Rebirth of the Wild Age

Lin Zhuoyun also quickly adapted to the new living environment. After get off work every day, she must go to the fitness center of the community to exercise. She just weaned her baby some time ago, and now she is doing postpartum recovery, and can't wait to get rid of the fat on her belly.

The two female bodyguards especially like to accompany Lin Zhuoyun to the gym because there are sandbags and boxing targets, and there is also a standard boxing ring where they can exercise their punches and kicks.

Speaking of bodyguards, the four male bodyguards probably feel that they are too anxious together. Between the two rounds of duty, those who are in a resting state choose to go out to live. Especially Hong Weiguo and another married male bodyguard, they naturally have to go home to accompany his wife and children during vacation, which makes the house a lot more spacious.

When playing golf yesterday, Shen Nanpeng laughed at Song Weiyang for being too afraid of death, and let some bodyguards live in the villa.

Song Weiyang was indeed afraid of death. In the first few years of the 21st century, public security was still not very good. In 2001, a "strike in the new century" was set off. The hometown of Rongping seemed to be lagging behind. The crackdown started in early 2002. More than 50 guns were seized and thousands of various controlled knives were seized. More than 30 gangs.

The crackdown in a remote prefecture-level city has had such a great result. It is conceivable how bad the overall law and order is. For this reason, after a wave of crackdowns in 2001, a nationwide crackdown began in 2004.

Even in high-end villa areas such as Tomson Golf, there have been cases of burglary in recent years. It doesn't matter if you steal something, Song Weiyang doesn't care about that little property, but if the thief suddenly wants to kill someone, the richest man in China will die like this for some reason.

"Boss, the beverage market analysis report for the first half of this year has been released. It is data from the China Beverage Industry Association." Shen Si asked with his laptop, "Do you need to take a look?"

"Let's take a look." Song Weiyang said.

The analysis of this report is very comprehensive. First, it outlines the overall market. In the first half of the year, the country’s total beverage output value was 87.4 billion yuan (decreased due to SARS), product sales revenue was 112.6 billion yuan (a significant year-on-year increase), and sales profit was 8.3 billion yuan. There are more than 1,000 beverage production companies in the country, but only more than 10 can be called group companies, and these more than 10 large beverage companies have accounted for more than 60% of the market share. Small and medium-sized companies can only Survive among them.

Secondly, the report analyzes different types of beverages. The biggest change this year is water beverages.

In the beginning, pure water from Xifeng, Wahaha, and Nongfu Spring, a porter, were priced between RMB 2 and RMB 2.5. Over the past few years, prices have been continuously reduced. Until February this year, Nongfu Spring suddenly reduced the price to 1 yuan. Xifeng and Wahaha hurriedly reduced the price together, forcing small and medium-sized water companies in various places to be unable to survive. Many local water companies simply abandon the bottled water market and start to fully develop the bottled water business, relying on the advantages of local real estate sales to survive.

The main reason why Xifeng, Wahaha and Nongfu Spring dared to cut prices significantly is that they have completed the layout of nationwide water plants, which has reduced transportation costs to the lowest point. Moreover, the production line has also been upgraded, and the cost of filling and packaging has dropped sharply, forming a price rolling trend for those small and medium-sized water companies.

Many consumers would hesitate to buy a bottle of purified water for 2 yuan in the past, it is better to give a few cents more to buy Coke. Now that pure water, mineral water, and mountain spring water have dropped to 1 yuan per bottle, the market is immediately stimulating. Coupled with the best-selling drinking water brought by SARS, the aquatic products of the three major brands have completely exceeded their respective other beverage varieties.

Whether it is Xifeng, Wahaha, or Yangshengtang, the sales of water and beverages are increasing in cost, and it has become the company's largest profit point without any suspense! The products under the three companies together have accounted for 43.8% of the water and beverage market share, and bottled water alone even accounted for more than 65%.

Another major event in the beverage market this year is the resurgence of gunpowder in the field of iced tea.

First, Nestlé, Swire, and Coca-Cola joined forces to launch "Nestlé Refreshing Tea". On the day of the product launch, not only foreign devils were invited to be the host, but also a group of glamorous foreign models were invited to draw the attention of countless people. On the same day, more than 300 distributors sought cooperation to spread this tea beverage all over the country, and consumers responded very strongly, taking nearly 10% of the market share in half a year.

In fact, Coca-Cola has always wanted to enter the Chinese tea beverage market. It launched "Heaven and Earth" five years ago, but Xifeng Iced Tea was quickly discontinued. "Lanfeng" was launched two years ago, but sales are still limited, and people have become accustomed to Xifeng's tea drinks. Last year, some "sunshine fruit tea" was developed, but the stamina was obviously insufficient.

The unwilling Coca-Cola finally brought in Swire and Nestlé. Last year, the construction of the production line was completed quickly. In the first half of this year alone, 100 million yuan was invested in production and publicity. This product was supposed to be called "Nestlé Refreshing Tea", but unfortunately, "Bingshuang" has been registered by Xifeng to produce soda (also commonly known as "Xifeng Sprite"), so it can only be renamed "Nestle Refreshing Tea".

