Rebirth of the Wild Age

When Song Weiyang and Ma Xiaoyun were eating in Linzhou, the "Tesla" side was still having a meeting to discuss the issue of opening up the market.

　　 This year's electric bicycle industry is a bit like repeaters in previous years. The market size has increased by more than 200% year-on-year, and 20 or 30 brands have emerged in one breath.

　　The number one sales was "Mainland Pigeon", but "Lvyuan" suddenly emerged and beat the "Little Antelope" to rank second. Lvyuan's electric bicycles can break the siege, mainly relying on self-developed technology. The two founders are both masters of engineering graduated in the 1980s and have been deeply involved in the electric bicycle industry for five years.

"Shenghai is the largest consumer market for electric bicycles," said Liu Yaguang, vice president (marketing) of Tesla, who came from Geely. More than 10,000. And in Shenghai alone, there were more than 30,000 new electric bicycle licenses issued in the first half of the year, accounting for almost one-tenth of the country’s total sales. Shenghai Luliang Electric Bicycle Company, also released not long ago The good news is that although this company is not well-known, it has sold more than 6,000 vehicles in Shenghai in the first half of this year."

　　 Li Bin, the president of China Technology, nodded and said, "Mr. Li, please continue."

Liu Yaguang added: “We must pay attention to the Shenghai market, but the Shenghai market has always been weird. Regardless of the product, consumers will either choose a local brand or a famous brand. As far as the electric bicycle industry is concerned, Shenghai’s sales The first is Luliang, the second is Jiebao King, and the third is Qianhe. These three are all local Shenghai brands. Next is Giant, a famous brand in the country, focusing on the mid-to-high-end market. We The popular electric bicycles, one is not a local product of Shenghai, and the other is not a famous brand, so it is difficult to quickly seize the market. We currently have three models, which are mainly high-end and low-end markets. I think we should focus on high-end models in Shenghai. Mainly compete with Giant."

　　 "Which cities should I focus on?" asked Long Haiyang, the vice president (in charge of production) from BYD.

Liu Yaguang pointed to the map and said: "Cities such as Qingyu and Linxiang, because these cities have just issued a'motorcycle ban' this year, their sales have increased by more than 500% year-on-year. There is also Rongcheng, where electric bicycles are very popular. , And the market is friendly, and consumers are not exclusive. The other is Shancheng. Because other companies’ products are not good at climbing, the sales in Shancheng are very poor. And our popular electric bicycles, most of the broken roads in Shancheng are no problem. If it operates properly, it can dominate the Shancheng market in a short period of time."

　　 Li Bin applauded: "Mr. Liu has worked hard, you really have a set of marketing, you can feel very clearly in all aspects."

Liu Yaguang smiled and said: “In fact, we don’t need to focus on the domestic market. In Southeast Asia, Vietnam and Thailand are both potential markets. The sales of motorcycles in these two countries are amazing. I have been sent to Southeast Asia to explore the market. Electric bicycles are cheaper than motorcycles, which are very suitable for the consumption ability of the people in Southeast Asia. I believe that they can bring unexpected surprises. I have completed the domestic market development plan and I am currently cultivating a sales team When the situation in the country opens up, I will personally go to Southeast Asia for a trip."

　　 Li Bin asked Long Haiyang again: "Once the market is opened, production and procurement can keep up?"

Long Haiyang laughed and said: "I can keep up with it. If it doesn't work, I will find Hongdou OEM to assemble. Hongdou is a large group, and there should be differences within it. Several subsidiaries producing electric bicycles have emerged in one breath. These subsidiaries have launched different brands. I competed with myself for our products, and we are also a supplier of electric bicycle accessories. Some of our accessories are purchased from Hongdou."

　　……

　　 Due to the limited funds of the "Tesla" company, it is unable to advertise on a large scale and can only be placed on local TV stations in the target city.

　　 The competition between Qingyu and Linxiang is particularly fierce. The ban on motorcycles has just been promulgated, which has caused more than 30 brands to come in together, and the popular electric vehicles are temporarily unable to emerge. Shenghai is also terrible here. The market here is too exclusive, and consumers directly ignore small foreign brands. The second is Jinling. The intensity of competition is second only to Shenghai. It is not exclusive here, but there are too many local and surrounding manufacturers. For Jinling’s local Jincheng electric bicycles alone, this brand has launched 29 models. Only the mainland pigeon and the small antelope grabbed a bite of the cake, and the other brands were so crowded that they could not even be seen.

　　 Liu Yaguang came to Rongcheng at the first stop and contacted several local dealers. When others heard of "Fengxing", they didn't even want to talk about it. Because the other party has stable suppliers and will not easily distribute miscellaneous brands of unknown origin, Liu Yaguang claimed that the chairman is Song Weiyang, and others treated him as a liar, and he refused directly on the phone.

　　 Depressed, Liu Yaguang directly led people to kill the terminal retailer and brought the three models to the largest store in Chengdu.

　　 "A few of you want to buy a car?" The sales staff immediately received a warm welcome, "We have mountain bikes, electric bicycles, tricycles, and motorcycles. Which one do you want to buy?"

　　 Liu Yaguang smiled and said, "It's sold too much."

　　 The salesperson said: "It's not miscellaneous, it's a complete range. You can't find a second one in Chengdu that sells such a complete range."

　　 Liu Yaguang said: "I'm looking for your boss!"

　　 "The boss is not here, just tell me what to buy." The salesperson said.

　　 Liu Yaguang greeted his subordinates, unloaded all three new cars from the side of the road, pushed them into the shop and said, "You guy, look, how about my electric bike?"

　　 Low-end bikes have pedals and chains, just like other electric bikes on the market. For mid-range and high-end models, the pedals are directly cancelled. To put it bluntly, electric motorcycles do not have the concept of electric motorcycles.

　　 The salesperson was surprised and asked, "Are you a motorcycle?"

　　 Liu Yaguang smiled and said, "It's electric, you can ride it and have a look."

　　 The sales staff couldn’t restrain their curiosity, and got on the most beautiful model, and started the car and rode a few hundred meters on the road before returning: “Yes, you can run up to 40 yards. Which company do you belong to?”

　　 Liu Yaguang said: "Zhejiang Tesla New Energy Technology Co., Ltd., our chairman is Song Weiyang."

　　 If it is placed in another province, there may be people who have never heard of Song Weiyang's name, but in Xikang Province, it is definitely known to women and children.

　　 "Song Weiyang? You brag." The salesperson obviously didn't believe it.

　　 Liu Yaguang said: "Why am I lie to you? Call your boss, and I want to discuss business with him."

　　 Outstanding products are not afraid of no market. The owner of the store rushed over and loved two of them that could be called electric motorcycles. This is the only technology in the country. The boss changed his business directly from a retailer to become a provincial distributor of popular electric vehicles. He also plans to open a retail store for popular electric vehicles.

　　 After finishing the Xikang Province side, Liu Yaguang immediately went to the mountain city.

　　 This time it was more direct. Liu Yaguang found a motorcycle dealer and pulled people out to ride a bike and climb a steep slope. The other party was stunned, because of such a steep broken road, other brands of electric bicycles don't even want to climb on it.

　　 At this point, Fengxing electric bicycles began to dominate the Shancheng market.

　　 Liu Yaguang, the remaining city, ignored him and left it to his hands to be responsible. He set out to explore the market in Southeast Asia.

　　 Around November, Fengxing electric bicycles gradually showed their prominence. The most direct manifestations are: Shenghai, which is the most difficult to compete, Jinling, which is the second most difficult to compete, and the monthly sales of Fengxing electric bicycles both exceeded 3,000.

　　 Then it was investigated by relevant authorities...

Because the country has issued standards for electric bicycles, the weight of the whole vehicle must not exceed 40 kg, the maximum speed must not be greater than 20 kilometers per hour, and pedals that can be pedaled must be available. Only the cheapest electric bicycle that does not exceed the standard is obviously a friend. The business is reporting collectively, otherwise no one will take care of it at all.

　　 As a last resort, Fengxing electric bicycles can only be equipped with pedals, and no numbers are marked on the dashboard above 20 yards, only the detailed scale is marked, and the weight exceeding the standard is solved by public relations.

