Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

At 9 o'clock in the evening that day, Jenny couldn't contain her excitement, so she called Han Xiao.

"Mr. Han, good news!"

she said on the phone.

Han Xiao said with a smile: "Is the Jordan generation selling well?"

Jenny said, "Huh?! How do you know that!"

Han smiled: "Isn't that obvious?"

"Tell me, 500,000 pairs of sneakers, how many did you sell today?"

Jenny said: "It's sold out. It's beyond our expectations! I really didn't expect Jordan's fans to be so strong! There are already many people waiting for many sales points before opening."

"After the sale, a lot of consumers came in and started to snap up it."

"Soon, the shelves will be empty."

Han Xiao laughed: "Haha! Very good! This is really great!"

If 500,000 pairs of sneakers are sold out, the sales will be 120 million yuan!

This is already a big deal.

Jenny said: "Now, I have a hunch, maybe, our Jordan generation can sell at least one or two million pairs.

Han Xiao said: "My suggestion is to start building an image store."

"After all, selling our shoes in a supermarket like Wal-Mart still kind of degrades the shoes."

Walmart book parity supermarket.

That is to use ultra-low prices to attract customers to buy.

Therefore, this supermarket is indeed a collection of cheap and beautiful practical products.

However, a pair of shoes cost more than 200 yuan, and these shoes are considered relatively expensive high-end products.

Only use a specialty store to upgrade its grade.

For example, luxury brands in developed countries will basically not enter low-end supermarkets.

Or, open a high-end image store by yourself.

Or, just go into the most luxurious super shopping mall.

Even if it is not an independent storefront, it is necessary to set up its own closed image store in a luxurious super shopping mall.

Use decoration and furnishings to set off the grandeur of your products.

The purpose is to let you understand at a glance: this thing is very valuable, and you can set off your noble status if you buy it.

This is the effect of packaging.

On the contrary, even if you put the noble LV on the street stall, it is impossible for the LV to continue to be tall, and it is estimated that it will be regarded as inferior A-quality goods and counterfeit products.

"We're already building a dedicated Jordan store," Jenny said.

"It's just that I have a concern. To build a luxurious image store requires rich product support. After all, we have only launched a pair of Jordan generation shoes, and the product variety is not enough."

"I'm afraid that if I can't support the image store, it will be counterproductive."

Han Xiao smiled and said, "Don't worry about that."

"Now, my Jordan generation sportswear and sneakers have been designed and will be mass-produced soon!"

"In addition to the Jordan brand, our main sports brand is Hongxing Erke, and its product line is already very rich."

"So, go and get the image store in the United States as soon as possible and decorate it. When the decoration is almost completed, our goods will arrive.

Jenny laughed, "Really? That would be great."

"The design styles of other sports and leisure clothing should be okay, right?"

Han Xiao knew that Jenny was worried that other styles would not be well designed.

That will affect the image of the brand.

Han Xiao said: "You can rest assured! My pursuit of product quality is quite high."

"If you're worried, you can fly over and have a look."

Jenny was very excited: "Is this an invitation to visit Longguo?"

Han Xiao said: "You can regard Longguo as your second motherland, where the door will always be open to you."

The two chatted for a while.

Jenny mentioned one more thing: "Mr. Han, this time the first generation of Jordan has sold well after it was launched. As long as we are more stable, this brand should be considered to be in business."

"It's just that, I've been wondering, is it too high a point to mention Michael?"

"God! Do you know? Just this time, he can get a raise of 1 million yuan! This is simply too expensive."

"If our annual sales in America reach 1 billion or even 10 billion meters in the future, then the income he gets from this brand will be too high."

"I don't think he's worth that much money!"

The current NBA is far less profitable than later generations.

As I said before, Michael Jordan entered the NBA as a third player, and the first agreement was only 6 million yuan in 7 years! It was only more than 800,000 yuan a year.

And now Jordan, who has not yet entered the NBA, is just a star player in the NCAA.

Therefore, Jenny feels that the popularity of the Jordan generation was not brought about by Michael Jordan, but the product itself is excellent, so that it became popular in America...

Han Xiao smiled and said, "Jenny, this kid has a very promising future."

"As long as we give more pointers, I tell you that in the next ten years or so, Michael will build a real dynasty in the NBA!"

"The NBA will start a fire all over the world because of him!"

"At that time, you will know how wise it is for us to sign him in advance! He will help us promote our brand to the world!"

You know, in later generations, even after Jordan retired for many years, he could still get more than 100 million yuan in income from the Jordan sub-brand under Nike!

At the end of the phone call, Han Xiao asked Jenny to immediately pay Jordan a proposal of 1 million yuan.

He wants to make another big news.

Let people all over America know that Jordan made a lot of money from his own sub-brand.

This is also a marketing tool.

But he said that Michael Jordan himself is also concerned about the sale of his sub-brand in America.

On the day when the first generation of Jordan went public, Jordan also came to New York to cooperate with a promotional activity in a large supermarket.

He saw that there were many cheering people at the scene.

These people are all their own fans.

They were at the scene holding signs supporting him.

After they bought Jordan's first-generation sneakers, they asked Jordan to sign his own name on the shoes.

Jordan was busy all morning at 2.1.

He is also very happy.

He really didn't expect that his signature Jordan generation shoes would sell so well.

Shoes are good shoes.

There is no doubt about this.

However, the price is really high!

A pair of shoes costs 200 yuan, which is already beyond the consumption level of many ordinary American families.

However, there are still so many people following her, which shows how popular she is in Quanmi now.

At the end of the day, Jordan got the news: the 500,000 pairs of Jordan's first-generation sneakers that were listed in the first phase were sold out.

Sales should have reached 100 million yuan.

God! That's 100 million yuan!

Michael Jordan's heart was about to pop out of his mouth.

If it is 100 million yuan, I can raise 1 million according to the commission rate of 1%.