Rebirth of the Wild Age

The CEOs of the media industry are enrolled in EMBA classes, and many of them are also selected in Jinniu Business School. This year's students include Qin Shuo, the editor-in-chief of China Business News.

"Teacher Song, have a potluck together?" Qin Shuo rushed downstairs to call Song Weiyang.

Song Weiyang immediately smiled and shook his head: "Editor-in-Chief, you are my senior, you can't call my teacher."

Qin Shuo smiled and said: "The expert is a teacher. You are definitely qualified to be my teacher in terms of company development and management. I am here to learn professional knowledge."

Qin Shuo is one of Wu Xiaobo's "editor-in-chief classmates". He is a master of journalism at Fudan University and ranks first in exams every year. At that time, he gave up the opportunity to obtain research and came to Huadu to join an old Fudan senior. The old senior passed away very soon, and Qin Shuo took over as the editor-in-chief of "Nan Feng Chuang" when he was in his 20s.

"Nanfengchuang" was originally a journal for young migrant workers, but Qin Shuo took 10 years to develop it into the nation's top-selling current affairs monthly magazine. In addition, Qin Shuo was called to the capital to give lectures every three to five. Because of the excessive number of lectures, Qin Shuo became friends with his leader. Sometimes it is not convenient for those leaders to express their opinions, so they write the manuscript under the alias of the vest and ask Qin Shuo to publish it in "Nan Feng Chuang".

As for "China Business News", Qin Shuo started to organize it early last year. Behind it are the three major media groups: Beiqing, Shanghai Guangzhou, and Guangri.

In a Cantonese restaurant, Qin Shuo insisted on a treat and asked Song Weiyang to order.

Song Weiyang turned a few pages with the menu, and said, "One piece of white chicken, one piece of braised beef offal, and the rest of Senior Qin come and order."

Qin Shuo smiled and said, "This is not in line with the status of the world's richest man. It's too simple to eat. Let's have braised pigeon, baked lobster in soup, and liao ginseng in abalone sauce. Well, let's have another old hot soup. Teacher Song thinks How about it?"

"Anything," Song Weiyang asked the waiter again, "Is there any fairy wine for sale here?"

The waiter said: "There are Blue Flower Fairy, Red Flower Fairy and Drunken Eight Immortals. Which one do the two bosses want?"

"Drunk Eight Immortals." Song Weiyang said.

Qin Shuo joked: "Ms. Song really doesn't forget to sell fairy wine after eating."

Song Weiyang said: "I'm calling you senior, what else do you call Teacher Song? Just call me Brother Song."

"Then I'll take it up and call you Brother Song." Qin Shuo said.

Song Weiyang said: "That's how it should be, all alumni, what do you do with such a degree."

Qin Shuo said: "Brother Song, can I publish my comment on wolf culture in China Business News?"

"Publish, I am not afraid to offend the author." Song Weiyang laughed.

Qin Shuo asked: "Can you talk more deeply?"

Song Weiyang said: "What is a wolf-like culture? It means that wolves lead wolves to eat meat. Projected into the corporate culture, bosses are wolves, but employees become cannon fodder. Why do entrepreneurs advocate wolf-like culture now? Because what entrepreneurs really emphasize is discipline, obedience, and sacrifice. They want employees to abide by discipline, obey leadership, and sacrifice themselves. In the end, they capture prey, entrepreneurs can eat meat, but employees are only divided into a few bones. Internal squeeze, External aggression, this is the core meaning of the wolf culture, is it very similar to the French?"

Qin Shuo smiled and said, "A very interesting way of understanding."

Song Weiyang also said: "Wolf culture is aggressive. It advocates life and death and does not leave any room for the opponent to survive. This kind of brutality is tactically correct, but it is doomed to failure in strategy. Our ancestors have seen it a long time ago. I understand that Business Dao emphasizes peace as the most important thing. Cooperate when it is time to cooperate, and compromise when it is time to compromise. It is not a good thing to kill all opponents. Even if there is no anti-monopoly law, it will accelerate its own corruption and decline."

Qin Shuo said: "But the wolf culture is very effective in the entrepreneurial period, right?"

"Well, it is indeed very effective," Song Weiyang nodded, "but the corporate culture of a company has gradually formed during the entrepreneurial period. If you blindly advocate wolfishness, it will be difficult to change it later. And employees are not without thoughts and feelings. The wolf-like culture cannot effectively improve team cohesion. It may be effective for a while, but it will change over time. People will get tired of fighting and eating meat all the time, and the spirit and body will be exhausted. Being a boss can’t give employees. When looking for meat, employees either choose to leave the company or choose to find meat internally. Companies that implement a wolf-like culture have very high management costs in the later stage. Looking at the history of the Mongolian Empire, you will know that the world is invincible and there is meat everywhere. Eat. It’s a mess when you sit in the world, because the meat outside is all eaten in your own territory, so you can find meat in your own territory."