　　 With the popular electric car as a role model, all electric motorcycles in China have pedals for as long as four years. The only effect of this thing is to get in the way. It was not until 2006 that the country promulgated the electric motorcycle standard. With the concept of electric motorcycle, this annoying pedal finally disappeared.

　　 As for the Southeast Asian market, Vietnam is simply speechless, and the tariffs are too high. If electric bicycles are exported in the past, the price will soon catch up with the motorcycles produced in Vietnam. Tesla plans to open an assembly plant in Vietnam and transport parts and components from China to assemble it, so as to enjoy preferential investment policies.

　　 The Philippines and Thailand are better. Because of their price advantages, Fengxing electric bicycles can easily cut a piece of cake from Japanese benzene manufacturers. Together, these two markets exported more than 30,000 vehicles in 2003, with sales of more than 15 million U.S. dollars.

　　 As for the domestic market, Fengxing electric vehicles will completely open the market next year. In 2003, sales directly jumped to 340 million yuan, and in 2004, sales exceeded 600 million yuan!

　　 This thing makes money for thieves, and you can buy it at the cheapest 1600 yuan, and its cost is only two to three hundred yuan. The cost of popular electric vehicles is relatively high. The cost of electric motorcycle models is more than 600 yuan, and the market price of 2500 yuan is not a big deal. This is only a few times the profit.

　　 Both Li Su and Wang Chuanfu are very satisfied with the sales performance of electric bicycles. Including Song Weiyang, they all devoted their efforts to this, and each made use of their personal resources to clear the way. Otherwise, with the weight of the popular electric motorcycle, it would be impossible to enter the big city beyond the standard!

　　 At the beginning of October, this year's Taurus meeting was long overdue.

　　The main reason for postponing the party was that three members couldn't get away, of which Guo Guangchang was the busiest.

　　 Guo Guangchang, who used to focus on industry, has turned his utmost to capital operation in recent years. He has continuously acquired or invested in state-owned enterprises and listed companies. With Fosun Group as the core, he has created another faction in China's capital market: the Fosun system!

　　 Fosun Group now has three main businesses, namely pharmaceuticals, steel and real estate, all of which belong to the most profitable industries at the moment.

　　 No, just during the Taurus meeting, this year's "Hurun Report" was released.

　　 Song Weiyang still sits firmly in the position of the richest man, while Guo Guangchang has entered the top ten of the richest list this year, starting from 50 last year, and officially became the second richest man in Shenghai.

　　 The Taurus Club was once again mentioned by the media because of this year's top ten rich list, Taurus Club members accounted for four seats, namely Song Weiyang, Liu Yonghao, Liu Yonghang and Guo Guangchang.

　　 This ratio is so terrible, it's almost half of it!

　　 Among the companies that are members of the Taurus, there are three major factions: Hope, Xifeng, and Fosun. These three factions have been extended to include thousands of subsidiaries, and more than 30 listed companies are involved.

　　 This year’s party has been delayed for so long~www.readwn.com~ Another reason is that Song Weiyang intends to integrate the forces of the Taurus.

　　 Taurus Capital will be open to members of the Taurus Club and exchange shares with their companies. For example, Taurus Capital and BBK exchange equity, Jinniu Capital exchanges equity with BYD, Jinniu Capital exchanges equity with Xifeng... These equity exchanges are not large and will not have much impact, but they have more special significance. .

　　 From now on, the member companies of the Taurus will be inextricably linked. If you continue to develop like this for more than ten years, you will definitely be in you. The composition of the shares of each group company will be so complicated that you cannot understand it, and you need to find a professional team to sort out the clues.

　　 Moreover, Taurus Capital will give priority to investing in the alumni companies of Taurus Business School, and select good seedlings to continuously expand its branches. Investment companies under the four major banks will continue to join the partnership, and even major national investment banks will be recruited to conduct Taurus capital equity transactions half-sold and half-delivered, so as to form a stable system of vertical and horizontal staggered in all directions.

　　 This is the Taurus system in Song Weiyang's vision.

　　 Including the future Ali series, Tencent series and so on, will become the side branch of the Taurus series.