Rebirth: Rising Hong Kong

"It's OK to run newspaper ads, TV ads, and sponsored movies, but what kind of salty and wet movies are you making?" Shi Zhijian criticized Fat Tsai-kun.

"We sell soda, not salty saliva!"

"Even if you really want to make a movie, you have to make a family-friendly movie, so that you can attract children to watch it, not only to have a box office, but also to sell our drinks."

"Children are very important, they are our future masters, and they are the potential stocks to pay for us!"

Fat Boy Kun was red-faced by Shi Zhijian's criticism.

However, the boss Lai and others felt that Shi Zhijian's words were very level----listen, what are the "masters" and "potential stocks", how nice!

"In addition to this kind of rigid advertising, you also need to know some marketing and publicity techniques, such as bottle cap lottery, another bottle, thank you for tasting, first-class TV, second-class washing machine and so on."

"And how many bottle caps you have collected can be exchanged for free. There is a scratch-off area on the top of the box, so people can buy the whole box!"

"Rebate to the merchant, and get ten free boxes for the sale of 100 boxes! Give bonuses to the waiters in restaurants, and get commissions for ten bottles for the sale of ten bottles!"

"Sponsoring sports, football, basketball, table tennis, whatever people like to see, we will sponsorship!"

The big guy Lai Feikuai recorded that all the small books are "XXOO", or "round bottle caps" - it is faster to draw a circle than the word bottle cap.

Fat Guy Kun and the others became more dumbfounded the more they listened. Even if they didn't specialize in marketing, they felt that Boss Shi's brain was simply earth-shattering, and he could think of any ideas.

Fei Zikun felt even more deeply. When the boss Lai promoted him to be the head of the marketing and publicity department, he bought a few books on this subject and studied it desperately. He even looked through the dictionary to check some unfamiliar words, so that his appreciation level Huge improvements.

At least the "bottleneck lottery" by Shi Zhijian is very attractive. If there is a first prize TV set printed under the bottle cap, I am afraid that people in Hong Kong who like to watch TV will buy it like crazy.

There is also the sponsorship of sports events. At a glance, Fei Zikun can see that Shi Zhijian is taking the "healthy" route. Only sports are the healthiest and most inspiring.

"Boss, I'm embarrassed to ask -- are these all your ideas?" Fei Zikun couldn't believe it, such profound ideas couldn't even be written in those books!

No matter how thick-skinned Shi Zhijian is, he is embarrassed to say that it is all his own ideas. These ideas are the essence of the competition of many drinks in the last life. They are not made by one company, but you add a little, I add a little, and finally form a model.

Shi Zhijian just said it casually, but Fat Zaikun was shocked.

"I also learned from it. People need to keep learning to improve themselves!" Shi Zhijian let out a haha.

"Boss, I admire you so much! I respect you from the bottom of my heart! You are like the bright moon in the sky illuminating me! Let me see the light and the future in this dark Tokwawan!" Fat Zaikun looked excited, The fat on his face trembled.

"I understand what you said, and I will definitely study hard in the future! In addition, I will definitely follow your product concept, take a healthy route, and open the market with the word "healthy"!" Fei Zaikun danced excitedly.

Shi Zhijian couldn't help being taken aback again, this fat man is really not easy, he can even think of a "healthy" route.

Whether it is the last life or this life, the positioning of many drinks is extremely inaccurate.

Take Coca-Cola as an example, its positioning is youth, but it has failed in terms of health. Drinking too much Coke will have serious side effects.

Therefore, Coca-Cola has always been the main market for teenagers, and the spokespersons invited are also those popular traffic stars.

Back to the present, Yongkang Food Company, which opposes Shi Zhijian, also has a messy product positioning. There are various foreign brands as well as local brands in Hong Kong. If they are too complicated, they will not be positioned well. They are blind to their "Yongkang" two. words.

Therefore, whether it is drinks or food, there is only one positioning that can last for a long time, and that is "healthy!"

"You're very good, I'm optimistic about you!" Shi Zhijian rarely praised Fat Zaikun.

Fat Boy Kun immediately blushed, seeing the envy of others. You must know that since Shi Zhijian's inspection until now, he has rarely praised people.

"Don't worry, Boss Shi, I will definitely do my best in the future! I will definitely live up to your expectations of me!" Fat Zaikun patted his chest to show his loyalty to Shi Zhijian.