And Master Kong's iced tea, which has been tepid and tepid, also followed Coca-Cola's efforts. Master Kong directly invested 30 million U.S. dollars to build the second phase of the factory, doubling its mainland tea beverage production capacity, and then began to spread the word. Uni-President and Wahaha, where can they sit still, have expanded their ice tea production capacity, and then engaged in various promotions.

This situation is very nonsense. Just like Lin Yilun selling hot sauce in another time and space, Amao and Agou all jumped out to make hot sauce brands, and directly beat the industry boss "Laoganma" into a state of bewilderment.

The same is true now. The companies mentioned above madly marched into the tea beverage market and instantly attracted the attention of countless peers. Robust, which was acquired by France's Danone, Tsingtao Brewery, which sells beer, and Nongfu Spring, which sells drinking water,... Many companies started making tea beverages all in one mind, killing the market.

Faced with the pressure of many peers, the sales of Xifeng Iced Tea series have been declining rapidly, and they have almost been ousted from the leading position.

Yang Xin urgently convened a meeting of the tea and beverage business department, discussed repeatedly with the marketing department, and discussed with Song Weiyang on the phone. Finally, he decided to invite Zhou Jiegun, the king of Wanwan, to be the endorsement. This is equivalent to changing the market positioning of Xifeng Iced Tea, targeting the main target customers at young people who are in pursuit of fashion, and correspondingly, they have to replace the new packaging.

Unfortunately, due to SARS, classmate Zhou Jiegun did not dare to come to the mainland to shoot commercials. It was not until June that the commercial was shot by the director of Wanwan, and it was taken to the mainland for post-production, and the celebrity promotion activities that had been discussed a long time ago could only be postponed.

Fortunately, although the iced tea was caught off guard, Xifeng's milk tea sprang up. "Xiang Piao Piao" milk tea, personally planned and named by Song Weiyang, has finally grown explosively during the Spring Festival this year after several years of intensive cultivation and has become the fashion choice of countless young women.

In addition, this year's fruit and vegetable beverage market is also fierce.

In this field, the previous four kings are: Donghuiyuan (juice), Xixifeng (more fresh oranges), South coconut tree (coconut juice), Beilulu (almond juice).

This year was completely turned into a pot of porridge, Uni-President and Master Kong madly disrupted the situation, Wahaha chose to follow up, Danone's Robust also entered. In addition, due to China's accession to the WTO, tariffs on imported fruits and juices have dropped, and fruit and vegetable beverages from Japan, South Korea, Europe, America, and Southeast Asia have also come to join in the fun, completely forming a situation of all-round melee.

The situation that Xifeng faces this year is very serious. Fortunately, the red can of Jianlibao has been sold, the fragrance of fragrance has risen, the sales of pure water have skyrocketed, and the very coke is still strong. Otherwise, the mid-year financial report will not be able to get a shot at all, because other businesses are declining across the board—— Instant noodles and biscuit markets are also at war~www.readwn.com~ and even small cans of tea have been followed suit by "Acorn International".

Yang Xin was so busy all day, Chen Tao hadn't "reunited" with Song Weiyang for a long time, and even Zheng Xuehong stood up to clean up the company's corruption.

In the past few years, Xifeng's expansion speed was too fast, and the division of business units also belonged to the "wartime mode."

Faced with such a crisis, Yang Xin finally began to adjust the structure of the group. The previous business units were all cancelled, and they were divided into "Food Business Department" and "Beverage Business Department".

Drinking water products were separately assigned to establish a branch company, which specializes in the production of bottled water and bottled water, which are further subdivided into mineral water, mountain spring water and purified water according to the type. Song Weiyang suggested to start the research and development of "pit father" mineral water.

The two carbonated beverages, Very Cola and Bing Shuang, were also separated separately, and a branch company named "Very Carbonated Beverage Co., Ltd." was established to develop and produce carbonated beverages in the future.

The previously acquired branch company Yinlu is now directly absorbed and integrated into Xifeng's "Beverage Division", while Jianlibao is still operating independently.

After the adjustment, Xifeng Company officially changed its name to "Xifeng Beverage and Food Group Co., Ltd.", referred to as "Xifeng Group". In addition to the headquarters that controls the overall situation, there are "two departments and five divisions" under it, namely: Food Division, Beverage Division, Jianlibao Functional Beverage Company, Very Carbonated Beverage Company, Xifeng Water Beverage Company, Xifeng Logistics Company, Xifeng Sales company.

The restructuring of the group will be completed in October, and management and operation costs will be greatly reduced.

After the detailed information was disclosed in November, Xifeng's stock price, which had fallen slightly, suddenly rose 5.6%. This is to fill up the loopholes that Hurricane has made a few years ago, and Xifeng has finally returned to its normal development track. The latest chapter of the Rebirth of the Wild Age is here: