Rebirth of the Wild Age

(The last chapter was blocked again, it may be a few days before it will be released.)

　　 Niu Guangcheng was admitted to Jinniu Business School. Although his test performance was poor, he couldn't hold back that many people were worse than him.

　　 As a mine owner, Niu Guangcheng is already very "white". Because he mines gypsum mines, the profit is far less than that of coal mines, and because he is located in the southern mountainous area, the competition for mines is far less fierce than in Shanxi Province.

　　 At least, apart from the mining disaster, Niu Guangcheng has no one in his hands.

　　At this time, Jinniu Business School has moved to Huadu Jianlibao Building. Niu Guangcheng threw Xiaomi to go shopping, and came to the building by himself for class. There are two classes in the first EMBA program, with 50 students in each class. Niu Guangcheng was randomly assigned to class 1.

　　 "Friend, this is my business card. I will take care of it in the future." The first thing Niu Guangcheng enters the classroom is to take out the business card and distribute it everywhere.

　　Before Niu Guangcheng issued his business card, other students in the class had already sent out several calls. Many of them came to make friends, and learning professional courses was the second place.

　　 Dozens of business cards were sent out, and Niu Guangcheng also received more than 20. Another half of the students had an excuse that they didn't bring a business card. I guess they wanted to observe it before talking.

　　 Suddenly, a middle-aged man in his 30s came in with several staff members, each holding a large stack of books in his hands. Some of these textbooks are in traditional Chinese and purchased from Hong Kong City; some are in simplified Chinese, which are textbooks compiled by a key university organization; and finally there are one or two booklets, which are taught by Xiang Bing in the EBMA class of Peking University. At that time, the handouts I wrote were printed into a book.

　　These most inconspicuous brochures are the most precious, and they are not available on the market. There are many actual cases of Chinese companies, and the analysis is always based on specific national conditions, which is of great reference for local entrepreneurs.

"My name is Cao Huining," the middle-aged man introduced himself when he came in. "I was admitted to the Junior Class of the University of Science and Technology of China at the age of 13, received a Ph.D. in biology from Yale University at the age of 25, and a Ph.D. in finance from the University of California at the age of 29. I stayed in the same year. I am a lecturer in finance at the University of California. I am 36 years old this year and I was invited back to China by your Dean Xiang. I have been abroad for more than 10 years and I don’t know much about the domestic situation, so I only teach you pure finance knowledge. In addition, I am the instructor of Class 1, and I am equivalent to your class teacher. If you have any questions in the future, you can contact me directly. Now, please come and receive textbooks."

　　 Niu Guangcheng felt quite novel at this time, as if he had returned to the junior high school era. But when he got the textbook in his hand, he suddenly got a big head, because there were a total of 12 books!

　　Only these 12 books are in the first academic year, and there will be more than 10 books next year.

"Introduction to Management", "Human Resource Management", "Introduction to Global Macroeconomics", "Marketing", "Corporate Finance", "Risk Management", "Corporate Strategy", "Business Negotiations"... just look at the title of the book It's easy to understand, but Niu Guangzhi opened the book and glanced at it. He was immediately blinded, and he couldn't understand a word.

　　 Before Niu Guangzhi had time to speak, some students raised their hands: "Teacher, we only have two classes a week except for the first seven days of school. Can we finish so many courses?"

Cao Huining replied: "You can't finish learning in class, and the teachers only talk about the general content. As for more in-depth detailed knowledge, you must study by yourself after class. If you have any questions, directly call or email the relevant professor. I want to I want to emphasize that each course has corresponding credits, and the diploma can only be obtained when the credits are full."

　　 Niu Guangzhi whispered: "It's rare to have a graduation certificate. Just a grass-roots team broke the school."

　　 "Also, you choose a squad leader yourself, and I will let the squad leader tell you something important in the future." Cao Huining said.

　　 Niu Guangzhi immediately became active. He wanted to be the monitor. When he became the monitor, he could communicate frequently with his classmates, which would greatly help expand his contacts.

　　 I have a net worth of over 100 million, maybe there are not many people in the class richer than me, right?

　　 Cao Huining said: "You can solve the matter of selecting the monitor at noon this year, and then Mr. Song Weiyang will give you a lecture on "Entrepreneurship". I will go first. There is my phone number and email address on the blackboard."

