Rebirth of the Wild Age

After accepting the "Lookout" interview in the morning, I will go to Fudan to give a speech in the afternoon.

If the old principal hadn't called in person, Song Weiyang really didn't want to go. The data processing projects sponsored by Sogou Search in Fudan have decided to transfer to East China Normal University, because the head of the Fudan Computer Department has just taken the Fudan database and data processing team and collectively jumped to the Software School of East China Normal University.

This matter made Ding Ming very upset, because it was a Fudan alumnus, Sogou sponsored Fudan in Shenghai instead of handing in.

Last year, the Department of Computer Science at Fudan University was very impressive. It won the Asian championship of the ACM International College Student Programming Competition and achieved good results in the global finals. This year, Fudan University established the School of Software, and the overall strength is also very impressive. This year's students later produced a lot of powerful people.

But the dean of the department left with the database and the team, which made people very speechless. If it weren't for the extremely complicated reasons, Ding Ming even wanted to sue.

The operation of East China Normal University this year is particularly irritable. It is almost the whole school’s effort to develop the software school. In terms of the current strength of the teaching staff, Shenghai is already second only to Shanghai Handover and Fudan. A computer academician.

In the car.

The pensive cell phone rang an information alert, but received an email again. She turned on her handheld computer and said to Song Weiyang: "Boss, Chang'an University of Electronic Science and Technology has sent an invitation, I hope you can give a speech in the past. And when you just went out, Rongcheng University of Electronic Science and Technology also sent an invitation, not only invites you to do it. To give a speech, I also plan to hire you as an honorary professor."

"An honorary professor of computing?" Song Weiyang said amused.

Shen Si said: "Yes, Rongcheng University of Electronic Science and Technology established a model software college last year. In view of the friendly cooperation between China Science and Technology and the University of Electronic Science and Technology, the school has decided to hire you as an honorary professor of the Software Institute."

Just last year, the Ministry of Education approved more than 30 universities to set up software colleges, and the software colleges of major universities emerged all at once, and they were all independent of the computer department. The computer rooms of the School of Software of Rongcheng University of Electronic Science and Technology and Fudan University were donated by China Science and Technology, and they all use the most high-end China computers. Especially for Fudan Software College, when classes started in March, they could only use the laboratory computer room. Even if China Science and Technology donated computers, there were no corresponding classrooms for placement. The North District temporary canteen could only be transformed into a soft hospital computer room.

By the way, China Science and Technology also donated and built computer rooms for Tsinghua University, Peking University, Shanghai Jiaotong and Xidian.

Anyway, the sales of China Computer's high-end machines are not good, and they have been robbed of the market by big foreign brands. Moreover, the performance is obviously better than Lenovo's high-end computers. At the same price, China Computer still can't compete with Lenovo computers. The reason is that many users who buy high-end phones do not look at the price/performance ratio, but only look at whether the brand is loud. Foreign brands naturally have their own aura, and Lenovo's brand effect has long been deeply rooted in the hearts of the people.

Even after more than a decade, Lenovo's reputation on the Internet is stinking, and its PC sales volume still ranks first. Countless parents and newly enrolled college students buy computers with their eyes closed and think that Lenovo is the best domestic brand. So one or two years after purchasing the machine, these college students who mixed into old dough sticks spontaneously turned into loyal Lenovo fans, but their younger brothers and sisters continued to enter the pit.

The mid-range models of China Computer are now selling well, the market sales are second only to Lenovo, and the market share is increasing every month. But the blowout period has passed, and it can only grow slowly through advertising and word of mouth. Shen Fuxing's goal is to increase its market share by 1.5% per year (domestic brand share, excluding foreign brands)-this year has exceeded the task.

Low-end machines are sufficient, there are too many miscellaneous brands, competition is too fierce, and profit margins have become very low. China Science and Technology sells low-end computers just to show its sense of existence, because it does not make a lot of money at all. The profit of selling a USB flash drive is equivalent to selling two or three low-end computers.

In terms of the development strategy of the computer market, all senior executives at the China Branch believe that we should focus on mid-range models, stabilize low-end models, and abandon high-end models.

But Song Weiyang is against the crowd. Even if there is a large inventory of high-end machines every quarter, he still requires that the upgrading of high-end machines should not be stopped. The high-end models that cannot be sold for more than half a year are donated to colleges and universities and scientific research institutions across the country for college students and researchers to use, and they must be comfortable with them.

This kind of market strategy that is determined to lose money has achieved initial results. The questionnaire filled out by users this year when purchasing the machine showed that 18.3% of the purchasers of the high-end Shenzhou machine have used the high-end Shenzhou machine in school or work because it is very comfortable to use. So I looked for this model when I bought the machine; another 0.6% of China mid-range purchasers and 0.9% of China low-end purchasers have also used high-end China models in the school computer room. The brand of Shenzhou has a natural liking, so after graduation, I chose the brand of Shenzhou.

