Rebirth Starts at 7 Million

"Boss, we rejected Ali directly, and Penguin is eyeing us again. Are we going to join forces with some other big factories later?" Gao Meng asked.

"Mr. Gao, in what way are you talking about the alliance with other big factories?" Wang Jing asked.

"At present, the companies that can involve a large number of transactions on the market, except for our Xingyuan, are some independent game companies.

This shows that we actually have some opportunities in the payment market. At least we have entered this business, and we can unite those big companies that want to engage in payment business. " Gao Meng replied.

Xingyuan's executives had different expressions when they heard the words. Originally, Xingyuan's payment included Alipay's choice, but in order to promote its own Xingyuan payment, Xingyuan controlled the weight of its own payment software and did not allow Alipay to subsidize it.

At the same time, various apps of Xingyuan gradually began to marginalize Alipay. Later, after Xingyuan payment was made, the direct traffic Alipay was excluded from Xingyuan's ecosystem. Xingyuan's ecosystem was very large for Ali. It is also one of the main reasons why Mr. Ma came in person.

Xingyuan's original purpose was to make its own payment. Now that Ali has turned its face, it has to cooperate with other capital in payment. Isn't this driving the tiger and swallowing the wolf?

Seeing this, Gao Meng quickly explained: "Everyone, I don't think we can take advantage of the payment market.

It is true that we want to promote Xingyuan Payment, but compared to payment, I think the more important purpose is to keep the most core user information. "

"I disagree. User information is important, but payment is the core of our ecosystem. Now introducing other capital to intervene in my payment field is equivalent to sharing our ecosystem with others. This is too stupid." Cao Shuai Immediately objected.

"I don't agree either. That's not what Mr. Gao used to drive tigers and devour wolves. Now we can't put wolves or tigers in our home." Zhou Yuqing also refused.

"I also think that the payment field cannot be shared with others." said Luo Fan, who has been silent.

"But the boss..."

"There's nothing good about it, Ali feels that we are being pressured by the penguins and that he can force us at will, which is too naive.

At present, our business is not in conflict with Ali in payment, and Ali has no influence on us. We have absolutely no need to regard Ali as an enemy. He is just a passerby, at most an incompetent and furious passerby.

Compared with Ali, I care more about the creation of our Xingyuan ecosystem.

For now, the most important thing is to make the ecosystem that belongs to us completely formed. We must know that the payment software is used in the reverse direction of the ecosystem. "

Luo Fan's words are not groundless. Take the penguin before Luo Fan's rebirth as an example. In order to build his own ecosystem, he invested in countless companies and used traffic as a bait to form a powerful alliance of interests.

It is because of this alliance of interests and the huge social network that wx payment can catch up and capture a large amount of market share.

Ali and Penguin take a completely different path.

Taobao, word-of-mouth and Ele.me are Alibaba's own ecosystem, and the ecosystem built by itself is more stable than the alliance of interests.

In the previous life, even if the payment system of Ali was attacked by Penguin + Pinduoduo + Jingdong + Meituan, it was only at a disadvantage and did not fall.

This is the power of its own ecosystem.

Although Penguin's WeChat payment is strong, its younger brothers also have their own minds.

The current path of Xingyuan is somewhat similar to that of Ali. The core of the ecosystem is the same as the byte in the previous life, but compared with the byte in the previous life, Xingyuan's ecosystem has more Xingchao and long video sites. Xiaopo Station has three more external ecosystems, Xingyuan Studios. In the future, Luo Fan also plans to acquire a music app, invest in shared bicycles, and build Xingyuan's map.

In this way, Xingyuan's ecosystem is completely completed. Games + daily headline news + connotation jokes (Tik Tok) + Xiaopo Station + acquired music APP can perfectly achieve information interaction, making up for the long-term development of Douyin in the previous life. The deficiencies in the video field and the music field have completed the construction of the entertainment ecological chain.

At the same time, relying on the live broadcast of Xingchao + Xingyuan Payment + Douyin to complete the construction of the commodity ecological chain.

Another is to rely on the huge traffic of Daily Toutiao + Douyin to drive Xingyuan to participate in the entertainment circle, and then rely on its own theater chain to realize the construction of a more diverse monetization ecological chain.

