Rebirth of the Wild Age
: Six hundred and sixty-seven [Foreign devils also fight price wars]
There is a more real and heart-wrenching paragraph: LG has worked hard in China for more than 20 years and suffered a huge loss of 2.5 billion. Reluctant to withdraw from the Chinese market, he sold the Beijing LG Building and turned losses into profits in an instant, earning a net profit of more than 6 billion yuan.
Building a building in the capital is a good buy. Making mobile phones makes a lot of money (squinting smiles).
After Song Weiyang successfully took over the Ark Technology, he immediately summoned the responsible persons of China and China Soft Park to sit together to discuss the construction of the Ark Building.
The first result that everyone discussed was to overthrow Song Weiyang’s Kouhi plan, the original 66-story Ark Building, which was instantly reduced to only 30 floors.
It has nothing to do with the height restriction policy of the capital, it is purely because the place is too biased. The address of the building is not Zhongguancun, but Zhongguancun Software Park. Everyone went outside the Fifth Ring Road. To whom did you rent a 66-story building? By then, it is estimated that more than half of the floor will be vacant.
After calming down, the general manager of ChinaSoft Park Development Company strongly urged the Ark Building not to be built so high. Since Zhongguancun Software Park was founded only four years ago, although dozens of companies have already settled in, one third of the land has not yet been developed. If a 66-story building appears in the software park, there will be no shortage of office buildings in the next few years, and where will the remaining land grow grass?
Song Weiyang doesn't matter, he just talks about it, and he kindly agreed to build only 30 floors.
There is still a difference between the Fifth Ring Road and the Fifth Ring Road. Although Zhongguancun Software Park is located outside the Fifth Ring Road, it still belongs to the jurisdiction of Haidian. In the next ten years, this park will be completed one after another: Tencent Capital Headquarters Building, Netease Capital Headquarters Building, Sina Headquarters Building, Lenovo Headquarters Park, Baidu Headquarters Park... and the largest nursing home in Zhongguancun (Oracle Building).
If the 30-story Ark Building is built and it is willing to rent it out, it is estimated that Oracle will not bother to repair the office building by itself when it enters China.
Song Weiyang ran to the Zhongguancun Software Park for a field inspection and found that the land purchased by Ark was in a very good location. At this time, the second phase of the software park has not yet started. The land of the Ark Building is located in the center of the entire park, and the surrounding supporting facilities are the most complete.
After chatting with the person in charge, the Ark's land was directly expanded by more than three times, next to the central lake of the software park. In the future, when working in an office building, the code farmers with the windows to the south can directly enjoy the lake view, and walk a few steps downstairs to relax with a cup of tea by the lake.
Once the Ark Building is completed, the Beijing branch of China Science and Technology and the R&D center will move here to work. Under Song Weiyang’s suggestion, Vimicro will also relocate its headquarters here, and Huawei also agreed to move its R&D center in Beijing.
Of course Sohu won't come here. Sohu Building was dropped last year. It is located 300 meters south of the east gate of Tsinghua University, and sits in the smooth flow of Wudaokou.
Sogou also plans to build its own headquarters building this year, but Ding Ming did not join in the fun with Zhang Chaoyang. He chose a piece of land in the Zhongguancun Software Park, which is located directly north of the Ark Building, not only to build the Sogou Building, but also to build a Sogou Technology Park.
At this time, Zhongguancun was already too crowded. Although the roads were continuously widened and office buildings were constantly being built, traffic and office work were still very troublesome.
In Song Weiyang's vision, once the Ark Building in the Software Park is built, it will certainly attract countless small companies in Zhongguancun, as well as those infant technology companies that have just started their own businesses, due to the cheap rent.
...
Since last year, Ark Technology has been watched by reporters, and various scandals have been exposed from time to time.
Now another reporter came to Zhongguancun Software Park, only to find that the Ark Building had suddenly stopped. Not only was the work stopped, the first floor of the already repaired building was dismantled by large machinery, which immediately triggered the reporter's infinite speculation.
All of a sudden, rumors that the chairman of Ark was arrested, the Ark Building was ordered to be demolished, and that Ark was suspected of embezzling 863 funds have caused a lot of noise throughout the country.
Relevant departments had to stand up and clarify the facts: Ark Technology has been acquired by Shenzhou Technology due to poor management, and all the achievements of Ark Chips will be merged into China.
Immediately, China Technology held a press conference to announce the merger of Ark Chips and China's nc chip brands. China (Ark) nc chips have occupied more than 80% of the market share of China's cash register computers. This is another impressive record of domestic chips under the leadership of the Ministry of Science and Technology. Under the leadership of the Ministry of Science and Technology, China will continue to develop the Ark III chip (in fact, it is the China chip).
Although these two statements attracted more speculation, the Ark farce finally came to an end, and Li Delei took the money and did not know where to go. His younger brother Li Dejing had a good life and volunteered to serve as a sales manager. He actually attracted some customers. In fact, nc machines have a domestic market, but the scale is small. China is so big, even if the Wintel Alliance has to manipulate servers, it is impossible to control all regions of China.
In the past few years, the nc machines using Ark chips were mainly promoted in Beijing and surrounding areas, and the Wintel Alliance also mainly set up triplets in these areas.
After Academician Ni was deliberately angered away, Ark Technology began to take orders from the private sector. The customer resources for these orders are all in the hands of Li Delei, Li Dejing's brothers, and Li Delei's uncle. Li Dejing, who has become a traitor, is now in charge of scattered customers. This guy is sure to take the rebate, but it can also bring a lot of profits to the company every year. After the customer channel is formalized, Li Dejing should retreat to pension.
