afternoon.

With the copy of "Life and Death Field" in his hand, Song Weiyang walked side by side with Lin Zhuoyun on the streets of Wujiaochang, pacing leisurely towards the Fudan school gate.

A rickshaw was parked on the side of the street, and it was an old man pedaling. He carried two very cola and another Xifeng iced tea. He went back and forth three times. Finally he finished the goods and took out the contract and said, "Boss Li, you order the goods and then sign."

"It just happens to be together." Boss Li nodded.

The little old man received the signed contract and returned to the tricycle: "Call if you want the goods!"

"No problem, you go well." Boss Li said with a smile.

Xifeng's 101 system is very different from Coca-Cola's 101 system in history. It is temporarily imperfect and deformed. It develops more rapidly, but there are many loopholes in it, and this has to be corrected slowly.

Although Xifeng Company is responsible for the transportation, it is only transported to a certain area, and it is impossible to drive a large truck directly into the street. Next, either hire someone (a permanent temporary worker) to send it to the store, or send it to a partner. There is naturally a difference in delivery fees between the two.

Take the gangsters at Shenghai Railway Station, for example, they bought three vans and earned the delivery fees into their pockets.

On the Wujiaochang side, a relative of a small leader serves as Xifeng's regional partner. He was too lazy to buy a van or hire someone to deliver it, so Xifeng Company hired two workers to be responsible for the delivery every day, and the little old man belonged to one of them.

The store is also very cost-effective, because in the past, there were first-tier dealers, second-tier dealers, and even third-tier dealers who made the difference. Now only one regional partner makes the difference, and the store’s purchase price has been reduced a lot. Even if no one is forced, they will choose Xifeng products for more profit.

What is the final form of the 101 system?

The sales branch of Xifeng dispatches salesmen to be responsible for the sales of the stores, and each salesman is responsible for several stores. Those who are responsible for regional distribution are the real regional partners, regardless of ordering, just delivery!

Let's take those railway station gangsters as an example, and wait until Xifeng Company has stabilized this wave of war. They must hand over the power of receiving orders. All those responsible for receiving orders are merged into Xifeng’s sales branch to become salesmen, and the rest are dedicated to regional distribution.

The right to take orders, you have to pay if you don't. Anyway, at the same time as it continues to ship, Xifeng will also grasp the information of those terminal stores and send it by itself, bypassing the local snakes. Those who dare to bully the market do not need to call the police and reduce their sales profits.

To put it bluntly, Xifeng Company will cross the river and demolish the bridge 100%.

When mobile phones become popular and the Internet becomes popular, it will be even simpler. The number of salespersons will be greatly reduced, and the store only needs to call the regional distribution staff or place an order directly online.

Song Weiyang had just walked into the school and received a call from Zhang Guodong: "Chairman, the dealers are frying the pan."

"Normal response, stabilize them." Song Weiyang smiled.

...

Xifeng company, headquarters meeting room.

First-level distributors from more than 30 provinces and cities across the country, after many days of protests, finally began to gather together to keep warm, and gathered together to put pressure on Xifeng.

Quite simply, they used to get the goods from Xifeng Company, distribute them to the second-tier distributors, and then distribute them to the third-tier distributors. Now, the regional partners of the 101 plan have grabbed the business of many second- and third-level dealers, and the response from each level has made the first-level dealers anxious.

Even, there are many second- and third-level distributors who directly ignore the first-level distributors and become Xifeng's regional partners!

This is a salary draw from the bottom of the kettle, to smash the jobs of the first-level dealers!

"Mr. Zhang, what do you mean? We have worked so hard to sell goods to Xifeng for the past three years, and now we have been kicked away!"

"That is, Xifeng crossed the river and demolished the bridge, not righteous!"

"Mr. Zhang, we won't do it anymore and we will all sell Jianlibao, Coca-Cola and Pepsi!"

"..."

There was already a lot of noise in the conference room, Zhang Guodong hung up the phone, smiled and raised his hand: "Friends, don't make noise, don't make trouble. Through repeated discussions, the company has made a decision to increase your sales rebate again every year. The cumulative rebate can reach up to 20%."

"Really?" a dealer asked.

Zhang Guodong asked people to post the channel rebate form, and smiled: "Everyone, the more you sell, the more you return and the more you earn. I hope that the future cooperation will be more enjoyable, and let's make a fortune together!"

