Rebirth: Starting from selling water to become the world’s richest man

Chinese New Year's Eve, 18 February 1996.

Li Shanshan's family of three was invited to the scene of the Spring Festival Gala of CCTV, the imperial capital.

CCTV can also be regarded as giving Li Shanshan's face, and during the live broadcast, he also specially gave him a close-up.

This photogenic made him appear in front of thousands of TVs, and he was also famous.

Frankly speaking, the feeling of watching the Spring Festival Gala live is really different from the feeling of sitting in front of the TV.

This reminds him of a man in his previous life who started with the Spring Festival Gala in 1999 and appeared in the audience of the Spring Festival Gala every year until the 2018 Spring Festival Gala.

And more interestingly, every year the host of the Spring Festival Gala will interact with the audience in the audience, and when the camera rotates, he will almost always shoot the man with a smile on his face, so everyone jokingly calls this man "Brother Smiley", also known as "the most bullish nail household of the Spring Festival Gala" and "the most bullish audience of the Spring Festival Gala".

Li Shanshan has never been to the scene to watch the Spring Festival Gala before, and he is still very envious of these audiences who can watch the Spring Festival Gala at the scene, but when he came to the scene, he didn't feel so excited.

The hosts of this year's Spring Festival Gala are Zhao Zhongxiang and Ni Ping, and most of the others Li Shanshan do not know.

To say that what he is most looking forward to is the "comedy king" Zhao Bensan, he is still very young and belongs to the fledgling young man.

Zhao Bensan really began to rise, until the performance of "Yesterday, Today, Tomorrow" in 1999, since then he has been out of control and created many excellent sketches.

However, his real masterpiece is the "Selling Abduction" trilogy that began in 2001, and since then the title of "King of Comedy" in China is none other than him.

Today, the program he performed is "Uncle Niu Ti Gan", and the sketch mainly attacks the popular "eating and drinking style" and "pompous style" in society through the incident of Uncle Niu being "Ti Gan".

After this sketch performance, many of the lines have become popular since then, the most classic is this sentence: "Eat well and drink well! Drink good and delicious!" After

watching Zhao Bensan's sketch, the party entered the final stage, and with the ringing of the New Year bell, China entered the Year of the Rat of the Chinese zodiac.

Li Shanshan and his family ended this rare experience with laughter.

Because of the live viewing, they can't see the commercials broadcast on TV, so they don't know at this time, the Longshan Spring commercials are on fire again!

......

Back to 7:50 p.m. before the broadcast of the CCTV Spring Festival Gala, countless families across the country were waiting in front of the TV, waiting for the annual CCTV Spring Festival Gala to arrive.

With a soothing sound of music, Zhao Zhongxiang appeared in the TV picture, standing in a high-rise office building looking out, holding a bottle of Longshan Spring mineral water.

At this time, I watched him take a sip of water gracefully, and then said in his magnetic voice: "This water is the taste I drank when I was a child." At

the same time, the screen switches to the birthplace of Longshan Spring, Longshan City, Shanbei Province.

A towering mountain rises from the valley like a tidal wave, and at the foot of the mountain you can see clear spring water flowing from the valley, converging into a small stream, the water is so clear that you can see the sand and gravel at the bottom of the river.

Next to the clear stream, several children excitedly held a touch of spring water with both hands and drank it.

At the end of the picture, a picture of Longshan Spring mineral water appears, as well as a classic dubbing.

"Longshan Spring is a little sweet!"

With the broadcast of this advertisement, Longshan Spring Mineral Water has truly become a household name.

Especially during the New Year, it is embarrassing to go to the door of relatives and not take a box of Longshan Spring's mineral water door.

Soon Longshan Spring has been sold out in major cities, after Zhao Zhongxiang and CCTV's advertising, coupled with Li Shanshan behind the scenes, now Longshan Spring is not just an ordinary water, but a status symbol.

Some people may find it funny, isn't it just a bottle of water, there is no drink sweet, how can it become a status symbol?

First of all, the variety of goods in this era is really rare, especially mineral water is still a new type of drink, everyone is very curious.

Secondly, the official media of CCTV is authoritative, coupled with Zhao Zhongxiang's star effect, which directly detonated the sales of Longshan Spring.

Finally, out of consideration for their own health, especially the health of their children, parents are willing to let their children drink the mineral water of Longshan Spring.

These three factors are indispensable, creating the sales myth of Longshan Spring.

Although the supply has been prepared in advance, the purchase calls in various places are still endless, and the current production capacity cannot meet the demand of the whole country.

For Li Shanshan, it is a happy trouble.

--

The author has something to say: The

humble little author asks for five-star praise and small gifts, all the big guys let me add a chicken leg tonight~.. ~