Rebirth Starts at 7 Million

After Cao Shuai and Xu Jiale left, Luo Fan sighed.

He understands what the two of them think, but the current star chat can only be built-in social software in the game.

On the one hand, it is because once Xingyuan Technology Co., Ltd. promotes Xingchao and seizes the market, some giants will never allow Xingchao to grow like this. The idea of ​​making a fortune.

In fact, let alone now, Penguin in the past life still has gaps in business social and educational social. Although the popularity of wx has been very high, and the functions are quite complete, there are still some things that WeChat can't do.

And what wx can't do, naturally there are other apps that can do it, so Dingding came into being.

The appearance of Dingding filled the gap in Penguin's business and education fields, forcibly tore a hole.

Luo Fan's initial positioning of Xingchao was Dingding for future generations, but now Luo Fan has a different idea.

The promotion of Xingyuan application platform is much smoother than he thought, and there should be a lot of people who contact Xingchao. When there is no action on Penguin, and Xiaomi has not yet been established, Xingchao can completely absorb users.

Change Star Chat from a social software that purely fills the gaps in business and education into a social software that can completely replace wx in some fields.

Of course, it is not easy to achieve this step, and you need to be cautious and cautious to be successful.

Therefore, it is absolutely impossible to act rashly, high-profile propaganda, and making a fortune in silence is the last word.

It is more important to promote the Xingyuan application platform first.

In the following week, the influence of Xingyuan application platform game rankings continued to ferment.

The registered users of Xingyuan application platform finally reached 10 million yesterday.

Luo Fan invited the company's employees to have a big meal that day, and a meal cost a small 50,000 yuan.

Today, as soon as Luo Fan went to work, Wang Jing came to his office.

"Boss, we have received a lot of cooperation intentions in the past few days. Do you want to take some orders?"

"What kind of cooperation?"

"It's all advertising cooperation."

"Have you sorted it out?" Luo Fan asked.

Wang Jing nodded and handed the folder in his hand to Luo Fan.

Luo Fan simply flipped through the folder and found that all of them were junk advertisements, otherwise they were advertisements that would damage the brand image.

Just when Luo Fan was about to reject all of them, he suddenly saw the xylitol cooperation of Shangdan Wrigley at the bottom.

"Brother Wang, why did you put this xylitol from Wrigley to the end, don't you like this advertisement?" Luo Fan asked.

"Boss, all the xylitol on the market today is from a certain Liyou one day, and Wrigley's Yida can only be seen occasionally in my hometown of Guangdong, and it has no influence at all.

We accepted this advertisement, and there is a high probability that it will have no effect after the promotion, which will affect our subsequent advertisements. " Wang Jing replied.

Luo Fan was stunned when he heard the words. He didn't expect that China's xylitol market was occupied by a certain Liyou one day. Hasn't Yida always been the absolute hegemon?

"Brother Wang, is xylitol very popular with a certain Liyou one day?" Luo Fan asked with interest.

"It's very popular! You can find it on the Internet. One day, xylitol with a certain Liyou occupies 87% of the national market share, and can occupy 20% of all chewing gums. This is a very terrifying number. "

"What is the chewing gum that occupies the largest market in China? Wrigley?" Luo Fan continued to ask.

"Yeah! Otherwise, what else can there be? But boss, Wrigley is also miscalculated. The popularization of the basic types of FMCG in our country has been completed. After all, their chewing gum is still sugar, which is no longer in line with our people's healthy diet. With the increasing demand, people began to pursue sugar-free, a healthier product.

But Wrigley didn't realize this problem at the first time, so one day and a certain Liyou seized the opportunity in 2005 and 2006 and used xylitol, a sugar substitute widely used by diabetic patients, to grab our side. market.

Now that one day and a certain Liyou's market share is getting bigger and bigger, Wrigley introduced their foreign xylitol product Yida to fight, but they woke up too late, like a penguin being pryed by Weibo Like a corner.

People are accustomed to animals, and it is difficult to change what they are used to, so I am not very optimistic about Wrigley's Yida. "

After listening to Wang Jing's words, Luo Fan laughed dumbly. He remembered that one of his childhood shadows was accidentally swallowing chewing gum.

Luo Fan still remembered that Cao Hongying often told him that if he swallowed the chewing gum, it would stick to the intestines of people, and he would need to open his stomach to take it out.

Luo Fan was so frightened by Cao Hongying that he had a psychological shadow on chewing gum.

At that time, Wrigley chewing gum was already well-known in China.

There are actually two reasons for the popularity of chewing gum in China, both physical and psychological.

Physiologically, humans have retained the habit of chewing and grinding their teeth in the evolutionary process, so they always like to bite something in their mouth.

Psychologically, it's because Wrigley's advertisements are really good. Wrigley is very aware of the main user groups of their chewing gum, and their advertisements are mainly aimed at these people.

First, have a clear breath, you and I will be closer, and then there will be Mayday's advertisement to make friends!

Wrigley chewing gum captures young people's desire for the opposite **** and socializing, and makes chewing gum a necessity for young people to socialize.

When Luo Fan was in college in his previous life, no one smoked in the dormitory at first, and everyone scattered chewing gum when they met.

Later, there were more people who smoked, and there was still chewing gum scattered in the dormitory.

But for Luo Fan at that time, a small box of chewing gum of 1 yuan and 5 yuan was too extravagant, let alone 8 yuan, 10 yuan a box of Yida.

Not to mention anything else, Wrigley still has a knack for advertising. Luo Fan still remembers the advertising slogan of Yida Chewing Gum.

Caring about your teeth, caring about you more.

And if Luo Fan remembers correctly, he saw an advertisement for Yida in a supermarket on TV during the Chinese New Year this year. That sentence is your Yida, and he has begun to quietly exert his strength.