Rebirth of the Wild Age

Walking with backpacks in the lobby of Shenghai Airport, wherever they passed, people turned their eyes to these two gringos.

Since the 1980s, many foreign faces have appeared in Shenghe, but they still receive special attention, or a kind of onlookers from a distance.

Ding Ming took them to the hotel to settle, and then went to Shenghai to talk to his old classmates.

Standing in a hotel room with more than ten floors, you can overlook the Huangpu River from here. On the other side of the river is a low-rise building and various construction sites... I lied behind the window and said, “It’s hard to imagine. invest."

"Who said no," Sergey laughed, "but letting Chinese people invest is at least more acceptable than Wall Street investment."

Larry said: "If that Mr. Song was an old man, I would definitely not come to China."

"You can't let him absolutely control, the power of capital will make all technology companies deformed." Sergey said.

"Yes, we must have absolute control over the company." Larry said.

These two guys are definitely weird among American entrepreneurs. They have an innate aversion and vigilance towards Wall Street Capital.

Larry’s grandfather was an auto worker and a small leader of the trade union. He participated in the planning of the largest automobile industry strike in American history, and was deeply influenced by the ideology of the Communist Party... His father was a computer engineer, who could have participated in the Cold War in the United States. He refused the aerospace plan, and Yan ran to engage in academic research.

Larry grew up in such a family environment, with left-wing blood in his bones, non-Korean capitals and consortia, and even if he later made a fortune, he was keen on the civil rights movement.

Not to mention Sergey, Soviet political immigration pursued freedom, and it was not controlled by the Soviet Union, and it was also not controlled by capital. Although he is an American Jew now, he is a Russian in his habit. He likes spirits and caviar, and his thinking is even more left-handed than Larry.

In history, the two founded Google, and the first investment was only $100,000, which was borrowed from Stanford alumni. Later, I ran out of money, and I went to find friends and relatives to borrow money. I borrowed nearly one million, but they refused to accept Wall Street financing.

Google was forced to accept a venture capital investment of $25 million until the $1 million in funding was almost used up.

When Google went public, the two of them did not seek to retreat, and directly used the auction method to price the ipo. They wanted to weaken the control of Wall Street Capital on Google. This was called the "cleansing of Wall Street" by the American media.

At present, the world's most powerful Internet company is Yahoo, but the two founders of Yahoo have been forced by capital to have little right to speak.

Lessons from the past are not far away. With the ideological education that Ali and Sergey received since childhood, how could they not be vigilant?

Investors from China may be better fooled than Wall Street investors!

School, dormitory.

Zhou Zhengyu slammed Ding Ming's chest with a punch, and smiled: "Yes, Tonzi, I'm getting rich as a boss!"

"Hehe, I'm just a wage earner." Ding Ming clutched his chest and smiled.

Peng Shengli said: "This time I go back to school and stay a few more days, and I will treat him tonight."

Ding Ming smiled and said: "I haven't seen you for more than a year, Peng Ge has become generous."

Nie Jun has also bought a computer and was using the keyboard to write equipment. He turned around and said: "Lao Peng is now a rich man with a net worth of tens of thousands of dollars!"

"Congratulations, congratulations," Ding Ming clasped his fists to congratulate, and then asked, "Where are Li Yaolin and Wang Bo?"

Peng Shengli became more and more confident and talked more than before. He explained: “I went to intern ☆ Yaolin was doing an internship in the oil field. I heard that the leadership is particularly valued. After all, he is a university student from a prestigious university. Wang Bo is an intern at the Communist Youth League Committee. Two days ago, I also helped plan a charity event, and sometimes I would go back to school on Sundays."

Song Weiyang lay on the bed and read a book and said, "Ding Ming, or I will introduce you to a certificate-applicant, and take the graduation certificate back to your dad in a few months."

"Yes, I have always had a headache." Ding Ming said happily.

In the evening, the brothers in the dormitory went to dinner together, and they each called their girlfriends.

After drinking all kinds of meat and vegetables, Song Weiyang called Ding Ming to the rooftop and said, "I want to separate the search engine from Sohu.com and set up a new website separately."

Ding Ming also learned to smoke, and said, "How do you do it?"

