Rebirth Starts at 7 Million

The next day, Luo Fan and his party drove back to Shanghai. After a day's rest at home, Luo Fan and Li Jingyi returned to work.

As soon as Luo Fan arrived at the company, Cao Shuai and Gao Meng came over.

"Boss, this is an important document that needs to be signed by you these days." Gao Meng winked, and Su Qing put the dozen or so folders she was holding on Luo Fan's desk.

"So many!" Luo Fan felt his head grow big when he looked at the folders on the table.

"Boss, put these documents aside for now! I have more important things here." Cao Shuai said.

"what's up?"

"Boss, yesterday Ali contacted us and said that they wanted to acquire or raise funds for Xingchao."

"Just reject this kind of thing directly. How can Xingchao accept financing now?"

"I thought so too, so I declined them directly, but then Ali proposed to connect Alipay to Xingyuan's payment channel, this time Ali's tone was a bit tough.

I feel that Ali seems to have given us two ways. The first is to accept Alipay's financing to accept Xingchao, and they must have a veto power, and the second is to integrate Alipay into Xingyuan's payment channels. "

Hearing this, Luo Fan said indifferently: "Ali's attitude doesn't matter at all. We and they are completely two parallel lines. They have no influence on our business at all. You don't need to care about their attitude, just reject it."

"But boss, I always feel that if I reject Ali directly now, there may be hidden dangers later."

"Then what do you want to do? We can't agree to Ali's two conditions, so don't hesitate, just reject it."

Luo Fan's attitude was so firm, Cao Shuai did not persuade him any further. Since Luo Fan has decided to refuse directly, let's follow Luo Fan's idea!

After Cao Shuai left, Luo Fan began to process the important documents sent by Gao Meng.

At the same time, the Shenzhen market, Penguin headquarters, and Penguin's executives held a meeting.

After the meeting started, Mr. Zhang, the person in charge of the wx project, was the first to speak.

After putting the prepared PPT on the big screen, he introduced: "Everyone, this is Xingchao's Happy Farm after the launch, I arranged for some technicians to distribute questionnaires to dozens of cities across the country, from nearly 100,000 people. Got the data there.

At present, on the mobile terminal, the social software market is occupied by three softwares, QQ, Xingchao, and wx, of which 80% of people use QQ.

The proportion of Star Chat and wx is 67% and 71%. The installation rates of the two are very, very close.

You must know that before the launch of Happy Farm, the installation rate of Xingchao was only 51%, and it was concentrated on office workers. In just half a month, the installation rate of Xingchao was very close to ours.

What's more troublesome is that 20% of users feel that there are too many repetitions in the functions of Star Chat and wx.

11% of users feel that one of the two software is redundant.

This is a very dangerous signal, which means that more and more users already feel that the three social softwares are too troublesome.

According to our estimation, with the gradual expansion of the number of users of Star Chat and wx, the social circle will be duplicated. At that time, more and more people may choose to use one social software and give up the other. one. "

"Mr. Zhang, do you mean that Xingchao and wx can't coexist?" Mr. Ma asked when he sat on the main seat.

"I didn't mean it that way, coexistence is definitely possible, but Mr. Ma, coexistence often means that one party will be "left out".

Take shopping software as an example. Many users have more than one shopping software on their mobile phones, but they often use only one.

The same is true for social software. At present, we can coexist with Xingchao. On the one hand, it is because the main direction of Xingchao was on business social networking, while the main direction of our wx is daily social networking.

Because for many users, their social chains are in the two softwares, and there is no overlap.

But whether it is Star Chat or wx, they are constantly absorbing new users, and the Happy Farm launched by Star Chat has directly reached out to the daily social field.

According to our speculation, the number of users of Xingchao is almost the same as ours. We currently have 162 million users, and Xingchao has less to say that there are 150 million users.

There are almost 300 million smartphones on the market now, and Mr. Ma’s volume is already very, very large. "

"Do you mean that we are going to snipe on Xingchao?" President Ma asked.

