Rebirth of the Wild Age

While participating in the Shenghai Forum, Song Weiyang took the opportunity to invite several leaders to inspect and research his own company.

A total of two leaders readily agreed, and both chose Shenzhou Technology, which is headquartered in Shenghai. Song Weiyang naturally wanted to accompany him throughout the process, personally brief the leaders, and asked the leaders to leave calligraphy.

After sending away the leadership, Song Weiyang once again participated in the mid-year meeting of China Technology as the chairman of the board.

First, each department summarized and reported the situation in the first half of the year, and then discussed the production, sales, and management issues in the second half of the year, focusing on three aspects.

First, is there still a repeater?

The market size of China's repeaters has reached 5 billion yuan, but just like the VCD of the year, the competition was fierce. As early as 2002, many well-known brands continued to lose money.

By this year, Runbainian Technology, one of the three giants in the repeater industry, has already broken the news that it is about to go bankrupt. The other two giants-China Technology and BBK, the low-end models are almost unprofitable, but the high-end models have a lot of money.

Now China's internal opinions are seriously divided. Some believe that after the fall of Runbainian, they just took the opportunity to grab market share. The repeater market has not shrunk, but the scale of the market has increased year by year. It was normal in the previous Warring States period. Now that several batches of Dalang Taosha have died, and the market share is becoming more and more concentrated on big brands, Shenzhou repeaters can become an industry oligarch-BBK also thinks so, and is thinking about launching ultra-thin repeaters.

The other faction believes that now that electronic products are updated too quickly, tape repeaters will be eliminated. Now you can continue to sell repeaters, but there is no need to invest a lot of research and development funds, and don't go crazy with money to grab the market, these funds are likely to be in vain.

Both sides argued differently, and they all made a lot of sense.

"What does the chairman think?" Shen Fuxing asked Song Weiyang's opinion.

Song Weiyang smiled and said: "You make your own decisions, I just stop by and listen."

Shen Fuxing said: "I think the low-end models can be cut directly, and the mid-range models will gradually reduce the production scale and strive to build high-end models. We cannot draw conclusions out of thin air about the market prospects of repeaters. Let’s take a look at the market next year. Let’s talk about the situation."

"Yes." Song Weiyang nodded.

In fact, 2005 is the last glory of the repeater industry, and the market size next year will directly drop by more than 30%. However, due to the exit and transformation of many big brands, some small and medium-sized companies have actually taken advantage of the loopholes, and their profits will increase several times in the next one or two years-and then they will die suddenly as the industry declines.

"The digital learning machine is very popular this year. I think it will be a product that will replace the repeater in the future," said Tan Muyun, the newly appointed product director last year. , As well as Backgammon, Shulang, Noah and Ojixing. Due to the late launch time, the market share of Digital China learning machines can only be ranked third. We should increase R&D and publicity efforts and continue to expand the functions and content of China Learning Machines. ."

China’s communications product department was taken apart a long time ago. Mobile phones and PHS are operated by independent branch companies. Similarly, a dedicated branch company has been established for computer products. Today’s meeting has nothing to do with the mobile phone and computer business.

Tan Muyun took out a lot of data and analyzed the development prospects of the digital learning machine, and it was very easy to get everyone's approval.

Even Song Weiyang clapped his hands and applauded because he thought of an advertisement: Mom no longer has to worry about my studies!

Just after the various departments had finished speaking, Song Weiyang suddenly said: "Why not make a watch phone?"

Before Shen Fuxing had time to answer, Tan Muyun, the product director, said: "Chairman, there is no market for watch-type digital devices including watch phones. At least the market response at this stage is not good. Five years ago, IBM launched it. In addition to a watch-type computer, it even has a built-in fingerprint sensor and Bluetooth function. Four years ago, Samsung launched a watch phone with a voice dial function. Last year, Microsoft also launched a business watch that can send and receive MSN messages. But no matter it is a watch type The computer is still a mobile phone. Although it was a sensation when it was first launched, the sales were very bad. Because it is not practical, it is better to buy normal mobile phones and computers at the same price."

Song Weiyang laughed and said, "If we make a watch phone that sells for a few hundred yuan and can only store and dial a few numbers, what about a watch phone specifically for children? Director Tan, if your son is only 6 years old and has just entered elementary school First grade. There is such a watch phone that can store three to five numbers. Your son can call you by pressing the shortcut key. Would you like to buy it?"

