Rebirth of the Wild Age

study.

Song Shumin, who has quit smoking for several years, is enjoying kung fu tea. Finally, he handed Song Weiyang a small cup and said with a smile: "Talk to your brother about the development of fairy wine?"

"Well, I just talked a few words." Song Weiyang took over and said.

"Others are imaginary, and channel construction is the real deal." Song Shumin wiped the drops of water on his hands with a silk cloth. "In the past, regional barriers were too serious. When liquor is sold to other provinces, it is the limit to conquer big cities. Even if you get the CCTV standard for the first two years, Xianjiu can only be sold to some secondary cities in other provinces. Now it is different. The central government has decided to break away the local protectionism of baijiu and has carried out special rectification actions for several months. Large and medium-sized wine companies are swarming to open up markets in different places. The sites that have been laid down in the past two years, as long as they don’t mess around by themselves in the future, they can keep the market in the next seven or eight years."

Song Weiyang said: "Brand building is also very important."

Song Shumin nodded and said, "It's very important. Sometimes I go to banquets and treat me with immortal wine. Those who don't need to give me face are Moutai and Wuliangye."

"So we have to catch up, and when people mention Xianjiu, they feel that they are on the same level as Moutai and Wuliangye." Song Weiyang said.

"Don't go too far, I think it's enough to position mid-to-high-end brands. Moutai and Wuliangye are super first-class brands," Song Shumin said and laughed again. "To be honest, I am not used to drinking Moutai. My mouth is full of soy sauce. How can it have our strong fragrance? The type is delicious? Now it’s even more nonsense. The last time I was invited to participate in the liquor industry forum, the boss of a state-owned liquor company also talked about WTO, to lead Chinese liquor out of Asia and into the world. In fact, foreigners drink Chinese liquor. Just like I drink Moutai, don’t mention drinking it in your mouth. It just smells like rotten water. Who do you want to sell a container of rotten water to sea? How about selling alcohol directly like vodka."

Vodka is certainly not just alcohol, but it is indeed an alcoholic beverage. It is fundamentally different from Chinese liquor. It tastes no peculiar smell to foreigners, and it is very suitable for cocktails.

Chinese liquor is not good. Whether it is a strong-flavor type, a sauce-flavored type, or a light-flavored type, in the eyes of Europeans and Americans, all of them belong to the rancid type. The water is almost the same). After the disintegration of the Soviet Union, a bunch of Da Mao, Er Mao, and Xiao Mao Zi who could not even drink vodka would think that Chinese liquor is delicious.

Song Weiyang didn't cheer for his father's humor, and said: "I will ask my eldest brother to buy Wenjun Wine, specializing in high-end brands."

"This operation is feasible, but it is a bit difficult, and it requires a full range of packaging promotion," Song Shumin said. "The focus of the acquisition of Wenjun Liquor is to buy those 400-year-old wine cellars. Now Moutai and Wuliangye are both engaged in vintages. Wine, I am afraid that the old wine cellar is not very easy to buy. Even if this business can be done, it will cost at least 200 million. If Jian Nanchun is unwilling to let go, you can directly find a breakthrough from the Blue Sword Group. Your wife’s cousin can help. Little busy."

Lanjian Group is one of the shareholders of Jiannanchun. Both companies have shares in Wenjun Wine. The former holds approximately 40% of the shares and the latter holds approximately 60% of the shares. Since Xianjiu Group has focused on beer development in the past few years, the Blue Sword Group’s life in the province is not easy, and it is far from another time and space. It is estimated that it will be moved by premium acquisitions.

Song Weiyang finally thought of his wife's cousin and asked with a smile, "Is he still at ease?"

Song Shumin said: "That kid is clever, and the background is getting more stable. Of course, there are also your factors. After all, his cousin's husband is the richest man in the country."

"You didn't use my reputation to cheat, did you?" Song Weiyang asked.

"He knows how to measure, and he's getting more and more low-key," Song Shumin smiled, "In fact, this kid's character is a bit wrong to be a broker. He should be more advanced."

"Everyone has their own ambitions," Song Weiyang said. "He likes to have fun and enjoyment so much. Being a broker is the most suitable. But it is better to be safe and secure. We will also pay a premium of 20-30 million for the purchase of Wenjun Wine. Affordable, there is no need to engage in extra-extraordinary recruitment to leave others with a handle."

"Well, I will check the whole process." Song Shumin said.

Song Weiyang asked again: "How is the Kuanzhai Alley? This time I came back and saw many investment promotion billboards in Rongcheng."

Song Shumin said: "The project has not been completed yet, but the first phase of publicity started last summer. The publicity and promotion plan was done professionally, with a three-month image introduction period and a three-month image enhancement period. A three-month preparation period for opening the streets, and finally a five-month trial operation period. The real market operation period will be placed during the New Year’s Day next year."

"How is the investment promotion effect?" Song Weiyang asked.

Song Shumin said: "From the beginning of the image introduction period, it has been in the stage of continuous investment promotion. Now we have recruited more than 10 merchants, and the Kuanzhai Alley and our Jing Alley have renovated more than 50 ancient courtyards. There are also a few more. Newly built antique courtyard. The government spent more than 300 million yuan to make Kuanzhai alleys, and we also spent 200 million yuan to make well alleys. Tens of millions of publicity and promotion costs were shared. Now the investment promotion only recruits one-fifth of the pavement. I It’s a headache, and it’s not easy to promote tourism projects."

Song Shumin’s headache was because the more than 10 merchants he had already hired were all in Kuanzhai Alleys, and the Song’s well alleys were temporarily unattended—whether it was the government’s Kuanzhai Alley or the Song’s well alley. Shops are only rented but not sold. Whoever sells it is stupid, because at this stage it simply cannot sell at a high price.

Song Weiyang said: "If it doesn't work, then promise to rent-free for half a year."

"You are robbing business in Kuanzhai Alleys, and people will be unhappy," Song Shumin added. "You have to wait for the occupancy rate of businesses in Kuanzhai Alleys to exceed 70%. The most important thing is tourists, how to deal with it. Attracting tourists from all over the country is the most difficult problem."

"It's simple," Song Weiyang said, "cooperate with several well-known travel agencies across the country, and give them a co-operation fee every year, so that they can help fudge tourists over."

"You want to be beautiful," Song Shumin said amused. "People are unwilling to give too much money, and it is not worthwhile to give too much money. Even if we give a tourist subsidy of 100 yuan, 3 million tourists a year will get 300 million yuan. Spend it out. I might as well use all of the 300 million to advertise."

"There is no need to subsidize per capita," Song Weiyang said. "Just cooperate with several major travel agencies. They bring in 100,000 tourists. How much do we give, and how much do we give to attract 300,000 tourists. How much do we give? , The benefit fee of each travel agency is set at less than 5 million yuan, which is only 20 to 30 million yuan a year."

Song Shumin said: "The problem is that Kuanzhai Alley is a government project, and only Jing Alley is ours. How can I convince the official investment company to pay 20-30 million? It's not easy to go. And the money they approve is limited."

Song Weiyang spread his hands together: "Then I have nothing to do."

"Come slowly," Song Shumin said. "Xikang Province is a major tourist province. As long as Kuanzhai Alleys make tourist routes with other scenic spots, they will always be a little bit famous. After the first one or two years of promotion, there is nothing left. The next day will be easier, and there is no need to rush for a while."

Song Weiyang scratched his head: "You can try online publicity."

"That thing is really effective?" Song Shumin doesn't use the Internet very much.

Song Weiyang explained: "It is difficult to have a long-term effect, but it is possible to create a network publicity hot spot, and then radiate from the Internet to the real society."

Song Shumin smiled and said, "Then you do it."

"No hurry, we will talk about the trial operation stage after the merchants have settled in." Song Weiyang said.

"Boom boom boom!"

A knock on the door suddenly sounded, and Song Shumin shouted: "Please come in!"

A porcelain doll with pigtails opened the door to reveal his head: "Dad, second brother, sister-in-law said it's ready for dinner."

Song Weiyang went to pick up the little girl, kissed her on the cheek and said, "Go, eat!"

"Hehe, second brother's beard is pierced." Xiao Ruoxi smiled straight around Song Weiyang's neck.

Song Weiyang believes that his image should be more mature, and has grown a mustache some time ago. However, Lin Zhuoyun expressed strong opposition, which led to the brave beard on Song Weiyang's chin. Now there are only two very short scumbags.

The eldest brother and sister-in-law’s family have moved out a long time ago, and only come back for dinner on weekends. Today is a family reunion during the Spring Festival.

Guo Xiaolan and Lin Zhuoyun's mother-in-law and daughter-in-law are making the little six have fun. Lin Zhuoyun was originally going to help in the kitchen, but she was driven out by her sister-in-law, so she didn't even want her to help with the dishes.

By the way, the eldest brother and sister-in-law gave birth to a second child last year and honestly paid the fine. Now they have both children.

The family sat at the table and clinked glasses to each other to say Happy Chinese New Year.

Soon, Guo Xiaolan announced very formally: "After the Chinese New Year is over, your father and I will move to Rongcheng. The house has been decorated for almost a year."

"Settling in Rongcheng?" Song Weiyang was a little surprised.

Song Shumin said: "Now your eldest brother is in charge of the winery. I am mainly in charge of the real estate company, and the focus of business has shifted to Rongcheng."

Guo Xiaolan said: "And in half a year, Ruoxi should go to elementary school. There is no good elementary school in Rongping. The elementary school in Rongcheng is better. I mainly used to bring children."

"Mom, am I going to primary school?" Xiao Ruoxi was very excited and suddenly came out.

