Rebirth: Starting from selling water to become the world’s richest man

Although his father Li Yang has a worse business talent, he is a person with strong ability to act.

Within a few days of Li Shanshan proposing to establish a real estate company, Li Yang prepared the relevant materials for registering the company, and now he almost gave the company a name.

Originally, Li Shanshan wanted to take the road of the richest man in the king, so he named his real estate company Wanda.

However, a check found that in 1992, the richest man had already given this name.

Then change it, call it Vanke, it will feel fire.

No, I found that Vanke was founded in 1988.

Li

Shanshan came up with several names in a row, but unfortunately they were all registered.

This is embarrassing, he thought that these real estate companies were established quite early.

There is also an Evergrande, check it out.

That's it, Evergrande Real Estate Development Co., Ltd., the meaning is continuous and long-lasting.

Li Yang watched on the side for a long time, and he found that Li Shanshan's name was quite good, but he didn't expect his son to be so literate.

Think about the name I gave my son at the beginning, is it a little too casual?

......

Just when his father was busy setting up a real estate company, Li Shanshan began to seriously study the current VCD market situation.

In fact, he is now a little late to invest in VCD to build a factory, and at this time there are already several strong competitors in the market.

However, for Li Shanshan there is no way to do this.

First of all, last year, I was still busy expanding the market of Longshan Spring and fighting a sales war with Wawaha.

At that time, I concentrated on accumulating the first pot of gold, and even if I had an idea, I couldn't intervene in other industries.

The second is that the reason why Li Shanshan entered this industry is mainly to pay tribute to the company that produced the world's first VCD, which may be feelings.

Of course, his goal is not only in the VCD market, but also to develop more products belonging to Huaxia itself in the future.

Now the biggest threat in the Chinese market is the famous "Aiduo" later.

Speaking of Aiduo VCD's boss Hu Zhibiao is also a character.

In 1995, he and his friends jointly funded 4,000 yuan to set up an electrical repair shop.

By chance, Hu Zhibiao discovered that the VCD produced by Wan Yan was a good thing.

Since then, he has been working on imitating Wanyan VCD.

After that, he felt that selling VCDs also required a large number of discs, after all, only one machine is useless.

But genuine CDs were too expensive, so he started making pirated CDs again.

In that era without intellectual property protection, this road was really taken by Hu Zhibiao.

In just a few months, he completed the primitive accumulation of capital, and he earned more than 800,000 yuan by selling imitation VCD machines and pirated CDs.

On July 20, 1995, relying on the 800,000 yuan, he funded the establishment of Aido Electric Company and launched the Aido VCD named after his company.

Because Ho Chi Biao did not invest any research and development expenses in the early stage.

Therefore, the Aiduo VCD he launched is much cheaper than that of Wan Yan's company, and he quickly seized a considerable part of the market by relying on the low-price strategy.

At first, even he did not expect to make money so quickly, so his ambition was even greater.

In October 1995, Edor began to advertise like crazy.

"Sincerely, Love VCD!" the ad quickly aired on local television.

In November 1995, Hu Zhibiao targeted Yangcheng and spent a lot of money on advertising in the Yangcheng Evening News for four consecutive days.

This is also the first "suspense advertisement" in Huaxia.

The so-called suspense advertising is that the advertising information is not displayed to consumers at one time.

It is through a series of advertisements, from shallow to deep, from part to whole, gradually improved to consumers.

On the first day, the entire page had only two words, Love More.

The next day, the third day, there were still only these two words on the entire page.

On the fourth day, the suspense was revealed,

Aiduo VCD! It is through this suspense advertisement that Hu Zhibiao stimulated consumers' attention and made consumers remember Aiduo VCD.

Subsequently, at the bidding meeting where Longshan Quan won the "bid king" of C platform, Hu Zhibiao also participated.

It's just that he didn't stand out in front of Li Shanshan spending 68.88 million to win the title of C-line king.

Li Shanshan did not pay attention to him at that time, after all, his main energy at that time was to expand rapidly and occupy the national bottled water market.

At this bidding meeting, Hu Zhibiao was not completely without gains, and he invested the millions of yuan he had just earned into C line advertising.

He also knew that he couldn't get the "champion" in these millions, so he chose to buy the first 5 seconds of sports news.

This was also the first VCD advertisement at that time, but I didn't expect the effect to be really good, and Aiduo's fame was officially played.

Hu Zhibiao's various deeds made Li Shanshan couldn't help but sigh, this is really a strong competitor!

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