Rebirth of the Wild Age

　　 Monday, May 22. clear.

　　 More than 80 agents from all provinces across the country, carrying bundles of sacks, walked into the auction room temporarily set up by Xifeng Company.

　　What is auctioned?

　　 Local agency right!

　　 In December last year, Robust spent 10 million yuan to purchase the so-called secret recipe "nuclear energy for life" from Ma Jiajun. The shadow of the product was not seen, and agents from all over the country flocked in. The provincial-level agency alone sold more than 17 million yuan.

　　 And Song Weiyang’s anti-Japanese war essay, after being fueled by the media, its commercial value is not lower than that of "life nuclear energy."

　　 Various reporters set up long and short guns. The agents were eager to try. Song Qizhi picked up the auction hammer and laughed: "Xifeng Iced Tea will no longer set up a provincial-level general agent. In the future, the agency contract will be up to the city level."

　　 "Boom!"

　　 When this remark came out, everyone was in an uproar.

　　Because of this year, in order to quickly roll out channels, enterprises basically choose the provincial general agent model.

　　 "Manager Song, how can you mess around?"

　　 "What's the point of a municipal agency contract? A waste of my time!"

　　 "Protest, strongly protest!"

　　 "……"

　　 Song Qizhi smiled and said: "If anyone is willing to be the provincial general agent, it is also very simple, just take photos of all the municipal agency rights in the province."

　　The agents present, including the reporters, thought Xifeng Company was crazy about money.

　　 Last year's Xifeng canned food basically adopted a "factory-dealer-consumer" model. Only a few provinces occasionally had general agents because many agents did not have enough confidence in canned food. The current popular model is "factory-provincial general agent-distributor-consumer". For some big brands, such as Coca-Cola and Sanju Oral Liquid, there are first-level and second-level agents under the general agent. .

However, this model has huge shortcomings, that is, the factory does not care if the goods are sent to the general agent or the first-level agent, and it cannot communicate effectively with the terminal sellers. It is completely unclear where its products are sold or the specific market conditions. , There is still vicious competition among some agents and distributors.

　　 This has caused many large companies to react very slowly to the market. If something goes wrong below, it may be half a year before they receive the news.

　　 Moreover, the sales channels of each province are all controlled by provincial agents. In the event of an abnormal situation, provincial-level agents can challenge the company. If the contradiction is not handled well, it will collapse and become a provincial market.

　　 In a few years, major foreign brands such as Coca-Cola will take the lead in reforming their sales models in China. Coca-Cola directly cancelled the agents. Each city and county set up a sales company to directly face the terminal retailer. A sales company only needs to arrange a financial staff, one or two managers and a large number of salesmen to achieve the end market. Complete control.

　　In the 21st century, basically all major brands have learned to do it this way, and those who do not do it will almost die. Even if they do not control the terminal vendors, they still adopt a hierarchical distribution system instead of a hierarchical agency system-such as Jiaduobao. Distributors and agents are much the same, even in the 1990s, they are often regarded as equivalent, but the difference is still very big.

　　Due to the shortage of talents, it was impossible to form hundreds of regional sales companies in one go. Song Weiyang did not dare to expand blindly, and it was difficult to achieve it in one step. So he chose a compromise, that is, abolishing the provincial general agent and designating the city as the highest-level agent.

　　 To put it simply and vividly, it is about the change from the enfeoffment system of Emperor Zhou to the system of prefectures and counties of Qin Shihuang.

　　The company will set up one or two regional branches in each province, directly responsible to the city-level agents, and keep abreast of the market conditions in each city and county, so as to make quick response adjustments. At the same time, they are monitoring agents in various places. Once vicious competition occurs, they will be placed on a temporary blacklist, and they will consider terminating the contract or not renewing the contract as appropriate.

　　 Song Weiyang intends to use three to five years to gradually abolish the agent system and let the head office directly control the terminal market. At that time, Xifeng's sales channels can dominate the country. As long as it does not kill itself, it is impossible to cause a sudden collapse.