"Well, it's time for you to go to elementary school. You can meet many children in elementary school." Guo Xiaolan smiled.

Xiao Ruoxi suddenly slid off the bench and clapped her hands on the spot: "Hey, I want to go to elementary school, I want to go to elementary school!"

Xiao Ruoxi will be 6 years old in two or three months. The birthday written in the household registration book is the day Song Weiyang picked her up from the toilet. Guo Xiaolan took Ruoxi to study in Rongcheng. In addition to choosing a better school, there are also children who have grown up. When they stay in their hometown, some people will easily talk about it, for fear that Xiao Ruoxi will know that she picked it up.

The little girl's life is very happy now, she has always thought that she is the biological daughter of her parents.

Some time ago, Ruoxi ran back crying and asked Guo Xiaolan if she had picked her up from the garbage dump. Guo Xiaolan immediately became angry, and traced it all the way from the community to the kindergarten, only to find out that someone was amused and joking. But Guo Xiaolan left a knot in her heart, and finally decided to move to Rongcheng to let her adopted daughter grow up happily.

Xiao Ruoxi is very obedient and cute, and also behaves very smartly. Now that she can recite more than 30 ancient poems, Guo Xiaolan wants to train her into a talented girl.

In contrast, the eldest brother's son makes people feel uneasy.

No, just after lunch, the little **** sneaked away, and his sister-in-law shouted, "Where do you want to go crazy again!"

Xiao Chao was taken aback, and then he smiled and said, "Mom, I'm going to the Children's Palace, and I have an appointment with my classmates on roller skating."

"Which classmate?" Cai Fanghua asked again.

"Zhang Haibo." Xiao Chao replied without changing his face.

Cai Fanghua immediately took out his mobile phone and retrieved the number of "Zhang Haibo's Parent" from the address book. After a phone call, she stared at her son without a smile: "Are you sure you are roller skating with Zhang Haibo? Zhang Haibo went back to her hometown in the countryside today!"

Xiao Chao's eyes rolled randomly, and he patted his head sharply and said: "Oh, I remembered the wrong date. I have an appointment with Zhang Haibo tomorrow. Mom, why do you have a phone call from Zhang Haibo's house?"

"Are you sure it is tomorrow? How about I call and ask?" Cai Fanghua continued to sneer.

Xiao Chao's scalp numb immediately, and he turned to attack and began to complain first: "It may also be the day after tomorrow. Mom, you beat me too hard last time, it made my brain hard, now my memory is getting worse."

Cai Fanghua pointed to his son: "In the past few days, I will not beat you during the Chinese New Year. I will settle the ledger with you after the Chinese New Year is over!"

"Oh," Xiao Chao was not afraid at all, but asked instead, "Mom, can I go out now?"

Cai Fanghua said: "If you want to go online, grandpa has a computer at home, so you are not allowed to go to internet cafes!"

"If you don't go, don't go, tigress!" Xiao Chao muttered into the study.

"What are you talking about?" Cai Fanghua stared.

Xiao Chao immediately changed his smiling face: "I said my mother is so nice!"

When my son went to the study to play on the computer~www.readwn.com~ Cai Fanghua was depressed and said: "This kid, sooner or later, I will be **** to death. Fortunately, I have another daughter. If I have another son, I must be **** with a heart attack. "

Lin Zhuoyun comforted: "Sister-in-law, it's normal for boys to be naughty, so don't take it too seriously."

Cai Fanghua complained: "If this kid can be admitted to the University of Electronic Science and Technology like his uncle's family, I will recognize him every day when he goes to the Internet cafe. What about him? His grades in elementary school are messed up, and I have to pay for the key junior high schools in the city. Buy it in. The final exam results for this semester are all over 60 points. When I beat him, he was still plausible. I said everything I passed the exam is unreasonable!"

Song Weiyang said happily, "60 points are not bad, at least there is no fail."

"Get out!" Cai Fanghua was so angry that he was rude to Song Weiyang.

Song Qizhi smiled and said, "Yangyang, you have an idea, anyway, I can't do anything with that kid."

Song Weiyang said: "If you are willing, throw Xiaochao into the junior high school of Rongcheng Foreign Language School, which is the school where Harvard girl Liu Yiting is studying."

"Useful?" Song Qizhi asked.

Song Weiyang said: "I don't know if it's useful, but it's a private school, with high tuition, very good teachers, and very strict management. Send him in to live on campus and change his learning environment. It's getting better."

"Then do it!" Cai Fanghua was very willing to separate from his son, probably because he was already out of sight.

In the middle of the afternoon, Lin Zhuoyun was holding Xiao Liuzi and suddenly asked Song Weiyang quietly: "Husband, you said our son, if he becomes like Xiao Chao in the future. What should I do?"

Song Weiyang spit out: "I can't beat him to death!"

Little Liuzi didn't understand the fart, and looked up at his father with a quack.