Of course, if Li Dejing is clever and knows how to constrain, and is not so frantic with rebates, Song Weiyang is also willing to continue to employ.
In mid-July, Song Weiyang received a reward.
Some government agencies in Beijing ordered 600 computers at a time, and all selected mid-range models of China Computer. This was impossible in the past. The government agencies in Beijing belonged to Lenovo's base camp, and China Computer could not get into it even if it broke its head.
Although the number of 600 computers is not large, the significance behind them is significant. There will be two if there are two, and three if there are two...In the future, when the government agencies in Beijing buy computers, even if they don’t have the brain to buy Shenzhou, they will choose the method of open tender.
There is no way for Lenovo to protest, because China Computer uses a self-developed motherboard and its multimedia chip is also provided by Vimicro. The degree of localization is much higher than that of Lenovo, and the price/performance ratio is far higher than that of Lenovo. Whether it is from the perspective of supporting domestic production, or from the organization's own considerations, choosing Shenzhou Computer is also a matter of righteousness.
The government agencies and units in the capital have done this, don't the local units think about it?
Of course, the cadres in charge of procurement might be upset that China Computer cherishes feathers, and there is not so much room for profit.
...
It is agreed to give up low-end products. China Technology is all really fragrant this year. Not only is it crazy to expand the production capacity of low-end computers, but the shipment volume of low-end mobile phones is also increasing rapidly.
Because Nokia and Motorola, with big eyebrows and big eyes, actually took the initiative to initiate a price war!
This operation confuses all domestic mobile phone manufacturers. Whether it is a TV or a mobile phone refrigerator air conditioner, only the Chinese have always started a price war. Why did foreign devils learn this trick when selling mobile phones?
Nokia and Motorola's price war horns sounded, and other brands had to be forced to follow up, including Sony Ericsson, LG, Siemens and other foreign brands, all of which have drastically cut prices.
Only Samsung is an iron man!
Samsung's mobile phone sales in China have expanded rapidly in the past two years, and it has reached fourth place, second only to Nokia, Motorola and China. Moreover, Samsung's main focus on the mid-to-high-end market has gradually gained the title of "noble machine". The average price of Samsung mobile phones is as high as 3,000 yuan, and Nokia and Motorola are only 1,900 yuan.
In this year's mobile phone price war, Samsung said it would not follow and insisted on selling noble phones, and then its market share fell rapidly in the second half of the year.
Children born in the new century face only 20 or 30 smart phones every year. They estimate that it is difficult to imagine that in 2005, there were more than 2,000 models in the Chinese mobile phone market, and the fierce competition is evident.
In the price war set off by foreign brands, countless domestic mobile phone brands were crushed to death by this last straw!
From January to July this year, the market share of domestic mobile phone brands directly dropped by 18%. Only Shenzhou, Bird and Lenovo are growing, and all of them are in decline. Even tcl, which has acquired Alcatel's mobile phone business, has seen its shipments plummet this year. You know, the size of the mobile phone market this year is skyrocketing, and the sharp drop in shipments means that it has been rejected by users.
Bird is a wonderful flower in the mobile phone industry, known as the "fighter in the mobile phone."
If there is no China mobile phone, Bird mobile phone will have a 40% market share of domestic brands next year. Moreover, Bird mobile phones are still blooming globally, and the export volume is more than that of other domestic brands combined. Even China mobile phones dare not export compared with Bird.
If Song Weiyang is asked to comment, the development model of Bird's mobile phone is similar to that of selling health products. Spending money crazy for publicity, frantically expanding distribution channels, and then using low-price strategies to capture the market, all the money earned is used as a channel for advertising, and I don't know what technology research and development is.
While shipments have soared, Bird's profits have gradually declined. After another year or two, when Bird's profit becomes negative, it is time to decline completely.
As for Lenovo's mobile phones, its market share in the first half of this year has doubled.
No way, Lenovo acquired ibm's pc business, the national brand image is deeply rooted in the hearts of the people, and even the sales of mobile phones have doubled. It is a pity that the quality of mobile phones has not improved, and I am reluctant to invest in research and development funds.
Only China Mobile is stable and has become one of the beneficiaries of this wave of price wars.
The scale of the mobile phone market has grown rapidly, and domestic brands have died a large number of them. A huge market gap is waiting for China to occupy. With the increase in shipments, the scale effect has led to lower costs and more confidence to deal with the price war of foreign devils ~www.readwn.com~ abandon the low-end market?
At least it's impossible for now!
Nokia and Motorola have launched so many low-end phones this year, and they have not seen them as low-end brands. Instead, Samsung, which insists on selling high prices, has been ridiculed by consumers, and at most it has developed a group of highly cold diehard fans.
By the way, BBK mobile phones are developing silently.
Backgammon’s oppo mobile phone originally focused on overseas markets, and even the company’s headquarters are located in Silicon Valley, the United States. It's a pity that the Yankees don't buy it. Oppo phones can only go back to China for development, and they are now in the surviving stage of replenishing soldiers under the tower.
At the same time, BBK mobile phones are also launched. With the reputation of BBK vcd, sales are slightly better than Oppo, but they are all very niche brands.
After another year or two, domestic mobile phones have been killed by foreign devils in ninety-nine percent of the price war. Backgammon and Oppo are about to make real efforts, and a new vivo emerges after sending it out.
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