Rebirth of the Wild Age

Capital.

Seeing that the Spring Festival is approaching, the business of electronic products is also booming, and many families choose to buy a large piece to go home. These customers are mainly low- and middle-class people who have saved money for a whole year and want to buy color TVs, DVDs, stereos and other products before the festival, and they can spend a good year lively.

With 5000 yuan in his pocket, Han Dong rushed into the Gome Mall with excitement. He is a teacher in a middle school in Beijing. He has only worked for three years. Last year, his monthly salary rose to more than 1,600 yuan, which is already above the middle income in Beijing.

Han Dong’s parents are both small civil servants, so they don’t have to worry about food and clothing. He hasn’t talked about girlfriends yet, so he can easily save 5,000 yuan in a year. He is going to buy a set of advanced power amplifier equipment in Gome Mall, which has both AC-3 and DTS decoding functions. This kind of machine costs about 2,000 yuan. Coupled with the super VCD player at home, you can set up your own home theater. Watching movies, listening to singing and singing karaoke are all vigorous.

As for the remaining 3,000 yuan, Han Dong plans to go to a mobile phone retail store to buy a medium- and high-priced big-brand mobile phone.

Whether it is Gome or Suning, color TVs are placed in the most conspicuous place. Color TVs are no longer high-end appliances, and their prices have been cut in half. This has brought good news to many low-level families, and they have been very popular during the New Year.

Han Dong circumvented the color TV zone with difficulty, and suddenly saw a line in front of him, and even started fighting because of jumping in line.

"Brother, what are you queuing to buy?" Han Dong walked to the end of the line and asked a middle-aged man curiously.

The middle-aged man said: "Mobile phone."

Han Dong was surprised: "Mobile phones are also sold in Gome?"

In the mid-1990s, mobile phones could only be purchased at the telecom bureau. Gradually, the policy was liberalized, and private stores could also sell mobile phones, so a variety of mobile phone retail stores appeared, and various copycats were also placed on the counters.

Shopping malls such as Suning and Gome began to sell mobile phones, probably starting in 2002, with frantic discounts and promotions based on their channel advantages. Take Linzhou as an example. In 2002, the mobile phone sales channels were basically in the hands of nearly a thousand retailers. As a result, Suning Shopping Mall suddenly began to sell mobile phones. The price was so low that it triggered a rush to buy in line. In two months, more than 10 mobile phones were retailed. The shop was crowded to close.

Now it's different, Song Weiyang detonated this sales method ahead of time.

Domestic mobile phones can only follow the "channel + propaganda" model, but China Technology lacks a mobile phone channel network because PHS has always been monopolized by the China Telecom Bureau. So before the official launch of the Shenzhou mobile phone, Song Weiyang personally made a marketing plan and asked the marketing department to contact Suning, Gome, Yongle and other electronic stores.

These e-shops are very willing to cooperate because the mobile phone market is so hot.

At the beginning of last year, some organizations predicted that the number of new mobile phone users in China would reach 30 million, but at the end of the year, it exceeded 50 million, which is equivalent to one-eighth of the global mobile phone market capacity!

Faced with such terrible data, domestic and foreign mobile phone manufacturers are crazy. Brands such as Siemens, Panasonic, Alcatel, and Samsung have launched publicity offensives in order to pull the three giants of Nokia, Ericsson and Motorola off the horse. And the number of mobile phone retail stores nationwide has doubled and doubled within a few months-do you have money to trade in stocks? Idiot, selling mobile phones can make money much faster than stocks!

How could big shopping malls such as Suning and Gome not be moved?

China Technology directly contacted the managers of these shopping malls. After some communication, they immediately decided to move their mobile phones into the shopping malls and contacted other domestic brands. As for why not contact foreign brands? It is not that Suning and Gome have patriotic sentiments, but that the profit margins of these foreign brands to distributors are too low, and it is difficult to attract customers when operating.

Han Dong looked in front of the team and finally discovered the secret of queuing. Not long ago, he took a fancy to Kejian K3900. The price of this phone in retail stores is 1,900 yuan, but it is only sold for 1,790 yuan in Gome mall!

The price difference in the middle has been earned by layer after layer of channel dealers.

I was too lazy to buy a high-end power amplifier. Han Dong immediately joined the lineup. Not long after, I heard the clerk shouting: "Xiao Liu, go to the manager, ZTE Smart 21, Bird MC936 and Shenzhou D210 are out of stock!"

After another half an hour, the clerk shouted again: "Shenzhou H5100 and Kejian K3900 are almost sold out!"

Han Dong's heart suddenly tightened. He didn't know the price difference of the channel vendors. He thought the mall would only offer discounts today. What should I do if I missed the promotional activities?

The clerk who sells mobile phones don't want to eat lunch today. Many customers call friends and friends, and some even take the car to notify the news. The number of people in the queue has not decreased for a few hours, but has increased. It seems that the people in the entire capital have to buy mobile phones.

A domestic mobile phone is sold for more than 1,000 yuan, and the price here is more than 100 yuan lower than elsewhere. Customers feel that if they miss it, they will suffer a lot!

Near noon, Han Dong finally squeezed to the counter. He was about to pick, and was directly urged by the clerk: "Hurry up, hurry up, which one you want to buy, there is still a line behind you!"

Before Han Dong had time to speak, suddenly a porter carried two boxes: "Shenzhou D210 is here, and there are still in the warehouse!"

The clerk said: "Shenzhou D210 sells the fastest."

The Shenzhou D210 is a low-end mobile phone launched by Shenzhou. The price in the retail store is 998 yuan, while it is only sold at 905 yuan in the Gome store. Since the mall only sells domestic mobile phones, the Shenzhou D210 is the lowest price in the whole market, and it is also the only mobile phone priced below 1,000 yuan. Other domestic brands will lose money if they sell it so cheap!

The price advantage suddenly became apparent ~www.readwn.com~ has become today's most popular model, even more popular than China's slider phones.

Han Dong was still there, and China's advertising was done everywhere. Of course he knew that a slider phone had been released. But until this moment, he finally saw the real object and asked the clerk weakly: "Can I touch the Shenzhou H5100?"

"Hurry up, hurry up!" The clerk pushed the phone over and kept urging.

Han Dong played with it twice, and it was too late to start the inspection. He quickly paid for it and said: "I will buy this one and give me a new one that has not been opened."

The clerk took a picture of the packing box and immediately charged the account. After finding the change, he said, "Next!"

The mobile phone retail stores in the surrounding streets were directly stunned by Gome's operations today. The Chinese New Year was originally the peak season for mobile phone sales, but now the shop has been left deserted, and even when customers are preparing to check out, they are suddenly taken away by friends: "Don’t buy here, Gome has activities. Mobile phones are more than 100 yuan cheaper. !"

Let's put it this way, all the mobile phone shops in a few streets near the Gome Mall will be closed after a month or two.

Song Weiyang’s marketing plan has been tricked by many mobile phone retailers. Fortunately, everyone didn't know that it was his idea, otherwise everyone would be cursed in circles every day.

(PS: Thank you Panda Boy for your rewards, thank you to all the book friends for your support. Yesterday, a friend said that the newborn baby yawns and does not cry is hypoxia. I have been inhaling oxygen before, and I don’t need to breathe it today. Thank you for your concern. In addition, the son’s name should be confirmed, Wang Fuying. Dao Chong, and Fuying is used. In addition, Yu Quan sang "Rainbow" at the Spring Festival Gala, which has been corrected.)

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