Rebirth of the Wild Age

From the end of February to mid-March, Song Weiyang has been messing around in Beijing, and by the way, he personally won several orders.

"Vimicro" is expanding its scale and purchased 60 computers in one go, all of which were purchased from China Technology Corporation. In addition, Sohu.com, which has just successfully gone public, has also set up a branch in Huadu. More than 80 computers all use the Shenzhou brand. Yinlu, which was acquired by Xifeng, needed to carry out intelligent information office. The first batch of 30 Shenzhou computers was purchased.

There was also the company of the Taurus Club members. Song Weiyang made a call, and everyone said that they would give priority to Shenzhou, and ordered a total of 80 computers in half a month.

At the same time, the sales staff of China Science and Technology began to travel across the country, specifically looking for large and medium-sized companies to negotiate: As long as you buy China Computers in batches, you will get a super low price with the Xifeng ERP system, and help with the installation for free, and teach you how to use it. Set of systems (fees apply).

Xifeng's ERP management system is very well-known in the Chinese industry. It was originally developed by Kingsoft Software. It has been continuously improved during the production management process and has now been updated to version 3.0. This thing is not for sale, and many companies are very jealous of similar domestic management systems.

But Xifeng doesn't sell it. The prices abroad are very high, and professional training is needed, and even foreigners must be hired as consultants. After all, they are all foreign language systems. Only large companies like Haier that are rich and willing to spend money are willing to introduce foreign ERP systems and spend a large amount of dollars to ask foreign consultants to come and teach.

Now, China Science and Technology has spent 8 million yuan to buy out the Xifeng ERP2.0 version. Pure Chinese system, one-click management for fools, and free installation. If you want to train employees, you can also spend money to ask Xifeng for help.

China Computer’s advertisements have not been broadcast publicly. More than 20 large and medium-sized companies have already snapped up their orders, with more than 3,000 orders. The next step is to buy a computer, just to get Xifeng's ERP management system. Although it is only the obsolete version 2.0, it is the all-Chinese version. It does not consume a large amount of foreign exchange and can be put into use soon after installation.

China Science and Technology established a computer department, recruited more than 400 employees in one go, and set up after-sales outlets in 25 cities across the country. In addition to bundling sales to companies and establishing partnerships with shopping malls, China Technology has even formed a strategic partnership with Changhong.

Some people may ask, Changhong is a TV manufacturer, and why does it need to cooperate with this company?

Haha, in the 2000 Chinese brand computer market, three of the top 10 domestic brands were mainly engaged in TV sets. The sales volume of computers produced by TCL can even be ranked in the top five, and its magic weapon is the existing color TV sales channels. In addition, TCL is already working on repeaters, and I heard that it is preparing to go on the U disk production line.

It is really difficult for the TV industry to do it. It won’t work without transformation, and it won’t work without diversified development.

Mr. Ni from Changhong is fighting a price war again, and ingeniously, he spends huge sums of money on hoarding color picture tubes. In the color TV manufacturing industry, color picture tubes account for 70% of the total cost. Mr. Ni directly monopolizes the domestic color picture tubes, and he also announced that he will continue to cut prices, trying to kill his domestic counterparts.

So a funny scene appeared. The manufacturers who signed a monopoly supply contract with Mr. Ni have expanded their production capacity and went back and forth to supply products to other companies. At the same time, the smuggling of color picture tubes in southern China is very hot, and the price is even lower than that of domestic ones. Mr. Ni's monopoly business has become a joke.

As a result, Changhong fell into a situation where the capital chain collapsed, and Mr. Ni was almost ousted. Other color TV manufacturers took the opportunity to counterattack and proactively set off a price war. The price of color TVs fell again and again, and several color TV manufacturers were on the verge of bankruptcy.

This price war will continue until 2001, and the average profit per color TV set is less than 10 yuan, which the industry jokingly claims is similar to selling cabbage. And this situation really happened. In August 2001, a certain mall in Jiangcheng launched a promotion. All domestic color TV brands were sold on a catty basis. The TV set was labeled "30 yuan per kilogram", which really attracted countless consumers to buy.