Most dealers are irritated by the super high rebate, but there are also some sober people.

A dealer suddenly shouted: "No! You are a step-by-step rebate. You have to sell more than 50,000 pieces per year to achieve a 20% rebate. Now you are engaged in that 101 regional partner and you have to take the distribution offline a little bit. Taking time off, it is impossible for our first-level dealers to complete the sales task of 50,000 pieces. Mr. Zhang, you are drawing a pie for us!"

Other dealers came back to their senses one after another, and the noise suddenly became more fierce.

Zhang Guodong quickly said: "How much you can sell depends on your ability. Anyway, the highest 20% annual sales add up to the rebate, the only one in the country, which is higher than the original rising sun."

"No matter how high it is, there is a fart. If you can't get it, you can't get it!"

"Xifeng Company is playing a hooligan!"

"I quit, and sell Pepsi. Pepsi is a cash rebate!"

"..."

Zhang Guodong said: "Everyone, please think carefully, or find a good mathematics. Although the maximum 20% rebate is not easy to get, but 5% to 10% rebate is still very easy to do. Xifeng increases sales rebates. , Is to make up for your losses. Xifeng has done everything possible. If you are not satisfied, then you can only say sorry."

"Don't do it, don't do it, Xifeng store bullied its customers and didn't do business like this!" A dealer got up and left.

The others looked at each other and followed by a dozen more.

Two-thirds of the dealers stayed, some plan to see the situation, some are afraid to take risks, anyway, they still make some money, just make more and less.

As Xifeng's 101 system becomes more and more complete and larger, these dealers will be eliminated sooner or later, and none of them will remain. Even if there are leftovers, they are the second and third-tier dealers. Under the 101 system, the first-tier dealers have no way to survive.

After finally fooling these dealers away, Yang Xin was worried and said to Zhang Guodong: “Speed ​​up the construction of sales branches in various places. For those cities without storage centers, don’t wait to build them yourself. Rent some warehouses first. Every large and medium-sized city. The sales branch of the company is divided into two levels, the first level is responsible for information management and goods allocation, and the second level is based on districts and counties and recruits additional salespersons."

"Our sales department and logistics department are going crazy." Zhang Guodong smiled bitterly.

"It will be fine after this period of time." Yang Xin said.

Zhang Guodong said: "When the company's funds are slowed down next year, we must take back the right to receive orders from regional partners, and only reserve terminal distribution services for them. It is best to complete it before next summer! The loophole is too big and too dangerous. Up!"

"That's for sure," Yang said. "By then, they will lower their sales commissions, force them to join Xifeng as salesmen, and get all the customer information in their hands."

More than ten years later, someone analyzed the channel construction of Xifeng Company and summed it up as follows: "When Xifeng first sold goods, there was insufficient funds and no channels at all. Open the situation through the regional general agent~www.readwn.com~Xifeng put After the shops spread across the country, they crossed the river and demolished the bridge, eliminating the regional distributors and cultivating a large number of regional distributors. Faced with Pepsi’s channel stimulus plan, Xifeng launched the 101 plan, but due to insufficient funds, it also cultivated a large number of small areas Distributors (regional partners) crossed the river to demolish the bridge and eliminated the large distributors. When funds were sufficient and the warehousing and logistics system gradually improved, they crossed the river to demolish the bridge, turning the small area distributors into deliverymen and salesmen."

Cross the river to demolish the bridge, cross the river to demolish the bridge, and cross the river to demolish the bridge.

Every time it is demolished, Xifeng's sales channels sink once. In the end, he became a salesperson in charge of more than a dozen stores, got the orders and then let the regional partners deliver the goods.

Even with the improvement of the Internet and modern logistics technology, many area salesmen are facing the danger of being dismantled by crossing the river. Shops place orders through the phone and the Internet, and the sales branch uses the network and software to automatically deploy, and then let the area delivery staff directly Delivery will do.

Of course, the fiercer the market competition, the more important the salesperson is. After all, people have to rely on people to grab business. For a long time, salesmen were indispensable, and Xifeng Company did not dare to cross the river to demolish the bridge.

Businessmen talk about benevolence and righteousness, but they also least talk about benevolence and justice.