Rebirth Starts at 7 Million

"Boss, there are currently about 200 students in our college test group. I want to expand this group. What do you think?" Wang Jing asked.

Luo Fan's expression was a little strange when he heard this, and Xu Jiale was stunned for a while. Shouldn't this test group be in charge of their game department? Why did Wang Jing, the director of the technical department, ask to expand the group chat.

"Boss, it's like this, after the incident of cheating on the ranking list, I found that some users on the Internet were not very friendly, especially the users on Weibo, who spoke very harshly, which might affect the company's reputation.

In order to prevent this from happening, I asked the public relations team to help guide the comments on Weibo.

So I think we also need to build our own PR team. "Wang Jing explained.

"What public relations team! President Wang, do you want to develop these college students into our company's navy?" Gao Meng asked straight to the point.

Wang Jing nodded.

"Why choose them?"

"There are three main reasons. These college students in the first closed beta group have all cooperated with us. They helped us test Fruit Ninja, Star Chat, and have a certain basis for cooperation.

Second: the group of college students is very fond of accepting new things, and it is easier to find some potential problems.

Third: College students are relatively cheap, and they don’t need to pay too much salary. Many people can get it done with a little welfare, which is very easy to support. "

"Is this naval department really necessary?" Cao Shuai asked.

"Mr. Cao, it is very important that we set up a public relations team instead of a naval department."

"Okay! The public relations team will do! Is it necessary for you to set up a special naval department, Mr. Wang?"

"It's unnecessary in most cases, but in the event of a vicious incident that may affect the company's reputation like cheating on the ranking list, the public relations department is very necessary!" Wang Jing replied.

"Instead of trying to find these students, it's better to spend money to find a public relations company if something goes wrong?" Gao Meng asked.

"Assistant Gao, I think students are also a good power to use.

We can't rely on public relations companies for everything, and we should have the power to deal with emergencies ourselves. "

"Mr. Wang, you have misunderstood. I didn't say that students are not good. I just think that these students are too immature compared to professional public relations teams. If you want them to play an important role, you still have to carry out professional training. The cost and Hiring a PR team for the long term is about the same.”

"Assistant Gao, I never thought to train them into a professional PR team, I just want the company to have the ability to deal with emergencies.

At least it can intervene in the first time for some bad remarks for the company.

We don't need to teach them in the direction of professional public relations people at all, we just need to find a professional navy army to teach them. "

After listening to Wang Jing's words, Xingyuan's executives understood what he wanted to do.

To put it bluntly, Wang Jing just wanted to have a public relations team, but in fact, he held a group similar to the navy in his hands. Once something happened, he could intervene immediately to prevent things from fermenting so quickly. The PR team strives for something to minimize the negative impact on the company.

"I think Mr. Wang's proposal is good, but a professional sailor may not be enough to teach.

Now that we have to do it, don't just focus on dealing with some small rhythms, we can invite a professional PR team to come over and teach them a lesson.

College students with a certain level of literacy should accept this aspect faster. At that time, we will not only get ordinary sailors, but semi-professionals who understand some public relations routines.

Such a person is more effective than the water army in the face of rhythm, and the cost is not much in comparison. ' said Rowan.

"The expansion of the boss's test group..."

"Let's bring the number of testers to 1,000 first! But the public relations team plans to launch only the 200 people who were in the group at the beginning, and don't mention others for the time being."

"Temporarily? Boss, do you mean that if these people can cooperate with us for a long time, you will also develop them into members of the public relations team?" Xu Jiale asked.

"Have the idea."

"Boss, do we need so many PR teams?" Gao Meng asked.

“The PR team has a lot to do, not only helping us deal with some bad rhythms, but they can also help promote our products.

Moreover, our public relations team is based on the group of college students, which has two advantages: the ability to accept new things is relatively strong, and the demand for money will not be as high as that of social personnel.

In the future, many of our business promotions can be promoted with them as outposts, and they will also be the first core users of our company. "

These things were just thought of by Luo Fan. Wang Jing's words reminded Luo Fan and made Luo Fan suddenly realize that their company can also use Xiaomi's set of publicity methods to cultivate core users.

There are a lot of rice noodles in the previous life. Many of these rice noodles were attracted by Mr. Lei’s marketing routine since Xiaomi 1, and gradually became fans of Xiaomi.

Xiaomi will send some benefits to these fans to enhance their stickiness, and then these fans will naturally maintain Xiaomi.

Slowly the so-called rice noodles appeared.

This model is actually not difficult to implement, but it cannot be completely copied. After all, Luo Fan and the others don’t make mobile phones, which is fundamentally different from Xiaomi’s route.

Therefore, the best way is to combine the public relations team + core users, who are both the water army and the real users of Xingyuan Technology Co., Ltd. products. This is the most convincing and speaking group.

It is very cost-effective to organize such a public relations team from the perspective of the company's long-term development, but this kind of team may also be too active like the Mi Fans in the previous life, but it will have a negative effect and ruin the way of some Xiaomi. Popularity.

There are a lot of extreme rice noodles, and all kinds of Xiaomi touch other mobile phones. If you watch too much, any normal giant will feel annoyed.

Luo Fan still remembered that before he crossed over, every time there was a press conference for a new mobile phone, when he clicked on it, he could always see a barrage that was compared with Xiaomi mobile phones. Those who stepped on this set and played it were called proficient.

It was not until the Xiaomi system overturned last year that these extreme rice noodles stopped.

Therefore, in order not to repeat the same mistakes, the public relations team must strictly control and cultivate the stickiness of users.