Rebirth of the Wild Age

　　 In the Chinese beverage and food industry in the 1990s, if you want to choose a big brother, it is Jianlibao.

　　 Li Jingwei's parents have died since childhood, and he grew up in an orphanage and served as the deputy director of the county sports committee (the same position as Zheng Xuehong, but the name is different). In 1973, he was ostracized from his official career and was assigned to be the director of a winery. A brewery with only a few mouthfuls of rice wine tanks was forced to develop a beer production line by Li Jingwei, and beer products quickly gained a foothold in the local area.

　　 One day in 1983, Li Jingwei heard that the Guangdong Sports Institute had developed an electrolyte sports drink, so he took the initiative to seek cooperation. He named the drink "Jianlibao", and asked someone to design a trademark, and then asked Pepsi-Cola (Shencheng) Company to help OEM. At that time, there was no canning production line for cans in China.

　　 Pulling 200 cases of samples, Li Jingwei ran directly to a certain sports meeting and met the leaders of the State Sports Commission. Exquisite packaging, clever trademarks, the country’s only domestically made canned beverage, taste, color and quality are impeccable, Jianlibao was immediately designated as the beverage of choice for the Chinese team in the 1984 Olympic Games by the National Sports Commission.

　　 As Chinese athletes successively won gold medals, the beverages they drank during the competition were quickly known to domestic audiences, and Jianlibao was hailed as "Chinese Magic Water."

　　 In the 1990s, in the Chinese beverage market, Jianlibao had been able to compete with Coca-Cola, and it still had a certain advantage.

　　 Jianlibao’s success has allowed Chinese businessmen to see the power of advertising, and they soon developed in the health care product market.

　　 In August this year, Ma Jiajun shined in the 4th World Athletics Championships, winning the women's 1500m gold medal, 3000m gold silver bronze medal and 10000m gold medal in one fell swoop, shocking the world.

　　 One month later, just as Song Weiyang’s canned food advertisement was launched, another advertisement was also broadcast on national television: Ma Jiajun’s coach was sitting in front of the report desk, as if he was holding a deeds report meeting. He suddenly raised a box of health care products and yelled in Mandarin with Dongbei accent-we were drinking Chinese soft-shelled turtle essence!

　　Chinese soft-shelled turtle essence has become popular all over the country since then, and it has also given birth to the prosperity of the king's eighth market. Countless people are keen to buy **** for food, and farmers have also switched to raising bastards. A wild **** can cost thousands or even tens of thousands of yuan.

　　 The market, the consumer, is irrational.

　　……

　　 Xikang, a certain county.

　　 Liu Juncong is a native of Hubei Province. He used to work as a buyer in a winery and went to sea for business in 1984. After going round and round, he went back to his hometown to set up a wholesale store and acted for a variety of products.

　　This time I came to Xikang Province, Liu Juncong wanted to cooperate with Wenjun Winery.

　　 Wenjun Liquor has been awarded the title of high-quality product by the Ministry of Commerce for more than ten years. It was exported to Southeast Asia in 1986 and won a lot of awards at national fairs. However, the sales of this winery are very rigid. Good wine is used for export and domestic tribute. There are also fixed distribution channels for middle and low-grade wine. It is difficult to see Wenjun wine in small county towns and rural areas.

　　 A while ago, Liu Juncong was surprised to find that there was no agent for Wenjun Liquor in his city. He occasionally saw Wenjun wine on the market, and it was also bought in the provincial capital.

　　 So, Liu Juncong handed over the sales office to his wife and went straight to the Wenjun winery headquarters with his bag on his back.

　　 Lived at a friend’s house for half a month, but Liu Juncong was about to give up. The other party actually thought his store was too small and did not have the qualifications to represent Wenjun wine...

　　 Another morning, Liu Juncong did not go to the winery to be uncomfortable. Instead, he stayed at his friend's house and watched TV with his old parents. Seeing that the Mid-Autumn Festival was approaching, he had already bought the ticket, and went back to his hometown after having a meal with his friends in the evening.

　　 The two old people talk a lot, and Liu Juncong can only cooperate with one sentence without a word, thinking whether he should try his luck, maybe he will be able to win the Hubei Province agency right of the Chinese soft-shelled turtle.