Next is the cooperation with rice mobile phone + shared bicycle + Xingyuan map to complete the construction of the travel ecological chain

In the end, the integration of these ecological chains is Xingyuan's ecosystem.

With such an ecosystem, Xingyuan will be able to compare Ali and Penguin to become a new giant in the future.

Luo Fan never intended to monopolize the market alone.

Not to mention other things, the payment market alone is already a very big cake, no one can monopolize it alone, and the above will not allow it.

In the previous life, Ali took the lead and monopolized more than 90% at first. Later, a large number of payment licenses were issued. Penguin joined many companies to enter the market. Relying on its own efforts in the social field and related interest groups, it quickly took more than half of it. some market share.

And its big factory, even knowing that it is difficult to enter this market, but still desperately trying to get a piece of the pie, it is really too tempting for this piece.

Among all the monetization channels on the Internet, financial payment has the highest return, and the investment is very small. As long as there is a market, it is equivalent to making money.

Now, it is still the era of Alipay's dominance, but this time, it is not Penguin and his interest groups that challenge Alipay, but Xingyuan.

......

At the same time, Hangcheng, Ali headquarters.

Ali's Chairman Ma, CEO Cai, and President Assistant Xiao Wang are sitting and drinking tea together.

Xiao Wang held a teacup and looked at Mr. Ma, who was dedicated to brewing tea. He hesitated.

In comparison, Mr. Cai didn't have so many scruples. He asked Mr. Ma, who seemed to be scheming, "What should we do now about Mr. Ma's Xingyuan?"

Mr. Ma did not answer directly, but asked the two with a smile: "Do you think I made a mistake by going to Shanghai to force Xingyuan to make a choice?"

"Mr. Ma, you have also said that Xingyuan's ecosystem is very important to us, and it is a huge source of traffic. I don't understand why you turned against Xingyuan so directly." Xiao Wang said.

"It's really too urgent." President Cai said bluntly that he didn't care that Ma was always his own boss.

President Ma smiled and poured a cup of tea for each of them.

Seeing this, Mr. Cai sighed and said, "Mr. Ma, Xingyuan's current achievements are really good, and it is already a first-tier Internet company in China. Except for us, Penguin and Baidu are only a few Xingyuan.

But Mr. Ma, I think you have overlooked one point. Luo Fan, the boss of Xingyuan, is only 22 years old this year, and he is still a young man.

What age is 22? In the words of the TV series I watched some time ago, I eat at 12 o'clock and get hungry at 12:30.

People of this age group like to pursue freshness, their temper is not calm enough, and they have not learned to compromise.

In addition, their happy farm recently made the penguins turn somersaults in his hands.

Daily Toutiao now dominates the entire news content field, the mobile game field is the strongest in China, and the big data algorithm is the only one.

If I were him, I would be more mad than him. If you give him these two conditions, in his opinion, you are provoking him. If you don't scolded you, he is mature. "

Mr. Ma leaned back on the sofa and raised Erlang's legs. After listening to Mr. Cai's words, he couldn't help laughing: "Hahaha! Lao Cai, you summed it up quite right. Dare to say more, otherwise I'm afraid he will hit me."

"Mr. Ma, you know that this will irritate Luo Fan, so why do you still do this?" Xiao Wang asked.

"Then what do you think I should do? I want to guide him slowly and let him give up his payment? Give us Alipay all the data of his offline platform?

Or do you say that Xiaozhi uses reason to move with emotion, and then breaks it apart and smashes it to tell him that there is no future for payment, so don't do it, just be Ali's puppet? "

President Cai and Xiao Wang Wenyan looked at each other, but they didn't speak, they also knew that this was impossible.

"It seems that you are also very clear about what you can do and what you can't do. You also understand me. In my opinion, business can be discussed slowly, but things that involve lifeline must be decisive.

Do you think I don't know what Rofan will choose? In fact, before I went to Shanghai, I knew that 90% of the time this matter ended like this. "

At this time, Xiao Wang understood, and he asked with a shocked face: "Mr. Ma, are you deliberately going to turn against Luo Fan?"