"Yes, Mr. Ma is an urgent matter. The appearance of Happy Farm has brought a lot of traffic to Xingchao. If it is allowed to develop, when Xingchao completes the integration of the mobile social chain, they will also be able to It occupies a lot of market share in daily social networking.

And we are basically blank in the field of business social networking. Under the situation, our wx is likely to be left out of the social software. "

Hearing this, the senior members of the conference room all changed their faces.

Penguins take wx very seriously, and they will never let wx fall into such an embarrassing situation.

But for a while, Penguin's executives didn't know what to do.

As early as half a month ago, when the project of Happy Farm appeared on the discovery page of Xingchao, the wx team had actually noticed this little game.

At that time, after the staff of wx briefly understood the model of Happy Farm, they immediately issued an early warning to the company.

Penguin executives were shocked when they learned that Xingyuan's Happy Farm actually delivered fruit to tens of millions of netizens.

They did not expect that Xingyuan now has the economic strength to give free fruit to tens of millions of people.

After that, the influence of Happy Farm on Xingchao also silenced the executives of Penguin.

Everyone loves whoring for free, and they give free fruit, ranging from 60-year-olds to 20-year-olds, they are all audience groups.

The Xingchao ecological chain itself has a large number of active users, especially in the circle of mobile games.

However, many of these users do not use Xingchao. As soon as Xingyuan's Happy Farm was launched, it was first promoted on various platforms of its own.

Xingyuan's user group got the news right away.

Many users are interested in free fruits, and they will choose to download Star Chat to have a look. In addition, if they want to get more free fruits, they need to attract new people, whether they are users who have not registered for Star Chat or who have not participated in Happy Chat. The Xingchao users of the farm are all new users, but the former gives more rewards.

In the first few days, the dissemination of information had to rely on communication such as sending messages and phone calls. After clicking into it, you also needed to choose who would guide you into the game.

Three days later, Xingchao was updated for the second time, and the interface can directly send a link. After the new user clicks in, the old user's reward will be directly credited to the account, which makes the game Happy Farm even more jaw-dropping. Terror is rapidly expanding.

Facing the large-scale growth of Star Chat data, Penguin's executives once again fell into a tense and embarrassing situation.

Xingchao is desperately trying to expand the market, but he has no way to stop it. The only way is to follow behind and plagiarize.

But it's easier said than done.

To copy Xingyuan's Happy Farm is not just as simple as developing a game, but a real investment.

In the past year, Penguin has invested too much resources and funds for the development of wx. In order to drain traffic to wx, a large amount of high-quality traffic has been consumed.

Nowadays, the development of wx is indeed quite effective, but it has not yet become a new traffic engine within Penguin. There are also Xingchao on the market that can compete with wx. The current situation can only be said that wx occupies a large and small size. Advantage.

However, with the launch of Happy Farm, Xingchao caught up, and accordingly, the growth rate of wx fell into a downturn due to the restriction of the number of smartphones.

In the social field of strangers, wx has never been able to break into the basics of Xingchao in business and social networking.

This caused wx to have no way of "full firepower" when facing Xingyuan because no matter how skilled wx was, Xingyuan had a place to live and could not be completely destroyed.

In the social field of acquaintances, their own QQ is a more powerful opponent. QQ has powerful functions and convenient social links. Coupled with the habits brought over from the PC era, most users will not move positions at will without sufficient reasons.

So the position of wx in Penguin is a bit awkward.

Xingchao's Happy Farm is not just a farming game, but more of an investment of real money.

To put it bluntly, Xingchao is a gimmick to send fruit to exchange for users by burning money.

In order to get free fruit, people desperately pull the people around them to sign up for Star Chat, and they are also adding friends everywhere.

Over time, the number of users of Star Chat has surged.

This kind of publicity method of Star Chat is very similar to the Moments Like activity once launched by Penguin, but the effect is stronger.