　　Chinese turtle essence is too hot recently!

　　 However, the sales channels have not yet been fully rolled out. Many provinces in the central and western regions cannot buy them. Some people even wrote to ask friends to purchase...

　　 Alas, forget it, Liu Juncong quickly dismissed the idea.

　　The more popular the product, the more difficult it is to be an agent. The qualification of the agent is directly auctioned.

　　 When Liu Juncong recovered, he suddenly found that the two old men had stopped talking, their eyes fixed on the TV screen.

　　 "The road to health?"

　　 On TV, the host and the expert are singing and making a concert, frantically promoting the healthy concept of canned yellow peaches.

　　 The 15-minute commercial ended. Liu Juncong glanced brightly and muttered: "This commercial is really awesome! I want to buy a few sets and give it away."

　　 The old man suddenly said: "Xiao Liu, don't you want to go back tomorrow? Let's go and buy canned yellow peaches. You take a copy home to your parents and wish them a happy Mid-Autumn Festival."

　　 "No, no," Liu Juncong said hurriedly, "Master, I am very embarrassed to have been at your house for the past two weeks, but I can't make you spend any more money. If you want to buy a Mid-Autumn Festival gift, I should buy it for you!"

　　 The old lady smiled and said, "What are you polite? When you were an educated youth, you had such a good relationship with my Xiaoshun, you were all your own."

　　 The two old men insisted on buying canned food, and Liu Juncong could only accompany them out.

　　 came to a nearby store, it was out of stock, and the three of them moved on and finally found it on the counter of a small mall.

　　Big red packaging, full of joy, hanging all the goods on the shelf.

"what?"

　　 Liu Juncong was surprised to find that next to the ordinary packaging, there were two larger cans.

　　 "How do you sell those two?" Liu Juncong asked.

　　 The salesperson smiled and said: "A set of 20 yuan for family, 30 yuan for a luxury package, and 66 yuan for a supreme fortune package."

　　 Liu Juncong said: "Why are there only a few sets of luxurious and supreme outfits?"

　　 The salesperson actually answered very honestly: "These two are too expensive~www.readwn.com~ The boss is afraid that it will not sell well, so the purchase quantity is relatively small."

　　 "Are the cans in it all the same?" Liu Juncong asked.

　　 "It's not the same," the salesperson said, "the luxurious bottle is more beautiful and bigger. The Supreme Fortune bottle is even more beautiful, and the canned bottle also has an eagle embossed with a grand vision and a journey of thousands of miles."

　　 Liu Juncong asked again: "Is this kind of can good for sale?"

"It's okay," said the salesperson. "The provincial Taiwan advertisement has been broadcast for three days. Yesterday only five sets were sold, and eight sets were sold this half morning. I guess, wait a few days before the Mid-Autumn Festival, at least one day Sell ​​dozens of sets."

　　 "Have no one bought the Supreme Fortune?" Liu Juncong asked.

　　 The salesperson said: "There is only one set of the supreme outfit. It is too expensive. I can only buy five boxes a month's salary."

　　 "Three cans, two sets of each!" Liu Juncong said excitedly, and he found another way to make a fortune.

　　 The old lady asked: "Xiao Liu, are you going to buy it back and give it to your elders?"

　　 Liu Juncong said: "I buy it back and study it."

　　 went home with a large bag of canned gifts, and Liu Juncong immediately opened it for inspection. The bottles in the family and deluxe outfits are beautiful enough. The Supreme Fortune outfit is simply a work of art. The reliefs on the bottles are vivid, and there are various auspicious words such as "Great Fortune" and "Good Fortune" written on them.

　　Professor Liang, who is in charge of the design of canned bottles, studied sculpture before, so it’s not a problem to sculpt a few big Pengs.

　　 In an instant, Liu Juncong realized that the Supreme Fortune Equipment was specially bought to give away leaders and bosses.

　　 Liu Juncong wrote down the production address on the packing box, immediately packed up his luggage and said, "Master, aunty, I want to go to Rongping City quickly and say sorry to Shunzi for me, and come to him for a drink next time!"