　　 The head teacher left as soon as he left, leaving 50 students whispering.

　　 I waited for several minutes, but did not see Song Weiyang showing up. Niu Guangzhi became a little impatient, and turned his head to ask the little fat man next to him: "Brother, you didn't give me a business card just now. What is your name and what business do you do?"

　　 "Ding Sanshi, who owns an Internet company." said the little fat man.

　　 Niu Guangzhi immediately had a topic: "I know the Internet company, Song Weiyang opened an Internet company, and I usually go to Internet cafes to play "Legend". What game does your Internet company do?"

　　 Ding Sanshi was a little speechless, explaining: "Internet companies don't have to do games?"

　　 "Just bluff me, what can internet companies do if they don't engage in games?" Niu Guangzhi didn't know what the website was. He hadn't even heard of QQ. When he went to an internet cafe, he would only click on the "Legend" shortcut icon.

　　 Ding Sanshi deeply felt that he lacked business ability and was the last group to participate in the interview. He came here just to learn knowledge. However, because of Niu Guangcheng's sloppy appearance, Ding Sanshi deeply suspected that he had come to the wrong place. How did the business school recruit such upstarts?

　　 "Dr. Ma is here!"

　　 "Hello, Dr. Ma!"

　　 Suddenly there were several students in the class booing. Listening to what they said, you knew that it must be the first-term student of Ma's Whampoa.

　　 Niu Guangzhi rushed up to shake hands, but unfortunately he was bloated, and his speed was so slow that he couldn't squeeze the side at all, so he could only stand on the periphery and hand out a business card.

Song Weiyang put dozens of business cards in his pocket and ordered all the students to return to their seats. Then he walked to the podium with a smile: "All of you here are big bosses, not students who have never seen society. You don’t need a teacher to supervise your studies. No matter what the purpose is to come to business school, I hope you can study hard. I have reviewed your entrance examination and many people’s answers are quite interesting. For example, a classmate who is a mining company, he explained When I said in my own industry, mining must first be relevant, and secondly, it must be able to fight hard. A few words will reveal the core key of the industry."

"Ha ha ha ha!"

　　 Everyone laughed.

　　 Niu Guangzhi was complacent, raised his hand and said, "That's my paper!"

　　 All the students in the class turned their heads and looked over. Most of them had sarcasm smiles on their faces, but Niu Guangzhi consciously showed a lot of limelight.

　　 Song Weiyang tried his best to use plain language to explain: "This classmate, have you ever heard that you will fight the world right away, and then rule the world right away?"

Niu Guangzhi really understood it. He heard this sentence in a costume TV series and immediately replied: "To govern the world, we need to use civil officials, so the brothers who helped me fight with them are not involved in the management of the company. I set up a mine protection team. These brothers are my security team. Who dares to make trouble and beat me to death!"

　　 Song Weiyang asked: "What mine do you open?"

　　 "Gypsum mine?" Niu Guangzhi said.

Song Weiyang asked continuously: "Do you know the various uses of gypsum mines? Do you know where the main market for gypsum mines is? Do you know the most advanced mining equipment for gypsum mines? Do you know how to manage pit mining so that it is the safest and most Is it effective? Do you know the production efficiency gap between your own small mine and the large state-owned mine?"

　　 A series of questions asked Niu Guangzhi to shake his head again and again.

"You don't know anything, what kind of business are you still doing? Your company will be ruined if the policy changes or the market changes," Song Weiyang said unceremoniously. Locally, you can’t jump out to be the big boss. You are a personal character in your local hometown. Who knows you when you come here? Are you better than those coal bosses in Jin Province? I tell you, those coal bosses have a net worth of over 100 million. Yes, but they don't know how to spend the money now. The smartest coal bosses will only buy houses everywhere in the capital. No matter how much money they have, they can't expand the scale of production, because the coal mines in their hands are so small. "

　　 This is what Niu Guangzhi feels. They mine mines, they really have money and nowhere to spend. The only way to expand the scale is to merge other nearby mines, and this kind of merger is very difficult and bloody, even if it succeeds, it can only be the local king.

　　 Later generations have a documentary dedicated to interviewing coal bosses. After the country requested that small coal mines be shut down and transferred, countless coal bosses were so poor that they only had money left.