The big guy Lai, who was holding the notebooks to record, looked at the fat guy Kun, who was in high spirits, and couldn't help rolling his eyes.

In the past, the fat guy Kun listened to his words the most, but he never thought that Boss Shi would let him die with a single word.

And how do you write those sycophants that the dead fat man said just now? Just keep in mind that you might be able to use it later.

So the big guy Lai recorded it very seriously, "I respect you from the bottom of my heart..."

Uh, how do you write "lungs"?

The big guy bit the pen and thought about it, and drew a flying axe.

…

After inspecting the soda water factory, Shi Zhijian explained that the boss Lai and others must hurry up and produce a batch of new drinks first, and Shi Zhijian also explained the specific quantity, because he has very important things to use.

The boss Lai and the others patted their chests and promised to complete the task within three days.

After Shi Zhijian left, To Kwa Wan Anle Soda Water Factory officially started production, and iced black tea, green tea, jasmine tea, and rock candy Sydney were continuously born from the production line.

At the same time, according to Shi Zhijian's prompt, Fei Zikun began to look for newspapers to advertise and make up stories for the brand, such as "Green Tea Watch", "Black Tea Girl", "Jasmine Tea Can Bring Good Luck", "Drinking Rock Sugar Sydney Club" Become ice-smart."

TV commercials and movie commercials should be released first, and then follow up later. After all, advertising is a waste of money and people, and you have to take it easy in the initial stage.

In addition, according to Shi Zhijian's reminder, Fei Zikun also started to formulate a bottle cap lottery activity, which is bound to be a blockbuster when the beverage is launched.

On the other hand, as a research and development master of a soda factory, Uncle Seven also began to approach the descendants of Wanglaoji herbal tea in Hong Kong. However, as he expected, they would not sell secret recipes at all, and they would not sell them no matter how much money they gave. Uncle Seven has a headache.

In fact, Wanglaoji herbal tea also opened a small shop in Hong Kong at this time, which is the type of street family workshop.

For the Wang family, selling the secret recipe means cutting off their future life.

What's more, the ancestors have ancestral teachings, this herbal tea is passed on from men to women, and it must be passed down from generation to generation.

…

Jardine Matheson, Grand Court Road, Hong Kong.

In the VIP hall, Dai Fengni, a female boss of Yongkang Food Company, was wearing a women's white suit and was bringing a young and beautiful student girl to try on clothes in the VIP hall of Yangxing.

"Lingzhi, I love you so much, you are so beautiful, and in my eyes, you are even more beautiful than those female stars!" Dai Fengni was holding a Centennial Lady's cigarette in her cherry lips, UU reading www.uukanshu.com With one hand around the fragrant shoulder of the student girl, her phoenix eyes are full of love.

The student girl was wearing a snow-white lace princess dress. She was very delicate and beautiful. When she was praised by Dai Fengni, her pretty face immediately turned red.

"Am I really that beautiful?"

"Of course, you are the most beautiful in my heart!"

"Then can I be a star?"

"Of course you can! Hey, you believe me, I will help you pave the way in the future, and then you will go to Shaw Brothers to be a star----I will support you, and I will spend as much money as you want!"

Dai Fengni raised her schoolgirl's chin with her hand, "As long as you are obedient, I will give you everything you want, and you can do so much that you can't dream of!"

The student girl was obviously fascinated by Dai Fengni's words, and Mei Mu looked at Dai Fengni with tenderness.

"We'll go back after we've finished shopping, okay?"

"Go back and do what?"

"What do you do? Of course it's grinding soy milk! I really like drinking soy milk!"

At this moment, Master Su broke in at an inopportune moment with a folding fan in hand.

"Miss, I have received the message you asked for!"

Snapped!

Dai Fengni slapped him directly, "Don't even look at what this place is, what are we doing, you just come in?"

Master Su covered his face in a daze, turned around and went out, closed the door, there was a knock on the door, and Master Su's sneaky voice: "Miss, can I come in?"

Dai Fengni rolled her eyes, "Get in here!"

"Oh!" The door opened, and then I saw Master Su put the folding fan behind his neck and lay down on the ground, one, two, three, rolling like a bear, and he really "rolled" in!

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