Rebirth Starts at 7 Million

Luo Fan and Li Jingyi paused when they came out of the Expo venue, because he saw a familiar figure in the crowd.

This man looks plain and looks a little dirty, but Luo Fan is very clear that this man has created a myth in the next ten years, a myth in the mobile phone industry.

Whether you use rice or not, and whether you recognize the brand of rice, you can't help but acknowledge its influence.

As annoying as the viral marketing of rice noodles is, and rice has its flaws in one way or another, it's a miracle in every sense.

Before Luo Fan's rebirth, Rice had built the world's largest consumer IoT platform, connecting more than 400 million smart devices and entering more than 100 countries and regions around the world. MIUI's global monthly active users reached 510 million.

It has invested in more than 500 companies, covering areas such as smart hardware, consumer goods, education, games, social networking, culture and entertainment, healthcare, automobile transportation, and finance.

In the second quarter of 2021, the global market share of rice mobile phones surpassed that of Apple and was promoted to the second place in the world. It is also the fastest growing smartphone brand in the world and in China.

Rice was announced on March 3, 2010, and officially established on April 6.

In other words, it was just a month after the establishment of Rice, and Luo Fan decided to chat with Mr. Lei of Rice.

Luo Fan has always been a person who does what he says. He took Li Jingyi to Mr. Lei and greeted him with a smile: "Hello, sir, I'm Luo Fan, the president of Xingyuan Technology Co., Ltd. This is me. Girlfriend Li Jingyi."

Mr. Lei obviously did not expect that someone would suddenly talk to him, and his expression froze.

But Mr. Lei quickly remembered what Xingyuan Technology Co., Ltd. was.

At present, there are two games under Xingyuan which are very popular in the domestic and international markets. The company's main product, Xingyuan application platform, ranks the top three in terms of installed smartphone capacity in China. Fire online.

More importantly, it is said that the three BAT giants have purchased a certain technology patent from Xingyuan Technology Co., Ltd., and Mr. Lei is very curious about these two patents.

Thinking of this, Mr. Lei showed a sincere smile on his face. He stretched out his hand to Luo Fan and said, "Mr. Luo, I've admired your name for a long time."

"The name of Mr. Lei is also familiar to me."

"Mr. Luo is joking, where did I get such a reputation as a nobody."

"Mr. Lei is joking. I've known you since you were still working in Jinshan."

Mr. Lei was a little surprised when he heard this. He didn't expect this young man to actually know him.

"Mr. Luo asked me about network security-related business?" Mr. Lei asked tentatively.

"No, I know Mr. Lei, you resigned from the position of CEO of Kingsoft three years ago."

"Na Luo always came to me to..."

"Mr. Lei, I heard that you have plans to make mobile phones, right?"

Mr. Lei hesitated for a moment, then nodded, the establishment of Rice is not a secret, and it is not surprising that this young man knows.

"I have some interest in this area. I wonder if Mr. Lei can admire his face and have a meal and chat?"

Mr. Lei also wanted to know what was the idea behind Luo Fan's sudden conversation with him, so he immediately agreed: "Okay! I just happen to have nothing at hand."

Luo Fan smiled and went to a nearby high-end restaurant.

Luo Fan didn't order, he just told the waiter to bring the restaurant's signature dishes.

While waiting for the dishes, Luo Fan said to Mr. Lei, "Mr. Lei, what do you think of today's penguins?"

"A giant in the social software industry, a well-deserved overlord." Mr. Lei said after thinking about it.

"Since Mr. Lei wants to make mobile phones, he must be very confident in the future of smart phones, and the current smart phone Penguin is the software that most mobile phone users will definitely install, and the market for subsequent smart phones will only get bigger and bigger. That is to say, there will be more and more Penguin users.

Mr. Lei, you are a smart person, and you should also understand what this means. "

After listening to Luo Fan's words, Mr. Lei understood a little. After thinking about it, he said: "Our company is now making a social software. If we use mobile phones to promote it, it should be possible to do it."

"Mr. Lei, are you planning to bind this software to your company's subsequent mobile phones, and only provide services to your company's mobile phone users?"

"This is the current thinking, and Mr. Luo should also understand that it is much easier to promote only to some user groups than to promote to all user groups.

Let some people accept our social software first, and then let everyone accept it. A step-by-step process should be the most appropriate. "

"Generally speaking, this is indeed the case, but it is not the usual situation now. Penguin also has the idea of ​​launching new social software. If Mr. Lei's positioning is too small at the beginning, it will only limit the subsequent development." Luo Fan said.

"What do you mean, Mr. Luo?"

"I think the two of us can work together."

"Cooperation? Mr. Luo, do you mean your Xingchao?"

"Yes, Xingchao currently has more than 1.7 million installed machines, and the active users after installation are more than 85%, and Xingchao also holds patents for three emoji packages. Our company will also have a clear idea for the update of Xingchao. .

If the two of us cooperate, it is not impossible to break Penguin's monopoly on social software. "

After listening to Luo Fan's words, Mr. Lei pondered for a long time and asked, "What market share is Mr. Luo's goal?"

"Currently, Penguin's social software coverage is not complete, at least in terms of communication between office workers and teachers, students and parents.

This is a big market, and Star Chat's initial positioning was to fill the market gap in this area. "

"If you just fill the gaps in the business and education fields, you will only have a market share of 10% to 15% at most, which is similar to the current Weibo, and the field is too single." Mr. Lei said.

"I know, so this is just the initial goal. If Mr. Lei is willing to cooperate with us, the goal now is to occupy more than 30% of the market share."

"How many shares of Star Chat can Luo always give us?"

"40%."

Mr. Lei was a little surprised to hear that 40% was a very sincere figure.

"Then what do we need to pay?"

"Let Xingchao completely replace the social software your company is developing now."

Mr. Lei frowned when he heard the words, let Xingchao completely replace Michao?

This is not in line with Rice's initial strategy! Although Xingchao now occupies a certain market share and has great potential for growth, this does not mean that Xingchao will definitely do it. If you give up Michat and finally Xingchao does not start, it will be a blood loss.

Besides, Xingchao was developed by Xingyuan Technology Co., Ltd., not the son of their rice, even if it has 40% of the shares.