Rebirth of the Wild Age

We brought the time back to mid-November 2000, when Song Weiyang was invited to Brunei to attend the CEO Summit. In addition to contemplation, Yang Xin and Shen Fuxing were accompanied by others, who represented Xifeng and Shenzhou Technology in seeking international cooperation.

APEC, as its name suggests, is an economic cooperation organization in the Asia-Pacific Rim. Countries including China, the United States, Japan and South Korea are all members of the organization, while Hong Kong City and Wanwan have joined in the name of regional economies.

The leaders of various countries will also go to the meeting this time, but they are holding a leaders summit. The CEO summit is held at the same time as the leaders summit. The big leaders sometimes come to the CEO summit to speak, of course, they only speak at the luncheon or dinner.

The China Council for the Promotion of International Trade did not attend this year's CEO summit, only three state-owned enterprise executives. Six other Fortune 500 presidents from Europe, America, Japan and South Korea attended, and some non-Fortune 500 CEOs were specially invited to attend (including Song Weiyang), and the rest were all business elites from Brunei and neighboring countries.

After all, it is a small country, and holding such international conferences is also very shabby.

China is different. Last year’s Fortune Annual Conference was unprecedented, and next year’s APEC Summit will also be held in Shenghai. Its scale is also unprecedentedly large: the CEO Summit alone had 80 speakers and 9 economic leaders gave keynote speeches. More than 10 full-time chairman or CEOs of the Fortune Global 500 have come, and they have also invited the WTO director-general and Nobel Prize winners in economics. There are also ministers from many countries to attend, and a large number of other domestic and foreign CEOs have come. .

Song Weiyang converged with others at Shenghai Airport and met three state-owned enterprise bosses, who came from the oil and steel industries.

The three CEOs were obviously surprised when they met Song Weiyang, because the APEC CEO Summit has been held for three years. In the first year, only officials from China participated. In the second year, a team led by the China Council for the Promotion of International Trade went there. In the third year, there were two executives of state-owned enterprises. This year belongs to the fourth CEO summit, and Song Weiyang is the only Chinese private entrepreneur invited so far.

It stands to reason that the most successful company in the past two years is Lenovo. If you want to, you should invite Mr. Liu.

In fact, the reason is very simple. After the Asian financial turmoil, Xifeng not only acquired a cannery in Malaysia, but also invested in a cannery in Brunei.

The mainstay of Brunei’s national economy is oil and natural gas, which account for more than 60% of GDP, followed by clothing, port and shipping revenue. Since the 1970s, farmers' incomes in Brunei have dropped sharply and they have given up traditional agriculture. As a result, many food and meat products cannot be self-sufficient and can only be maintained by imports. In the next few countries, Brunei’s fruit export business has almost been wiped out. Many high-quality tropical fruits cannot be sold at all. A large number of farmers simply chopped down fruit trees to grow rice.

It was because of Brunei’s cheap fruits and labor and convenient ocean transportation that Xifeng decided to invest in a factory in Brunei. The production cost of canned food can be 20 to 30% lower than that in Malaysia.

Xifeng has now become Brunei’s largest canned food manufacturer. It not only produces canned tropical fruits, but also canned meat and vegetables, which drives the income of surrounding farmers. This is what the Brunei government has always wanted to do. In order to develop traditional agriculture, Brunei even supports poultry breeding across the country, just to achieve self-sufficiency in chicken and eggs.

Let's talk about a more obvious data. At this time, more than 98% of Brunei's total export trade comes from oil and natural gas. Xifeng exports several million US dollars of canned food in Brunei every year. It seems that there are not a lot of canned foods. In fact, it is already ranked first in the export of canned food industry. The most nonsense is that although Brunei has developed fisheries, canned fish needs to be imported in large quantities, which is unimaginable.

The Brunei government still wants to make a difference. Since the founding of the country, it has begun to formulate development plans. It is now the eighth five-year plan. From only oil and gas and maritime trade, the apparel industry has risen and become the third largest economic pillar in the country.

As for Brunei’s eighth five-year plan, one of the contents is the development of agriculture. Xifeng just hit the policy direction of Brunei.

After arriving in Brunei, the group took a rest in the hotel and received a cordial meeting from the senior leaders in the evening.

The opening ceremony was held on the second day, followed by the Southeast Asia conference. Officials from Singapore, Malaysia, Thailand and other countries took turns to give speeches on their respective domestic commercial investment policies and answer questions from the heads of major companies in the world. Then Brunei's own officials made a policy statement, reviewed the brilliant development of the oil, natural gas and clothing industries, and hoped that entrepreneurs from various countries can invest in agricultural products-related industries in Brunei.

That night, no heavyweights attended the dinner, because the leaders' summit was held at the same time, and the important bigwigs were all at the leaders' dinner.

At the breakfast meeting on the third day, the American President Krishna appeared to give a speech, while the Chinese leaders gave a speech at the lunch meeting.

Song Weiyang had nothing to do all day, because the topics were all related to oil and natural gas, but two domestic oil chiefs gave speeches one after another.

In addition to meetings, Song Weiyang also kept in touch with politicians from various countries, especially politicians in Southeast Asia~www.readwn.com~. After some exchanges, he sent Yang Xin and Shen Fuxing out to have in-depth discussions with the politicians’ entourage. . China Science and Technology wants to export U disks and repeaters, while Xifeng is seeking cooperation opportunities in beverages and food.

Yang Xin had a very good chat with officials from the Ministry of Economic Affairs of Brunei. He explained Xifeng’s cooperation model in China, that is, leading farmers to establish cooperatives and create agricultural bases. Xifeng and the local government provide loans, and Xifeng is responsible for the purchase and purchase of agricultural products. Processing.

Brunei is focusing on the development of ten major industrial products, including canned food and beverages; also focusing on the development of nine major agricultural products, including poultry, vegetables, fruits and livestock; in addition, it is also supporting fisheries... These are all related to Xifeng’s business. And also get Brunei's policy preferences, which is much more generous than those in Malaysia.

Yang Xin promised that Xifeng will invest 500 million yuan in Brunei within ten years to help Brunei farmers and fishermen increase their income, build several agricultural bases, and produce various cans and beverages.

Brunei officials promised to give the greatest preferential policies, and will cooperate with Xifeng's agricultural cooperative plan.

After talking so much, Yang Xin actually fell in love with Brunei's coconut tree resources. Xifeng has always wanted to launch coconut milk beverages, but the coconut trees in Qiongdao have been occupied by Coconut Tree Group, and the rest has been snatched away by Yefeng Group. Other companies who want to produce coconut milk beverages on a large scale can only use additives instead. , Cannot make freshly squeezed products.

And Brunei is full of coconut trees, the price is very low, the labor is very low, even if the import and export tax rate is included, the cost is acceptable.

Yang Xin has even figured out his marketing strategy, positioning Xifeng Coconut Juice as a high-end imported beverage, and then promoting his own overseas coconut tree base, and printing a few paragraphs of English will make it look very foreign.

Before the CEO summit is over, Xifeng has reached an investment intention of RMB 100 million with the Brunei government.