Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

The first floor is a shoe design workshop.

The second floor is clothing.

The area of ​​each floor is about 1,000 square meters.

Miley led Han Xiao through the design area.

Under Miley's guidance, the design styles drawn by these designers are very distinctive and beautiful even on paper.

Han Xiao looked at it, and asked Miley with a smile, "Isn't it your heart and soul for these design proposals?"

Miley said: "I give them directions and point out the salient features of the design. The rest is up to them.

"Actually, our designer skills are still good. It's just that our thinking hasn't been opened for a while."

"It's a very regrettable thing."

"However, given time, I believe that they will definitely grow up!"

"Let's go! Let's take a look at the design sample area."

Han Xiao followed Miley to the place where the samples were placed. These clothes were all put on the models, including women's clothes and men's clothes.

Each style is eye-catching.

Han Xiao sighed in his heart: This is the real design!

What is design sense?

The so-called sense of design, in fact, is that a certain detail or the overall style makes people feel novel and beautiful, and it is eye-catching!

Hanging there, gray and uninteresting clothes, 870 has no soul and is destined not to be recognized by the market.

Han Xiao said with a smile: "These clothes are really beautiful, just hanging there, people like it."

Miley said with a smile: "Actually, it's more beautiful on the body."

"Master, you are actually a good clothes hanger, would you like to try our sweater of this style?"

She reached for a casual sweater.

In Han Xiao's impression, all sports-style sweaters are actually similar. It can also be said that they are the same.

It's like twin brothers of infinite matryoshka.

However, the sweater that Miley handed to Han Xiao has his own unique features. It is simple and elegant, the fabric is refreshing, and the design of the hat and collar is very eye-catching and very beautiful.

Han Xiao smiled and said, "Is this going to make me a model?"

Miley said: "This piece of clothing is made just for you to give you more of your identity.

oh!

It turned out to be a sweater specially designed for me.

Han Xiao put it on.

This dress really fits very well, and when worn on the body, it can especially bring out Han Xiao's toned body.

This makes Han Xiao seem more manly.

"How?" Han Xiao asked.

Miley made a drooling exaggerated grimace and said: "Master, you will make the woman who sees you swoon.

Han Xiao smiled and shook his head: "Is it that exaggerated?"

"By the way, let me tell you your opinion. How do you think our Hongxing Erke is better in the market?"

Miley said: "Whether it's in the mainland or in Hong Kong, we must build a chain of image stores. If we want to build a high-end brand, we need to make the image store a bit taller.

"

"Sports and leisure brands, even if they take the mass route, must maintain a high-end image."

"Because, once you do low-end from the beginning, you probably won't be able to improve your brand positioning anymore.

Han Xiao nodded: "That makes sense!"

"Then build a large image store in each city, and then, when developing chain dealers, we must unify the CI of the store image and make all the systems well."

"It's up to you to take the lead in doing this."

Miley said, "Okay!"

America, New York.

Under Jenny's operation, the first-generation Jordan sneakers that arrived smoothly entered the sports and leisure counters of some large supermarkets.

At this time, Michael Jordan led the University of North Carolina basketball team in full swing, relying on the power of defeating the University of Houston team led by Olajuwon, they are still running wildly on the road to winning streak.

Jordan's performance is getting more and more eye-catching.

Every game, his scoring is amazing, his game is simply his own goal performance.

This brought him more fans.

Almost the entire bdfj community has fallen in love with this passionate young man.

The number of Jordan fans is skyrocketing.

His rising influence has also brought a huge amount of attention to his exclusive sneakers.

Many fans are asking where Jordan's exclusive sneakers are sold.

"What's the matter? Is there nowhere to buy Michael's exclusive sneakers?"

"I said, isn't that Longguo company a bit stupid? Their shoes are already famous! Why don't they take the opportunity to start selling them?"

"I really want to own a pair of Jordans! Does anyone have a channel to buy them?"

"I asked my friends in Longguo, and they said that there is no Jordan generation in Longguo to buy. This company is really driving people crazy!"

In this much-anticipated atmosphere, the first batch of Jordan-generation basketball shoes were launched in major cities such as New York and Los Angeles.

The first batch was only 500,000 pairs of shoes, which is really not a large amount.

But not less.

After all, the price of these shoes is not cheap, 200 meters crown.

This is already the price of the most high-end basketball shoes.

Even the signature shoes of Carl Malone and Kareem Abdul-Jabbar, the most popular NBA superstars, cannot be sold at this price!

From Jenny's point of view, these 500,000 pairs of sneakers were bought for die-hard fans of Michael Jordan.

In order to do a good job in marketing, Jenny also did a lot of work.

The first marketing event is: Michael Jordan in the middle of an NCAA game. He held an event to give away his signature sneakers.

In this activity, every fan who is selected to play can get a pair of Jordan generation as long as he can imitate the signature basketball moves made by Michael Jordan.

The scene was suddenly detonated.

There were too many fans who asked to participate in the event. In the end, Jordan selected 10 players, 5 men and 5 women, to play and interact with him.

The event was very successful.

The second marketing event is that Jenny, in accordance with Han Xiao's request, shot an advertisement promoting the Jordan generation because of Jordan.

In this ad, after wearing the first generation of Jordan, Jordan took off from the free throw line and poured the basketball into the basket with one hand.

This is Jordan's famous move.

The reason why Jordan is called a flying man has a great effect on the jumping and dunking from the free throw line.

This jumping dunk from the free throw line can be said to be earth-shattering, and it will shock the whole of America.

Of course, Jordan's signature slam dunk action happened in the NBA Slam Dunk Contest in his previous life.

In the advertisement, after Jordan completes the free throw line to take off and dunk, he said a slogan: It feels like flying, the first generation of Jordan!

After the ad was aired across the country, it caused great shock among people in the entire America.

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