Because at that time, the likes in the circle of friends got discount coupons, or the benefits of Penguin Video being exempt from advertisements.

The former requires money to consume, while the latter has advertisements on Penguin Video. Users can go to the website to watch it. What can’t you see on Baidu?

More importantly, the activity time of liking in the circle of friends is destined to be unlikely to last for a long time, because it is always liked by people, and even the best friends will find it annoying.

But Happy Farm is different. Although it relies on fruit buyers and logistics, there are many options for these two options. Star Chat doesn’t have to worry about being stuck by suppliers or couriers.

The social game of stealing from each other has long been proven to last for a long time. Penguins also benefited from the former farm mode. No one is more familiar with the popular farms on the Internet than them.

In addition, Happy Farm is actually delivering fruits to users. Even if you think about it with your feet, you will know that this model will not be abandoned by users for a long time.

And Xingchao, with this game, can get tens of millions of new users and huge daily activities.

In contrast, wx relies on the circle of friends to like to win coupons and penguin video ad-free like a joke.

Therefore, the top management of Penguin is very clear that if they want to change this situation, they need to invest real money.

But at this time, the status of wx, some people inside Penguin did not want to continue to invest in wx.

From the point of view of sniper Xingchao, everyone agrees that this is a matter of life and death for the company. The basic business of Penguin is mobile social networking. If Xingchao sets foot on mobile social networking, it is the enemy of Penguin.

But Penguin's executives are very clear that the easiest but most effective way to suppress Xingchao's expansion is to repeat Xingchao's routine, and then use funds to crush him.

But how much will this cost?

Penguin's executives have made plans before. In this situation, Xing Liao spent at least 500 million yuan in the frenzied delivery of fruit, and the price of the fruit delivered each month is also 30 million to 50 million yuan.

Penguin made a big mistake in group buying last year. The failed experience of group buying told them that users would not want subsidies from other companies just because one company has a very high subsidy.

So in the opinion of the executives of Penguin, even if wx has also done the project of Happy Farm, and is willing to invest real money, it is impossible for users to give up the free fruit of Xingchao, right?

This is a dead end. As the attacker, Xingyuan only needs to gain the market, but as the defender, Penguin not only has to gain the market, but also drives the opponent out.

"Mr. Ma, I think we can't be too forward-looking at this time, even if we don't think about driving Xingchao out, at least we must ensure that we don't fall behind Xingchao.

Let users think of our farm as soon as they see Xingchao's happy farm, so that everyone can be evened out in this regard. ” said Mr. Zhang.

"But in this way, at least 500 million investment is needed in the early stage, and the monthly investment will also increase. Instead of spending money on this, it is better to find another way. Mr. Ma has recently become more popular in taxi-hailing software, and has begun to raise large-scale financing. , we can support a family and add taxi-hailing functions to wx." Another executive proposed a different solution.

"I also agree with investing in taxis. There is a huge demand in the taxi-hailing market. It is just right for us to enter the market at this time, and we can also launch our own mobile payment."

Hearing that Ma, who launched the mobile payment theme, was always moved.

Like Xingyuan, Penguin has a major source of income from game streaming. Nowadays, it is very inconvenient to recharge, and it is also a big loss to Penguin's revenue.

And Xingyuan's solution made Mr. Ma's eyes shine. They also have payment licenses in their hands, so they can copy it.

Besides, in comparison, Penguin has been doing its own mobile payment for a long time, but it is not difficult to add it to wx.

Thinking of this, Mr. Ma has already made up his mind. Happy Farm can be put aside for a while, and mobile payment will be done first, and by the way, it will be deployed in the taxi-hailing field.

Seeing this, Mr. Zhang sighed. He didn't think that taxis could attract users more than Happy Farm. If he doesn't invest quickly to curb Xingchao's expansion, Xingchao will really share the world with wx in the future.

Now even if there is the drainage of Happy Farm, Zhang always feels that wx still has some advantages.

But Mr. Ma had obviously made a decision, and he couldn't change the boss's decision.