These few sets of data make the senior executives of China Science and Technology very excited, because there is more information hidden behind them.

Those users who come into contact with Shenzhou Computer at school or work will inevitably use Shenzhou Computer repeatedly for a long time. As long as the Shenzhou machine does not make people feel pitted, they will have a tendency to buy a personal computer and will actively spread it to their relatives and friends. . Especially for those college students, their current spending power is not enough, but they will have money in a few years, and they will even become the main consumer in ten years.

Take the software schools of Tsinghua University, Peking University, Fudan University, Shanghai Jiaotong University, Rongdian University, and Xidian University. Taking advantage of their establishment, China Science and Technology donated a batch of high-end models. As long as they don’t move to the new campus, there will be several in the future. All the students in the Software Academy of 2015 will use the Shenzhou computer in class. They represent the future of China's software industry. If they use China Computer smoothly, it is likely that the entire industry will lean towards China Computer after ten years.

Speaking only of domestic computer brands, Lenovo's market share last year exceeded 65%, and the statistics for the first three quarters of this year dropped directly below 60%. In addition to the impact of brands such as Great Wall and TCL, China Computer alone ate 1.8%. This data will continue to increase in the peak sales seasons of New Year's Day and Spring Festival.

Of course, Lenovo’s market share has fallen, but its sales have skyrocketed. Because the entire market is rapidly expanding, all brands are making money, which is known from the increase in the number of Internet users every year.

Why did Song Weiyang publicly put forward the concept of Web2.0?

First, it doesn’t matter if he mentions it or not, anyway, others will raise it; second, Web2.0 belongs to the wisdom of the group. The more people understand the general trend, the faster the Internet will develop, and the websites invested by Song Weiyang will return faster; It is to enhance their popularity and influence.

Since the American media frantically touted Song Weiyang, Xifeng's stock price has risen by 18% in the past month. First, it was stimulated by Jianlibao’s third-quarter performance, the second was the amazing sales of Very Coke because of its cooperation with "Legend", and the third was the soaring personal reputation of Song Weiyang. The combination of these three factors has greatly increased the confidence of investors in Xifeng. Hong Kong stocks have risen slowly after September, but Xifeng's growth rate has been extremely fast.

The market value of Xifeng has already exceeded 30 billion Hong Kong dollars, and now it is not far from the 40 billion mark.

And now the domestic media are madly pursuing Web2.0. Most reporters don’t know the specific concept at all. They only know that the Internet industry is blazing very well. The United States is already boiling over it, so let’s follow it. . Just like last year, people from the private sector to the government were all talking about digitalization. Even the sellers of electric doors said they were the pioneers of digitalization, and those who sold clothes said they wanted to integrate with digitalization. Now everyone is rushing to promote Web2.0.

At present, all computer-related publications are catching Web2.0 Hu Kan, and "Computer World" even hailed Song Weiyang as the "savior of the Internet industry."

The market personnel of China Science and Technology are not stupid, can they let go of this good opportunity?

Liu Bo, the marketing director of Yitong, who was dealt with by Shen Fuxing some time ago, has been calling Song Weiyang these days, preparing to replace the image ambassador of all Shenzhou products with Song Weiyang himself. Song Weiyang was really annoyed, so he simply agreed. Just took a set of promotional photos last week~www.readwn.com~ Now all the promotional photos in front of the counters in major cities are all being displayed in succession. Replaced by Song Weiyang, the propaganda slogan is: "Song Weiyang, the leader of future technology, the savior of the Internet industry, the chairman and ambassador of Shenzhou Technology-Song Weiyang!"

It is conceivable that the sales of China's U disks, computers, mobile phones, repeaters, handheld computers and other products will surge again this year on New Year's Day.

Shen Fuxing intends to adjust the sales forecast of China Computer next year. The chairman is so awesome. How can he join other brands next year to reduce the market share of Lenovo Computer in domestic brands to less than 55%.

Don't be surprised, because Song Weiyang made so much movement, China Computer still can't surpass Lenovo.

Historically, Lenovo has been at a stage of rapid development in recent years. The national market share (including foreign brands) has changed from about 16% to 28.99% in two or three years (data in 2003). Most of these market shares are from foreign countries. Grabbed by the brand. It is true that Lenovo was too famous in the 1990s, and the young people who have come from that era are the current main consumer force (mainly buying computers for children), and they subconsciously choose Lenovo instead of others.

China Computer still has a long way to go. It accumulates a little bit of fame and reputation, and it doesn't matter whether Lenovo does it or not, because most of the mainstream users are computer novices. Lenovo's government procurement is only part of it, so let alone people engaging in government public relations, its main sales come from the formal market, from the leeks that grow up every year. The majority of students' parents only recognize that stuff.

These parents are not only parents, but also countless grandparents. The elderly have always believed that Lenovo is a well-deserved representative of domestic brands. Buying Lenovo computers is a patriotic behavior, and even insisted on thinking so in 9012.