Rebirth of the Wild Age

　　 With a reporter's unique professional habits, Lu Huizhen quickly looked at the living room.

　　 dim and narrow.

　　A few square meters, there is a table of Eight Immortals, and two men are sitting around the table for a meal. Not far away is a wire bed with children sitting on the bed, and there are obviously a lot of sundries under the bed.

　　 The Eight Immortals table, bench and wire bed have taken up most of the living room area. In some corner areas, there are a few clay jars. Those should be kimchi jars. In Xikang province, whether in the city or in the countryside, every family will make their own kimchi.

　　 The most valuable thing in the living room is the 21-inch large color TV. There is no TV cabinet, so it can only be placed on the side of the Eight Immortals table against the wall.

　　 This is the home of Director Song of Xifeng Cannery?

　　Lu Huizhen made various brain supplements in an instant: what state-owned factory director is arduous and simple, and is dedicated to leading the workers to get rich; what state-owned factory director gives up a small family for everyone, let the workers get rich first and then become rich...

　　 What a good news material, what a typical propaganda!

　　 Due to the hurried arrival, Lu Huizhen did not even know that Xifeng Cannery was actually a private enterprise. She didn't even know that Song Weiyang's computer alone cost 20,000 yuan, but it was temporarily placed in the factory director's office. There is also a mountain bike worth 1,400 yuan under the wire bed, but because the living room is too narrow, it is placed outside to block the way.

　　 "Director Song, hello, I am Lu Huizhen from the "Rongcheng Evening News", and I am here to interview your advanced deeds." Lu Huizhen went to Song Qizhi directly.

　　 "Hello, hello," Song Qizhi brought a bench and smiled, "Reporter Lu, please sit down. The house is too narrow and inconvenient, don't mind."

　　Lu Huizhen said: "Why would you mind? This shows that Director Song is not fooled by money and material, and has always maintained a fine style of hard work."

　　 Song Qizhi said happily: "Hard work is not with me, but struggle is okay."

　　Lu Huizhen became more and more respectful, and said: "Living in a shabby room and not talking about hardship, Factory Director Song is really a good example for party members in the new era!"

　　 "I'm not a good party member. When I was a soldier, the company commander wrote the application form for me, so I copied it." Song Qizhi said.

　　 Lu Huizhen misunderstood even more, thinking that Song Qizhi was a soldier transferred to be the factory director, and said: "Director Song must have done a lot in the army."

Song Qizhi said: "I didn't dare to be a great meritorious deed. I was lucky enough to make a few minor merits. Not long after I joined the army, I went to the town to play on a holiday, and happened to encounter a fire in a civilian house. It was an old bamboo-wood structure that burned. For a large area, my comrades in arms and I immediately rushed in and rescued six fellows from the fire. Unfortunately, two fellows were still burned to death."

　　 "It's already very admirable. It's ruthless. It's not your fault, Director Song." Lu Huizhen said.

　　 Song Qizhi waved his hand and said: "I am not worthy of admiration. The comrade who saved people with me is worthy of admiration. If it weren't for me to pull, he would continue to rush in. There must be no return, he is the real self-sacrifice."

　　 "Director Song is too humble," Lu Huizhen took out her small notebook and asked as she remembered, "What kind of work did you do to save people this time?"

"Avoiding greater losses to the people, personal third-class merit." Although Song Qizhi was a soldier, he was very enthusiastic when talking about the army. "Because of this, the company commander liked me very much and arranged me to be the squad leader. Later, I personally acted as my party's introducer."

　　 Lu Huizhen said: "The company commander appoints you as the squad leader. It must be not only because of fire to save people, right? Military literacy must be very good."

　　 Song Qizhi smiled and said: "I fight very well, and shoot well. When the whole army competed, I took another personal third-class skill."

　　 "Which position did Factory Manager Song transfer to and leave the army in the army?" Lu Huizhen asked.

　　 Song Qizhi said: "Big head soldier."

　　 "Big head soldier?" Lu Huizhen asked in surprise.

Song Qizhi explained: "At that time, the company commander wanted to help me directly and let me stay in the army. But I like to toss too much. I have done a few merits and made a few troubles. I may continue to stay in the army. Someday I will make another mistake."

　　 Lu Huizhen asked: "Then how did you become the director of the cannery?"

　　 Song Qizhi said: "Buy the factory directly."

　　 Lu Huizhen said in surprise: "Xifeng Cannery is a private enterprise?"

　　 "Don't you know?" Song Qizhi was also a little surprised.

　　Lu Huizhen: "……"

　　 Song Qizhi: "……"

　　 Song Weiyang was eating and listening to the conversation between the two, his stomach was almost laughing and hurting.

　　 Lu Huizhen asked: "Then why do you have money to buy a cannery?"

　　 Song Qizhi said: "My dad is also a business owner, the director of Jiafeng Liquor Industry. He gets a lot of profit dividends every year, and the money is used to buy canneries."

　　 "Since your family is so rich, how come you still live in..." Lu Huizhen reacted suddenly, "Your father is Song Shumin?"

　　 "Right." Song Qizhi nodded.

　　 Song Shumin’s case was so violent that even the provincial newspaper reported it. How could Lu Huizhen not know.

"You want to ask, why do I live in such a place?" Song Qizhi said, "It wasn't long before my dad was in jail, and our family was kicked out of the brewery staff community. In fact, there is still a self-built building in the countryside. It’s too far and it’s inconvenient, so I live in this tube building temporarily. So, let’s not talk about hard work, my situation is not that bad."

　　 Lu Huizhen was in a mess in the wind, and she didn't know how to continue the interview because the truth was too far from what she expected.