Song Weiyang said: "Sohu's search engine team is collectively merged into the new company, and I will invest in it again. Sohu.com's share of the new search engine company shall not exceed 5, you come to be the person in charge of the new company, and then Give Sohu.com to Zhang Chaoyang to manage it alone."

"Lao Zhang is definitely willing, he is not optimistic about search engine projects." Ding Ming said.

Song Weiyang asked: "Has his talks about financing in the United States gone well?"

"It went smoothly," Ding Ming said, "Wall Street is very satisfied with the number of visits to Sohu.com. It is estimated that people will be sent to China next month for field trips. If the speed is fast, Wall Street can be funded by summer. Yes, say. Starting in the United States, do you want to invest separately or inject capital in the name of Sohu.com?"

Song Weiyang said: "I will set up an offshore company overseas in the name of Jin Panben, and then use this offshore company to invest in search engine companies in the United States. If you want, I can also lend you $50,000, Invest in it in your own name."

"Forget it, I can't chew too much, I still do a good job of the Chinese search engine project." Ding Ming said.

Song Weiyang asked: "Do you know how search engines make money?"

Ding Ming said: "Seek cooperation with other websites, especially portals, to provide them with search services."

"You can't make money in this way, and you won't make money in the United States." Song Weiyang said.

"Then how to make money?" Ding Ming asked.

"Of course it is selling advertisements." Song Weiyang said.

Ding Ming said: "How do search engines sell ads?"

Song Weiyang laughed and said: "For example, if a netizen searches for'umbrellas', then put the umbrella manufacturers that paid for it in front, so won't they receive advertising fees?"

Ding Ming said in surprise: "This is fine too? It must disturb the user's search results."

"So we need to control it and get a formula. Don't make it happen that whoever pays more advertising fees will let whoever is in the front," Song Weiyang said. "Nowadays, there are very few manufacturers in China with official websites, and there are almost no scammers, so you can do advertising searches casually. The rankings are ok, and the advertising fees are not earned. But it will definitely increase in the future, so you must screen ∝Don’t be related to medical care and protection of peppers. Be cautious. No amount of money can be given by scammers. Push, sooner or later there will be a big problem."

Ding Ming nodded and said: "That is to engage in advertising search rankings. We have not made much money in the past two years. In a few years, when China's Internet flourishes, we will be able to make money from advertising fees."

"That's it, you let people work out an algorithmic formula for ad search ranking." Song Weiyang said.

It's normal for search engines to sell advertisements. Both Google and Baidu survived the Internet bubble by selling advertisements, but their respective ulcers are different.

There are four factors that affect search engine advertising fees ~www.readwn.com~, namely, advertising coverage, average number of page ads, advertising click-through rates, and effective costs generated by advertising clicks.

Baidu starts from the two easiest factors, namely advertising coverage and the average number of ads per page, which causes Baidu's search results to be full of advertisements.

Google, on the other hand, starts from the more difficult advertising click-through rate and the effective cost of advertising clicks, and uses reasonable calculation formulas to push the sustainable search engine.

At the same time, Baidu engages in bidding rankings, and whoever gives more money will push it, even if it is a scammer. On the other hand, Google has added a set of screening and flooding computer systems to keep most scammers and unscrupulous manufacturers out.

In fact, Baidu also has this calculation formula, but it does not strictly follow it. They have been dazzled by money.

And this formula is not a panacea. Google sometimes pushes some bad products, but the frequency of appearance is much lower than that of Baidu.

Of course, Baidu has done better than Google, and that is to block bad information.

There was a period when Chinese netizens typed in the keyword "son", and Baidu and Google would intelligently appear a lot of pornographic keywords such as "son and mother xxx". The same is true when searching for keywords such as "daughter", "sister-in-law" and "mother", which is simply unsightly.

Many elderly netizens originally planned to use search engines to search for their sons and daughters' learning-related content. As a result, as soon as I typed the first two words, there were a bunch of pornographic smart tips in the search box, which made these parents angry with various reports.

Baidu received feedback and quickly carried out blockade rectification.

Google, on the other hand, went its own way, beaten to death without making adjustments, and was forced to leave the Chinese market without injustice.

The search engine Song Weiyang wants to build in China belongs to the collection of Baidu and Google, and chooses the advantages of both.

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