Rebirth Starts at 7 Million

What Luo Fan thinks of sending out here does not mean takeout, but group buying.

At present, the group buying market is thundering, and a large amount of capital has begun to be proposed. The rest are still insisting on group buying, and there are only a few large-scale companies left.

At present, it seems that the only three companies with potential in the market are Dianping, Lashou.com, and Wowo Tuan. As for Meituan, it is still very weak, and there is no way to compete with these three companies.

In fact, let alone Meituan, some time ago, Penguins made a big deal in the group buying market.

About half a year ago, the group buying market was a fight of gods.

Even Penguin couldn't help but end up with such a big piece of cake. This time, Penguin did not find a leading company in group buying to invest as before, but made the Penguin group buying business by himself.

However, Penguin group buying has not been implemented. In the final analysis, Penguin has no experience in this area. What they think and do is completely inconsistent with the laws of the market, and failure is inevitable.

Of these large-scale group buying websites, the largest one is undoubtedly Lashou.com.

In 2010, Lashou.com invested 550 million RMB in advertising, spreading around the capital with the imperial capital as the center, and carried out a net-casting propaganda. The street signs were full of group-buying advertisements of Lashou.com.

The site of Dianping is in Shanghai, and their strategy is similar to that of Lashou.

The reason why they can burn so much money is actually because Dianping and Lashou.com raised hundreds of millions of yuan in Series A financing at the end of 2010.

Meituan only raised its A round of financing some time ago, and it only raised 12 million yuan. The gap with Dianping and Lashou.com is very large.

No matter how you look at it, Meituan at this stage looks like a pair of cannon fodder.

But as a reborn person, Luo Fan is very clear that the final winner in the group buying market is Meituan.

After the collapse of Lashou.com, Meituan swallowed the market of Lashou.com, and then and Dianping "North and South Partition" and later officially merged with the efforts of many parties, but the name still uses Meituan.

Meituan's ability to come from behind has a lot to do with their president Wang.

President Wang of Meituan, as an elite figure who has started several businesses, has a very precise vision to avoid first-tier cities where group buying giants compete. He focuses on second- and third-tier cities.

At the same time, he mainly focuses on the local group buying business, coupled with his excellent vision, optimistic about the future of the mobile Internet, and investing all the company's resources on the mobile terminal. Combining several advantages, he has finally become the largest group buying + takeaway monopoly giant in the future.

Of course, the current Meituan is still far behind. Even the building where the main building is located has only one floor belonging to Meituan, and the number of employees is similar to that of Xingchao.

Xingyuan Ventures has a 17% stake in Meituan, and the angel round of Meituan is financing made by Xingyuan Ventures.

It's a pity that Meituan's basic dish is not in Shanghai but in the imperial capital. Li Jingyi's milk tea shop must not rely on Meituan.

But Li Jingyi's milk tea shop is too small. Even if you go to Dianping, people are definitely not willing to invest resources, so it is estimated that you will have to pay for the advertising space.

Luo Fan naturally couldn't let Li Jingyi spend money. He asked a subordinate of the news department to contact Dianping and spend money to buy a recommendation.

The price of a recommended spot in Dianping is not cheap. Luo Fan spent enough money for Li Jingyi to open 3 or 4 more such stores.

But it's worth it to make Li Jingyi happy. Isn't spending money just to make people happy!

The customer service of Dianping was also stupid. It was the first time he heard someone spend so much advertising money to promote a milk tea shop.

Luo Fan spent money to buy the advertisement, and the effect was immediate. Li Jingyi's store business quickly improved.

In the past few days, 3,400 cups of milk tea can be sold every day. At most, one company is 100 cups of milk tea at a time. The store that is about to be poured back to life, and Li Jingyi's mood is getting better and better.

Luo Fan took the opportunity to develop some new poses with Li Jingyi.

In the past, Li Jingyi would definitely not cooperate with Luo Fan, but this time the milk tea shop came back to life, and the business was still booming. Li Jingyi knew that Luo Fan was helping her, so she cooperated with Luo Fan halfway.

Now Luo Fan is in a better mood, the money is so worth it.

This morning, Luo Fan came to the company humming a little tune with a spring breeze on his face.

As soon as he walked into the door of the company, Chen Sichu at the front desk ran over: "Mr. Luo, a guest is here."

"Who is it?"

"President Wang of Meituan."

Luo Fan frowned and asked, "Where is he now?"

"We arranged him in the reception room, and now President Cao is receiving him."

Luo Fan nodded, turned and walked towards the reception room.

Luo Fan still admires Meituan's President Wang. His understanding of group buying is indeed different from ordinary people.

The business model of Meituan was not invented by President Wang. It was Groupon in the United States that launched this model, but it was Meituan that really minimized operating costs.

Luo Fan came to the reception room and saw that Cao Shuai was chatting with President Wang of Meituan.

Luo Fan walked over with a smile on his face, and the two sides sat down after a chat.

Perhaps because Xingyuan does not have a direct competitive relationship with Meituan, Mr. Wang cheerfully discussed with Cao Shuai some of the current situation of Meituan: "Mr. Cao, don't you know that last year, there were 4,000 group buying companies in the whole country, big and small. , fighting each other.

At that time, what everyone mainly did was actually group buying in kind, that is, like Taobao’s business, the group buying website gathered a large number of orders at one time, and then lowered the price to the supplier to make a profit.

There is a major problem with this kind of commodity group buying, that is, the shortage of logistics, and playing this kind of thing, who can compare to Ali?

Later, Ali entered the group buying of commodities. With the innate advantages of Taobao, he defeated all the group buying websites in an instant, including Penguin.

Fortunately, the main positioning of our group in the early stage is local life, that is, catering, movies, beauty salons, etc.

Other group buying sites are not heavy enough for these, so we took the biggest market at the lowest cost.

However, even if it does not burn money, a large amount of initial investment still requires a lot of money.

Since its establishment, Meituan has only raised funds twice, once with Mr. Cao’s 5 million yuan, and once with the A round of financing of 12 million yuan at the end of last year.

Compared with the current development of Meituan, it is actually not enough.

The capital market does not understand a company like me that is unwilling to burn money vigorously. The company is actually quite difficult. "

Hearing this, Luo Fan and Cao Shuai understood, and President Wang of Meituan came to seek cooperation.

Cao Shuai glanced at Luo Fan quietly, Luo Fan nodded indistinctly, and then Cao Shuai asked, "Mr. Wang, are you here to cooperate with us Xingyuan?"