Rebirth of the Wild Age

There were several people sitting in the room. Media tycoon Murdoch was in the middle, and Mr. Liu from Phoenix Channel was next to him. In addition, there are Bruce Churchill, the president of Star Media, and a few unfamiliar men who are obviously from the mainland.

"Mr. Song, I am very happy to meet you." Murdoch took the initiative to get up and shake hands.

Song Weiyang smiled and said, "Good for you!"

Director Liu personally introduced other people to Song Weiyang. It turned out that the few strange men were senior executives of two mainland TV stations and a media company.

After chatting a few casual words, Murdoch went straight to the subject: "Mr. Song is interested in jointly establishing a media company in the mainland area?"

"What kind of media company?" Song Weiyang asked.

Director Liu introduced: "It is our foreign and Hong Kong-funded companies that cooperate with mainland TV stations and media companies to form a Sino-foreign joint venture company. Star Media and Phoenix TV will provide part of the program content. These programs will be broadcast on mainland TV stations. Broadcast, and the joint venture company will own the advertising management rights of the mainland TV station."

Song Weiyang said in a daze, "Is it permitted by law?"

The executive of the mainland media company said: "Allowed. According to the "Opinions on Promoting the Development of the Radio, Film and Television Industry" issued by Radio and Television, under the premise of ensuring the ownership of TV channels and frequencies, companies can be established and explored for commercialization with approval. Operations."

The leader of another mainland TV station laughed and said: “Since the central government promoted the reform of the broadcasting and TV system, China’s broadcasting and TV industry has been developing towards the American model. Sooner or later, domestic TV stations will form several major cable TV networks through industrial restructuring. This pattern has fostered several large-scale press and publishing groups. Our cooperation with Mr. Murdoch this time is to explore the way for this kind of reform. Of course, Mr. Song is also welcome to join in."

Star Media President Bruce Churchill said: "In fact, we have established a joint venture with Qingshang Satellite TV, and the shareholders also include the'Tuan Z Central Network Film and Television Center.' Therefore, Mr. Song does not have to worry about making mistakes. This cooperation model is completely legal. And is officially recognized."

Song Weiyang asked again, and finally figured out what was going on.

It turned out that while state-owned enterprises were reforming, the radio, television and media industry was also joining in the fun. However, because the content of radio and television regulations is very vague, local TV stations dare not be too obvious when they expand, mainly through two forms: first, cooperatively form a media company to obtain the advertising management rights of disadvantaged TV stations; second, form a joint theater, Obtained the advertising management rights for TV drama periods.

Why is the joint venture company of Qing Provincial Satellite TV mixed with "Tuan Z Central Network Film and Television Center"? This is purely a help project!

Television stations in the developed eastern regions, as well as the bullish Mango stations, have been continuously expanding their sites in recent years. Fearing that the television stations in the backward areas in the western region would be annexed in a disguised form, they carried out various assistance programs to support the western regions in fostering their own media groups.

Qing Provincial Satellite TV’s annual advertising revenue is only 20 million yuan, while the "Tuan Z Central Network Film and Television Center" bought the advertising management rights for 30 million yuan (one year), and the annual net loss is 10 million yuan. It is definitely a loss of business. The intention of the "Tuan Z Central Network Film and Television Center" is to attract social investment by relying on its own background, and to work together to run Qing Province Satellite TV well.

Murdoch saw the opportunity, so he cooperated with Qing Provincial Satellite TV, Tuan Z Central Network Film and Television Center and other institutions to form a joint venture to operate a media company, while Tuan Z Central Network Film and Television Center retreated behind the scenes and became only a shareholder.

With this successful cooperation, Murdoch was immediately ecstatic, thinking that he had found a way to enter the Chinese media industry. So he personally ran to Hong Kong City to discuss cooperation with two other disadvantaged TV stations in mainland China, and wanted to follow suit to replicate this model. He also brought in Phoenix Station. After all, Director Liu also has a background, so he can avoid many policy risks.

Murdoch and Liu Taichang invited Song Weiyang to join, also out of this consideration-this review of "Dae Jang Geum" revealed Song Weiyang's personal connections.

Song Weiyang said haha, "Sorry, I'm not interested in the media industry. The shareholding of Phoenix Satellite TV is already the limit."