Tan Muyun's eyes lit up and smiled: "This product plan is amazing, I will definitely buy it!"

Under the leadership of Shen Fuxing, other company executives applauded one after another, and from time to time someone praised "The chairman is amazing"!

Song Weiyang is only responsible for making ideas, and the following people will naturally analyze and discuss specific product plans. It is estimated that China Telecom Equipment Co., Ltd. (a wholly-owned subsidiary of China) will come to grab products after knowing it, because student watch phones are also mobile phones, which belong to their business scope.

End of the meeting.

Song Weiyang and Shen Fuxing took their dinner plates and sat at a table alone in the staff canteen.

"The computer branch company has determined to implement two product plans," Shen Fuxing said. "Shenzhou notebook computers will be listed in the first school season of this fall, and they will be promoted about one and a half months in advance. In addition, Shenzhou desktop computers will Expand the production scale of low-end models."

"Has the PC market changed again?" Song Weiyang asked with a smile.

Shen Fuxing nodded and said: "The township market for desktop computers is growing rapidly, and we must extend our reach."

At the end of last year, China Computer also decided to abandon the low-end computer market, and now it suddenly expanded its production scale. I can only say that it is really fragrant!

In the previous ten years, there were two major markets for Chinese computers, namely the corporate market (including government agencies) and the civilian market. The civilian market is basically equivalent to the urban market. Consumers are mainly concentrated in cities at all levels (including counties), and there is almost no civilian market in townships.

But just this year, the sales of low-end devices in small counties and small cities suddenly soared. After investigation by various brand manufacturers, it was found that many of these sudden increases in sales came from consumers in towns and villages. They don't know how to assemble it themselves, and basically go to the local counties and cities to buy cheaper low-end brand machines.

Think about how many township residents there are in China. If it extends to the countryside, what potential market is that?

Foreign brands such as Dell and Hewlett-Packard have not yet reacted, but local brands such as China, Lenovo, and TCL have made rapid adjustments, intending to fight around the emerging markets of towns and villages. The main battlefields are concentrated in small cities at all levels (county cities have the most competition. fierce).

By the way, there are already authoritative organizations that have conducted a survey of computer brand attention in the first half of this year.

It has nothing to do with sales and market share, but just the degree of consumer attention to computer brands.

As Lenovo acquired IBM's PC business last year, its brand attention has been surpassed. Of those consumers who took the questionnaire, more than 25% regarded Lenovo as their preferred brand~www.readwn.com~Shenzhou Computer ranked second with 18% of the attention. The following brands are followed in order: Tsinghua Tongfang, Hewlett-Packard, Dell, Founder...

It may be affected by the “mail gate” or the direct selling strategy is not satisfied. Although Dell has made a lot of momentum in the past two years, its level of attention and sales were unexpectedly overtaken by HP.

This surprised both China and Lenovo. The two companies have always regarded Dell as their worst enemy. How can they expect the development of Hewlett-Packard!

Hewlett-Packard is learning from Zhu Yuanzhang, you go to fight for life and death, I hide behind and build walls and slowly become king.

In addition, there is another feature of the PC market this year, that is, LCD monitors and large screens. The big head monitors that used to be clumsy are showing signs of being eliminated. Major brands have launched LCD screens of 19 inches or more.

Unfortunately, the core configuration has not changed much. Computers with 256 memory are still mainstream, accounting for more than 50% of the number of existing computers.

Computer users with 512 memory are increasing rapidly. Although it is difficult to play "Shan Hai Jing" and "World of Warcraft" with these machines, they can barely run with the minimum special effects. As for the poor graphics card, you have to cool off.

Therefore, whether it is "Shan Hai Jing" or "World of Warcraft", the number of players now grows slowly, which is almost equal to a bottleneck. It is estimated that the explosion will take place next year. By that time, the number of computers with 512 memory will increase sharply, and there will be more and more computers with 1G memory.

This makes "Legend" cheaper. It is not picky in terms of configuration. You can play any bad machine at will, so "Legend" still dominates the Chinese online game market. What "Shan Hai Jing", what "World of Warcraft", and "Legend" have to stand aside!

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