Rebirth Starts From 2006

In the conference room, the two sides had a friendly conversation,

Sebastian, who sat across from him, was eloquent, fully demonstrating the success of his career transition,

The current chairman of the London Olympic Organizing Committee was also a British legend before. As a track and field athlete, he has won four Olympic medals and broke world records twelve times.

After retiring in 1990, he moved to the official arena, with ups and downs, and later became the chairman of the preparatory committee for London's bid to host the 2012 Summer Olympics.

When the right to host was obtained, he was naturally elected as the chairman of the London Olympic Organizing Committee.

Moreover, two years ago, in the ratings made by the British mainstream media Guardian for the heroes of London's Olympic bid, it beat Prime Minister Blair, the Queen of England, Princess Anne, and even heartthrob Beckham to the top of the list.

Therefore, if there is anyone who most hopes to make the London Olympics beautiful, it must be the Baron,

Because this is what his personal future career depends on!

Sitting on the chair, Sebastian's back was straight, his eyes were focused and energetic, and he waved his hands and talked. This performance seemed to show his identity as another Conservative Party member.

"Both Damai and Dajiang are great companies. You pay attention to innovation and dare to forge ahead. As soon as Damai entered the field of smart phones, it caused a huge impact on traditional old mobile phone manufacturers.

It even invited the legendary superstar Jackson to serve as the brand image ambassador and successfully entered the European and American markets. It can be called a legendary enterprise.

Dajiang is not bad at all, even better. The automatic hovering technology is simply a genius idea, and it is a super genius idea to use the drone equipped with the automatic hovering technology for the light show!

This is the same as gunpowder, one of the four great inventions of your country, creating gorgeous fireworks art, which is the ultimate beauty in the world! ..."

Listening to Huang Shan's translation in a low voice, Chen Yang pursed his lips,

Yes, gunpowder is what we use for fireworks and you use for dynamite,

The same goes for drones, we all use them for performances, but,

cough cough

It seems that in the data fed back by the Dajiang Marketing Center, the regions with the highest orders, in addition to the United States, are France, Central Asia and Africa.

I didn't expect that there are so many people who like to play drones there. It's really a high-tech place.

The most rare thing is that those people can discover the advantages of drones so quickly, which is commendable!

After Sebastian finished the phone call, Boss Chen let Huang Shan deal with it, while he gradually let go of his thoughts.

Although Dajiang applied for the patent of automatic hovering technology earlier than in his previous life, and established related patent barriers, this thing has more than one technical route. As long as you are willing to spend time, it is not too difficult to bypass this patent.

For example, after Dajiang became popular, countless drone companies sprang up all over the world, some of which were even established earlier than Dajiang, but they chose a different direction from Dajiang.

Especially in some professional fields, Dajiang's technology does not actually have much advantage, or even no advantage at all.

The reason why Dajiang became popular under the watchful eyes of wolves and made a lot of money is that they firmly grasped the market segment of consumer drones at that time, and their market share once reached Seventy to eighty percent,

This is also Chen Yang's initial business positioning for Dajiang.

\'To be the most cost-effective consumer drone in the world! \'

But to achieve this goal, Dajiang, who has just started, still has a long way to go.

Picking up the pencil prepared on the table, Chen Yang wrote a few lines on the white paper,

Enterprise scale, R&D progress, market strategy, technical field, technological advancement,…

As I was writing, I suddenly heard Huang Shan whispering, "The other party invited us to participate in the opening ceremony of the London Olympic Games and cooperate in the drone performance. I have already agreed. Later, Wang Tao will contact the other party's team and discuss further.

In addition, they also want to invite us to participate in the market development plan of the London Olympics. I think this is also a good opportunity. Do we want to participate? "

Chen Yang turned his head and blinked, "Isn't the investment promotion for the London Olympics over yet?"

Huang Shan shook her head lightly, "Not yet, under normal circumstances, the Olympic host city will not officially start the market development plan until about two years after obtaining the right to host the Olympic Games.