　　 They don’t understand anything except coal mining. They have huge sums of money in the bank and don’t know what to do. Most of them choose to spend a lot of time enjoying their lives. Others choose to invest in movies and are hailed by the directors as the cutest investors in China, because they will not mix things up except for stuffing women into the crew, and it doesn’t matter whether they make money or not, they can take any. The small prize is satisfied. The luckiest group of coal bosses bought houses in big cities like crazy, and for the second half of their lives, they were safe and secure as charterers.

　　 But no matter what they are, they all live very awkwardly and boringly, because they have no social status, but they have been infinitely beautiful. The situation before and after caused a huge psychological gap, so that there was a coal boss who invested in shared bicycles. He was quickly regarded as an investment genius by people in their circle, and then countless coal bosses sent money crazy. Even if the bike-sharing project is messed up in the end, they have no regrets, because what they have is money, but they lack the opportunity to spend it decently.

　　 There are even scammers who stare at these "retired" coal bosses. As long as the story is made up a little bit more lively, they can get tens of millions from the coal bosses every minute.

　　 "Then how can I jump out of mining?" Niu Guangzhi sincerely asked for advice.

　　 Song Weiyang pointed to his head and said, "The brain is a good thing."

　　 "Hahahaha!" Everyone burst into laughter.

　　 Song Weiyang said: "When you come to Taurus Business School, what you learn is to make your brain better."

　　 Niu Guangzhi asked: "What should I do if I don't understand these books?"

Song Weiyang said: "How much can be understood, and how much can be learned. Okay, let’s not mention the gossip, let’s start the class. I will give you seven classes every semester, which is the first week of the closed training camp. I come to give you a lesson every day. The content of my lesson is called "Entrepreneurship". The content is written in the book. Go back and read it slowly. I will not repeat it in class. So, I will In these seven classes, I will talk to you about some other things. And these things, after leaving the classroom, I will not admit that I have talked about them."

　　 I don’t recognize it when I go out, this is the secret of martial arts!

　　The students naturally think so, just like a certain movie under the sign of being banned, it can immediately gain the prying heart of countless audiences.

　　 Including Niu Guangcheng and Ding Sanshi, they straightened up immediately, waiting to hear Song Weiyang's amazing words.

"How to manage, how to market, how to negotiate, how to public relations... These are all knowledge and skills, and your specialist teachers will explain them in detail," Song Weiyang wrote on the blackboard, "These are all classified as' The category of'technique' will be used when starting a business, and will be used in the company's conference. Including the classmate who mined, his crooked ways are also a manifestation of'technique'. These are the most basic and the most necessary, even ' Shu' has reached the extreme, and it can also be close to'Dao'. Just like Linghu Chong in "Smiling Proud Jianghu", his Dugu Nine Sword is the sword'shu', which can almost hit the world's invincible hand. Let me give an example. , Let’s say that Shi Yuzhu does melatonin. The real reason why melatonin is so popular is that it is positioned as a gift. I talked to Shi Yuzhu and he said that when he first started selling melatonin, he was positioned as a health care product to fool the old man. Mrs."

"Ha ha ha ha!"

　　 There was another chuckle in the classroom.

Song Weiyang smiled and said: "After just fooling around for half a year, Shi Yuzhu found that something was wrong. Because through market research, Shi Yuzhu found that young people are the mainstream consumer group, and they don't know what gifts to buy for the elders during the holidays. So, the brain Platinum changed from health care products to gifts, and there was an advertisement for receiving gifts and only receiving melatonin. When this advertisement was madly brainwashed on TV, young people felt very face when they bought melatonin as gifts for their elders, and the elderly received the brain. Platinum also believes that younger generations are very filial. Seeing market conditions clearly, guiding consumers to think, and positioning accurate products are all "techniques" in the market! It can also be said to be "ideas". The big idea back then was "technique" Expert in the field."

"However,'techniques' are not always useful. Dugu Jiujian can only catch the blind when encountering the undefeated East. And it is inevitable that you will lose your hand when doing business. For example, Pepsi Cola will lose your hand. China quickly opened up its market share, but now it is stuck in a quagmire. So the'technique' should be evolved, and if the enterprise reaches a certain level, the entrepreneur should master the'potential'!"

　　 "The momentum of the forces, the momentum of the situation!"