　　 Channel is king, terminal wins!

　　 Song Qizhi asked people to issue city-level agency contracts to agents and distributors. These directly depend on the content of sales rebates and years. The rebate is not much, and everyone is very angry.

　　 How generous are the other three oral liquids? In comparison, Xifeng Company is too stingy.

　　 "I won't play with you!" Someone stood up, carried the sacks and left.

　　 Song Qizhi smiled and said: "Is there anyone who doesn't participate in the auction, can leave by himself, and I won’t be sent far away."

　　 No one left, and even left the person just now, walked to the door and turned back. He was only a threat, but no one agreed, and he could only admit it in a desperate manner.

　　 Another few minutes later, Song Qizhi said: "The auction will start at 10,000 yuan for the agency rights in Guangdong Province, Foshan, and the price increase shall not be less than 1,000 each time! Now, the auction begins!"

　　 The auction order of the agency rights of each city is also particular. The auction of Beijing, Shanghai and Guangzhou as soon as it comes up will certainly not maximize the benefits. In small cities in the interior of the auction, it is possible to pass the auction, making the agents reluctant to pay high prices. Now it is directly Foshan, which is not so good in Guangdong Province, but the market potential cannot be underestimated.

　　 The agents looked around, and finally someone shouted: "10,000!"

　　 "1 million!"

　　 "12 thousand!"

　　 "15,000!"

　　 "……"

"20000!"

"30000!"

　　 "35,000!"

"60000!"

　　 There is too much price increase at one time, and suddenly no one is fighting.

　　 Song Qizhi asked: "60,000, is there any increase in the price? 60,000 once, 60,000 twice, and 60,000 three times. The deal!"

　　 This person definitely made a profit. With everyone still watching the fire, his strategy of making a surprise attack was very successful.

　　 First shot the medium-sized cities in the rich provinces, then the cities in the inland provinces, then the small cities in the rich provinces, and then the capital cities of the provinces.

　　 The final finale is Shencheng, Jinmen, Huadu, Shenghai and Jingcheng. In these five cities, the lowest transaction price was 280,000, and the highest transaction price reached 600,000~www.readwn.com~ From morning to evening, I ate half an hour for lunch in the middle, and the agency rights of all cities across the country sold a total of 2,149. Ten thousand six thousand five hundred yuan. There are odds and ends. It is true that Xinjiang, Tibet, Mongolia and other provinces can't sell them at a price. In some areas and several cities, some people bid for the package auction.

The reporters surrounded Song Qizhi: "Manager Song, Xifeng does not sell the provincial agency rights, is it because you want to sell more funds? Your ice tea agency rights auction *** life nuclear energy is still a few million more. "

"We have delegated the agency power to the city level in order to regulate the market and avoid vicious competition," Song Qizhi said with a sudden laugh. "As for life nuclear energy, it is health care products, not beverages at all. They sell theirs, we Sell ​​ours, nothing to do with each other."

The reporter asked: "According to my observation, some agents have photographed the agency rights in several cities, but some are in this province, and some are in that province. Will there be any confusion when they help Xifeng sell products? After all, remote management and transportation are more troublesome."

　　 Song Qizhi said: "We have considered this issue. Agents can negotiate with each other, and they can freely transfer or exchange agency contracts. That is their own business."

　　 "Isn't this very troublesome? It's better to auction the provincial agency rights." The reporter said.

　　 "Trouble is temporary and can be overcome." Song Qizhi said.

　　 is really troublesome, and it’s not conducive to spreading channels quickly, so no one will follow it at this stage.

　　 Rising Sun chose to take a shortcut. One week after the Xifeng Iced Tea Agency auction ended, Sun Rising suddenly announced that the auction would be held and deliberately said that the auction was for the provincial agency. They also claimed that they had sued Xifeng Company for infringement-"ice tea" was registered by Rising Sun, and ordered Xifeng to stop using the term "ice tea" and demand commercial compensation of 10 million yuan.