Rebirth Starts at 7 Million

"Guaranteed lower limit? Does President Luo mean to ensure that the Xingchao project will not be completely shut down due to the suppression of Penguins?" President Lei asked.

"Yes, at the end of last year, we launched the punch-in function, and as of now, the number of users of Xingchao has exceeded 30 million.

60% of the people here are users of Star Chat, who use Star Chat to check in to and from get off work, and this number is still expanding.

Just like Weibo, our punch-in function is a blank in the field of Penguin social software. We have occupied this blank in advance, and what we need to do now is to ensure our basic disk.

Then, like Weibo, it occupies its own place in the field of social software. "

"Then do we give up on normal social interaction?" Mr. Lei asked.

"Of course not. I'm ready for the next update of Star Chat. Once Penguin makes a move, I will update Star Chat synchronously."

"Does Mr. Luo have any new features in this update?"

"There is only one main new feature, and that is voice chat." Luo Fan said with a smile.

"Voice chat! Mr. Luo touches the core interests of operators! Can this function be updated?" Mr. Lei asked in surprise.

"Don't worry! Language chat is not a free voice call, it means that you don't need to type, and you can send voice directly. It costs more traffic than typing. At best, it won't touch the interests of those people."

"But I always feel that this function is not very safe."

"It's okay, and even if something happens, this function must be launched."

"Why?" Rei asked.

"As I said before, we now need to stabilize the minimum guarantee of the basic disk of Xingchao. The current Xingchao has two functions for business social networking, one is to build a face-to-face group, and the other is to check in.

Many companies now have their own Star Chat office groups, and the boss will post some tasks directly in the group.

Now, many company bosses are from the 1970s. They are not so proficient in using mobile phones. Typing is too inefficient for them. If they can add a method to communicate without typing, then They must be very willing to use it.

The boss has used it, and even if the employees don’t like it, they will use our Star Chat, and the use of Star Chat will gradually become a habit.

Mr. Lei, let me tell you the bottom line. My expectation for Xingchao is to share the world with wx, so I will not give up any market of Xingchao. Please rest assured Mr. Lei. "

"Does Na Luo always plan to make Star Chat a work social software? In the future, use Star Chat for social networking at work, and other social software for private social networking?"

"Almost! With the size of penguins in the social field, we can do this is the limit."

Rei nodded and said nothing more.

To be honest, Mr. Lei's expectations for Xingchao were much higher than those of Luo Fan. He wanted to completely occupy the social software market, so Mr. Lei felt that some of Luo Fan's measures were too conservative.

But for now, Luo Fan's actions are still very reasonable. Mr. Lei felt that even he couldn't eat what Luo Fan did better, so he acquiesced to Luo Fan's actions first.

Even if there is something to be done, we have to wait for the user base of Star Chat to further expand and stabilize the basic plan that Luo Fan said before starting.

......

A month later, Gao Meng led people to buy the broadcast rights and game adaptation rights of "My Name is MT".

However, in order to maximize the influence of "My Name is MT", Gao Meng just bought the broadcasting rights, not the exclusive broadcasting rights. The size of Xiaopo Station is far worse than that of iQiyi. It's called MT", the explosion of this ip.

And Xu Jiale also made his game plan based on the animation of "My Name is MT".

Xu Jiale designed a game similar to "Magic Tower". Luo Fan briefly glanced at Xu Jiale's plan and shook his head secretly.

In Luo Fan's opinion, this plan is too time-consuming and laborious, and it is not easy to control the update of the game. It is more suitable as a buy-out game.

So Luo Fan completely rejected Xu Jiale's plan, and then wrote a new plan according to the game mode and style of "My Name is MTOnline" in the previous life.

Xu Jiale obviously didn't like domestic card games. After reading Luo Fan's plan, he said, "Boss, card games are shoddy, monotonous, and repetitive. Don't we smash our own brand by doing this kind of game?"

"Mr. Xu, you are wrong, there are indeed many shortcomings in card games, but he has a point that no one can get around, that is, it can make money.

Being able to make money means that players actually recognize this game. Since players recognize it, how can it be said to be a signboard? "

Xu Jiale opened her mouth slightly when she heard the words and didn't know how to refute it, because Luo Fan was right, many players in card games scolded it while paying for it.

People in the industry generally despise this kind of game, but it is really strange that he can't stop him from making money.

If Luo Fan knew what Xu Jiale was thinking, he would definitely laugh out loud.

Because in the past life, Xu Jiale gave them a lesson, telling them why card games became popular and why they made money.

When Luo Fan just joined the company in the previous life, Xu Jiale gave them a detailed analysis of the fun of domestic card games at this stage for these newcomers.

According to Xu Jiale's summary, the fun of card-based mobile games mainly comes from three aspects:

One is the fun of collecting and developing cards.

This is based on the player's recognition of the character of the card, that is, the value of the IP itself. This sense of recognition is established by the player when chasing the original game, and this card only depends on the settings of the original game. It will become valuable, and players will pay for it.

The second is the fun of exploring the lineup and formulating combat strategies independently.

The combat system of card games may seem monotonous, but it is actually quite rich. Take the previous life "My Name is MTOnline" as an example.

In this game, each card has three abilities: normal attack, skill attack and passive. In terms of character design, the combat system of World of Warcraft is used as the blueprint, and the skills of each character are also different.

The combination of gameplay and effects is very diverse, no worse than some large-scale end games, which can naturally attract players.

The third natural is the planning of marketing tools.

This includes but is not limited to various operational activities, such as seven-day login to receive rewards, no monthly sign-in, monthly card and other incentives to log in every day; as well as game maintenance and updates to send krypton gold currency; Some small benefits, online lottery and the like, in short, use various means to increase the stickiness of the Mao family.

Luo Fan was shocked when he heard Xu Jiale's analysis, and these words also opened the door to a new world for him.