What's even more funny is that while domestic color TVs are fighting each other, foreign color TVs do not cut prices. With high-end western style as a selling point, not only are they more profitable, their market share has also risen from 10% to 30%. Five years ago, the domestic-made color TVs were defended, and its brilliant achievements were in vain, and foreign color TVs once again gained a firm foothold.

President Ni hasn't stepped down yet. When Song Weiyang throws an olive branch, he immediately agreed to help China sell computers. One is that it can disgust TCL, Hisense and other opponents that also produce computers; the other is that it is profitable, and it is even more profitable to help sell a computer than Changhong's own color TV.

...

Lenovo headquarters.

Mr. Liu is now infinitely beautiful, and Lenovo has already achieved the first place in China, and has left the second place far behind. Lenovo's stock price has also risen steadily, and has exceeded 50 Hong Kong dollars per share. The Hong Kong Stock Exchange even plans to include Lenovo in the Hang Seng Index stocks.

The group feels that Lenovo’s stock price is too high, and is discussing the spin-off of Lenovo Group and Lenovo Digital, and then use Lenovo Digital to make money for listing. By the way, when they changed their name to Digital China, Song Weiyang made a China Technology ahead of time. In order to avoid a crash, Lenovo had to name it Lenovo Digital.

Once Lenovo Group and Lenovo Digital are separated, Lenovo’s stock price will surely plummet. Such a plummet can avoid certain stock market risks and continue to collect money. Then again, it is to list the parent company Legend Holdings and happily make another wave of money.

Why did Lenovo’s share price at the end of 2000 amount to more than 70 yuan, but then fell to only a few yuan? In addition to the stock market environmental factors, Lenovo mainly developed three stocks on the market.

"Shenzhou Technology has a computer, you have to pay more attention." President Liu said with a serious expression.

Yang Yuanqing didn't care about it, and said with a smile: "Don't worry, Shenzhou Technology can't turn over a few waves."

Mr. Liu shook his head and said: "Song Weiyang is a very powerful man, and he must be guarded against him. Moreover, the PHS business is too profitable~www.readwn.com~Shenzhou Technology's financial strength is very strong. They enter the computer industry and are better than those who sell color TVs. The danger is a hundredfold."

"No matter how good Song Weiyang is, he has also made a mistake this time," Yang Yuan said in a happy mood, "Shenzhou Computer's pricing almost made me laugh to death."

President Liu asked: "What's the matter?"

Yang Yuanqing said: “Current computers sell well at high-end and low-end. The high-end tens of thousands of dollars are mainly foreign brands; the low-end 5,000 yuan, all of which are domestic brands. China Computer has also launched two models, one It's 10888 yuan, which is a high-end route; the other one is actually priced at 6888 yuan, which is not high or low, not embarrassing or embarrassing. Who can he sell to?"

"Hehe, then don't worry anymore." President Liu immediately became happy.

In the past four to five years, the Chinese computer market has been very evil.

First of all, mainly domestic brand machines, with a market share of more than 55%. The market share of foreign brand machines and domestic assembled machines is about 22%, mainly because the parts are not compatible at this time, and most customers don't know that they can be assembled.

Secondly, there is a huge disparity in computer sales between high, middle and low end. The most popular ones are the low-end branded machines priced at more than 5,000 yuan. From Lenovo to various small brands, I kept boasting about the CPU model, and other configurations are the most **** gadgets, abruptly creating the illusion of "good quality and low price" for consumers.

Everyone thinks that there is no market for mid-range brand machines at the price of 6000-8000 yuan, and they are too lazy to manufacture. The shipments of each brand are very small.

Now the flagship model of Shenzhou Computer actually sells for 6,888 yuan, which is a perfect black hole in the market. Mr. Liu and Yang Yuanqing are both amused by this faint, sitting and watching how Shenzhou Computer is priced so badly.

(The computer is broken, and the input method of the new computer is not accustomed to it. Various commonly used words need to be spelled slowly.)