Rebirth of the Wild Age

Jianlibao Villa.

　　 Song Weiyang, Zheng Xuehong and Chen Tao are drinking tea.

　　 This time, Xifeng dispatched many executives to take over Jianlibao. There were three vice presidents alone. Two came to the Sanshui headquarters and the other went to the Huadu branch. The receiving team has more than 50 people, and they are intensively sorting out the summary materials to check the various actual conditions of Jianlibao.

Chen Tao sipped a can of Jianlibao and said: "After preliminary inspection, the information given by the bidding meeting is basically true. Jianlibao's total debt is about 2.5 billion, of which 1.4 billion is owed to the bank. Billion. Most of the remaining liabilities are all kinds of loans, as well as those messy subsidiary liabilities. Jianlibao’s total assets are about 4.5 billion yuan, which is only a rough figure, because many fixed assets are difficult to accurately estimate."

　　 This kind of basic mathematics is still not difficult for Zheng Xuehong. He smiled and said: "In other words, with the 25% equity replacement of the management team, we spent more than 600 million on the acquisition of Jianlibao, and at least 1.3 billion in assets were lost."

　　 "The brand value of Jianlibao has not been included." Song Weiyang added.

　　 Zheng Xuehong said, "No wonder everyone likes to buy state-owned enterprises. This transaction is indeed easier than doing business seriously."

Chen Tao said: “However, Xifeng’s cash is about to run out, in exchange for a lot of fixed assets. Next, Jianlibao’s redundant business must be broken up as soon as possible. The manager Li really doesn’t know what he’s doing, it’s messed up. Many of the subsidiaries were founded by him with a single shot. More than 80% of them are in a state of loss throughout the year. However, there are a lot of factory sites. Unfortunately, the addresses are remote and most of them are not in the urban area."

　　 Song Weiyang said: "Slowly dismantle it. I also read some information. Those things will need to be sold for at least a year or a half before they can be completely sold out."

"Yesterday Xiao Zhang asked me what to do with Jianlibao's seven or eight products," Zheng Xuehong said with a wry smile. "Those products were launched by Li Jingwei in the past two years. When the market for juice is good, juice drinks will be launched, and when the market for milk drinks is good, they will be launched. Milk beverages have new products and are reluctant to spend money on advertising. Now a large amount of goods are overstocked in warehouses and many related workshops are in a half-stop state. If it were not for Jianlibao’s solid foundation, there are many loyal customers and distributors, this approach Switching to other companies is over!"

　　 The "Xiao Zhang" in Zheng Xuehong's mouth is Zhang Guoyi, the deputy director of operations of Xifeng. Zheng Xuehong's confidant pulled up three years ago, and a high-achieving student who graduated from the Management Department of the People's Congress was transferred to Jianlibao as the chief operating officer.

　　 This old man has been completely confused now, the chaos of Jianlibao's internal situation far exceeds his psychological expectations. There are so many loopholes that it is like a big sieve, and I don't know where to start. I'm still in a meeting with the new president at Jianlibao's headquarters.

Song Weiyang said: "This is actually not to blame Li Jingwei. He used to advertise at all costs. In recent years, the lack of publicity of new products is all because the financial power has been taken away. The locals are afraid of Li Jingwei's secret transfer of assets. Almost no advertising funds of more than 5 million yuan are approved. I don’t have the money to launch so many new products. I can’t figure it out if I change it. It’s enough to not push the dealers back."

Zheng Xuehong said: "Xiao Zhang responded to me. In the current situation of Jianlibao, it is difficult to lay off one-third of the staff. At least half of the staff must be cut to quickly stop the loss. However, if you cut half of the staff directly, Xiao Zhang is afraid of accidents and the local government It’s not easy to talk there."

"Let him do what is reasonable, don't take into account other things," Song Weiyang said, "I promise to distribute shares to all employees to cope with this situation. Employees who are resigned will directly convert their equity into cash for one-time distribution. This is equivalent to buying out their seniority. If they are bought by someone else, I won’t be as kind as I am, even if I discuss it in the newspaper, I’m not afraid of it. If you want to lay off, cut it early. After you figure out the actual situation of the employees, you will lay off them all at once. It's done. It's best to cut the mess with a quick knife. If you delay layoffs in batches for too long, it will cause panic."

　　 Zheng Xuehong nodded and said, "Xiao Zhang and others think so, but they are a little worried about the accident, so let me say hello to you in advance."

　　 Chen Tao asked: "Does Jianlibao's information transformation begin now?"

　　 "Don't worry," Song Weiyang said, shaking his head, "First carry out basic information networking, take further actions, and wait until Jianlibao is on the right track."

　　 "Then I can finally have a stable year." Chen Tao said with a smile.

　　……

　　 After all, the layoffs were carried out before the Spring Festival, and the ordinary regular employees who were laid off were able to get about 20,000 yuan per person. Of the 20,000 yuan, most of the equity is converted into cash, and a small part is compensation for layoffs. In addition, there are many informal workers who have not received Song Weiyang’s equity distribution, but the compensation fee will be slightly higher accordingly.

　　 Although 90% of workers are upset about this approach, they have nothing to say. Many of them were local farmers and laid-off workers who were thrown into Jianlibao. In principle, they could not get so much money. Song Weiyang has done his best.

　　 However, although Li Jingwei's management team received additional shares from Xifeng, all of them became rich men on paper. But there are still people who are not greedy, because two-thirds of them have been laid off, and another one-third have also been demoted. Fewer than five people can retain their original positions.

　　 Among these people, some of them connected in private to encourage the laid-off middle-level managers to make trouble, and finally gathered more than 200 workers to block the factory gate.