For example, Beijin won the right to host the Olympic Games on July 13, 2001, but it did not officially start the market development plan until September 2, 2003. There was an interval of more than two years.

Moreover, this is just a start, and it does not mean that everything has been done well, let alone the end. The commercial development process of the entire Olympic Games is very complicated and will last for several years. The Beijing Gold was not completed until last year.

London won the right to host the Olympic Games on July 6, 2005, and it has only been three years since their investment promotion, not to mention the end, even the most important sponsorship plan has not been completed, "

Having said that, she couldn't help repeating, "I think this is a very good opportunity, and it's best for us to participate."

Although Damai and Dajiang brands have entered the European and American markets, they still have a long way to go from first-class brands in terms of popularity and reputation.

Brand building is also a very complex and long-term work, which requires careful cultivation and persistent struggle to create a world-class brand.

As a carrier of brand promotion, there is no more efficient platform than a world-famous Olympic Games!

After listening to Huang Shan's words, Chen Yang nodded in agreement,

Frankly speaking, it means that he was reborn too late, otherwise, he would win a few of the partners of the Beijing Gold Olympics no matter what!

Seeing that Boss Chen nodded, Huang Shan turned her face, looked at the other side and said, "Baron Ke, please introduce the market development plan for the London Olympics in detail."

After a pause, she continued, "Presumably you also know that there are not only Damai and Dajiang under our Rainbow Group, but also many companies with direct holdings and indirect holdings and shareholdings. If the conditions are right, we can have a very wide range Cooperation!"

Baron Coe is Sebastian, his full name is Sebastian Coe, he was named a baron, so he is called Baron Coe.

Sebastian and the so-called Olympic observer, Mr. Wilson, looked at each other and smiled,

If it wasn't for the Rainbow Group, the two of them wouldn't have shown up in person!

It's a bit embarrassing to say that during the preparation period for the Beijing Olympic Games, the world economy was booming, so their investment plan was a bit too smooth, especially for the highest-level partners, each of which was sold at a sky-high price.

On the other hand, the London Olympics, it is really ill-fated,

Before they officially launched the market plan, the subprime mortgage crisis in the United States broke out, and several companies that had submitted cooperation intentions before fell down in an instant.

After the plan is officially launched, well, the financial crisis is getting worse,

The global financial market was almost mournful, and the remaining interested companies retreated by a small half.

In the last remaining company, the sponsorship fees that were originally negotiated will probably shrink to varying degrees, which makes Sebastian feel overwhelmed.

That's all, after all, not every Olympic Games is so grand,

In 1978, if there was not another Los Angeles registration, the modern Olympic Games would almost be interrupted. In the end, without voting, the International Olympic Committee directly handed over the right to host the Olympic Games in 1984 to Los Angeles.

Of course, it was also from the Los Angeles Olympics that the business operation model of the Olympics was opened.

But in any case, as long as there is no loss of money to hold an Olympic Games, as for the degree of ceremonies, they are not too different.

The bad thing is that the opening ceremony of the Beijin Olympic Games last night was too brilliant.

And it happens that it is London that receives the flag,

Almost without calculation, Sebastian knew that London would definitely not be able to afford a way like theirs!

He has even made plans to hold a press conference when he returns to London, announcing that we will have a frugal Olympics!

However, if given the chance, he would naturally want to struggle again,

And this extremely slim chance, of course, lies in this year's most shining company, Rainbow Group!

So, here he is!

Not only he came, but also Mr. Wilson, a senior member of the Conservative Party,

In addition to the Olympic Games, the UK now also needs the injection of external funds to increase the vitality of the domestic economy!

With a dry cough, Sebastian glanced at the documents in front of him and said seriously,

"The market development of the 2012 London Olympic Games is a very large plan. The whole development plan consists of three parts: sponsorship plan, franchise plan and ticketing plan.