Mr. Ma nodded and said: "Yes, you can't turn your face. I told you before that Luo Fan's ecosystem is very important to us in Ali, because the traffic behind Luo Fan is too large.

Think about it, Xingchao can now compete with wx, and Xingyuan has broken into Penguin's basic game.

At the same time, their big data algorithms are terrifyingly strong. As far as I know, some universities in China have just started to study related topics of big data algorithms.

But now Xingyuan has played out the big data algorithm, their headlines, I don't know where to get my preferences, they have been pushing my favorite content to me, I hold my mobile phone for two unknowingly. Hours have passed, but I'm still watching with relish.

This technology can no longer be called leading, it can be said to be a technical barrier.

Now Xingyuan has begun to deploy in the payment field. They have a strong first-mover advantage. The traffic and capital behind them are top-notch. Do you think Xingyuan Payment can do it? Will it tear our Alipay basic disk like Xingchao tore the Penguin basic disk? "

Hearing this, President Cai and Xiao Wang were both silent. They used to regard Xingyuan as an object that could be used and won over. After all, from the current market, Xingyuan's main enemy is the penguin.

It just so happens that Ali's enemy is also a penguin, and the combination of the two parties is the best thing.

But in Mr. Ma's view, Xingyuan is already a potential enemy of Ali.

Thinking of this, Mr. Cai said: "So Mr. Ma, you and Luo Fan turned against each other, do you want to draw a clear line with Xingyuan?"

"It can be said that I even hope that Luo Fan will take the initiative to provoke us.

Otherwise, some people in the company always have illusions and want to cooperate with Xingyuan, which is annoying me and has a headache. "Mr. Ma said helplessly.

"Mr. Ma, are you talking about Sun Dong?" Xiao Wang asked tentatively.

What Xiao Wang said is that Sun Dong is Ali's largest shareholder. Although Mr. Ma's team controls Ali's voting rights, it is impossible to really ignore this super-large shareholder.

"That's right, but it's not just him. Since the rise of Xingyuan, several of their major businesses have become high-quality investment targets in the eyes of VCs, but Luo Fan is very concerned about core industries, games and daily Toutiao also has good liquidity, so no one in his core business has been able to raise funds to get shares.

For some of our company's major shareholders, it's like a group of hungry mad dogs who saw a big bone stick, but this bone stick was separated by a glass cover, how could they not eat it.

This kind of feeling that is clearly in sight, but out of reach, is the most uncomfortable.

They really want to invest in Xingyuan's core industries, and they have asked someone to talk to me more than once. They want to use their relationship with Ali to invest in Xingyuan together. "

"Mr. Ma, have you agreed?" Xiao Wang asked.

"There are so many shareholders, and there is still one largest shareholder. Can I refuse? Of course I agreed, and then I went to Shanghai in person."

Now President Cai and Xiao Wang understand that President Ma deliberately angered Luo Fan and cut off some people's minds.

The directors of Ali knew what it meant when Luo Fan and President Ma broke up.

After understanding all of Mr. Ma's thoughts, Mr. Cai said: "Mr. Ma, many of these shareholders are not completely on the same boat as us. After all, they have nothing to do with Alipay."

Mr. Ma smiled and didn't say much. The operation of Alipay in the past was indeed a very angry thing for the investors who were once Ali. These shareholders are the biggest losers.

(ps: This matter cannot be written in the text. I asked the editor, and the editor said not to write it. If you want to know more, you can go to Zhihu to find it.)

But in any case, Ali and these shareholders still have a cooperative relationship, and they have not completely torn their faces. The shareholders also hold many shares of Ali, so President Ma will give them some face.

But when it comes to Ali's core industries, this face cannot be given.

"Then Mr. Ma, are we going to attack Xingyuan's industry later?" Xiao Wang asked.

"We and Xingyuan only overlap in the payment business, but I don't want to start a war on the payment business, otherwise it may allow the penguins to reap the benefits.

Isn't Xingyuan financing Xiaopozhan? We can play tricks on this. If not, we will support a video website to fight with Xingyuan. Just recently, we also have the idea of ​​entering video websites. "Mr. Ma replied after thinking about it.

"Don't worry, President Ma, I'll do it now." Xiao Wang nodded and said.