　　 Jianlibao’s new president is Zhang Guozhong, who was originally recruited by Yang Xin. He previously served as Xifeng cmo (Vice President level). This person and Yang Xin belonged to old friends for many years, but they weren't Yang Xin's confidantes. He had been alone for a long time. On the surface, he was only loyal to Song Weiyang (maybe to avoid danger, otherwise Yang Xin's faction would be too strong).

Zhang Guozhong was dealing with a messy headache. Hearing the news, he ran to the factory gate and said with a loudspeaker: "Anyone who is not convinced about the layoff plan will come in and sign up. Let's discuss it again. But there is a premise. , You have to spit out all the stocks allocated to you by the company and compensate in accordance with the relevant provisions of the national law. According to Article 5 of the "Economic Compensation Measures for Violation and Termination of Labor Contracts" promulgated by the Ministry of Labor on December 3, 1994 : Employers should pay economic compensation equivalent to one month’s salary for every full year based on the working years of the employee, and no more than twelve months at most. That is to say, even if you started on the day Jianlibao was established According to the current wage standards, you will not be more than 15,000 yuan if you buy out your working years! Whoever is still dissatisfied with the current plan, we will go straight to the legal process and let the court decide!"

　　The ordinary workers looked at each other, turning around one by one and left. Calculated based on their current wages, they don’t need 15,000 yuan to buy off their seniority at all.

　　 The rest of the people didn't know what to do for a moment, looked at each other, and left in despair.

　　 Zhang Guozhong threw the amplifier tube and muttered: "I don't have enough hearts to swallow an elephant, I really regard Lao Tzu as a philanthropist!"

　　 At the same time, several newspapers are also reporting on Jianlibao’s restructuring. The focus is on Jianlibao’s heavy debt and has been losing money for several months. After Xifeng took over, the compensation cost was nearly double the national standard. According to the report: “Xifeng is a responsible company, and every laid-off employee has over-purchased the length of service. It is believed that after drastic reforms to Jianlibao, it will surely make this China's No. 1 national brand new glory!”

　　 In these reports, Jianlibao’s debt of 2.5 billion yuan was repeatedly mentioned, as if Song Weiyang did not pick up more than 1 billion yuan in vain, but took over a hot potato.

Song Weiyang even personally accepted an interview. He claimed: "Please wait and see. It only takes one year for me to regain Jianlibao! If Jianlibao's annual sales cannot reach 4 billion yuan by the end of next year, I will give I hope that the project will donate 100 million yuan. If we say it, we will ask the people of the whole country to supervise it!"

　　 Because Xifeng competes for the beverage market, Jianlibao is more difficult than in history. Last year's sales were about 2.6 billion. This means that Song Weiyang must increase Jianlibao’s sales by 1.4 billion yuan within one year while layoffs by 50%.

　　 Celebrities made a public bet, and the media responded immediately, and the people watched the show enthusiastically.

　　 For a time, dozens of media across the country scrambled to report on Song Weiyang's bet. Some reporters even said in the article very playfully: "This is a very difficult decision. Should we pay to support and revitalize the former First Nations brand? Or should we resolutely not buy Jianlibao and let Song Weiyang lose? Gamble, donate 100 million to the Hope Project?"

　　 The result is obvious, Jianlibao’s sales have soared. In this, although there are factors in the peak season of the Spring Festival, it is more influenced by Song Weiyang.

　　 This kind of influence is not all that gambling agreement, there are deeper operations.

　　 Jianlibao has basically been kicked out of the Xikang market. After being acquired by Xifeng, in areas where there are no distributors, including Xikang, the sales of Jianlibao have been completely accepted by Xifeng channels. Moreover, Xifeng, while focusing on the nostalgic brand, quickly re-distributed its products, resulting in rapid sales growth in the short term.

　　This kind of growth is unstable. One is the distribution of goods, the second is the Spring Festival, the third is nostalgia, and the fourth is the hot public opinion caused by gambling.

　　 If you don’t make new things, it will definitely fall back after the Spring Festival.

　　 But the media and the public don't care about this. After Xifeng deliberately revealed the news of Jianlibao's soaring sales, it immediately caused a big sensation and continued to lose money. It was because of Song Weiyang's word that Jianlibao immediately reversed the bad situation!

　　 A newspaper commented: “Song Weiyang is a natural star and spokesperson, and his single sentence is worthy of the CCTV prime time advertising effect.”

By the way, Xifeng also instigated several media outlets in Hong Kong City to report the matter in a very exaggerated manner, hailing Song Weiyang as a genius who can "turn stones into gold"~www.readwn.com~ Xifeng's share price is not only not because of the additional issuance. Directional stocks fell, but rose for half a month, and the market value instantly increased by more than 300 million Hong Kong dollars.

　　 Distributors all over the country moved after hearing the news, but Xifeng announced that it would no longer increase Jianlibao’s regional agents and distributors. The original distributors in various places can be retained. In areas where there are no distributors, the sales problem is solved by the Xifeng channel, which leads to the transfer of the distribution contract at a high price.

　　 As expected, when the wind blows and the Spring Festival peak season is over, Jianlibao’s sales will once again be embarrassed.

　　 The loss has been stopped, but the profit is limited. On the contrary, Red Bull is steadily eroding the energy drink market.

　　 According to Song Weiyang's instructions, Zhang Guozhong, while planning to launch the red pot Jianlibao, quietly obtained Yao Ming's endorsement contract. The endorsement contract of 5 million yuan, with a term of 5 years, is a sky-high price for a domestic basketball star, and the other party and its management agency signed the contract without even thinking about it.

It’s just that Zhang Guozhong deeply doubts this. He does not believe that a domestic basketball player can get Jianlibao much attention, so he made another remedy plan: ask the Chinese national football team to endorse, because the national football is finally in the World Cup qualifiers It's in the line.