Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Nike has been struggling all these years.

Nike boss David Reid looked enviously at the news about Jordan's hot sales in the newspaper, his eyes were red.

"God! They are a new brand, why can they get such good sales? I really don't understand!" Reed shook his head and said.

"David, I think they got a little bit right," said Reid's partner Horford.

"They've signed the best rookies to sneaker contracts, while helping the rookies continue to grow."

"It's given their brand tremendous visibility."

"You see, the hype around Jordan has been really intense these days.

"Their hype has been wildly successful."

"I think we should learn from them too."

David Reid nodded thoughtfully: "You mean, we should also spend a lot of money to sign the top players in the NBA, right?"

"Yeah, I think it should," Horford said.

David Reid said: "But, damn it, they gave Michael Jordan too much! It makes us passive!"

"If we also give the other party the same conditions, we can't support it."

"The most important thing is that now, the best players in the NBA have been signed by Adidas and Converse."

Horford said: "Jabbar's contract with Adidas is about to expire."

"Presumably, they are negotiating a contract extension."

"I think we should snatch Kareem Abdul-Jabbar! Of course, it might be better if we snatch John Xun over."

David Reed: "Jabbar is getting too old."

"Maybe we should be talking about John News."

At the beginning of 1983, Kareem Abdul-Jabbar was 35 years old at this time.

Everyone thought Kareem Abdul-Jabbar was old.

Even Adi thinks so.

Therefore, when Abdul-Jabbar proposed to Adi to renew his contract and asked for an increase in endorsement fees, Adi directly refused.

Adidas executives told Kareem Abdul-Jabbar that they do not intend to renew the contract with Kareem Abdul-Jabbar and will not renew his contract.

This made Abdul-Jabbar very angry and sad.

"Fack! I'm only 35 years old! Is this considered very old? I can score more than 30 points in every game, and they despise me? This is unbelievable

Kareem Abdul-Jabbar told Magic John.

The turmoil caused by Jordan's generation in America is not insignificant.

Fast forward to January 1983.

Michael Jordan led the University of North Carolina team is still invincible in the NCAA.

His passionate performance also attracted the attention of the entire America.

Under Jordan's strong performance, the Jordan generation quickly became the most popular sports brand in America.

On January 16, 1983, Jordan's image stores began to roll out in almost all major cities in America.

In a big city like Twisted Waist, basically a large image store will be laid out in every area.

The Jordan image store opened in mid-January.

After the opening, Jordan's advertisements were also spread strongly in America.

The soaring advertisement of Michael Jordan wearing the Jordan generation attracted the attention of the whole United States, and became a well-known inspirational story.

Of course, this is inseparable from the use of marketing methods.

The Jordan image store is on fire, and many people come here every day to choose clothes and shoes.

And the news that Michael Jordan is about to participate in the 1983 draft contest also occupies the pages of major media in America from time to time.

At this time, Han Xiao flew to America again.

After meeting Jenny, Han Xiao asked in the first sentence: "I heard that Kareem Abdul-Jabbar was rejected by Adidas to extend his sneaker contract?"

Jenny nodded and said: "Yes, they think that Kareem is old and will probably retire soon. Therefore, they are unwilling to waste too much energy on Kareem.

Han Xiao smiled and asked: "So, what do you think? You know, Kareem Abdul-Jabbar just led the Lakers to the championship in the past year."

Jenny said: "Jabbar is indeed very strong, there is no doubt about it. However, it is also true that his strength is declining. Judging from the performance of Kareem Abdul-Jabbar this season

He is indeed going downhill. "

Han Xiao shook his head: "Jenny, Jabbar averaged more than 20 points per game this season! His rebounding ability is also good, averaging nearly eight rebounds per game. Do you think this is called downhill?"

In fact, Kareem Abdul-Jabbar did not retire until the end of the 1980s in his previous life. Later, he will lead the Lakers to win 3 championship trophies! They are in 1985, 1987, and 1988!

In other words, even at the end of his career, he is already in his 40s, and he can still maintain a strong output!

Such a person who is destined to be recorded in NBA history, no matter what he signs, he will not lose money!

Jenny said: "But, Mr. Han, you have to know that the limit of a basketball player is about 35 years old."

Han Xiao said: ".々According to Kareem's style of play, he can still play for many years!"

"He plays with skill, not with physical toughness."

"So, I think Kareem should be able to play over 40!"

The Kareems were given the nickname Skyhook.

His hook is so powerful that no matter how the opponent guards against him, he can hook the ball steadily.

It is precisely because of this that Kareem Abdul-Jabbar's goal percentage in his career is astonishingly high.

Jenny smiled and said, "It seems that Mr. Han wants to sign Kareem Abdul-Jabbar."

Han Xiao nodded: "If possible, I hope to sign all the representative NBA stars. Because they will have a group of loyal fans.

"I want to talk to Abdul-Jabbar about cooperation. Jenny, you can arrange it for me."

Two days later, Han Xiaozheng flew to Los Angeles.

Today, the Lakers will have a game at home.

At noon, Han Xiao and Kareem Abdul-Jabbar met in his hotel room.

This is (okay) Han Xiao saw the real titans of the NBA for the first time.

Kareem Abdul-Jabbar is 2.18 meters tall, 35 centimeters taller than Han Xiao, who is 1.83 meters tall.

Han Xiao only reached Kareem Abdul-Jabbar's shoulder.

In his previous life, he naturally had no chance to see these famous NBA super giants.

Kareem Abdul-Jabbar in front of him is wearing a pair of glasses, a suit and leather shoes, and is a very gentle gentleman.

Kareem Abdul-Jabbar is highly myopic. Even if he plays basketball, he must wear glasses, otherwise he will not be able to see the basket at all.

Even so, he was able to play a dominant game.

"Mr. Kareem! Hello!"

Han Xiao and Jabbar shook hands again.

Kareem Abdul-Jabbar is also very excited and happy at the moment.

He never dreamed that Han Xiao, as a billionaire and super boss, would fly over to discuss cooperation with him in person.

Especially, Abdul-Jabbar had just been rejected by Adi.

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