"This analogy is biased, isn't it?" Qin Shuo said.

The waiter had brought the white chicken, braised beef offal and immortal wine to the table, and Qin Shuo quickly opened the bottle and poured the wine. Song Weiyang clinked his glasses and said: "Because the company that builds a wolf-like culture not only advocates external aggression, but also requires cruel internal competition. Internal competition is indeed necessary, but humane care must be retained, otherwise your employees will never have the spirit of ownership, because they will always be In a state of tension. In this type of company, the relationship between superiors and peers and peer colleagues is actually very bad. It is not contradictory to require employees to obey absolutely while requiring employees to be proactive. In a word, the subordinates only Wei Nuo Nuo feels rebellious. Once the first wolf town can't hold the ground, the team will simply collapse."

After chatting about wolf culture for a while, Qin Shuo suddenly said: "Wu Xiaobo wants to interview Brother Song, ask me to ask you when you are free."

"Why are you interviewing me? Because I'm in the top ten of the rich list?" Song Weiyang said.

Qin Shuo smiled and said: "He wants to write a book about 30 years of reform and opening up. He plans to spend three to four years interviewing all successful and failed well-known entrepreneurs in China. The title of the book has been changed, and it is called "Ji Dang San". Ten Years" is expected to be finalized in 2008."

"Yes, I will notify him when I return to Shenghai." Song Weiyang said.

Qin Shuo is very old and solemn, but his pen is very sharp. This person is still in class at Jinniu Business School, but his manuscript was circulated to the press that night, and it was published in the headline of the second page of "China Business News" the next day, and printed a huge guide title on the front page-"Song Weiyang Commentary on the Wolf" Sexual Culture: Commercial Law X Sri Lankanism, Will Destroy Itself."

"Mr. Song Weiyang said that wolves have inherent advantages, but they also have fatal shortcomings. Man is the spirit of all things, so why bother to learn from animals? Even if you want to learn from the rules of survival of animals, you should learn from others' strengths instead of confining to one thing. Xifeng Group Neither Shenzhou Technology nor Excalibur Network will learn wolf culture, but inherit the unique dragon spirit of the descendants of Yan and Huang."

"Nine Dragons of Shenlong: head like a camel, enduring hunger and thirst, perseverance; horns like deer, cautious, guarding against arrogance and rashness... Scales are like carp, constantly striving for self-improvement, swearing to leap over the dragon gate; claws like eagle, fortitude and keenness, hitting it Must hit; palms are like tigers, brave and fearless, and look at everything!"

Isn't it just bragging, who is Song Weiyang afraid of?

He put together a "spirit of the dragon", and also elaborated on the "nine mimics of the dragon", which is more compelling than the "wolf culture".

With Song Weiyang ranking seventh in the world's richest list, his fart is very convincing. The article "China Business News" was widely reprinted, and the sales volume in this issue soared by 30%, which made Qin Shuo happy.

There are many fans of the book "Wolf Totem", especially the majority of young students. I don’t know how many are fooled by the opinions in the book~www.readwn.com~ They think that the reason why China is backward is because it is too weak and lacks in blood. A kind of wolf nature, only with wolf nature can China prosper and prosper.

Similarly, there are many opponents of this book, and criticisms will be heard every few moments.

Those words Song Weiyang said were like blowing shit, blasting a three-foot urine wave in an otherwise uneasy pit. Not to mention the discussion in the paper media, and various postings on the Internet, the "Dragon faction" and the "Wolf faction" killed corpses all over the country.

It's a pity that the "Dragon Spirit" is too difficult to operate, and the "wolf culture" is still sought after by SMEs.

Just like "Legend" is so popular, purely because of the low difficulty of getting started.

The difficulty of getting started with the wolf culture is very low. The little bosses summon the employees to roar a few times every day to highlight their own cruelty, and then do a few games to exercise teamwork, and take the street to run for a kilometer to strengthen the body. Even if the construction of the corporate culture is done, it is just to fool the employees to work hard. Even more powerful, the performance will be compared every month, so that the few employees with the lowest performance will kneel down to school and slap themselves in the face, or scream "I will work hard" while running shirtlessly in the cold wind outside in the winter.

How simple it is. Everyone can manage the company team and build a corporate culture.

To put it bluntly, the business leaders themselves have no abilities. The "wolf culture" only needs to fool the employees to sell their lives, while the "dragon spirit" requires the boss to improve himself.

A business commentator ridiculed when writing a column: "A few entrepreneurs are dragons, and they travel around the world for nine days. Most entrepreneurs are wolves. They stare at that one-third of the acre and spend their days thinking about how. Fill the stomach."

(Suddenly discovered that there is an additional leader. It’s so unexpected. Today I’m happy to have another chapter. In addition, the former IG is back. I wish IG can win the championship. That immortal grip is exciting.)