Rebirth: Rising Hong Kong
Chapter 535: Pick up the wool!
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Akio Morita is a cautious person. In his opinion, this cooperation with Shi Zhijian is a huge opportunity.
The funds provided by Shinhwa can help Sony get rid of difficulties, and in addition, Shinhwa funds can give Sony a chance to resist.
Akio Morita calculated very carefully, this is called "slow-fired beef brisket", Shi Zhijian, a young man with no hair and indecisiveness, finally made a bad move.
So early the next morning, Shengtian contacted Shi Zhijian and couldn't wait to send over the 130,000 TV sets he had collected that were about to be scrapped.
A long queue of trucks loaded with Sony TVs came to the headquarters of Shinhwa Technology.
Shi Zhijian was also unambiguous on this side, and directly sent the payment of nearly four million US dollars to Sony.
Four million is not a small amount. Akio Morita was overjoyed and took the money to solve the current financial crisis at the first time.
At the same time, the "split" work Shi Zhijian instructed Mitsuko Yamada to do also began to speed up.
Those Sony TVs bought for $30 were carefully disassembled, and the semiconductor parts that Shi Zhijian had been thinking about for a long time were disassembled and added to the design of the Walkman.
The size of the original brick-sized Walkman was directly reduced to the size of a palm due to the addition of these semiconductors, reaching the goal expected by Shi Zhijian.
As for other parts of the TV, such as display screens, speakers, and circuit boards, Shi Zhijian sold them to two major companies, Panasonic and Toshiba.
As Sony's biggest competitors, the two companies have always attached great importance to Sony's products, and are willing to pay a reasonable price for similar components.
As a result, a 30-dollar TV was sold for 32 dollars after Shi Zhijian's split sale!
It is equivalent to saying that Shi Zhijian earned an extra $2 in addition to earning a semiconductor component for nothing!
Shi Zhijian certainly doesn't like the 2 dollars, although the total of 130,000 units earns 260,000 dollars.
For Shi Zhijian, he is now focusing on the output of karaoke after the parts are in place; and the assembly and production of the Walkman after the semiconductors are in place.
With the roar of the machines on the production line of Jinlong Company, the output of karaoke has greatly increased.
Those orders in Shi Zhijian's hands were also completed one after another, reaching the target.
However, what Shi Zhijian is most concerned about at the moment is not the production of karaoke, but the market launch of Walkman.
Any new thing starts from being understood, recognized, and then accepted.
The same is true for the Walkman. It is impossible to become a best-selling product as soon as it is put into the market.
Therefore, Shi Zhijian must make great efforts in advertising, and must identify the target group.
...
No matter what era, young people are firm supporters of emerging fashion products, whether it is in the last life or this life.
Therefore, Shi Zhijian's target group for the "Myth Generation" Walkman is those energetic young people.
Young people dare to work hard, they don't lack anything, but they lack money!
According to the current labor wages of Dongying, the average salary of young people is fifty dollars a month.
Therefore, as a conscientious Chinese entrepreneur who cares about the development of young people in Dongying, Shi Zhijian directly set the price of a Shinhwa Walkman at $500!
As soon as this price came out, the photon and others were shocked.
"Five hundred dollars? Mr. Shi, did you make a mistake?"
At the company meeting, Inoue Daysuke looked at Shi Zhijian with a look of horror.
"That's right, now those young people earn fifty dollars a month, and it only takes a year to buy a super-fashionable Walkman, what a bargain!"
Daysuke Inoue rolled his eyes: "That would require them not to eat or drink for a whole year!"
"I know this, so I am good for them, set a small goal for them, and let them work hard for this small goal!"
Shi Zhijian looked at all the people present and said, "Just do as I said, and the publicity will be more fashionable, trendy, and high-tech, giving people a sense of loftiness."
"In addition, our shipments this time will reach a minimum of 50,000 units!"
"Impossible!" Everyone was surprised. After all, it is not easy for a new product to reach 10,000 yuan, let alone 50,000 yuan?
"Nothing is impossible in this world!" Shi Zhijian said firmly, "I wrote a propaganda copy for this, and I will do it according to the content of this copy, not to mention fifty thousand, even one hundred thousand is possible!"
Are you bragging?
Everyone looked suspicious.
Shi Zhijian asked people to distribute the propaganda copy prepared by him to everyone.
Yamada Mitsuko and the others glanced at it and were stunned.
Daysuke Inoue, Chen Huwang, Hideo Kawashima and others opened their mouths even more, looking at Shi Zhijian's "fabricated" story in disbelief.
"That's okay too?"
"Selling kidneys to buy myths?!"
I saw that the manuscript said that an aspiring young man from Dongying was willing to sell one of his kidneys in order to buy a new "Myth Generation" Walkman, and use the money from the sale to buy a long-favored one. Walkman.
And when he was interviewed by the media, he was lying on the bed, gave the reporter a thumbs up, and shouted with his trembling lips: "Myth Walkman, first class!"
"Mr. Shi, is this an exaggeration?"
"Yeah, this Dongying youth looks like a retard!"
"Who would sell their own for a Walkman! It's terrifying!"
Shi Zhijian smiled, "Look, there is controversy, isn't it? This is what I want~www.readwn.com~ Exaggerated! It's crazy! It's incredible! There is also public opinion!"
Everyone, you look at me, I look at you, and it seems reasonable for Shi Zhijian to say this.
If this copy is made out, it will definitely be popular!
"Then will our company be scolded to death?" Inoue said cautiously.
"You will definitely be scolded! But the harder everyone scolds, the more popular our products will be!" Shi Zhijian raised a finger and said decisively.
"So we have to do follow-up work. First, resolutely oppose the vanity of young people! We must package and promote our myth as a positive foreign company with positive energy! Our slogan is - myth, dry. father!"
"Second, for young people to carry out mortgage activities and buy our products, they can make a white note, make 12 payments, and make 24 payments! In this way, they only need to pay $500 a day for a Walkman. You can buy a hand with a little money! Of course, these white bars will charge a little bit of interest!"
All the people in the meeting were drunk and looked at Shi Zhijian with their eyes, they were full of admiration!
When others do business, they shave their wool slowly, but he shaved it clean!
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