Among them, the highest-level sponsorship form of the Olympic Games, that is, the solicitation plan for partners, has been implemented in the fourth quarter of last year,…”

The other side is speaking, here Huang Shan is translating in a low voice,

"Among the three plans, the sponsorship plan is the most important, and this part is divided into three levels of structure, the first level is the partner, the second level is the sponsor, the third level is the exclusive supplier and the general supplier,

The license plan also consists of three items, including the licensed product plan for the Olympic logo, the commemorative coin plan, and the Olympic commemorative stamp product plan.

Sebastian didn't mention the ticket plan, and Huang Shan didn't ask,

Obviously, this part has nothing to do with the enterprise, it is the meat in other people's bowls.

Sebastian continues,

"Enterprises that provide direct and strong financial support and in-kind support to the London Olympic Organizing Committee, the British Olympic Committee and the British Olympic sports delegation can obtain a series of rewards \'package\',

The main return method that the London Olympic Organizing Committee gives sponsors is to use the logo of the London Olympic Games and the commercial logo of the British Olympic Committee in accordance with the regulations within the jurisdiction of the British Olympic Committee.

Carry out commercial advertisements and promotional activities of specified categories, use corresponding titles, obtain exclusive rights to Olympic marketing of specified categories of products or services,

Obtain various reception benefits, including accommodation, certificates, opening and closing ceremonies and competition tickets during the Olympic Games, use of sponsor reception centers, etc.

In addition, companies can also participate in the organizing committee's sponsorship recognition program and acknowledgment activities,...! "

After Datong's introduction, Sebastian took a sip of water and finally said,

"According to regulations, licensed companies cannot use the Olympic logo, so the most suitable for you is actually the first and most important, the sponsorship plan!"

After a pause, he suddenly smiled, "Personally, I feel that the third tier of suppliers is not enough to reflect your status, at least the second tier of sponsors, or even the first tier of partners. It is most in line with your strength!"

I also added in my heart, if it wasn't for his partner, he wouldn't have the time to waste his saliva here!

Huang Shan finished translating with the boss first, and was about to speak when she heard Chen Yang say,

"Ask him. I remember that Sanxin reached an agreement with the International Olympic Committee last year. Until 2016, they were the only global partners in the field of communications.

Letting Damai become a partner means putting Damai under Sanxin? ! "

Huang Shan was stunned, looked at the boss, then turned her head, and translated what Boss Chen said.

"No no no no,"

Hearing Huang Shan's words, Sebastian quickly shook his head and said seriously, "No, that's different. Sanxin signed a cooperation agreement with the International Olympic Committee. Of course, they have the right to use the London Olympics for publicity. It is bound to become one of the partners of the London Olympic Games,

However, this does not mean that their position is unshakable, let alone supreme,

In fact, as the host city, we have the right to choose our own partners, although it is not as good as the International Olympic Committee can sign a contract for four sessions at a time,

But in this session, we can guarantee that our partners have no weaker or even higher authority than them,

Because in addition to that position, we can also have other global partner slots to choose from,”

After a pause of two seconds, he waved his hands again, "In fact, Sanxin also submitted a cooperation intention to us. In addition to the International Olympic Committee contract, they also intend to win the quota of our partners.

And they are competing with many companies for the global partner quota of the Olympic torch relay~www.readwn.com~ This is a very, very important cooperation quota, if they can get this quota, they are the real TOP sponsors ,

It can be seen that this opportunity is very rare.

if not,…"

Otherwise, what would happen? He didn't continue talking, but just spread his hands, but the meaning was self-evident.

A TOP sponsor for a while, a torch relay partner for a while, Boss Chen was a little dizzy, he couldn't help pressing his head, and said in a low voice, "Wow, it's so complicated, why don't we do it today, and we'll find a professional one later. Talk to them?"

Hearing this, Huang Shan forced a smile on her face, turned to look at him, and whispered,

"That's exactly what I mean. They say it's easy to engage in sports. I don't think it's easy at all. If you didn't say it just now, I wouldn't know that the communication field has been occupied by Sanxin, but they came to us.

If it is really suppressed by Sanxin, it is a joke, even if I breach the contract, I will not use this as a publicity,

If I don't understand, I really dare not vote! "