　　 After finishing some thoughts, Lu Huizhen decided to change the focus of the news and asked: "Has the performance of the cannery always been good?"

　　 "It's not good, it almost went bankrupt," Song Qizhi said.

　　 Lu Huizhen asked: "Then how did you think of opening the market by advertising and packaging?"

　　 Song Qizhi said: "This is my brother..."

　　 "It was my brother's idea," Song Weiyang interrupted suddenly, "He painstakingly studied the business cases of foreign companies, combined with the actual situation of the Chinese market, and worked out a new plan to open up sales!"

　　 Lu Huizhen asked: "This one is?"

　　 "My brother Song Weiyang," Song Qizhi sold Song Weiyang in a blink of an eye. "The way to save the factory is what my brother thought of. You should interview him."

　　 Song Weiyang rolled his eyes, he just wanted to stand behind the scenes, but he didn't want to be pushed to the front desk so early.

Song Qizhi said to Song Weiyang again: "Brother, there is no way to hide this. Who in the factory doesn't know your situation? Besides, a high school student who saves lives in a canning factory, news reports must have more influence, just take it as it is. We advertised our canned food for free."

　　 Song Weiyang can only accept this statement, he really can't hide it.

　　 When the "Rongcheng Evening News" news comes out, there must be other reporters to interview. As long as the reporter asks a worker casually, he will have to show up immediately. It is better to tell the truth now.

Thinking of this, Song Weiyang immediately decided to maximize his interests, and just like a storyteller, he said: "No way! At that time, the cannery was in debt with millions of dollars, and the workers were unable to pay wages. The backlog of products in the warehouse was full, every day. Creditors come to block the door of my house. Although I am still studying, I must also contribute to the family."

　　Lu Huizhen excitedly said: "How did you do it?"

　　 Song Weiyang said: "I stole hundreds of dollars from my house and took the train to Shenghai to see how canned food in big cities is sold. I really found a way!"

　　 "What method?" Lu Huizhen's emotions were mobilized.

　　 Song Weiyang asked: "Haibawang, do you know?"

　　 Lu Huizhen shook her head: "I don't know. Is it a canned food?"

　　 Song Weiyang said: "Haibawang is a company in Wanwan, a large food company."

　　 Lu Huizhen asked: "What does this have to do with the opening of the cannery?"

　　 Song Weiyang said: “Haibawang launched a canned tuna in mainland China last year, using a gift box!”

　　 "So this kind of canned tuna sells very well, you are inspired by it?" Lu Huizhen said.

　　 "No," Song Weiyang shook his head, "Haibawang's canned tuna, although it uses a gift box, does not sell well in mainland China."

　　Various misunderstandings made Lu Huizhen a little speechless, and aroused her curiosity even more. She asked: "Why can't canned tuna sell well?"

Song Weiyang said: "I visited many shopping malls in Shenghai, and asked some consumers, and concluded the following points: First, there are problems with Haibawang’s market research. I understand, I only know that it is something that foreigners like, and the people don't have a strong desire to consume; second, the propaganda of Haibawang is not done well. This is the first product in mainland China to use gift packaging, but they did not make good use of this advantage; Thirdly, Haibawang’s sales channels are very narrow. They are only available in big shopping malls in big cities, but not in ordinary stores. Fourth..."

　　 Song Weiyang said a total of six points, criticizing Haibawang’s marketing in the mainland for nothing.

　　 He did see Haibawang’s canned tuna gift packaging, but not in Shenghai, but in the deep city. The packaging is good-looking, but it is very expensive, and there are almost no advertisements. Consumers leave as soon as they ask the price.

　　 Lu Huizhen asked: "Then how did you get inspired by Ocean Overlord's products?"

Song Weiyang laughed and said: "Although Haibawang has problems with its marketing strategy, their gift boxes have made me shine. Their mistakes can be used as negative teaching materials, so that I will not make those mistakes when selling cans. ."

"Can you tell me more about how you do it?" Lu Huizhen said ~www.readwn.com~Song Weiyang said: "If you want someone to buy your product, you must give a reason. What are the advantages of canned yellow peaches? I specifically consulted with a nutritionist, only to know that yellow peach is a very healthy fruit, rich in nutrients and trace elements needed by the human body. So I started with health, reducing the sugar content of canned food, and shouting that it would be a gift The slogan of giving health! In this way, young people will definitely be willing to buy it as a gift to their elders!"

　　 "Where are those packaging?" Lu Huizhen asked again.

Song Weiyang said: "The packaging box is the king of the sea, and the canned bottle is my own idea. In the past, consumers bought canned food, and the canned bottle would be reused for some sundries and condiments. But. I feel that traditional canned bottles are big and ugly, so I wanted to make the bottles smaller and more beautiful and exquisite. In this way, housewives can directly use canned bottles for condiments, which is better than special condiments. use."

　　 "It turns out to be like this, you are so smart." Lu Huizhen said.

Song Weiyang said: "Actually, before launching gift cans, I also launched a water cup can. The bottle has a handle for easy carrying and hanging, and the bottle body has a net cover, which is anti-scalding, non-slip and anti-drop. Once it was launched, it was very popular. Consumers don’t buy water cups anymore, they just buy our canned food. Now those water cup companies are crying, and our sales have dropped sharply!"

　　 The more Song Weiyang said and the more detailed it was, the more shocked and excited Lu Huizhen was.

　　 A high school student, his father went to jail, and the family’s cannery was on the verge of closing down. He stood up, took a few hundred dollars to brave the beach, got inspiration from Wanwan products, and was good at thinking, and came up with a series of golden ideas to make the huge loss of private small factories prosper and grow.

　　 This is simply a contemporary business legend!

　　 Once the news is published, it will inevitably arouse strong social repercussions.