Bruce Churchill said: "Mr. Song, the radio and television media industry in mainland China has a very large market potential that can be tapped. Their status quo is very backward. Both the business model and the program content are far behind the developed countries. We bring It is a win-win situation for the capital and programs to help China develop the media industry. At present, Star Media and Phoenix TV are working together to create the'Runde Theater', which plans to cover the mainstream TV stations in 21 cities in China and easily win the advertisements of these TV stations. With the right to operate, the annual advertising revenue will exceed 300 million yuan!"

"Haha, let's play it, I'm really not interested." Song Weiyang smiled hippiely, without formality, and there was schadenfreude in his smile.

Whether it is Murdoch, Director Liu, or a few mainland TV cadres, they obviously don't have a clear understanding of China's policies. Just relying on an ambiguous document from Radio and Television, I actually thought that China's radio and television media could be capitalized and dreamed!

Of course, they are also very careful in their operations. They only participate in entertainment programs such as TV shows, variety shows, gossip, and music, and dare not touch the news programs of major TV stations. But even so, it is particularly dangerous.

Experiments in one or two TV stations are fine. The central government is happy to see this kind of experiment and cross the river by feeling the stones.

But capital is inherently greedy. Murdoch actually wants to engage in theater and plans to cover 21 mainstream city TV stations across the country. Although it is not a provincial TV station, the 21 city TV stations are also terrifying. So many TV stations' TV series are controlled by foreign capital. Can the construction of socialist culture with Chinese characteristics be carried out? What if foreign capital spreads wrong values ​​to Chinese audiences through TV dramas?

Song Weiyang thought with his heels, knowing that once Murdoch started to engage in theater, he would inevitably encounter Waterloo in China again, and even his cooperation with Qingshang TV would be cancelled. At that time, the Central and Eastern TV stations, as well as some domestic non-governmental media companies, whose fundamental interests are touched by foreign capital, will all jump out together to just boycott. The forces involved behind this are too large, even Song Weiyang can't hold it.

The fact is also true. In another time and space, Murdoch had not succeeded in copying the joint venture model, and the TV theater was still under construction. His cooperation with Qingshang Satellite TV was urgently stopped, and tens of millions of investment was directly in vain. Even the "Tuan Z Central Network Film and Television Center" was affected, and it was directly replaced by CCTV to help Qing Province Satellite TV to prevent Qing Province Satellite TV from being "merged" by Mango Channel~www.readwn.com~In the house, a group of Chinese and foreign media circles The elites of China are still talking about the capitalization of Chinese television broadcasting. It is said that China’s current model is too old and must undergo capitalization, marketization, and commercialization reforms. However, China lacks funds and must introduce foreign capital for development. While introducing foreign capital, it is also possible to introduce advanced foreign management models and foreign advanced technical talents.

They also talked about the current Korean Wave, believing that only by carrying out this kind of thorough reform in China's radio, film and television industry can it successfully resist the Korean Wave invasion and even reverse the cultural export to other countries.

What a group of elites who worry about the country and the people!

Song Weiyang smiled and said nothing, but when others talked to him, he casually flattered him. In fact, he has been silly and happy, as if there is a high wall in front of him, these fools rushed forward recklessly, and Song Weiyang waited to see that they were beaten with blood.

Especially the cadres of the two mainland TV stations will definitely be unlucky with Murdoch, and don't even think about being promoted in this life.

During the time when Song Weiyang went to the toilet, Director Liu followed up and asked, "Mr. Song doesn't seem to be very optimistic about this model?"

Song Weiyang washed his hands and whistled in the mirror, dried his hands and said, "I am also a shareholder of Phoenix TV, so I have to advise Mr. Liu, don’t do it with Murdoch. The radio and television industry in the Mainland is too watery, it’s not. It can be played purely by capital."

"We only do entertainment-related programs, and we won't touch news programs. Isn't that okay?" Director Liu asked.

"If "The White Haired Girl" is made into a TV series, is it just an entertainment show?" Song Weiyang left after speaking.

Liu Taichang frowned thoughtfully.

(Recommend "I Really Didn't Want to Be Reborn", a particularly fierce book, hundreds of thousands of words are a hundred alliances, envy.)

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