Rebirth: Start By Conquering Internet Cafes Across The Country
Chapter 58 Netease’S Response Strategy [4 More Updates, Asking For Flower Evaluation Votes]
Penguin Pony saw that "Legend" became a hit on the entire Internet after just the first wave of publicity, and he felt extremely envious.
Genius is indeed a genius. This promotional method is so powerful. A free selling point firmly captures the players' psychology. It is really powerful.
At the same time, the massive publicity campaign for "Legend" also confirmed Ma's previous guesses.
Xingchen Network Technology Co., Ltd. is betting on "Legend", which can be seen from the vigorous publicity of "Legend".
After confirming this, Penguin Ponyboy breathed a sigh of relief.
Xingchen Network Technology Company is betting on "Legend", and there will definitely be no big moves in the Panda chat software in the short term.
This way, the penguins will have more time to develop.
Now having two powerful rivals, UC and Bubble, is already giving people a headache. If Panda suddenly breaks out in a short period of time, Xiao Ma will have even more headaches.
Free large-scale online games, now NetEase Ding Sanshi has a headache.
That’s fine. When NetEase’s Ding Sanshi focuses on games, Bubble’s development momentum will inevitably slow down, which is a good thing for Penguin.
Just as Brother Penguin guessed, NetEase Ding Sanshi saw "Legend" promoted as a free large-scale online game, and was stunned for a full minute before he recovered.
Large online game?
free?
What tricks is that genius going to play?
Ding Sanshi realized the seriousness of the matter. "Legend" is free, and the impact on NetEase will be infinite. If it is not handled well, NetEase will suffer disaster.
Ding Sanshi quickly held a high-level meeting.
NetEase executives also saw the promotion of "Legend" and guessed the reason why the boss held the meeting, so they rushed to the conference room.
When the senior executives arrived, Ding Sanshi looked around the senior executives with a solemn expression and said solemnly: "Do you all know the promotion of "Legend"?"
"There is no doubt that "Legend" is a large-scale online game, and the fact that it is free will not deceive players."
"Legend is free, which will definitely have a great impact on our paid games. Everyone talks about how to solve this problem."
All the senior officials were thinking deeply.
Soon someone from the top spoke up.
"Mr. Ding, the charging model of large-scale online games can make money. Can we directly contact the boss of "Legend" and persuade him to let "Legend" charge?"
Ding Sanshi asked directly: "Do you know that genius and are familiar with him?"
"do not know."
Ding Sanshi: "I don't know what you're saying isn't nonsense?"
"Since the other party has decided to make "Legend" free and promote it all over the Internet, how can it be changed? Isn't that a slap in the face? Would you do such a stupid thing?"
The senior officials who spoke out were said to be speechless.
Ding Sanshi said: "The free version of "Legend" cannot be changed. What we have to do is to find ways to prevent paid games from being abandoned by players and minimize the impact of "Legend" being free."
"As long as players continue to accept the paid model and continue to play our games, we can survive this crisis."
As Ding Sanshi finished speaking, the conference room became quieter.
That being said, how can we make players continue to accept the paid model? If you don’t want to play free games, why don’t you play paid games? Players are not fools. . .
A minute later, the NetEase marketing manager spoke up.
"Mr. Ding, there are already many players on the Internet discussing free and paid games. I think it is necessary to guide the discussion among netizens."
""Legend" brazenly implemented the free model when everyone was making money from paid games, which caused headaches not only for us at NetEase, but also for other game companies.
We can unite with other game companies to speak out together, or even denounce "Legend". It is best to attribute "Legend" to the evil side, so that netizens feel that it is wrong for "Legend" to be free, and it is right for us to charge. "
"As long as the players decide that the fees are correct, the free version of "Legend" will not only have little impact on us, but will actually cause a lot of trouble."
Ding Sanshi: "This is a good idea. The question is how to make players believe that charging is right?"
Everyone frowned.
Yes, why would someone like to pay but not free?
It is too difficult to convince players that charging is the best model for the game and to support charging.
Isn't it nice to compare your feelings to yourselves for free? Why should I support paid games when there are free games?
The marketing manager spoke again.
"Mr. Ding, maybe we can operate from the perspective of national development."
Ding Sanshi became interested and said, "Tell me in detail."
Marketing Manager: "The country is vigorously developing the Internet, and game competitions are in full swing."
"We can guide our discourse from the highest point of national development."
"We can distribute large-scale online games online and spend huge amounts of money to develop them. If we don't charge fees, we can't even make up for the cost, let alone make money. How can we operate games if we can't even recoup the costs? Game companies that don't make money have gone bankrupt. What about the game industry? What development."
"Based on these, we further promote that only charging is the most correct path for large-scale online games. Free is not conducive to the development of the game industry and is a dead end."
"As long as it is done properly, I believe most netizens will support the charging model."
"It is not something we at NetEase can do alone to guide netizens' opinions. We must unite with other game companies. As long as the major game companies work together, our charging model will definitely become a righteous party."
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