"Take Pepsi as an example. If the president of PepsiCo Asia Pacific can carefully study China's reform and opening up, he would not know that this kind of reform is irreversible. Sooner or later it will gradually open up foreign investment restrictions. If you can deeply understand this. Pepsi-Cola did not adopt the wrong way of expansion back then, and would not turn its business in China into a mess! This can be seen by fools who know a little about China back then, because it was only in the mid-1990s."

"So,'potential' can be understood as a situation and an understanding of the general environment. The current general situation is that China's entry into the WTO has greatly increased China's export volume and has caused a large number of overseas factories to move to China. Through this situation, You can judge what to do in the next few years. You can engage in export processing that requires a lot of cheap labor, or you can become a supporting enterprise for foreign-funded electronics factories. These two businesses will be very profitable in the next few years. And understand These can also judge the situation of the stock market. A large amount of hot money flows into the real estate and manufacturing industry, and the stock market will inevitably be deserted, so stock traders can temporarily stop. And futures traders can also act according to their own judgments, from the long-term From an operational point of view, the futures of oil, steel, and coking coal must have risen sharply. Remember, I am talking about long-term futures. If you lose money in short-term operations, don't come to me."

　　'S remarks drew another burst of laughter, but there was more seriousness in the laughter.

　　Some of the truths seem simple, but they make people confused. Although many big bosses here have their own judgments about the current situation, who can speak thoroughly in a few words like Song Weiyang?

　　 What's more, Song Weiyang directly said what kind of business would make money, and judged that stocks could no longer be played in recent years, and also said which type of futures could be invested in the long-term. These contents alone are worth the annual tuition of 300,000 yuan, and other courses can be ignored!

"The'potential' is not only the market environment and policy situation, but companies can also form their own'potential'. The first-mover advantage is a kind of'potential' that allows you to step ahead of your peers and to a certain extent suppress your peers. This is very common in emerging industries. Someone in the class is on the Internet, so take Sogou and Baidu as examples. The two companies also do search engines, but Sogou has formed its own advantages, and Internet users have become accustomed to Sogou search, so It is difficult to develop in a short period of time. Companies can still use'power' to overwhelm people, which is very common in the technology industry. For example, Microsoft and Intel formed the WINTEL alliance and formulated relevant industry standards, which led to related companies all over the world. Acting on his face."

"So in terms of'potential', a successful entrepreneur should learn to follow the trend and use the trend to overwhelm others. Here I must make it clear that taking advantage of the trend is not to act as a fencer or to let you follow the trend. Yes At times, I took advantage of the trend, and often appeared to go against the trend. I know a classmate in the class, his net worth has exceeded 1 billion. During the Asian financial turmoil, other companies have chosen to close their doors~www.readwn.com~ or It was a switch to another business. But he took the opportunity to buy similar upstream and downstream factories at a low price, and completed the internal ecological chain at a very small price. In just a few years, the company's scale has expanded dozens of times! The real'potential' in it, It is not that the financial turmoil has caused the industry to be in a recession, but that the industry will inevitably recover when it reaches a low point. Because it is also related to the domestic'trend', the government has repeatedly issued documents to increase infrastructure investment, and related manufacturing industries are rapidly expanding in scale. Domestically. The integration of foreign situations has caused this classmate’s company to develop rapidly at a very small cost, and it only lasted for a year to enter a profitable period."

　　 "After ‘shi’, there is ‘dao’!"

"Tao is a bit mysterious. You can understand that it is the right way to follow national laws, conform to social ethics, and pursue corporate culture. It is also the way to have your own persistence and bottom line. There are crooked ways, and there are broad roads. That friend who mines mines. , You are walking in a crooked way, I advise you, your situation is very dangerous."

　　 "To use a martial arts novel as a metaphor, Dao is the mental method, power is a weapon, and skill is a move."

"Mind-faith is something that can't be told in words, because everyone pursues a different way, and the same way is not necessarily suitable for others. The main content of my lectures for the next seven days is to teach everyone how to' "Nurturing power" and "cultivation". The content includes a series of topics such as humanities cultivation, charitable feedback, social responsibility, patriotism and law-abiding. If you want to be a long-lasting big entrepreneur, you must learn these. With your own way, you have Your own power is upright and non-invasive, and it will be difficult for others to kill you."